wilton.com
Website
Wilton | Baking and Decorating Since 1929Explore Wilton.com for top-quality baking essentials and vibrant icing colors. Let your creative side shine with expert tutorials and innovative tools. Your dessert creations begin here!
Wilton | Baking and Decorating Since 1929Explore Wilton.com for top-quality baking essentials and vibrant icing colors. Let your creative side shine with expert tutorials and innovative tools. Your dessert creations begin here!
One of the first images collected of this website on 29 Dec 1996
Bake Cozy Cookies with Wilton this Holiday Season 🍪❄️The latest video on its YouTube channel
Own this business? Claim it now and get instant access to analytics, insights and further ways to improve your truth score.
Truth score
Business details
- Founded
- 1929
- Owned by
- Dr. Oetker
- Sells
- Physical goods
- Sells to
- The public
- Kind of seller
- Sells its own goods or services
- Licensed trade
- No licence normally needed
- Domain age
- 31 years
- Email address
- partnerships
@wilton.com - Phone number
- +1 800-794-5866
- Contact page
- wilton.com/
contact-us/ - Website
- wilton.com
Do the sources agree?
- Address
- 535 East Diehl Road Naperville, Illinois 60563 Its website agrees OpenData.org agrees OpenStreetMap not found Web Data Commons not found
Customer reviews
Summary
Is wilton.com legit and trustworthy? Truth score 81 out of 100, high truth signals: 8 of 10 public checks clear, 2 for information. Legitimacy confidence: high. Customer satisfaction: not enough reviews to say.
We read 4 of its pages: contact, about, terms and privacy. Its website address was registered 31 years ago, and is locked against transfer to someone else. No malware or phishing warnings found for its website.
Positives
- We read 4 of its pages · contact, about, terms and privacy.
- Its website address was registered 31 years ago.
- No malware or phishing warnings found for its website.
Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.
What they offer
Explore Wilton.com for top-quality baking essentials and vibrant icing colors. Let your creative side shine with expert tutorials and innovative tools. Your dessert creations begin here!
- Best for
- “Perfect for breakfast, Thanksgiving or bringing as a hostess gift for the holidays, these Pumpkin Crumble Mini Loaves are sure to become an autumn favorite.”
- What makes them different
- “1959 Dewey and Norman launched their first catalog, offering cake decorating tools to the masses for the first time.”
- Ways to get help
- Product FAQ
Latest YouTube video
Correct as of
How to check if wilton.com is legit
To check if wilton.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews (where buyers leave praise and complaints), visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about wilton.com; open a row to see the facts and the source to check them yourself. Step by step: how to know if a shopping site is legit.
Who they are
Company detailsBased in the US; serves the US and Worldwide; part of Dr. Oetker; founded in 1929 (Wikidata)
- Where the company is based
- US
- Why we believe that
- the site's structured data states its country, its phone number starts +1, its postcode is a US zip code, OpenData.org's record puts its head office in 535 E Diehl Rd Ste 300, Naperville, IL, 60563, USA
- Which countries the company serves
- US, Worldwide
- Why we believe that
- $ prices on its homepage, its pages say it works in 100 or more countries
- Legal Entity Identifier (LEI)
- 7WJDNBWLYGSHBO171L05
- Parent company
- Dr. Oetker
- Founded
- 1929
- Listed name
- WILTON BRANDS LLC.
- Trading names
- WILTON INDUSTRIES - DISTRIBUTION #1, WILTON INDUSTRIES, WILTON SWEET STUDIO, WILTON BAKING SUPPLY STORE, WILTON BRANDS
- Head office (OpenData.org)
- 535 E Diehl Rd Ste 300, Naperville, IL, 60563, USA
- Number of locations
- 7
Domain registrationIts website address was registered 31 years ago
- Its website address is locked against being transferred to someone else
- Domain age
- 31 years
- Domain transfer lock enabled
- Yes
Website detailsWe read 4 of its pages: contact, about, terms and privacy
- Company contact email is available
- HTTPS enabled
- Yes
- Contact phone number found
- +1 800-794-5866
- Contact page found
- Yes
- Hosting company
- Cloudflare, Inc.
- In their own words
- “Founded in 1929, Wilton is a marketer of consumer products and a nationally recognized brand of cake decorating and bakeware products serving over 105 countries. The Wilton story began in 1929 with one man’s passion and talent for making confectionery art. Dewey McKinley Wilton began his career in 1912 as a candymaker, eventually becoming an expert in the field.”
