Truth score 88 out of 100, High truth signals. Customer satisfaction: mostly dissatisfied

88/ 100

Truth score

High truth signals

Top 10% of businesses we’ve checked

Customer satisfactionMostly dissatisfiedFrom independent reviews, weighed by their number

SmartCustomer2,681 reviews1.8

Reviews.io54 reviews1.33

BBB1,234 of 6,178 resolvedA

priceline.com

Unclaimed

Rating: 1.8 ⭐⭐ on SmartCustomer1.33 ⭐ on Reviews.io
Reviews: 2,735 reviews
Years in business: 29 years
Address: 800 Connecticut Avenue, Norwalk, Connecticut 06854
Email address: customer.service@priceline.com
Phone number: +1 877-477-5807
Contact page: priceline.com/partner/v2/corporate-contact-information
Website: priceline.com

priceline.com

Priceline.com - The Best Deals on Hotels, Flights and Rental Cars.Deep Discounts on Hotels, Flights and Rental Cars. Get Exclusive Savings with Priceline.com.

Checked on 9 Oct 2026, 17:03

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Summary

Get Markdown

Is priceline.com legit and trustworthy? Truth score 88 out of 100, high truth signals: 7 of 10 public checks clear, 1 to be cautious about, 2 for information. Legitimacy confidence: high. Customer satisfaction: mostly dissatisfied.

We read 4 of its pages: contact, about, terms and privacy. Its website address was registered 29 years ago, and is locked against transfer to someone else. It is among the 10,000 most-visited sites on the internet (Cloudflare Radar). Google Safe Browsing shows no malware or phishing warnings for its website. Be cautious: its 2,681 reviews on SmartCustomer average only 1.8 stars out of 5. Its 54 reviews on Reviews.io average only 1.33 stars out of 5.

Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is a scam.

Positives

We read 4 of its pages · contact, about, terms and privacy.
Its website address was registered 29 years ago.
It is among the 10,000 most-visited sites on the internet (Cloudflare Radar).
Google Safe Browsing shows no malware or phishing warnings for its website.

Be cautious

A large number of independent reviews (2,681 on SmartCustomer), but it falls short with only 1.8 stars out of 5.
A low number of independent reviews (54 on Reviews.io), but it falls short with only 1.33 stars out of 5.

How to check if priceline.com is legit

1 be cautious · 7 clear · 2 for information

To check if priceline.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews, visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about priceline.com; open a row to see the facts and the source to check them yourself. Step by step: how to know if a shopping site is legit.

Who they are

Company detailsBased in the US; serves the US; part of Booking Holdings; founded in 1997 (Wikipedia) · BBB rating AFor information

The Better Business Bureau rates it A, and accredits it; 1,234 of its 6,178 complaints closed in three years were resolved to the customer's satisfaction

Country

Where the company is based: US
Why we believe that: its Better Business Bureau profile is a US listing
Which countries the company serves: US
Why we believe that: $ prices on its homepage

Better Business Bureau

Better Business Bureau profile: Found
BBB rating: A
BBB accredited: Yes
BBB complaints closed in three years: 6,178
BBB complaints closed in twelve months: 2,052
BBB complaints resolved to the customer's satisfaction: 1,234
BBB complaint types: Product Issues: 4,221, Billing Issues: 987, Facilities Issues: 458, Sales and Advertising Issues: 174, Order Issues: 148, Customer Service Issues: 104, Service or Repair Issues: 81, Delivery Issues: 5
BBB customer reviews: 1,955
BBB reasons for rating: 6,178 complaint(s) filed against business
BBB business started: 30 Jul 1998
BBB file opened: 30 Jul 1998

From Wikipedia

Type (Wikipedia): Subsidiary
Industry: Online travel agency
Parent company: Booking Holdings
Founded: 1997; 29 years ago; (online 1998)

SourcesBBB profile Wikipedia

Domain registrationIts website address was registered 29 years agoClear

Its website address is locked against being transferred to someone else

Domain age: 29 years
Domain transfer lock enabled: Yes

Website detailsWe read 4 of its pages: contact, about, terms and privacyClear

Company contact email is available
Company contact phone number is available

Pages foundContact About Terms Privacy

HTTPS enabled: Yes
Contact email or contact form available: Email
Contact phone number found: +1 877-477-5807

What its pages say

Quoted word for word from priceline.com.

In their own words: “Our mission is simple: to be the world’s best travel dealmaker. Launched in 1998, Priceline pioneered the online travel category by pairing negotiation and technology to make smarter savings possible for everyone. We’ve helped millions go farther, experience more, and reach their happy place for a happy price.” About page

SourcesHomepage About page Terms page Privacy page Contact page

Reputation and track record

Customer reviewsSmartCustomer 1.8 stars from 2,681 reviews · Reviews.io 1.33 stars from 54 reviewsBe cautious

It has a review page on Trustpilot
Rated 1.33 stars out of 5 from 54 reviews on Reviews.io
Rated 1.8 stars out of 5 from 2,681 reviews on SmartCustomer

Platform	Rating	Reviews
Trustpilot	Unknown	Unknown
SmartCustomer	1.8 out of 5	2,681
G2	Not found
Capterra	Not found
Reviews.io	1.33 out of 5	54
Feefo	Not found

Independent review platforms: 2
Reviews.io rating: 1.33 out of 5
Reviews.io review count: 54
SmartCustomer rating: 1.8 out of 5
SmartCustomer review count: 2,681

Visitor trafficIt is among the 10,000 most-visited sites on the internet (Cloudflare Radar)For information

Real people visited its website in 24 of the last 24 months (Google Chrome usage data)
Real people have visited its website since February 2021 or earlier

Google Chrome usage data

Popularity among Chrome users: top 5,000 sites
First known user traffic: Feb 2021 or earlier
Months with real traffic, of the last 24: 24
Traffic pattern: sustained
Rank jump in the last 12 months: none
Rank drop in the last 12 months: none

Cloudflare Radar

Popularity across the internet: top 10,000 sites

Web history and authorityThe Internet Archive first saved a copy of its website 27 years agoClear

Website archive history: 27 years
Wikipedia page: yes

SourcesWikipedia

Social presenceIt is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube); the largest audience is 676,000 followers on FacebookClear

Its YouTube channel has 19,500 subscribers and 39 videos, the latest uploaded 28 days ago

Platform	Profile	Audience
Facebook	Profile	676,000 followers
Instagram	Profile	79,000 followers
X	Profile	83,200 followers
LinkedIn	Profile	67,800 followers
YouTube	Profile	19,500 subscribers
TikTok	Profile	Unknown

Social platforms with discovered profiles: facebook, instagram, linkedin, tiktok, x, youtube
Social follower counts: 925,500 followers in total
YouTube channel: 39 videos, 19,500 subscribers, last upload 28 days ago

Safety

Malware and phishingGoogle Safe Browsing shows no malware or phishing warnings for its websiteClear

Malware or phishing threat status: None

Data breach historyNo known data breach involving the companyClear

Known data breaches found: 0

Domain and email securityIts email is protected: mail forged in its name goes to spamClear

MX records: Yes
SPF record: Yes
DKIM key: Yes
DMARC record: Yes
DMARC policy: quarantine

Certificate

Certificate issuer: GlobalSign nv-sa
Certificate type: DV
Certificate expires: 7 Mar 2027

Hosting

Nameservers: dns1.p09.nsone.net
dns2.p09.nsone.net
dns3.p09.nsone.net
dns4.p09.nsone.net
Address: 151.101.130.186
151.101.66.186
151.101.194.186
151.101.2.186