- [Home](https://truthsignal.com/) - [Business](https://truthsignal.com/business) - Wilton # wilton.com Markdown: [Snapshot](https://truthsignal.com/business/wilton.com/snapshot.md) [Full report](https://truthsignal.com/business/wilton.com/report.md) ## Website wilton.com Wilton | Baking and Decorating Since 1929 Explore Wilton.com for top-quality baking essentials and vibrant icing colors. Let your creative side shine with expert tutorials and innovative tools. Your dessert creations begin here! wilton.com One of the first images collected of this website on 29 Dec 1996 youtube.com [Bake Cozy Cookies with Wilton this Holiday Season 🍪❄️](https://www.youtube-nocookie.com/embed/UplkMjdRnH4) Bake Cozy Cookies with Wilton this Holiday Season 🍪❄️ The latest video on its YouTube channel Checked on 9 Nov 2026, 05:35 Unclaimed Own this business? Claim it now and get instant access to analytics, insights and further ways to improve your truth score. ## Truth score Truth score 81 out of 100, High truth signals. Customer satisfaction: not enough reviews to say 81 / 100 High truth signals ## Business details Founded: 1929 Owned by: Dr. Oetker Sells: Physical goods Sells to: The public Kind of seller: Sells its own goods or services Licensed trade: No licence normally needed Domain age: 31 years Address: [535 East Diehl Road Naperville, Illinois 60563](https://www.google.com/maps/search/?api=1&query=535%20East%20Diehl%20Road%20Naperville%2C%20Illinois%2060563) Email address: partnerships@wilton.com Phone number: [+1 800-794-5866](tel:+1%20800-794-5866) Contact page: [wilton.com/contact-us/](https://wilton.com/contact-us/) Website: [wilton.com](https://wilton.com/?utm_source=truthsignal.com&utm_medium=referral) Social media: [Facebook](https://facebook.com/wilton.cake.decorating) [Instagram](https://www.instagram.com/wiltoncakes/?hl=en) [LinkedIn](https://www.linkedin.com/company/wilton-printed-products) [YouTube](https://www.youtube.com/@wilton) ## Do the sources agree? Address: 535 East Diehl Road Naperville, Illinois 60563 Its website agrees OpenData.org agrees OpenStreetMap not found Web Data Commons not found ## Customer reviews Site Reviews Rating [SmartCustomer](https://www.smartcustomer.com/reviews/wilton.com) Read 9 November 2026 2 reviews 3.0 ★★★★★ Total 2 Customer satisfaction Not enough reviews to say From independent reviews, weighed by their number ## Summary Is wilton.com legit and trustworthy? Truth score 81 out of 100, high truth signals: 8 of 10 public checks clear, 2 for information. Legitimacy confidence: high. Customer satisfaction: not enough reviews to say. We read 4 of its pages: contact, about, terms and privacy. Its website address was registered 31 years ago, and is locked against transfer to someone else. No malware or phishing warnings found for its website. ### Positives - We read 4 of its pages · contact, about, terms and privacy. - Its website address was registered 31 years ago. - No malware or phishing warnings found for its website. Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam. ### What they offer Explore Wilton.com for top-quality baking essentials and vibrant icing colors. Let your creative side shine with expert tutorials and innovative tools. Your dessert creations begin here! — Wilton, in their own words About them Best for: “Perfect for breakfast, Thanksgiving or bringing as a hostess gift for the holidays, these Pumpkin Crumble Mini Loaves are sure to become an autumn favorite.” What makes them different: “1959 Dewey and Norman launched their first catalog, offering cake decorating tools to the masses for the first time.” Getting help Ways to get help: [Product FAQ](https://wilton.com/faq/) Sources [Its homepage](https://wilton.com/) [Its about page](https://wilton.com/about-us/) ### Latest YouTube video [Bake Cozy Cookies with Wilton this Holiday Season 🍪❄️](https://www.youtube-nocookie.com/embed/UplkMjdRnH4) Correct as of 9 Nov 2026, 05:35 ### How to check if wilton.com is legit To check if wilton.