Truth score 90 out of 100, High truth signals. Customer satisfaction: mostly satisfied

90/ 100

Truth score

High truth signals

Top 5% of businesses we’ve checked

Customer satisfactionMostly satisfiedFrom independent reviews, weighed by their number

Trustpilot110,228 reviews4.0

SmartCustomer71 reviews1.3

turo.com

Unclaimed

Rating: 4.0 ⭐⭐⭐⭐ on Trustpilot1.3 ⭐ on SmartCustomer
Reviews: 110,299 reviews
Years in business: 24 years
Address: 111 Sutter Street, San Francisco, CA 94104
Email address: serviceclients-fr@turo.com
Phone number: +1 415-965-4525
Contact page: Not found
Website: turo.com

turo.com

Turo car rental marketplace | Car rentals, reimaginedBook a car rental on Turo, skip the rental counter. From EVs and trucks to luxury vehicles, find the right car for your trip. Free cancellation on most trips.

Checked on 11 Oct 2026, 12:05

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Summary

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Is turo.com legit and trustworthy? Truth score 90 out of 100, high truth signals: 8 of 10 public checks clear, 1 to be cautious about, 1 for information. Legitimacy confidence: high. Customer satisfaction: mostly satisfied.

We read 3 of its pages: about, terms and privacy. Its website address was registered 24 years ago, and is locked against transfer to someone else. It has a review page on G2. Customers have left 110,228 reviews on Trustpilot, averaging 4.0 stars out of 5. Google Safe Browsing shows no malware or phishing warnings for its website. Be cautious: its 71 reviews on SmartCustomer average only 1.3 stars out of 5.

Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is a scam.

Positives

We read 3 of its pages · about, terms and privacy.
Its website address was registered 24 years ago.
It has a review page on G2.
Excellent independent reputation · 110,228 reviews on Trustpilot, rated 4.0 stars out of 5.
Google Safe Browsing shows no malware or phishing warnings for its website.

Be cautious

A low number of independent reviews (71 on SmartCustomer), but it falls short with only 1.3 stars out of 5.

How to check if turo.com is legit

1 be cautious · 8 clear · 1 for information

To check if turo.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews, visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about turo.com; open a row to see the facts and the source to check them yourself. Step by step: how to know if a shopping site is legit.

Who they are

Company detailsFounded in 2009 in Boston, Massachusetts, U.S. (Wikipedia)Clear

Country

Where the company is based: Not stated with its address
Which countries the company serves: Australia, Canada, France, UK, US
Why we believe that: $ prices on its homepage, it publishes pages for 5 countries (hreflang), its structured data names the area it serves

Better Business Bureau

Better Business Bureau profile: Not found

From Wikipedia

Former name: RelayRides (2009–2015)
Type (Wikipedia): Private
Industry: Car rental
Founded: August 12, 2009; 17 years ago in Boston, Massachusetts, U.S.
Area served: Australia; Canada; France; United Kingdom; United States
Employees: 931 (2023)
Revenue: US$879.7 million (2023)

SourcesWikipedia

Domain registrationIts website address was registered 24 years agoClear

Its website address is locked against being transferred to someone else

Domain age: 24 years
Domain transfer lock enabled: Yes

Website detailsWe read 3 of its pages: about, terms and privacyClear

Company contact email is available
Company contact phone number is available

Pages foundAbout Terms Privacy

HTTPS enabled: Yes
Contact email or contact form available: Email
Contact phone number found: +1 415-965-4525

What its pages say

Quoted word for word from turo.com.

In their own words: “Take a look under the hood of the company that's reinventing car rental. The better way to rent, whenever you need a car. Turo is reinventing rental to unlock independence for all.” About page

SourcesHomepage About page Terms page Privacy page

Reputation and track record

Customer reviewsTrustpilot 4.0 stars from 110,228 reviews · SmartCustomer 1.3 stars from 71 reviewsBe cautious

It has a review page on G2
Rated 4.0 stars out of 5 from 110,228 reviews on Trustpilot
Rated 1.3 stars out of 5 from 71 reviews on SmartCustomer

Platform	Rating	Reviews
Trustpilot	4.0 out of 5	110,228
SmartCustomer	1.3 out of 5	71
G2	Unknown	Unknown
Capterra	Not found
Reviews.io	Not found
Feefo	Not found

Independent review platforms: 2
SmartCustomer rating: 1.3 out of 5
SmartCustomer review count: 71
Trustpilot rating: 4.0 out of 5
Trustpilot review count: 110,228

Visitor trafficReal people visited its website in 24 of the last 24 months (Google Chrome usage data)For information

Real people have visited its website since February 2021 or earlier
It is among the 20,000 most-visited sites on the internet (Cloudflare Radar)

Google Chrome usage data

Popularity among Chrome users: top 50,000 sites
First known user traffic: Feb 2021 or earlier
Months with real traffic, of the last 24: 24
Traffic pattern: sustained
Rank jump in the last 12 months: none
Rank drop in the last 12 months: none

Cloudflare Radar

Popularity across the internet: top 20,000 sites

Web history and authorityThe Internet Archive first saved a copy of its website 24 years agoClear

Website archive history: 24 years
Wikipedia page: yes

SourcesWikipedia

Social presenceIt is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube); the largest audience is 199,914 followers on FacebookClear

Its YouTube channel has 10,800 subscribers and 43 videos, the latest uploaded 17 days ago

Platform	Profile	Audience
Facebook	Profile	199,914 followers
Instagram	Profile	Unknown
X	Profile	35,400 followers
LinkedIn	Profile	47,251 followers
YouTube	Profile	10,800 subscribers
TikTok	Profile	Unknown

Social platforms with discovered profiles: facebook, instagram, linkedin, tiktok, x, youtube
Social follower counts: 293,365 followers in total
YouTube channel: 43 videos, 10,800 subscribers, last upload 17 days ago

Safety

Malware and phishingGoogle Safe Browsing shows no malware or phishing warnings for its websiteClear