roughguides.com

Website

roughguides.com

Rough Guides: Online Travel Agency for Tailor-Made trips | Rough GuidesPlan and book your dream trip with local travel experts handpicked by Rough Guides. They’ll tailor every detail and support you throughout your journey.

youtube.com

Peru, Your Way 🇵🇪 | Chris's Adventure in the Colca Valley | Stories from... PeruThe latest video on its YouTube channel

UnclaimedChecked on 30 Oct 2026, 22:14

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Truth score

Truth score 91 out of 100, High truth signals. Customer satisfaction: mostly satisfied

91/ 100

High truth signals

Top 5% of businesses we’ve checked

Business details

Category: Travel agent
Founded: 1982
Sells: Services
Sells to: The public
Licensed trade: Other licensed trade
Domain age: 28 years
Address: 7 Bell Yard London WC2A 2JR
Email address: mail@roughguides.com
Phone number: Not found
Contact page: roughguides.com/contact-us/
Website: roughguides.com
Social media

Customer reviews

SiteReviewsRating

Trustpilot414 reviews5

Total4145.0

Customer satisfactionMostly satisfiedFrom independent reviews, weighed by their number

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Summary

Is roughguides.com legit and trustworthy? Truth score 91 out of 100, high truth signals: 8 of 10 public checks clear, 2 for information. Legitimacy confidence: high. Customer satisfaction: mostly satisfied.

We read 4 of its pages: contact, about, terms and privacy. Its website address was registered 28 years ago, and is locked against transfer to someone else. It is on 5 social media platforms (Facebook, Instagram, LinkedIn, X and YouTube), with its largest audience of 229,689 followers on Facebook. Customers have left 414 reviews on Trustpilot, averaging 5.0 stars out of 5. No malware or phishing warnings found for its website. We could not find a phone number.

Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.

Positives

We read 4 of its pages · contact, about, terms and privacy.
Its website address was registered 28 years ago.
It is on 5 social media platforms (Facebook, Instagram, LinkedIn, X and YouTube); the largest audience is 229,689 followers on Facebook.
Good independent reputation · 414 reviews on Trustpilot, rated 5.0 stars out of 5.
No malware or phishing warnings found for its website.

Not found

Phone number information was not found from our checks.

What they offer

Plan and book your dream trip with local travel experts handpicked by Rough Guides. They’ll tailor every detail and support you throughout your journey.

— Rough Guides, in their own words

Getting help

Rough Guides offers support and help through their help page, which can be found in the sources below.

Customer stories: Reviews

SourcesIts homepage Contact us Reviews

Latest YouTube video

Correct as of 30 Oct 2026, 22:14

How to check if roughguides.com is legit

To check if roughguides.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews, visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about roughguides.com; open a row to see the facts and the source to check them yourself. Step by step: how to know if a shopping site is legit.

Who they are

Company detailsFounded in 1982 (Wikipedia)

Country

Where the company is based: Not stated with its address
Which countries the company serves: UK, US
Why we believe that: its delivery page says it ships to the UK, its delivery page says it ships to the US

Better Business Bureau

Better Business Bureau profile: Not found

From Wikipedia

Industry: travel agency
Founded: 1982

SourcesWikipedia

Domain registrationIts website address was registered 28 years ago

Its website address is locked against being transferred to someone else

Domain age: 28 years
Domain transfer lock enabled: Yes

Website detailsWe read 4 of its pages: contact, about, terms and privacy

Company contact email is available

HTTPS enabled: Yes
Contact phone number found: Not found
Contact page found: Contact page

What its pages say

Quoted word for word from roughguides.com.

In their own words: “Rough Guides is a tailor-made travel platform connecting travelers with vetted local experts to design and book personalized trips worldwide. At Rough Guides, you can compare proposals, pick your favorite, refine the details, and book securely with end-to-end support. For more than 40 years, Rough Guides has inspired curious travelers through its iconic guidebooks and award-winning travel content.” About page
Who you're buying from: “In our case it must be addressed to our registered office or principal place of business or any other address that we notify to you from time to time whether in the Shop, Personalized Shop or on the Website or otherwise.” Terms page

SourcesHomepage About page Contact page Privacy page Terms page

Reputation and track record

Customer reviewsRated 5.0 stars out of 5 from 414 reviews on Trustpilot

Platform	Rating	Reviews
Trustpilot	5 out of 5	414
SmartCustomer	Not found
G2	Not found
Capterra	Not found
Reviews.io	Not found
Feefo	Not found
Trustindex	Not found
Google	Not checked

Visitor trafficReal people visited its website in 24 of the last 24 months

Real people have visited its website since February 2021 or earlier

Monthly visitor data

Popularity among Chrome users: top 1,000,000 sites
First known user traffic: Feb 2021 or earlier
Months with real traffic, of the last 24: 24
Traffic pattern: sustained
Rank jump in the last 12 months: none
Rank drop in the last 12 months: none

Web history and authorityFound: wikipedia page

Wikipedia page: yes

SourcesWikipedia

Social presenceIt is on 5 social media platforms (Facebook, Instagram, LinkedIn, X and YouTube); the largest audience is 229,689 followers on Facebook

Its YouTube channel has 13,200 subscribers and 235 videos, the latest uploaded on 30 Oct 2026

Platform	Profile	Audience
Facebook	Profile	229,689 followers
Instagram	Profile	67,000 followers
X	Profile	Unknown
LinkedIn	Profile	Unknown
YouTube	Profile	13,200 subscribers
TikTok	Not found

Social platforms with discovered profiles: facebook, instagram, linkedin, x, youtube
Social follower counts: 309,889 followers in total
YouTube channel: 235 videos, 13,200 subscribers, last upload 30 Oct 2026

What data this site collects about you

What its privacy policy saysWe found this business stores and uses your data

Says it does not sell your personal data.: “Except as described herein, we will not sell your Information to third parties for their promotional activities unrelated to the purposes for which your information was submitted.”
May make automated decisions or build a profile about you.: “These cookies are set by external advertising partners and are used for profiling and tracking data across multiple websites.”
Says you can ask it to delete your data.: “This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it.”

SourceIts privacy policy

Tracking tools on its homepageGoogle Tag Manager

Named in its homepage's code when we read it. Others may load later, so this list may not be complete.

Google Tag Manager: Loads other tracking tools, which may not be listed here.

Safety

Malware and phishingNo malware or phishing warnings found for its websiteThis check is not perfect: it can miss a harmful site, and it can wrongly warn about a safe one.