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews (where buyers leave praise and complaints), visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about wilton.com; open a row to see the facts and the source to check them yourself. Step by step: [how to know if a shopping site is legit](https://truthsignal.com/guides/how-to-know-if-a-shopping-site-is-legit). ### Who they are Company details Based in the US; serves the US and Worldwide; part of Dr. Oetker; founded in 1929 (Wikidata) Country Where the company is based: US Why we believe that: the site's structured data states its country, its phone number starts +1, its postcode is a US zip code, OpenData.org's record puts its head office in 535 E Diehl Rd Ste 300, Naperville, IL, 60563, USA Which countries the company serves: US, Worldwide Why we believe that: $ prices on its homepage, its pages say it works in 100 or more countries Registration Legal Entity Identifier (LEI): 7WJDNBWLYGSHBO171L05 From Wikidata Parent company: Dr. Oetker Founded: 1929 From OpenData.org Listed name: WILTON BRANDS LLC. Trading names: WILTON INDUSTRIES - DISTRIBUTION #1, WILTON INDUSTRIES, WILTON SWEET STUDIO, WILTON BAKING SUPPLY STORE, WILTON BRANDS Locations Head office (OpenData.org): 535 E Diehl Rd Ste 300, Naperville, IL, 60563, USA Number of locations: 7 Business databases Crunchbase: [https://www.crunchbase.com/organization/wilton](https://www.crunchbase.com/organization/wilton) Domain registration Its website address was registered 31 years ago - Its website address is locked against being transferred to someone else Domain age: 31 years Domain transfer lock enabled: Yes Sources [ICANN Lookup](https://lookup.icann.org/en/lookup?name=wilton.com) Website details We read 4 of its pages: contact, about, terms and privacy - Company contact email is available HTTPS enabled: Yes Contact phone number found: [+1 800-794-5866](tel:+18007945866) Contact page found: Yes Hosting company: Cloudflare, Inc. What its pages say In their own words: “Founded in 1929, Wilton is a marketer of consumer products and a nationally recognized brand of cake decorating and bakeware products serving over 105 countries. The Wilton story began in 1929 with one man’s passion and talent for making confectionery art. Dewey McKinley Wilton began his career in 1912 as a candymaker, eventually becoming an expert in the field.” Sources [Homepage](https://wilton.com/) [Contact page](https://wilton.com/contact-us/) [About page](https://wilton.com/about-us/) [Terms page](https://wilton.com/terms-of-use/) [Privacy page](https://wilton.com/privacy-policy/) Search engines and AI Lets in every search engine and AI tool Which search engines and AI tools its robots.txt file lets read the website. Search engines list it in results; AI training tools learn from it; AI answer tools read it to answer someone’s question. Search engines All allowed Google Search: Allowed by default Googlebot Bing: Allowed by default Bingbot AI training All allowed OpenAI: Allowed by name GPTBot Anthropic: Allowed by name ClaudeBot Google AI: Allowed by name Google-Extended Apple AI: Allowed by name Applebot-Extended Common Crawl: Allowed by name CCBot Meta: Allowed by name meta-externalagent ByteDance (TikTok): Allowed by name Bytespider AI answers All allowed ChatGPT search: Allowed by name OAI-SearchBot ChatGPT: Allowed by name ChatGPT-User Claude search: Allowed by default Claude-SearchBot Claude: Allowed by default Claude-User Perplexity: Allowed by name PerplexityBot User-agent: AI2Bot User-agent: Ai2Bot-Dolma User-agent: Amazonbot User-agent: Applebot User-agent: Applebot-Extended User-agent: Bytespider User-agent: CCBot User-agent: ChatGPT-User User-agent: Claude-Web User-agent: ClaudeBot User-agent: Diffbot User-agent: FacebookBot User-agent: FriendlyCrawler User-agent: GPTBot User-agent: Google-Extended User-agent: GoogleOther User-agent: GoogleOther-Image User-agent: GoogleOther-Video User-agent: ICC-Crawler User-agent: ISSCyberRiskCrawler User-agent: ImagesiftBot User-agent: Kangaroo Bot User-agent: Meta-ExternalAgent User-agent: Meta-ExternalAds User-agent: Meta-ExternalFetcher User-agent: Meta-WebIndexer User-agent: OAI-SearchBot User-agent: PerplexityBot User-agent: PetalBot User-agent: Scrapy User-agent: Sidetrade indexer bot User-agent: Timpibot User-agent: VelenPublicWebCrawler User-agent: Webzio-Extended User-agent: YouBot User-agent: anthropic-ai User-agent: cohere-ai User-agent: facebookexternalhit User-agent: iaskspider/2.0 User-agent: img2dataset Sources [robots.txt](https://wilton.com/robots.txt) ### Reputation and track record Customer reviews Rated 3.0 stars out of 5 from 2 reviews