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wayfair.co.uk

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wayfair.co.uk
The picture wayfair.co.uk shows when its homepage is shared

Wayfair.co.uk - Shop Furniture, Lighting, Homeware & More OnlineShop Wayfair.co.uk for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more.

Checked on Unclaimed

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Truth score

Business details

Sells
Physical goods
Sells to
The public
Kind of seller
Sells its own goods or services
Licensed trade
No licence normally needed
Domain age
18 years
Address
Not foundNo address found using the trading company name
Email address
Not found
Phone number
Not found
Contact page
Not found
Social media
Not found

Customer reviews, accreditations and complaints

SiteReviewsRating
SmartCustomerยท Read 12 November 2026ยท 138 reviewsยท 2.2 out of 5 stars
Reviews.ioยท Read 12 November 2026ยท 123 reviewsยท 1.7 out of 5 stars
Total2612.0 out of 5 stars
Customer satisfactionMostly dissatisfiedFrom independent reviews, weighed by their number

Summary

Is wayfair.co.uk legit and trustworthy? Truth score 63 out of 100, mixed truth signals: 7 of 10 public checks clear, 1 to be cautious about, 2 for information. Legitimacy confidence: mixed. Customer satisfaction: mostly dissatisfied.

wayfair.co.uk's website address was registered 18 years ago, and is locked against transfer to someone else. No malware or phishing warnings found for its website. Be cautious: its 138 reviews on SmartCustomer average only 2.2 stars out of 5. Its 123 reviews on Reviews.io average only 1.7 stars out of 5. We could not find an address, an email address or a phone number.

Positives

  1. Its website address was registered 18 years ago.
  2. No malware or phishing warnings found for its website.

Be cautious

  1. A substantial number of independent reviews (138 on SmartCustomer), but it falls short with only 2.2 stars out of 5.
  2. A substantial number of independent reviews (123 on Reviews.io), but it falls short with only 1.7 stars out of 5.

Not found

  1. Address information was not found from our checks.
  2. Email address information was not found from our checks.
  3. Phone number information was not found from our checks.

Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.

What they offer

Shop Wayfair.co.uk for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more.
โ€” Wayfair.co.uk, in their own words

How to check if wayfair.co.uk is legit

To check if wayfair.co.uk is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews (where buyers leave praise and complaints), visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about wayfair.co.uk; open a row to see the facts and the source to check them yourself. Step by step: how to know if a shopping site is legit.

Who they are

Company detailsRegistered with the Information Commissioner's Office (ICO) to handle personal data
Country
Which countries the company serves
UK
Why we believe that
its address ends .uk, ยฃ prices on its homepage
Registration
Companies House registration
Not found
Data protection registration (ICO)
Registered, number ZB167434
Companies House register
ICO data-protection fee payer
Yes
Domain registrationIts website address was registered 18 years ago
  • Its website address is locked against being transferred to someone else
Domain age
18 years
Domain transfer lock enabled
Yes
Website detailsFound: https enabled, hosting company
HTTPS enabled
Yes
Contact phone number found
Not found
Contact page found
Not found
Hosting company
Fastly, Inc.
SourcesHomepage
Search engines and AILets in every search engine and AI tool

Which search engines and AI tools its robots.txt file lets read the website. Search engines list it in results; AI training tools learn from it; AI answer tools read it to answer someoneโ€™s question.

Search engines

All allowed

Google Search
Allowed by defaultGooglebot
Bing
Allowed by defaultBingbot
AI training

All allowed

OpenAI
Allowed by defaultGPTBot
Anthropic
Allowed by defaultClaudeBot
Google AI
Allowed by defaultGoogle-Extended
Apple AI
Allowed by defaultApplebot-Extended
Common Crawl
Allowed by defaultCCBot
Meta
Allowed by defaultmeta-externalagent
ByteDance (TikTok)
Allowed by defaultBytespider
AI answers

All allowed

ChatGPT search
Allowed by defaultOAI-SearchBot
ChatGPT
Allowed by defaultChatGPT-User
Claude search
Allowed by defaultClaude-SearchBot
Claude
Allowed by defaultClaude-User
Perplexity
Allowed by defaultPerplexityBot
Sourcesrobots.txt

Reputation and track record

Customer reviews, accreditations and complaints261 reviews across 2 platforms, rated 1.7 to 2.2 out of 5
PlatformRatingReviews
SmartCustomer2.2 out of 5 stars138
Reviews.io1.7 out of 5 stars123
Total2.0 out of 5 stars261
Visitor trafficReal people visited its website in 24 of the last 24 months
  • Real people have visited its website since February 2021 or earlier
  • It is among the 50,000 most-visited sites on the internet (Cloudflare Radar)
Monthly visitor data
Popularity among Chrome users
top 50,000 sites
First known user traffic
Feb 2021 or earlier
Months with real traffic, of the last 24
24
Traffic pattern
sustained
Rank jump in the last 12 months
none
Rank drop in the last 12 months
none
Cloudflare Radar
Popularity across the internet
top 50,000 sites
Where its visitors are

Share of people looking up wayfair.co.uk, by country, over the last 2 days.

