Truth score 88 out of 100, High truth signals. Customer satisfaction: mixed

88/ 100

Truth score

High truth signals

Top 10% of businesses we’ve checked

Customer satisfactionMixedFrom independent reviews, weighed by their number

Trustpilot1,537 reviews3.8

SmartCustomer127 reviews1.9

autotrader.com

Unclaimed

Rating: 3.8 ⭐⭐⭐⭐ on Trustpilot1.9 ⭐⭐ on SmartCustomer
Reviews: 1,664 reviews
Years in business: 31 years
Address: Not foundNo address found using the trading company name
Email address: Not found
Phone number: Not found
Contact page: Not found
Website: autotrader.com

autotrader.com

autotrader.comautotrader.com

Checked on 7 Oct 2026, 14:52

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Summary

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Is autotrader.com legit and trustworthy? Truth score 88 out of 100, high truth signals: 6 of 10 public checks clear, 1 to be cautious about, 2 not found, 1 for information. Legitimacy confidence: high. Customer satisfaction: mixed.

autotrader.com's website address was registered 31 years ago, and is locked against transfer to someone else. It is among the 5,000 most-visited sites on the internet (Cloudflare Radar). Google Safe Browsing shows no malware or phishing warnings for its website. Be cautious: its 127 reviews on SmartCustomer average only 1.9 stars out of 5. We could not find what its website says, social media profiles, an address, an email address or a phone number.

Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is a scam.

Positives

Its website address was registered 31 years ago.
It is among the 5,000 most-visited sites on the internet (Cloudflare Radar).
Google Safe Browsing shows no malware or phishing warnings for its website.

Be cautious

A substantial number of independent reviews (127 on SmartCustomer), but it falls short with only 1.9 stars out of 5.

Not found

Website details information was not found from our checks.
Social presence information was not found from our checks.
Address information was not found from our checks.
Email address information was not found from our checks.
Phone number information was not found from our checks.

Our technical team has been informed.

How to check if autotrader.com is legit

1 be cautious · 6 clear · 2 not found · 1 for information

To check if autotrader.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews, visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about autotrader.com; open a row to see the facts and the source to check them yourself. Step by step: how to know if a shopping site is legit.

Who they are

Company detailsPart of Cox Automotive; founded in 1997 (Wikipedia)Clear

From Wikipedia

Type (Wikipedia): Subsidiary
Industry: E-commerce software
Parent company: Cox Automotive
Founded: 1997; 29 years ago
Area served: United States; Australia
Employees: 859

SourcesWikipedia

Domain registrationIts website address was registered 31 years agoClear

Its website address is locked against being transferred to someone else

Domain age: 31 years
Domain transfer lock enabled: Yes

Website detailsWe were unable to find out what its website says.Not found

nothing recorded

Reputation and track record

Customer reviewsTrustpilot 3.8 stars from 1,537 reviews · SmartCustomer 1.9 stars from 127 reviewsBe cautious

Rated 3.8 stars out of 5 from 1,537 reviews on Trustpilot
Rated 1.9 stars out of 5 from 127 reviews on SmartCustomer

Platform	Rating	Reviews
Trustpilot	3.8 out of 5	1,537
SmartCustomer	1.9 out of 5	127
G2	Not found
Capterra	Not found
Reviews.io	Not found
Feefo	Not found

Independent review platforms: 2
SmartCustomer rating: 1.9 out of 5
SmartCustomer review count: 127
Trustpilot rating: 3.8 out of 5
Trustpilot review count: 1,537

Visitor trafficIt is among the 5,000 most-visited sites on the internet (Cloudflare Radar)For information

Real people visited its website in 24 of the last 24 months (Google Chrome usage data)
Real people have visited its website since February 2021 or earlier

Google Chrome usage data

Popularity among Chrome users: top 10,000 sites
First known user traffic: Feb 2021 or earlier
Months with real traffic, of the last 24: 24
Traffic pattern: sustained
Rank jump in the last 12 months: none
Rank drop in the last 12 months: none

Cloudflare Radar

Popularity across the internet: top 5,000 sites

Web history and authorityThe Internet Archive first saved a copy of its website 28 years agoClear

Website archive history: 28 years
Wikipedia page: yes

SourcesWikipedia

Social presenceWe were unable to find out how big its social media following is.Not found

nothing recorded

Safety

Malware and phishingGoogle Safe Browsing shows no malware or phishing warnings for its websiteClear

Malware or phishing threat status: None

Data breach historyOne known data breach involving the company: Autotrader, the latest 3 years agoClear

Known data breaches found: 1

Autotrader

In January 2023, 1.4M records from the Autotrader online vehicle marketplace appeared on a popular hacking forum. Autotrader stated that the "data in question relates to aged listing data that was generally publicly available on our site at the time and open to automated collection methods". The data contained 20k unique email addresses alongside physical addresses and phone numbers of dealers and vehicle details including VIN numbers.

Accounts affected: 20,032
Date: 6 Jan 2023
Data exposed: Email addresses, Phone numbers, Physical addresses, Vehicle details, Vehicle identification numbers (VINs)

Breach data: Have I Been Pwned

SourcesAutotrader on Have I Been Pwned

Domain and email securityIts email is protected: mail forged in its name is blockedClear