Truth score 79 out of 100, High truth signals. Customer satisfaction: mixed

79/ 100

Truth score

High truth signals

Customer satisfactionMixedFrom independent reviews, weighed by their number

Trustpilot14,000 reviews3.8

SmartCustomer1,053 reviews1.8

Reviews.io377 reviews2.8

BBB73 of 258 resolvedA+

iherb.com

Unclaimed

Rating: 3.8 ⭐⭐⭐⭐ on Trustpilot1.8 ⭐⭐ on SmartCustomer2.8 ⭐⭐⭐ on Reviews.io
Reviews: 15,430 reviews
Years in business: 29 years
Address: Not foundNo address found using the trading company name
Email address: Not found
Phone number: +1 951-616-3600
Contact page: iherb.com/help/contact
Website: iherb.com

iherb.com

iHerbiherb.com

iHerb | Vitamins, Supplements, Natural Health Products50,000+ top-rated health and wellness products from trusted brands. Get the best value with weekly deals, fast, affordable shipping, and customer rewards.

Checked on 11 Oct 2026, 20:05

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Summary

Get Markdown

Is iherb.com legit and trustworthy? Truth score 79 out of 100, high truth signals: 7 of 10 public checks clear, 1 to be cautious about, 2 for information. Legitimacy confidence: high. Customer satisfaction: mixed.

We read 2 of its pages: contact and about. Its website address was registered 29 years ago, and is locked against transfer to someone else. It is among the 5,000 most-visited sites on the internet (Cloudflare Radar). Google Safe Browsing shows no malware or phishing warnings for its website. Be cautious: its 1,053 reviews on SmartCustomer average only 1.8 stars out of 5. Its 377 reviews on Reviews.io average only 2.8 stars out of 5. We could not find an address or an email address.

Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is a scam.

Positives

We read 2 of its pages · contact and about.
Its website address was registered 29 years ago.
It is among the 5,000 most-visited sites on the internet (Cloudflare Radar).
Google Safe Browsing shows no malware or phishing warnings for its website.

Be cautious

A large number of independent reviews (1,053 on SmartCustomer), but it falls short with only 1.8 stars out of 5.
A substantial number of independent reviews (377 on Reviews.io), but it falls short with only 2.8 stars out of 5.

Not found

Address information was not found from our checks.
Email address information was not found from our checks.

How to check if iherb.com is legit

1 be cautious · 7 clear · 2 for information

To check if iherb.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews, visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about iherb.com; open a row to see the facts and the source to check them yourself. Step by step: how to know if a shopping site is legit.

Who they are

Company detailsBased in the US; serves 64 countries · BBB rating A+For information

The Better Business Bureau rates it A+, and accredits it; 73 of its 258 complaints closed in three years were resolved to the customer's satisfaction

Country

Where the company is based: US
Why we believe that: its phone number starts +1, its Better Business Bureau profile is a US listing
Which countries the company serves: United Arab Emirates, Angola, Argentina, Austria, Australia, Bangladesh, Belgium, Bahrain, Belarus, Canada, Switzerland, Ivory Coast, Chile, Cameroon, Colombia, Costa Rica, Dominican Republic, Algeria, Ecuador, Egypt, UK, Ghana, Guatemala, Ireland, Jordan, Kenya, Kyrgyzstan, Cambodia, Kuwait, Lebanon, Sri Lanka, Morocco, Moldova, Madagascar, Macao, Mauritius, Mozambique, Nigeria, Nicaragua, Nepal, New Zealand, Oman, Panama, Peru, Philippines, Pakistan, Paraguay, Qatar, Singapore, Senegal, El Salvador, Thailand, Tunisia, Tanzania, Uganda, US, Uruguay, Uzbekistan, Venezuela, Vietnam, Samoa, South Africa, Zambia, Zimbabwe
Why we believe that: $ prices on its homepage, it publishes pages for 63 countries (hreflang)

Better Business Bureau

Better Business Bureau profile: Found
BBB rating: A+
BBB accredited: Yes
BBB complaints closed in three years: 258
BBB complaints closed in twelve months: 121
BBB complaints resolved to the customer's satisfaction: 73
BBB complaint types: Product Issues: 105, Delivery Issues: 91, Service or Repair Issues: 40, Sales and Advertising Issues: 12, Customer Service Issues: 7, Order Issues: 2, Billing Issues: 1
BBB customer reviews: 935
BBB business started: 29 Jul 1997
BBB file opened: 27 Dec 2019

SourcesBBB profile

Domain registrationIts website address was registered 29 years agoClear

Its website address is locked against being transferred to someone else

Domain age: 29 years
Domain transfer lock enabled: Yes

Website detailsWe read 2 of its pages: contact and aboutClear

Company contact phone number is available

Pages foundContact About

HTTPS enabled: Yes
Contact email or contact form available: Not found
Contact phone number found: +1 951-616-3600

What its pages say

Quoted word for word from iherb.com.

In their own words: “Your preference has been updated for this session. We use necessary cookies to make our site work. Our site and partners also use cookies and similar technologies to provide enhanced functionality and personalize the content of our site, to analyze site usage, and to show you personalized ads.” About page

SourcesHomepage About page Contact page

Reputation and track record

Customer reviewsTrustpilot 3.8 stars from 14,000 reviews · SmartCustomer 1.8 stars from 1,053 reviews · Reviews.io 2.8 stars from 377 reviewsBe cautious

Rated 3.8 stars out of 5 from 14,000 reviews on Trustpilot
Rated 2.8 stars out of 5 from 377 reviews on Reviews.io
Rated 1.8 stars out of 5 from 1,053 reviews on SmartCustomer

Platform	Rating	Reviews
Trustpilot	3.8 out of 5	14,000
SmartCustomer	1.8 out of 5	1,053
G2	Not found
Capterra	Not found
Reviews.io	2.8 out of 5	377
Feefo	Not found

Independent review platforms: 3
Reviews.io rating: 2.8 out of 5
Reviews.io review count: 377
SmartCustomer rating: 1.8 out of 5
SmartCustomer review count: 1,053
Trustpilot rating: 3.8 out of 5
Trustpilot review count: 14,000

Visitor trafficIt is among the 5,000 most-visited sites on the internet (Cloudflare Radar)For information

Real people visited its website in 24 of the last 24 months (Google Chrome usage data)
Real people have visited its website since February 2021 or earlier

Google Chrome usage data

Popularity among Chrome users: top 50,000 sites
First known user traffic: Feb 2021 or earlier
Months with real traffic, of the last 24: 24
Traffic pattern: sustained
Rank jump in the last 12 months: none
Rank drop in the last 12 months: none

Cloudflare Radar

Popularity across the internet: top 5,000 sites

Web history and authorityFound: wikipedia pageClear

Wikipedia page: no

Social presenceIt is on 5 social media platforms (Facebook, Instagram, LinkedIn, X and YouTube); the largest audience is 4,400,000 followers on FacebookClear

Its YouTube channel has 34,800 subscribers and 998 videos, the latest uploaded 7 days ago

Platform	Profile	Audience
Facebook	Profile	4,400,000 followers
Instagram	Profile	2,000,000 followers
X	Profile	201,100 followers
LinkedIn	Profile	69,739 followers
YouTube	Profile	34,800 subscribers
TikTok	Not found

Social platforms with discovered profiles: facebook, instagram, linkedin, x, youtube
Social follower counts: 6,705,639 followers in total
YouTube channel: 998 videos, 34,800 subscribers, last upload 7 days ago

Safety

Malware and phishingGoogle Safe Browsing shows no malware or phishing warnings for its websiteClear