Search engines and AILets in every search engine and AI tool
Which search engines and AI tools its robots.txt file lets read the website. Search engines list it in results; AI training tools learn from it; AI answer tools read it to answer someone’s question.
All allowed
- Google Search
- Allowed by defaultGooglebot
- Bing
- Allowed by defaultBingbot
All allowed
- OpenAI
- Allowed by nameGPTBot
- Anthropic
- Allowed by nameClaudeBot
- Google AI
- Allowed by nameGoogle-Extended
- Apple AI
- Allowed by nameApplebot-Extended
- Common Crawl
- Allowed by nameCCBot
- Meta
- Allowed by namemeta-externalagent
- ByteDance (TikTok)
- Allowed by nameBytespider
All allowed
- ChatGPT search
- Allowed by nameOAI-SearchBot
- ChatGPT
- Allowed by nameChatGPT-User
- Claude search
- Allowed by defaultClaude-SearchBot
- Claude
- Allowed by defaultClaude-User
- Perplexity
- Allowed by namePerplexityBot
User-agent: AI2Bot User-agent: Ai2Bot-Dolma User-agent: Amazonbot User-agent: Applebot User-agent: Applebot-Extended User-agent: Bytespider User-agent: CCBot User-agent: ChatGPT-User User-agent: Claude-Web User-agent: ClaudeBot User-agent: Diffbot User-agent: FacebookBot User-agent: FriendlyCrawler User-agent: GPTBot User-agent: Google-Extended User-agent: GoogleOther User-agent: GoogleOther-Image User-agent: GoogleOther-Video User-agent: ICC-Crawler User-agent: ISSCyberRiskCrawler User-agent: ImagesiftBot User-agent: Kangaroo Bot User-agent: Meta-ExternalAgent User-agent: Meta-ExternalAds User-agent: Meta-ExternalFetcher User-agent: Meta-WebIndexer User-agent: OAI-SearchBot User-agent: PerplexityBot User-agent: PetalBot User-agent: Scrapy User-agent: Sidetrade indexer bot User-agent: Timpibot User-agent: VelenPublicWebCrawler User-agent: Webzio-Extended User-agent: YouBot User-agent: anthropic-ai User-agent: cohere-ai User-agent: facebookexternalhit User-agent: iaskspider/2.0 User-agent: img2dataset
Reputation and track record
Customer reviewsRated 3.0 stars out of 5 from 2 reviews on SmartCustomer
| Platform | Rating | Reviews |
|---|---|---|
| Trustpilot | Unknown | Unknown |
| SmartCustomer | 3.0 out of 5 | 2 |
| G2 | Not found | |
| Capterra | Not found | |
| Reviews.io | Not found | |
| Feefo | Not found | |
| Trustindex | Not found | |
| Not checked |
Visitor trafficReal people visited its website in 24 of the last 24 months
- Real people have visited its website since February 2021 or earlier
- Popularity among Chrome users
- top 500,000 sites
- First known user traffic
- Feb 2021 or earlier
- Months with real traffic, of the last 24
- 24
- Traffic pattern
- sustained
- Rank jump in the last 12 months
- none
- Rank drop in the last 12 months
- none
Share of people looking up wilton.com, by country, over the last 2 days.
- Over 50%
- 5 to 50%
- 1 to 5%
- 0.2 to 1%
- Under 0.2%
- None seen
- 1United States42.1%
- 2Canada10.5%
- 3South Korea10.5%
- 4Singapore10.5%
- 5Bangladesh5.3%
- 6Germany5.3%
- 7Lithuania5.3%
- 8Nigeria5.3%
- 9Netherlands5.3%
Web history, truth checks and authorityThe Internet Archive first saved a copy of its website 29 years ago
- Website archive history
- 29 years
- First check81Nothing earlier to compare with
Social presenceIt is on 4 social media platforms (Instagram, YouTube, Facebook and LinkedIn); the largest audience is 3,000,000 followers on Instagram
YouTube Data174,189 views a video, 24,469 views a day and a new video every 7.1 days
- Views per video161,298,795 views ÷ 926 videos
- 174,189
- Views a day161,298,795 views ÷ 6,592 days
- 24,469
- Views per subscriber161,298,795 views ÷ 917,000 subscribers
- 176
- New subscribers a day917,000 subscribers ÷ 6,592 days
- 139
- Subscribers per 1,000 views917,000 subscribers ÷ 161,298,795 views × 1,000
- 5.7
- Subscribers per video917,000 subscribers ÷ 926 videos
- 990
- Days between videos6,592 days ÷ 926 videos
- 7.1
- Channel age22 October 2008 to 9 November 2026
- 18 years 0 months
- Subscribers
- 917,000
- Views
- 161,298,795
- Videos
- 926
- Started
- 22 October 2008
- Country
- United States
- Language
- Not stated
- Topics
- Food, Lifestyle, Hobby
- Made for children
- No
- Website in its description
- Not stated
- Trailer
- Yes
What data this site collects about you
What its privacy policy saysWe found this business stores and uses your data
- Shares your data with other companies.