Argentina 0.3%Austria 0.3%Bangladesh 0.3%Belgium 0.3%Brazil 0.3%Canada 0.6%Germany 12.4%Finland 0.3%France 1.5%United Kingdom 28.3%Indonesia 0.3%Ireland 0.9%India 0.3%Jordan 0.3%Japan 0.3%Morocco 0.3%Moldova 0.3%Mexico 0.3%Netherlands 0.9%Panama 0.3%Poland 0.6%Romania 0.3%Saudi Arabia 0.3%Slovenia 0.3%Thailand 0.3%United States 12.1%Singapore 36.9%Hong Kong 0.6%
  • Over 50%
  • 5 to 50%
  • 1 to 5%
  • 0.2 to 1%
  • Under 0.2%
  • None seen
  1. 1Singapore36.9%
  2. 2United Kingdom28.3%
  3. 3Germany12.4%
  4. 4United States12.1%
  5. 5France1.5%
  6. 6Netherlands0.9%
  7. 7Ireland0.9%
  8. 8Hong Kong0.6%
  9. 9Poland0.6%
  10. 10Canada0.6%

Top 10 of 28 countries.

Web history and authorityThe Internet Archive first saved a copy of its website 15 years ago
Website archive history
15 years
Social presenceIts website links to no social media profiles
FoundPlatformAudience
Facebook
Instagram
X.com
LinkedIn
YouTube
TikTok

Safety

Malware and phishingNo malware or phishing warnings found for its websiteThis check is not perfect: it can miss a harmful site, and it can wrongly warn about a safe one.
Malware or phishing threat status
None found
Data breach historyNo known data breach involving the company
Known data breaches found
0
Domain and email securityIts email is protected: mail forged in its name goes to spam
Email
MX records
Yes
SPF record
Yes
DKIM key
Yes
DMARC record
Yes
DMARC policy
quarantine
Certificate
Security certificate browsers warn about
No
Certificate issuer
Let's Encrypt
Certificate type
DV
Certificate expires
18 Jan 2027
Hosting
Nameservers
dns1.p05.nsone.net
dns2.p05.nsone.net
dns3.p05.nsone.net
dns4.p05.nsone.net
ns01.wfrdns.com
ns02.wfrdns.com
ns03.wfrdns.com
ns04.wfrdns.com
Address
151.101.1.252
151.101.129.252
151.101.193.252
151.101.65.252

Proof of ownership

What the business has done to prove it runs this website. Each proof adds points to its truth score, up to 5. A proof it has not added is never counted against it.

DNS recordNot added yet+3 possible
What we check
A record the business adds in its domain's settings. Only someone who runs the website can add one.
When we check
On every check. The points stay only while the record is there.
Points
0 of 3 added
Sourcewayfair.co.uk's DNS records
Run wayfair.co.uk? Add the record and 3 points are added to its truth score.Prove you run this website
Email at its own domainNot added yet+1 possible
What we check
That someone at the business has confirmed an email address at its own website's domain.
When we check
When the address is confirmed. It counts from then on.
Points
0 of 1 added
SourceTruth Signal's own records
Run wayfair.co.uk? Confirm an email address at the domain and 1 point is added to its truth score.Prove you run this website
Lets our checker read itNot added yet+1 possible
What we check
That its robots.txt file names our checker, TruthSignal, and lets it read the whole website.
When we check
On every check. The point stays only while the file allows it.
Points
0 of 1 added
Sourcewayfair.co.uk/robots.txt
Run wayfair.co.uk? Let our checker read the whole website and 1 point is added to its truth score.Prove you run this website
Points added to its truth score0 of 5
Is this your business? Get the code to show this score on your website
<a href="https://truthsignal.com/business/wayfair.co.uk"
   title="See the full Truth Signal report on wayfair.co.uk">
  <img src="https://truthsignal.com/business/wayfair.co.uk/badge.svg"
       alt="Truth Signal truth score for wayfair.co.uk"
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       loading="lazy" decoding="async">
</a>
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