directline.com
UnclaimedWebsite
Direct Line | UK Insurance Quotes, Claims & SupportDirect Line offers UK insurance quotes, support and claims help for personal and business customers. Find car, home, pet and business cover online.
Direct Line | UK Insurance Quotes, Claims & SupportDirect Line offers UK insurance quotes, support and claims help for personal and business customers. Find car, home, pet and business cover online.
One of the first images collected of this website on 12 Dec 1998
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Truth score
Business details
- Years in business
- 52 years
- Founded by
- Martin Long, Sir Peter John Wood
- Domain age
- 29 years
- Address
- The Wharf, Neville Street, Leeds, LS1 4AZ
- Email address
- Not found
- Phone number
- +44 345 246 2853
- Contact page
- Not found
- Website
- directline.com
- Social media
Customer reviews
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<a href="https://truthsignal.com/business/directline.com"
title="See the full Truth Signal report on directline.com">
<img src="https://truthsignal.com/business/directline.com/badge.svg"
alt="Truth Signal truth score for directline.com"
width="210" height="56" style="border:0"
loading="lazy" decoding="async">
</a>Summary
Is directline.com legit and trustworthy? Truth score 88 out of 100, high truth signals: 9 of 10 public checks clear, 1 for information. Legitimacy confidence: high. Customer satisfaction: not enough reviews to say.
directline.com is run by U K Insurance Limited, an active UK company registered at Companies House 52 years ago. Its website address was registered 29 years ago, and is locked against transfer to someone else. It has 35,001 reviews on Trustpilot. The postcode on its website matches its registered office. No malware or phishing warnings found for its website. We could not find an email address.
Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.
Positives
- An active UK company registered at Companies House, set up 52 years ago.
- Its website address was registered 29 years ago.
- 35,001 reviews on Trustpilot.
- The postcode on its website matches its registered office at Companies House.
- No malware or phishing warnings found for its website.
Not found
- Email address information was not found from our checks.
Our technical team has been informed.
What they offer
Direct Line offers UK insurance quotes, support and claims help for personal and business customers. Find car, home, pet and business cover online.
- Ways to get help
- Help
How to check if directline.com is legit
9 clear · 1 for informationTo check if directline.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews, visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about directline.com; open a row to see the facts and the source to check them yourself. Step by step: how to know if a shopping site is legit.
Who they are
Company detailsAn active UK company registered at Companies House, set up 52 years ago
- Its registered office at Companies House is The Wharf, Neville Street, Leeds, LS1 4AZ
- Its latest accounts at Companies House run to 31 December 2025
- Its directors and owners are named at Companies House
- It has filed at Companies House regularly for the last five years, with no gap longer than 15 months
- Where the company is based
- UK
- Why we believe that
- it is registered at Companies House as U K INSURANCE LIMITED, its legal pages give an address in England and Wales, its postcode is a UK postcode
- Companies House registration
- Registered as U K INSURANCE LIMITED
- VAT number
- Not found
- Company found in official company register
- Yes
- Registered company name
- U K INSURANCE LIMITED
- Company status
- active
- Company age
- 52 years
- Registered address
- The Wharf, Neville Street, Leeds, LS1 4AZ
- Accounts overdue
- No
- Confirmation statement overdue
- No
- Insolvency history
- No
- Registered office in dispute
- No
- Filing history consistent
- Yes
- Company type
- Private limited company
- Accounts filed
- Full accountsThe most detailed kind a company files.
- Secured loans (charges)
- 0No secured loans outstanding at Companies House.
Domain registrationIts website address was registered 29 years ago
- Its website address is locked against being transferred to someone else
- Domain age
- 29 years
- Domain transfer lock enabled
- Yes
Website detailsWe read 2 of its pages: terms and privacy
- Company contact phone number is available
- HTTPS enabled
- Yes
- Contact phone number found
- +44 345 246 2853
- Contact page found
- Yes
- Sources agreeing on postcode
- 2
Quoted word for word from directline.com.
- Who you're buying from
- “Registered Office: 36 St Andrew Square, Edinburgh EH2 2YB.” Terms page
Reputation and track record
Customer reviews35,001 reviews on Trustpilot
| Platform | Rating | Reviews |
|---|---|---|
| Trustpilot | Unknown | 35,001 |
| SmartCustomer | Not found | |
| G2 | Not found | |
| Capterra | Not found | |
| Reviews.io | Not found | |
| Feefo | Not found | |
| Trustindex | Not found | |
| Not checked |
Visitor trafficReal people visited its website in 24 of the last 24 months
- Real people have visited its website since February 2021 or earlier
- Popularity among Chrome users
- top 500,000 sites
- First known user traffic
- Feb 2021 or earlier
- Months with real traffic, of the last 24
- 24
- Traffic pattern
- sustained
- Rank jump in the last 12 months
- none
- Rank drop in the last 12 months
- none
Web history and authorityThe Internet Archive first saved a copy of its website 27 years ago
- Website archive history
- 27 years
Social presenceIt is on 4 social media platforms (Facebook, Instagram, X and YouTube); the largest audience is 21,100 subscribers on YouTube
- Its YouTube channel has 21,100 subscribers and 52 videos, the latest uploaded on 24 Jul 2025
| Platform | Profile | Audience |
|---|---|---|
| Profile | Unknown | |
| Profile | 3,788 followers | |
| X | Profile | Unknown |
| Not found | ||
| YouTube | Profile | 21,100 subscribers |
| TikTok | Not found |
- Social platforms with discovered profiles
- facebook, instagram, x, youtube
- Social follower counts
- 24,888 followers in total
- YouTube channel
- 52 videos, 21,100 subscribers, last upload 24 Jul 2025
Safety
Malware and phishingNo malware or phishing warnings found for its website
- Malware or phishing threat status
- None
Data breach historyNo known data breach involving the company
- Known data breaches found
- 0
Domain and email securityIts email is protected: mail forged in its name is blocked
- MX records
- Yes
- SPF record
- Yes
- DKIM key
- Yes
- DMARC record
- Yes
- DMARC policy
- reject
- Security certificate browsers warn about
- No
- Certificate issuer
- GlobalSign nv-sa
- Certificate type
- OV
- Certificate expires
- 25 Jan 2027
- Nameservers
- ns-1452.awsdns-53.org
ns-1999.awsdns-57.co.uk
ns-297.awsdns-37.com
ns-803.awsdns-36.net - Address
- 18.202.4.138
52.31.75.0
108.131.234.189
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