Truth score 86 out of 100, High truth signals. Customer satisfaction: mostly satisfied

86/ 100

Truth score

High truth signals

Top 10% of businesses we’ve checked

Customer satisfactionMostly satisfiedFrom independent reviews, weighed by their number

Trustpilot15,228 reviews4.3

SmartCustomer551 reviews3.5

Reviews.io2 reviews · not counted4.5

BBB17 of 31 resolvedA+

lulus.com

Unclaimed

Rating: 4.3 ⭐⭐⭐⭐ on Trustpilot3.5 ⭐⭐⭐⭐ on SmartCustomer4.5 ⭐⭐⭐⭐⭐ on Reviews.io
Reviews: 15,781 reviews
Years in business: 31 years
Address: 495 Ryan Ave., Suite 125, Chico CA 95973
Email address: love@lulus.com
Phone number: +1 866-918-5858
Contact page: Not found
Website: lulus.com

lulus.com

Luluslulus.com

Shop Women's Dresses & Clothing Online - LulusShop Lulus for must-have dresses, tops, shoes and accessories. Curated collections, exclusive styles and new items added daily. Everyday free shipping.

Checked on 12 Oct 2026, 21:05

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Summary

Get Markdown

Is lulus.com legit and trustworthy? Truth score 86 out of 100, high truth signals: 8 of 10 public checks clear, 2 for information. Legitimacy confidence: high. Customer satisfaction: mostly satisfied.

We read 5 of its pages: about, returns, delivery, terms and privacy. Its website address was registered 31 years ago, and is locked against transfer to someone else. It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube), with its largest audience of 2,000,000 followers on Instagram. Customers have left 15,228 reviews on Trustpilot, averaging 4.3 stars out of 5. Customers have left 2 reviews on Reviews.io, averaging 4.5 stars out of 5. Google Safe Browsing shows no malware or phishing warnings for its website.

Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is a scam.

Positives

We read 5 of its pages · about, returns, delivery, terms and privacy.
Its website address was registered 31 years ago.
It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube); the largest audience is 2,000,000 followers on Instagram.
Excellent independent reputation · 15,228 reviews on Trustpilot, rated 4.3 stars out of 5.
A not fully established independent reputation · 2 reviews on Reviews.io, rated 4.5 stars out of 5.
Google Safe Browsing shows no malware or phishing warnings for its website.

Be cautious

Nothing to be cautious about in the 8 checks that answered: no malware or phishing warning, no known data breach, no poor rating at scale.

How to check if lulus.com is legit

8 clear · 2 for information

To check if lulus.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews, visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about lulus.com; open a row to see the facts and the source to check them yourself. Step by step: how to know if a shopping site is legit.

Who they are

Company detailsBased in the US; serves Canada, Europe and the US · BBB rating A+For information

The Better Business Bureau rates it A+, and does not accredit it; 17 of its 31 complaints closed in three years were resolved to the customer's satisfaction

Country

Where the company is based: US
Why we believe that: its Better Business Bureau profile is a US listing
Which countries the company serves: Canada, Europe, US
Why we believe that: $ prices on its homepage, its structured data names the area it serves, its delivery page says it ships to Europe, its delivery page says it ships to Canada

Better Business Bureau

Better Business Bureau profile: Found
BBB rating: A+
BBB accredited: No
BBB complaints closed in three years: 31
BBB complaints closed in twelve months: 5
BBB complaints resolved to the customer's satisfaction: 17
BBB complaint types: Product Issues: 12, Delivery Issues: 8, Service or Repair Issues: 7, Order Issues: 2, Billing Issues: 1, Customer Service Issues: 1
BBB customer reviews: 17
BBB reasons for rating: Customer Reviews are not used in the calculation of the BBB Letter Grade Rating
BBB business started: 11 Jun 1996
BBB file opened: 29 Aug 2005

SourcesBBB profile

Domain registrationIts website address was registered 31 years agoClear

Its website address is locked against being transferred to someone else

Domain age: 31 years
Domain transfer lock enabled: Yes

Website detailsWe read 5 of its pages: about, returns, delivery, terms and privacyClear

Company contact email is available
Company contact phone number is available

Pages foundAbout Returns Delivery Terms Privacy

HTTPS enabled: Yes
Contact email or contact form available: Email
Contact phone number found: +1 866-918-5858

What its pages say

Quoted word for word from lulus.com.

In their own words: “Lulus started in 1996 as a little vintage shop in Northern California. Since then, we’ve grown into a global brand, expanding our mission to make chic, modern pieces for the woman who loves to get dressed. We’ve come a long way since our doors first opened nearly 30 years ago.” About page
Delivery cost: “How much does shipping cost and/or do you offer free shipping?” Delivery page

SourcesHomepage About page Returns page Terms page Privacy page Delivery page

Reputation and track record

Customer reviewsTrustpilot 4.3 stars from 15,228 reviews · SmartCustomer 3.5 stars from 551 reviewsClear

Rated 4.5 stars out of 5 from 2 reviews on Reviews.io
Rated 3.5 stars out of 5 from 551 reviews on SmartCustomer
Rated 4.3 stars out of 5 from 15,228 reviews on Trustpilot

Platform	Rating	Reviews
Trustpilot	4.3 out of 5	15,228
SmartCustomer	3.5 out of 5	551
G2	Not found
Capterra	Not found
Reviews.io	4.5 out of 5	2
Feefo	Not found

Independent review platforms: 2
SmartCustomer rating: 3.5 out of 5
SmartCustomer review count: 551
Trustpilot rating: 4.3 out of 5
Trustpilot review count: 15,228

Visitor trafficReal people visited its website in 24 of the last 24 months (Google Chrome usage data)For information

Real people have visited its website since February 2021 or earlier
It is among the 50,000 most-visited sites on the internet (Cloudflare Radar)

Google Chrome usage data

Popularity among Chrome users: top 50,000 sites
First known user traffic: Feb 2021 or earlier
Months with real traffic, of the last 24: 24
Traffic pattern: sustained
Rank jump in the last 12 months: none
Rank drop in the last 12 months: none

Cloudflare Radar

Popularity across the internet: top 50,000 sites

Web history and authorityThe Internet Archive first saved a copy of its website 29 years agoClear

Website archive history: 29 years
Wikipedia page: no

Social presenceIt is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube); the largest audience is 2,000,000 followers on InstagramClear

Its YouTube channel has 8,830 subscribers and 801 videos, the latest uploaded 32 days ago

Platform	Profile	Audience
Facebook	Profile	1,298,510 followers
Instagram	Profile	2,000,000 followers
X	Profile	27,100 followers
LinkedIn	Profile	16,421 followers
YouTube	Profile	8,830 subscribers
TikTok	Profile	Unknown

Social platforms with discovered profiles: facebook, instagram, linkedin, tiktok, x, youtube
Social follower counts: 3,350,861 followers in total
YouTube channel: 801 videos, 8,830 subscribers, last upload 32 days ago

Safety

Malware and phishingGoogle Safe Browsing shows no malware or phishing warnings for its websiteClear