Summary
Get MarkdownIs prettylittlething.com legit and trustworthy? Truth score 84 out of 100, high truth signals: 8 of 10 public checks clear, 1 to be cautious about, 1 for information. Legitimacy confidence: high. Customer satisfaction: mixed.
prettylittlething.com is run by PRETTYLITTLETHING.COM Limited, part of Debenhams Group, an active UK company registered at Companies House 16 years ago, and was founded in 2012. Its website address was registered 16 years ago, and is locked against transfer to someone else. It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube), with its largest audience of 3,105,963 followers on Facebook. Google Safe Browsing shows no malware or phishing warnings for its website. Be cautious: its 2,351 reviews on Reviews.io average only 2.59 stars out of 5. Its 691 reviews on SmartCustomer average only 1.8 stars out of 5. We could not find a phone number.
Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is a scam.
Positives
- An active UK company registered at Companies House, set up 16 years ago.
- Its website address was registered 16 years ago.
- It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube); the largest audience is 3,105,963 followers on Facebook.
- Google Safe Browsing shows no malware or phishing warnings for its website.
Be cautious
- A large number of independent reviews (2,351 on Reviews.io), but it falls short with only 2.59 stars out of 5.
- A substantial number of independent reviews (691 on SmartCustomer), but it falls short with only 1.8 stars out of 5.
Not found
- Phone number information was not found from our checks.
How to check if prettylittlething.com is legit
1 be cautious · 8 clear · 1 for informationTo check if prettylittlething.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews, visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about prettylittlething.com; open a row to see the facts and the source to check them yourself. Step by step: how to know if a shopping site is legit.
Company detailsAn active UK company registered at Companies House, set up 16 years agoClear
- Its registered office at Companies House is 49-51 Dale Street, Manchester, M1 2HF, United Kingdom
- Its latest accounts at Companies House run to 28 February 2025
- Its directors and owners are named at Companies House
- It has filed at Companies House regularly for the last five years, with no gap longer than 15 months
- The Better Business Bureau rates it A, and does not accredit it; 577 complaints closed in three years
- Where the company is based
- UK
- Why we believe that
- it is registered at Companies House as PRETTYLITTLETHING.COM LIMITED, its Better Business Bureau profile is a US listing
- Which countries the company serves
- UK
- Why we believe that
- £ prices on its homepage, its delivery page says it ships to the UK
- Companies House registration
- Registered as PRETTYLITTLETHING.COM LIMITED
- VAT number
- Not found
- Better Business Bureau profile
- Found
- BBB rating
- A
- BBB accredited
- No
- BBB complaints closed in three years
- 577
- BBB complaints closed in twelve months
- 286
- BBB customer reviews
- 67
- BBB reasons for rating
- 5 complaint(s) filed against business that were not resolved
- BBB business started
- 1 Jan 2012
- BBB file opened
- 28 Aug 2019
- Company found in official company register
- Yes
- Registered company name
- PRETTYLITTLETHING.COM LIMITED
- Company status
- active
- Company age
- 16 years
- Registered address
- 49-51 Dale Street, Manchester, M1 2HF, United Kingdom
- Accounts overdue
- No
- Confirmation statement overdue
- No
- Insolvency history
- No
- Registered office in dispute
- No
- Filing history consistent
- Yes
- Whether registered company activity matches the website
- Yes
- Company type
- Private limited company
- Trade name
- PrettyLittleThing
- Type (Wikipedia)
- Subsidiary
- Industry
- Fashion
- Parent company
- Debenhams Group
- Founded
- 2012; 14 years ago
- Area served
- Worldwide
- Revenue
- £516.3 million (2020)
Domain registrationIts website address was registered 16 years agoClear
- Its website address is locked against being transferred to someone else
- Domain age
- 16 years
- Domain transfer lock enabled
- Yes
Website detailsCompany contact email is availableClear
- HTTPS enabled
- Yes
- Contact email or contact form available
- Contact phone number found
- Not found
Customer reviewsTrustpilot 3.0 stars from 110,750 reviews · SmartCustomer 1.8 stars from 691 reviews · Reviews.io 2.59 stars from 2,351 reviewsBe cautious
- Rated 3.0 stars out of 5 from 110,750 reviews on Trustpilot
- Rated 2.59 stars out of 5 from 2,351 reviews on Reviews.io
- Rated 1.8 stars out of 5 from 691 reviews on SmartCustomer
| Platform | Rating | Reviews |
|---|---|---|
| Trustpilot | 3.0 out of 5 | 110,750 |
| SmartCustomer | 1.8 out of 5 | 691 |
| G2 | Not found | |
| Capterra | Not found | |
| Reviews.io | 2.59 out of 5 | 2,351 |
| Feefo | Not found |
- Independent review platforms
- 3
- Reviews.io rating
- 2.59 out of 5
- Reviews.io review count
- 2,351
- SmartCustomer rating
- 1.8 out of 5
- SmartCustomer review count
- 691
- Trustpilot rating
- 3.0 out of 5
- Trustpilot review count
- 110,750
Visitor trafficReal people visited its website in 24 of the last 24 months (Google Chrome usage data)For information
- Real people have visited its website since February 2021 or earlier
- It is among the 50,000 most-visited sites on the internet (Cloudflare Radar)
- Popularity among Chrome users
- top 100,000 sites
- First known user traffic
- Feb 2021 or earlier
- Months with real traffic, of the last 24
- 24
- Traffic pattern
- sustained
- Rank jump in the last 12 months
- none
- Rank drop in the last 12 months
- none
- Popularity across the internet
- top 50,000 sites
Web history and authorityThe Internet Archive first saved a copy of its website 24 years agoClear
- Website archive history
- 24 years
- Wikipedia page
- yes
Social presenceIt is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube); the largest audience is 3,105,963 followers on FacebookClear
- Its YouTube channel has 1,370,000 subscribers and 2752 videos, the latest uploaded 555 days ago
| Platform | Profile | Audience |
|---|---|---|
| Profile | 3,105,963 followers | |
| Profile | 3,258 followers | |
| X | Profile | 582,800 followers |
| Profile | 91,781 followers | |
| YouTube | Profile | 1,370,000 subscribers |
| TikTok | Profile | Unknown |
- Social platforms with discovered profiles
- facebook, instagram, linkedin, tiktok, x, youtube
- Social follower counts
- 5,153,802 followers in total
- YouTube channel
- 2,752 videos, 1,370,000 subscribers, last upload 555 days ago
Malware and phishingGoogle Safe Browsing shows no malware or phishing warnings for its websiteClear
- Malware or phishing threat status
- None
Data breach historyNo known data breach involving the companyClear
- Known data breaches found
- 0
Domain and email securityIts email is protected: mail forged in its name is blockedClear
- MX records
- Yes
- SPF record
- Yes
- DKIM key
- Yes
- DMARC record
- Yes
- DMARC policy
- reject
- Certificate issuer
- Let's Encrypt
- Certificate type
- DV
- Certificate expires
- 27 Nov 2026
- Nameservers
- ns-1378.awsdns-44.org
ns-1784.awsdns-31.co.uk
ns-299.awsdns-37.com
ns-662.awsdns-18.net - Address
- 76.223.34.124
13.248.160.137
Businesses with similar scores
The businesses closest to Prettylittlething.com Limited by truth score, among the 947 we’ve checked.