Truth score 86 out of 100, High truth signals. Customer satisfaction: mixed

86/ 100

Truth score

High truth signals

Top 10% of businesses we’ve checked

Customer satisfactionMixedFrom independent reviews, weighed by their number

Trustpilot1,984 reviews3.3

SmartCustomer418 reviews2.2

BBB247 complaints in three yearsA+

vitacost.com

Unclaimed

Rating: 3.3 ⭐⭐⭐ on Trustpilot2.2 ⭐⭐ on SmartCustomer
Reviews: 2,402 reviews
Years in business: 27 years
Address: Not foundNo address found using the trading company name
Email address: info@orders.vitacost.com
Phone number: Not found
Contact page: Not found
Website: vitacost.com

vitacost.com

Vitamins, Supplements & Wellness Essentials | VitacostShop thousands of vitamins, supplements, healthy foods, sports nutrition, clean beauty, eco-friendly home care and pet products from trusted brands.

Checked on 14 Oct 2026, 13:17

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Summary

Get Markdown

Is vitacost.com legit and trustworthy? Truth score 86 out of 100, high truth signals: 7 of 10 public checks clear, 1 to be cautious about, 2 for information. Legitimacy confidence: high. Customer satisfaction: mixed.

We read 3 of its pages: delivery, terms and privacy. Its website address was registered 27 years ago, and is locked against transfer to someone else. It is on 5 social media platforms (Facebook, Instagram, LinkedIn, X and YouTube), with its largest audience of 424,489 followers on Facebook. Google Safe Browsing shows no malware or phishing warnings for its website. Be cautious: its 418 reviews on SmartCustomer average only 2.2 stars out of 5. We could not find an address or a phone number.

Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is a scam.

Positives

We read 3 of its pages · delivery, terms and privacy.
Its website address was registered 27 years ago.
It is on 5 social media platforms (Facebook, Instagram, LinkedIn, X and YouTube); the largest audience is 424,489 followers on Facebook.
Google Safe Browsing shows no malware or phishing warnings for its website.

Be cautious

A substantial number of independent reviews (418 on SmartCustomer), but it falls short with only 2.2 stars out of 5.

Not found

Address information was not found from our checks.
Phone number information was not found from our checks.

How to check if vitacost.com is legit

1 be cautious · 7 clear · 2 for information

To check if vitacost.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews, visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about vitacost.com; open a row to see the facts and the source to check them yourself. Step by step: how to know if a shopping site is legit.

Who they are

Company detailsBased in the US; serves the US; part of iHerb; founded in 1994 (Wikipedia) · BBB rating A+For information

The Better Business Bureau rates it A+, and does not accredit it; 247 complaints closed in three years

Country

Where the company is based: US
Why we believe that: its Better Business Bureau profile is a US listing
Which countries the company serves: US
Why we believe that: $ prices on its homepage

Better Business Bureau

Better Business Bureau profile: Found
BBB rating: A+
BBB accredited: No
BBB complaints closed in three years: 247
BBB customer reviews: 39
BBB business started: 20 May 1994
BBB file opened: 20 Mar 2001

From Wikipedia

Type (Wikipedia): Subsidiary
Parent company: iHerb
Founded: 1994; 32 years ago

SourcesBBB profile Wikipedia

Domain registrationIts website address was registered 27 years agoClear

Its website address is locked against being transferred to someone else

Domain age: 27 years
Domain transfer lock enabled: Yes

Website detailsWe read 3 of its pages: delivery, terms and privacyClear

Company contact email is available

Pages foundDelivery Terms Privacy

HTTPS enabled: Yes
Contact email or contact form available: Email
Contact phone number found: Not found

What its pages say

Quoted word for word from vitacost.com.

Delivery cost: “Vitamins, Supplements & Wellness Essentials | Vitacost Skip to content Free shipping over $30” Delivery page

SourcesHomepage Delivery page Privacy page Terms page

Reputation and track record

Customer reviewsTrustpilot 3.3 stars from 1,984 reviews · SmartCustomer 2.2 stars from 418 reviewsBe cautious

Rated 3.3 stars out of 5 from 1,984 reviews on Trustpilot
Rated 2.2 stars out of 5 from 418 reviews on SmartCustomer

Platform	Rating	Reviews
Trustpilot	3.3 out of 5	1,984
SmartCustomer	2.2 out of 5	418
G2	Not found
Capterra	Not found
Reviews.io	Not found
Feefo	Not found

Independent review platforms: 2
SmartCustomer rating: 2.2 out of 5
SmartCustomer review count: 418
Trustpilot rating: 3.3 out of 5
Trustpilot review count: 1,984

Visitor trafficReal people visited its website in 23 of the last 24 months (Google Chrome usage data)For information

Real people have visited its website since February 2021 or earlier
It is among the 50,000 most-visited sites on the internet (Cloudflare Radar)

Google Chrome usage data

Popularity among Chrome users: top 100,000 sites
First known user traffic: Feb 2021 or earlier
Months with real traffic, of the last 24: 23
Traffic pattern: established
Rank jump in the last 12 months: none
Rank drop in the last 12 months: top 50,000 to unlisted by 2026-06

Cloudflare Radar

Popularity across the internet: top 50,000 sites

Web history and authorityThe Internet Archive first saved a copy of its website 27 years agoClear

Website archive history: 27 years
Wikipedia page: yes

SourcesWikipedia

Social presenceIt is on 5 social media platforms (Facebook, Instagram, LinkedIn, X and YouTube); the largest audience is 424,489 followers on FacebookClear

Its YouTube channel has 9,890 subscribers and 267 videos, the latest uploaded 223 days ago

Platform	Profile	Audience
Facebook	Profile	424,489 followers
Instagram	Profile	83,000 followers
X	Profile	Unknown
LinkedIn	Profile	6,439 followers
YouTube	Profile	9,890 subscribers
TikTok	Not found

Social platforms with discovered profiles: facebook, instagram, linkedin, x, youtube
Social follower counts: 523,818 followers in total
YouTube channel: 267 videos, 9,890 subscribers, last upload 223 days ago

Safety

Malware and phishingGoogle Safe Browsing shows no malware or phishing warnings for its websiteClear