Truth score 86 out of 100, High truth signals. Customer satisfaction: mostly dissatisfied

86/ 100

Truth score

High truth signals

Top 10% of businesses we’ve checked

Customer satisfactionMostly dissatisfiedFrom independent reviews, weighed by their number

SmartCustomer321 reviews2.6

BBB2 of 36 resolvedA-

kayak.com

Unclaimed

Rating: 2.6 ⭐⭐⭐ on SmartCustomer
Reviews: 321 reviews
Years in business: 31 years
Address: 1266 E Main St., Soundview Plaza, Suite 700R, Stamford, Connecticut 06902
Email address: trips@kayak.co.uk
Phone number: +1 251-451-1115
Contact page: Not found
Website: kayak.com

kayak.com

Search Flights, Hotels & Car Hire | KAYAKKAYAK searches hundreds of other travel sites at once to find the information you need to make the right decisions on flights, hotels & car hires.

Checked on 14 Oct 2026, 14:14

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Summary

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Is kayak.com legit and trustworthy? Truth score 86 out of 100, high truth signals: 7 of 10 public checks clear, 1 to be cautious about, 2 for information. Legitimacy confidence: high. Customer satisfaction: mostly dissatisfied.

We read 2 of its pages: about and privacy. Its website address was registered 31 years ago, and is locked against transfer to someone else. It is among the 5,000 most-visited sites on the internet (Cloudflare Radar). Google Safe Browsing shows no malware or phishing warnings for its website. Be cautious: its 321 reviews on SmartCustomer average only 2.6 stars out of 5.

Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is a scam.

Positives

We read 2 of its pages · about and privacy.
Its website address was registered 31 years ago.
It is among the 5,000 most-visited sites on the internet (Cloudflare Radar).
Google Safe Browsing shows no malware or phishing warnings for its website.

Be cautious

A substantial number of independent reviews (321 on SmartCustomer), but it falls short with only 2.6 stars out of 5.

How to check if kayak.com is legit

1 be cautious · 7 clear · 2 for information

To check if kayak.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews, visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about kayak.com; open a row to see the facts and the source to check them yourself. Step by step: how to know if a shopping site is legit.

Who they are

Company detailsBased in the US; serves Europe and the UK; part of Booking Holdings (NASDAQ: BKNG); founded in 2004 (Wikipedia) · BBB rating A-For information

The Better Business Bureau rates it A-, and does not accredit it; 2 of its 36 complaints closed in three years were resolved to the customer's satisfaction

Country

Where the company is based: US
Why we believe that: its phone number starts +1, its Better Business Bureau profile is a US listing
Which countries the company serves: Europe, UK
Why we believe that: £ prices on its homepage, € prices on its homepage

Better Business Bureau

Better Business Bureau profile: Found
BBB rating: A-
BBB accredited: No
BBB complaints closed in three years: 36
BBB complaints closed in twelve months: 7
BBB complaints resolved to the customer's satisfaction: 2
BBB complaint types: Product Issues: 20, Billing Issues: 11, Sales and Advertising Issues: 3, Customer Service Issues: 1, Facilities Issues: 1
BBB customer reviews: 22
BBB reasons for rating: Failure to respond to 1 complaint(s) filed against business
BBB business started: 1 Jan 2004
BBB file opened: 5 Jul 2006

From Wikipedia

Industry: Technology, Travel (Metasearch)
Parent company: Booking Holdings (NASDAQ: BKNG)
Founded: January 14, 2004; 22 years ago
Area served: Global
Revenue: US$292.7 million (2012)

SourcesBBB profile Wikipedia

Domain registrationIts website address was registered 31 years agoClear

Its website address is locked against being transferred to someone else

Domain age: 31 years
Domain transfer lock enabled: Yes

Website detailsWe read 2 of its pages: about and privacyClear

Company contact email is available
Company contact phone number is available

Pages foundAbout Privacy

HTTPS enabled: Yes
Contact email or contact form available: Email
Contact phone number found: +1 251-451-1115

What its pages say

Quoted word for word from kayak.com.

In their own words: “Since 2004, KAYAK has been revolutionising the travel industry. KAYAK was created for travellers, by travellers , born from a simple belief: travel makes the world better. The more people we can help experience the world, the better it becomes for everyone.” About page

SourcesHomepage About page Privacy page

Reputation and track record

Customer reviewsRated 2.6 stars out of 5 from 321 reviews on SmartCustomerBe cautious

It has a review page on Feefo
It has a review page on Trustpilot

Platform	Rating	Reviews
Trustpilot	Unknown	Unknown
SmartCustomer	2.6 out of 5	321
G2	Not found
Capterra	Not found
Reviews.io	Not found
Feefo	Unknown	Unknown

Independent review platforms: 1
SmartCustomer rating: 2.6 out of 5
SmartCustomer review count: 321

Visitor trafficIt is among the 5,000 most-visited sites on the internet (Cloudflare Radar)For information

Real people visited its website in 24 of the last 24 months (Google Chrome usage data)
Real people have visited its website since February 2021 or earlier

Google Chrome usage data

Popularity among Chrome users: top 10,000 sites
First known user traffic: Feb 2021 or earlier
Months with real traffic, of the last 24: 24
Traffic pattern: sustained
Rank jump in the last 12 months: none
Rank drop in the last 12 months: none

Cloudflare Radar

Popularity across the internet: top 5,000 sites

Web history and authorityThe Internet Archive first saved a copy of its website 29 years agoClear

Website archive history: 29 years
Wikipedia page: yes

SourcesWikipedia

Social presenceIt is on 5 social media platforms (Facebook, Instagram, LinkedIn, X and YouTube); the largest audience is 2,535,240 followers on FacebookClear

Its YouTube channel has 60,600 subscribers and 87 videos, the latest uploaded 85 days ago

Platform	Profile	Audience
Facebook	Profile	2,535,240 followers
Instagram	Profile	153,000 followers
X	Profile	1,441 followers
LinkedIn	Profile	101,642 followers
YouTube	Profile	60,600 subscribers
TikTok	Not found

Social platforms with discovered profiles: facebook, instagram, linkedin, x, youtube
Social follower counts: 2,851,923 followers in total
YouTube channel: 87 videos, 60,600 subscribers, last upload 85 days ago

Safety

Malware and phishingGoogle Safe Browsing shows no malware or phishing warnings for its websiteClear

Malware or phishing threat status: None

Data breach historyNo known data breach involving the companyClear

Known data breaches found: 0

Domain and email securityIts email is protected: mail forged in its name is blockedClear

MX records: Yes
SPF record: Yes
DKIM key: Yes
DMARC record: Yes
DMARC policy: reject

Certificate

Certificate issuer: Let's Encrypt
Certificate type: DV
Certificate expires: 27 Nov 2026

Hosting

Nameservers: blue.foundationdns.com
blue.foundationdns.net
blue.foundationdns.org
Address: 151.101.1.29
151.101.129.29
151.101.193.29
151.101.65.29