- “Inquiries and Complaints: You may request information about how, where, and why we collect and use your personal information, including how we share your personal information with third parties, by contacting us at [email protected] .”
- Collects where you are.
- “Location Data : We may collect precise location data from your device, if you have opted-in to the collection of that information.”
- Says you can ask it to delete your data.
- “Verifying Your Requests When you exercise your Right to Know, Right to Delete, and/or Right to Correct, we may ask that you provide us with information, beyond your full name, in order to verify your identity and fulfill your request, such as your mailing address, phone number (if you have provided it), and email address that you have used to interact with Wilton.”
Tracking tools on its homepageGoogle Analytics, Google Tag Manager, Pinterest Tag and Microsoft Clarity
Named in its homepage's code when we read it. Others may load later, so this list may not be complete.
- Google Analytics
- Counts your visits and what you look at.
- Google Tag Manager
- Loads other tracking tools, which may not be listed here.
- Pinterest Tag
- Tells Pinterest what you do on its site, for adverts.
- Microsoft Clarity
- Records how you move, scroll and click on the page.
Proof of ownership
What the business has done to prove it runs this website. Each proof adds points to its truth score, up to 5. A proof it has not added is never counted against it.
DNS recordNot added yet+3 possible
- What we check
- A record the business adds in its domain's settings. Only someone who runs the website can add one.
- When we check
- On every check. The points stay only while the record is there.
- Points
- 0 of 3 added
Email at its own domainNot added yet+1 possible
- What we check
- That someone at the business has confirmed an email address at its own website's domain.
- When we check
- When the address is confirmed. It counts from then on.
- Points
- 0 of 1 added
Lets our checker read itNot added yet+1 possible
- What we check
- That its robots.txt file names our checker, TruthSignal, and lets it read the whole website.
- When we check
- On every check. The point stays only while the file allows it.
- Points
- 0 of 1 added
Is this your business? Get the code to show this score on your website
<a href="https://truthsignal.com/business/wilton.com"
title="See the full Truth Signal report on wilton.com">
<img src="https://truthsignal.com/business/wilton.com/badge.svg"
alt="Truth Signal truth score for wilton.com"
width="210" height="56" style="border:0"
loading="lazy" decoding="async">
</a>Safety
Malware and phishingNo malware or phishing warnings found for its websiteThis check is not perfect: it can miss a harmful site, and it can wrongly warn about a safe one.
- Malware or phishing threat status
- None found
Data breach historyNo known data breach involving the company
- Known data breaches found
- 0
Domain and email securityIts email is protected: mail forged in its name is blocked
- MX records
- Yes
- SPF record
- Yes
- DKIM key
- Yes
- DMARC record
- Yes
- DMARC policy
- reject
- Security certificate browsers warn about
- No
- Certificate issuer
- GoDaddy.com
- Certificate type
- DV
- Certificate expires
- 19 Mar 2027
- Nameservers
- carter.ns.cloudflare.com
jewel.ns.cloudflare.com - Address
- 104.26.15.12
104.26.14.12
172.67.74.67
Something wrong on this report? Dispute this page. Tell us which row or warning is wrong and why. A person checks it against its source and replies by email; the report stays as it is until then.
Business timeline
- First Truth Signal check: 819 November 2026 · Truth Signal
- First seen online29 December 1996 · Internet Archive
- Web address registered25 May 1995 · Domain records
Change over time
November 2026Our first report
- Truth score81First report
- Total social media followers3,000,000First report
- Data points we hold433First report
What changed in November 2026
- Our first report on this business