on [SmartCustomer](https://www.smartcustomer.com/reviews/wilton.com) Platform · Rating · Reviews [Trustpilot](https://www.trustpilot.com/review/www.wilton.com) · Unknown · Unknown [SmartCustomer](https://www.smartcustomer.com/reviews/wilton.com) · 3.0 out of 5 · 2 G2 · Not found Capterra · Not found Reviews.io · Not found Feefo · Not found Trustindex · Not found Google · Not checked Visitor traffic Real people visited its website in 24 of the last 24 months - Real people have visited its website since February 2021 or earlier Monthly visitor data Popularity among Chrome users: top 500,000 sites First known user traffic: Feb 2021 or earlier Months with real traffic, of the last 24: 24 Traffic pattern: sustained Rank jump in the last 12 months: none Rank drop in the last 12 months: none Where its visitors are Share of people looking up wilton.com, by country, over the last 2 days. - Over 50% - 5 to 50% - 1 to 5% - 0.2 to 1% - Under 0.2% - None seen - 1 United States 42.1% - 2 Canada 10.5% - 3 South Korea 10.5% - 4 Singapore 10.5% - 5 Bangladesh 5.3% - 6 Germany 5.3% - 7 Lithuania 5.3% - 8 Nigeria 5.3% - 9 Netherlands 5.3% Sources [Chrome UX Report](https://developer.chrome.com/docs/crux) [Cloudflare Radar](https://radar.cloudflare.com/domains/domain/wilton.com) Web history, truth checks and authority The Internet Archive first saved a copy of its website 29 years ago Website archive history: 29 years Sources [First archived copy](https://web.archive.org/web/19961229/wilton.com) Checks we have made - 9 November 2026 First check 81 Nothing earlier to compare with Social presence It is on 4 social media platforms (Instagram, YouTube, Facebook and LinkedIn); the largest audience is 3,000,000 followers on Instagram Found · Platform · Audience Found by Truth Signal · [Facebook](https://facebook.com/wilton.cake.decorating) · Unknown Found by Truth Signal · [Instagram](https://www.instagram.com/wiltoncakes/?hl=en) · 3,000,000 followers Not found · X.com Found by Truth Signal · [LinkedIn](https://www.linkedin.com/company/wilton-printed-products) · Unknown Found by Truth Signal · [YouTube](https://www.youtube.com/@wilton) · 917,000 subscribers Not found · TikTok · · 3,917,000 followers total YouTube channel: 926 videos, 917,000 subscribers, last upload 4 Nov 2026 YouTube Data 174,189 views a video, 24,469 views a day and a new video every 7.1 days [Wilton](https://www.youtube.com/@wilton) @wilton Views per video 161,298,795 views ÷ 926 videos: 174,189 Views a day 161,298,795 views ÷ 6,592 days: 24,469 Views per subscriber 161,298,795 views ÷ 917,000 subscribers: 176 New subscribers a day 917,000 subscribers ÷ 6,592 days: 139 Subscribers per 1,000 views 917,000 subscribers ÷ 161,298,795 views × 1,000: 5.7 Subscribers per video 917,000 subscribers ÷ 926 videos: 990 Days between videos 6,592 days ÷ 926 videos: 7.1 Channel age 22 October 2008 to 9 November 2026: 18 years 0 months Subscribers: 917,000 Views: 161,298,795 Videos: 926 Started: 22 October 2008 Country: United States Language: Not stated Topics: Food, Lifestyle, Hobby Made for children: No Website in its description: Not stated Trailer: Yes Sources [Its YouTube channel](https://www.youtube.com/@wilton) [YouTube Terms of Service](https://www.youtube.com/t/terms) Read 9 November 2026 ### What data this site collects about you What its privacy policy says We found this business stores and uses your data Shares your data with other companies.: “Inquiries and Complaints: You may request information about how, where, and why we collect and use your personal information, including how we share your personal information with third parties, by contacting us at privacy@wilton.com .” Collects where you are.: “Location Data : We may collect precise location data from your device, if you have opted-in to the collection of that information.” Says you can ask it to delete your data.: “Verifying Your Requests When you exercise your Right to Know, Right to Delete, and/or Right to Correct, we may ask that you provide us with information, beyond your full name, in order to verify your identity and fulfill your request, such as your mailing address, phone number (if you have provided it), and email address that you have used to interact with Wilton.” Source [Its privacy policy](https://wilton.com/privacy-policy/) Tracking tools on its