brilliantearth.com
Unclaimed- Rating
- 4.1 ⭐⭐⭐⭐ on Trustpilot3.2 ⭐⭐⭐ on SmartCustomer4.81 ⭐⭐⭐⭐⭐ on Reviews.io
- Reviews
- 2,085 reviews
- Years in business
- 21 years
- Address
- 300 Grant Ave., 3rd Floor, San Francisco, California 94108
- Email address
- info@brilliantearth.com
- Phone number
- +1 800-691-0952
- Contact page
- brilliantearth.com/contact/
- Website
- brilliantearth.com
_19.jpg)
Brilliant Earth: Engagement Rings & Fine JewelryBrilliant Earth is the global leader in ethically sourced fine jewelry. Explore engagement rings, wedding rings, Beyond Conflict Free Diamonds®, jewelry, and more.
Brilliant Earth: Engagement Rings & Fine JewelryBrilliant Earth is the global leader in ethically sourced fine jewelry. Explore engagement rings, wedding rings, Beyond Conflict Free Diamonds®, jewelry, and more.
Is this your business? Get the code to show this score on your website
Claim this page to show the business controls brilliantearth.com. Claim this page
<a href="https://truthsignal.com/business/brilliantearth.com"
title="See the full Truth Signal report on brilliantearth.com">
<img src="https://truthsignal.com/business/brilliantearth.com/badge.svg"
alt="Truth Signal truth score for brilliantearth.com"
width="210" height="56" style="border:0"
loading="lazy" decoding="async">
</a>Summary
Get MarkdownIs brilliantearth.com legit and trustworthy? Truth score 89 out of 100, high truth signals: 8 of 10 public checks clear, 2 for information. Legitimacy confidence: high. Customer satisfaction: mostly satisfied.
We read 2 of its pages: contact and terms. Its website address was registered 21 years ago, and is locked against transfer to someone else. It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube), with its largest audience of 1,000,000 followers on Instagram. Customers have left 2,000 reviews on Trustpilot, averaging 4.1 stars out of 5. Customers have left 16 reviews on Reviews.io, averaging 4.81 stars out of 5. Google Safe Browsing shows no malware or phishing warnings for its website.
Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is a scam.
Positives
- We read 2 of its pages · contact and terms.
- Its website address was registered 21 years ago.
- It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube); the largest audience is 1,000,000 followers on Instagram.
- Great independent reputation · 2,000 reviews on Trustpilot, rated 4.1 stars out of 5.
- A not fully established independent reputation · 16 reviews on Reviews.io, rated 4.81 stars out of 5.
- Google Safe Browsing shows no malware or phishing warnings for its website.
Be cautious
Nothing to be cautious about in the 8 checks that answered: no malware or phishing warning, no known data breach, no poor rating at scale.
How to check if brilliantearth.com is legit
8 clear · 2 for informationTo check if brilliantearth.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews, visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about brilliantearth.com; open a row to see the facts and the source to check them yourself. Step by step: how to know if a shopping site is legit.
