# Rough Guides (roughguides.com)

Is roughguides.com legit and trustworthy? Truth score 91 out of 100, high truth signals: 8 of 10 public checks clear, 2 for information. Legitimacy confidence: high. Customer satisfaction: mostly satisfied.

- Truth score: 91 out of 100
- Legitimacy confidence: high
- Customer satisfaction: mostly satisfied, from Trustpilot 5 · 414 reviews; average 5.0
- Claimed: no
- Assessed: 2026-10-30

## Business details

- Category: Travel agent
- Founded: 1982
- Sells: Services
- Sells to: The public
- Licensed trade: Other licensed trade
- Domain age: 28 years
- Address: 7 Bell Yard London WC2A 2JR
- Email address: mail@roughguides.com
- Phone number: Not found
- Contact page: https://roughguides.com/contact-us/
- Website: https://roughguides.com/
- Social media: Facebook https://www.facebook.com/roughguides/, Instagram https://www.instagram.com/roughguides/, X https://x.com/RoughGuides, LinkedIn https://www.linkedin.com/company/rough-guides/, YouTube https://www.youtube.com/c/roughguides
- Latest YouTube video: Peru, Your Way 🇵🇪 | Chris's Adventure in the Colca Valley | Stories from... Peru https://www.youtube.com/watch?v=GlqbcNcfLC8

## Summary

We read 4 of its pages: contact, about, terms and privacy. Its website address was registered 28 years ago, and is locked against transfer to someone else. It is on 5 social media platforms (Facebook, Instagram, LinkedIn, X and YouTube), with its largest audience of 229,689 followers on Facebook. Customers have left 414 reviews on Trustpilot, averaging 5.0 stars out of 5. No malware or phishing warnings found for its website. We could not find a phone number.

Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.

## Positives

- We read 4 of its pages: contact, about, terms and privacy (source: website)
- Its website address was registered 28 years ago (source: rdap)
- It is on 5 social media platforms (Facebook, Instagram, LinkedIn, X and YouTube); the largest audience is 229,689 followers on Facebook (source: social)
- Good independent reputation: 414 reviews on Trustpilot, rated 5.0 stars out of 5 (source: reviews)
- No malware or phishing warnings found for its website (source: safe_browsing)

## Not found

- Phone number information was not found from our checks. (source: website)

## How to check if roughguides.com is legit

To check if roughguides.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews, visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about roughguides.com; open a row to see the facts and the source to check them yourself. Step by step: [how to know if a shopping site is legit](/guides/how-to-know-if-a-shopping-site-is-legit).

- Who they are: Company details: Founded in 1982 (Wikipedia) (For information)
- Who they are: Domain registration: Its website address was registered 28 years ago (Clear)
- Who they are: Website details: We read 4 of its pages: contact, about, terms and privacy (Clear). Pages found: contact (https://roughguides.com/contact-us/), about (https://roughguides.com/about-us/), terms (https://roughguides.com/terms-conditions/), privacy (https://roughguides.com/privacy-cookies/)
- Reputation and track record: Customer reviews: Rated 5.0 stars out of 5 from 414 reviews on Trustpilot (Clear)
- Reputation and track record: Visitor traffic: Real people visited its website in 24 of the last 24 months (For information)
- Reputation and track record: Web history and authority: Found: wikipedia page (Clear)
- Reputation and track record: Social presence: It is on 5 social media platforms (Facebook, Instagram, LinkedIn, X and YouTube); the largest audience is 229,689 followers on Facebook (Clear)
- Safety: Malware and phishing: No malware or phishing warnings found for its website (Clear). This check is not perfect: it can miss a harmful site, and it can wrongly warn about a safe one.
- Safety: Data breach history: No known data breach involving the company (Clear)
- Safety: Domain and email security: Its email is only partly protected: mail forged in its name is reported but not blocked (Clear)

## What its pages say

Quoted word for word from roughguides.com's own pages.

- In their own words: “Rough Guides is a tailor-made travel platform connecting travelers with vetted local experts to design and book personalized trips worldwide. At Rough Guides, you can compare proposals, pick your favorite, refine the details, and book securely with end-to-end support. For more than 40 years, Rough Guides has inspired curious travelers through its iconic guidebooks and award-winning travel content.” (https://www.roughguides.com/about-us/)
- Who you're buying from: “In our case it must be addressed to our registered office or principal place of business or any other address that we notify to you from time to time whether in the Shop, Personalized Shop or on the Website or otherwise.” (https://www.roughguides.com/terms-conditions/)

## Cite

Truth Signal, Rough Guides: truth score 91 out of 100, legitimacy confidence High, assessed 2026-10-30, https://truthsignal.com/business/roughguides.com. Licence CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). The same report as JSON: send Accept: application/json to https://truthsignal.com/business/roughguides.com