homepage Google Analytics, Google Tag Manager, Pinterest Tag and Microsoft Clarity Named in its homepage's code when we read it. Others may load later, so this list may not be complete. Google Analytics: Counts your visits and what you look at. Google Tag Manager: Loads other tracking tools, which may not be listed here. Pinterest Tag: Tells Pinterest what you do on its site, for adverts. Microsoft Clarity: Records how you move, scroll and click on the page. Source [Its homepage](https://wilton.com/) ### Proof of ownership What the business has done to prove it runs this website. Each proof adds points to its truth score, up to 5. A proof it has not added is never counted against it. DNS record Not added yet +3 possible What we check: A record the business adds in its domain's settings. Only someone who runs the website can add one. When we check: On every check. The points stay only while the record is there. Points: 0 of 3 added Source wilton.com's DNS records Run wilton.com? Add the record and 3 points are added to its truth score. [Prove you run this website](https://truthsignal.com/claim/wilton.com) Email at its own domain Not added yet +1 possible What we check: That someone at the business has confirmed an email address at its own website's domain. When we check: When the address is confirmed. It counts from then on. Points: 0 of 1 added Source Truth Signal's own records Run wilton.com? Confirm an email address at the domain and 1 point is added to its truth score. [Prove you run this website](https://truthsignal.com/claim/wilton.com) Lets our checker read it Not added yet +1 possible What we check: That its robots.txt file names our checker, TruthSignal, and lets it read the whole website. When we check: On every check. The point stays only while the file allows it. Points: 0 of 1 added Source wilton.com/robots.txt Run wilton.com? Let our checker read the whole website and 1 point is added to its truth score. [Prove you run this website](https://truthsignal.com/claim/wilton.com) Points added to its truth score 0 of 5 Is this your business? Get the code to show this score on your website Truth Signal truth score for wilton.com The badge always shows your latest score and links to your full report. ### Safety Malware and phishing No malware or phishing warnings found for its website This check is not perfect: it can miss a harmful site, and it can wrongly warn about a safe one. Malware or phishing threat status: None found Sources [Google Web Risk](https://docs.cloud.google.com/web-risk/docs/advisory) Data breach history No known data breach involving the company Known data breaches found: 0 Sources [Have I Been Pwned](https://haveibeenpwned.com/) Domain and email security Its email is protected: mail forged in its name is blocked Email MX records: Yes SPF record: Yes DKIM key: Yes DMARC record: Yes DMARC policy: reject Certificate Security certificate browsers warn about: No Certificate issuer: GoDaddy.com Certificate type: DV Certificate expires: 19 Mar 2027 Hosting Nameservers: carter.ns.cloudflare.com jewel.ns.cloudflare.com Address: 104.26.15.12 104.26.14.12 172.67.74.67 Sources [Its DNS records](https://dns.google/query?name=wilton.com&rr_type=TXT) Something wrong on this report? [Dispute this page](https://truthsignal.com/contact?dispute=wilton.com). Tell us which row or warning is wrong and why. A person checks it against its source and replies by email; the report stays as it is until then. ### Business timeline 2026 - First Truth Signal check: 81 · 9 November 2026 · Truth Signal 1996 - First seen online · 29 December 1996 · Internet Archive 1995 - Web address registered · 25 May 1995 · Domain records ### Change over time November 2026 Our first report - Truth score 81 First report - Total social media followers 3,000,000 First report - Data points we hold 433 First report ### What changed in November 2026 - Our first report on this business ## Cite Truth Signal, Wilton: truth score 81 out of 100, legitimacy confidence High, assessed 2026-11-09, https://truthsignal.com/business/wilton.com. Licence Truth Signal terms: free to read and quote with a link back; bulk copying, data sets, resale, white-label and model training need the paid API plan (https://truthsignal.com/terms). The same report as JSON: https://truthsignal.com/business/wilton.com.json