Company detailsBased in the US; serves the US; founded in 2005 (Wikipedia) · BBB rating A+For information
- The Better Business Bureau rates it A+, and accredits it; 103 of its 286 complaints closed in three years were resolved to the customer's satisfaction
- Where the company is based
- US
- Why we believe that
- its terms are governed by the laws of California, its phone number starts +1, its postcode is a US zip code, its Better Business Bureau profile is a US listing
- Which countries the company serves
- US
- Why we believe that
- $ prices on its homepage, its delivery page says it ships to the US
- Better Business Bureau profile
- Found
- BBB rating
- A+
- BBB accredited
- Yes
- BBB complaints closed in three years
- 286
- BBB complaints closed in twelve months
- 90
- BBB complaints resolved to the customer's satisfaction
- 103
- BBB complaint types
- Service or Repair Issues: 144, Product Issues: 93, Delivery Issues: 28, Sales and Advertising Issues: 15, Customer Service Issues: 3, Order Issues: 3
- BBB customer reviews
- 336
- BBB business started
- 1 Jul 2005
- BBB file opened
- 16 Feb 2007
- Type (Wikipedia)
- Public
- Industry
- Jewelry
- Founded
- August 2005; 21 years ago
- Revenue
- US$437 million (2025)
Domain registrationIts website address was registered 21 years agoClear
- Its website address is locked against being transferred to someone else
- Domain age
- 21 years
- Domain transfer lock enabled
- Yes
Website detailsWe read 2 of its pages: contact and termsClear
- Company contact email is available
- Company contact phone number is available
- HTTPS enabled
- Yes
- Contact email or contact form available
- Both
- Contact phone number found
- +1 800-691-0952
Customer reviewsTrustpilot 4.1 stars from 2,000 reviews · SmartCustomer 3.2 stars from 69 reviews · Reviews.io 4.81 stars from 16 reviewsClear
- Rated 4.81 stars out of 5 from 16 reviews on Reviews.io
- Rated 3.2 stars out of 5 from 69 reviews on SmartCustomer
- Rated 4.1 stars out of 5 from 2,000 reviews on Trustpilot
| Platform | Rating | Reviews |
|---|---|---|
| Trustpilot | 4.1 out of 5 | 2,000 |
| SmartCustomer | 3.2 out of 5 | 69 |
| G2 | Not found | |
| Capterra | Not found | |
| Reviews.io | 4.81 out of 5 | 16 |
| Feefo | Not found |
- Independent review platforms
- 3
- Reviews.io rating
- 4.81 out of 5
- Reviews.io review count
- 16
- SmartCustomer rating
- 3.2 out of 5
- SmartCustomer review count
- 69
- Trustpilot rating
- 4.1 out of 5
- Trustpilot review count
- 2,000
Visitor trafficReal people visited its website in 24 of the last 24 months (Google Chrome usage data)For information
- Real people have visited its website since February 2021 or earlier
- It is among the 20,000 most-visited sites on the internet (Cloudflare Radar)
- Popularity among Chrome users
- top 50,000 sites
- First known user traffic
- Feb 2021 or earlier
- Months with real traffic, of the last 24
- 24
- Traffic pattern
- sustained
- Rank jump in the last 12 months
- none
- Rank drop in the last 12 months
- none
- Popularity across the internet
- top 20,000 sites
Web history and authorityThe Internet Archive first saved a copy of its website 20 years agoClear
- Website archive history
- 20 years
- Wikipedia page
- yes
Social presenceIt is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube); the largest audience is 1,000,000 followers on InstagramClear
- Its YouTube channel has 25,000 subscribers and 1078 videos, the latest uploaded 12 days ago
| Platform | Profile | Audience |
|---|---|---|
| Profile | Unknown | |
| Profile | 1,000,000 followers | |
| X | Profile | 67,200 followers |
| Profile | 142,238 followers | |
| YouTube | Profile | 25,000 subscribers |
| TikTok | Profile | 531,500 followers |
- Social platforms with discovered profiles
- facebook, instagram, linkedin, tiktok, x, youtube
- Social follower counts
- 1,765,938 followers in total
- YouTube channel
- 1,078 videos, 25,000 subscribers, last upload 12 days ago
Malware and phishingGoogle Safe Browsing shows no malware or phishing warnings for its websiteClear
- Malware or phishing threat status
- None
Data breach historyNo known data breach involving the companyClear
- Known data breaches found
- 0
Domain and email securityIts email is protected: mail forged in its name goes to spamClear
- MX records
- Yes
- SPF record
- Yes
- DKIM key
- Yes
- DMARC record
- Yes
- DMARC policy
- quarantine
- Certificate issuer
- Amazon
- Certificate type
- DV
- Certificate expires
- 31 Mar 2027
- Nameservers
- ns-1175.awsdns-18.org
ns-153.awsdns-19.com
ns-1923.awsdns-48.co.uk
ns-672.awsdns-20.net - Address
- 18.244.140.34
18.244.140.78
18.244.140.11
18.244.140.115
Businesses with similar scores
The businesses closest to Brilliant Earth by truth score, among the 947 we’ve checked.
