- [Home](https://truthsignal.com/) - [Business](https://truthsignal.com/business) - Wayfair.co.uk # wayfair.co.uk Markdown: [Snapshot](https://truthsignal.com/business/wayfair.co.uk/snapshot.md) [Full report](https://truthsignal.com/business/wayfair.co.uk/report.md) ## Website wayfair.co.uk Wayfair.co.uk - Shop Furniture, Lighting, Homeware & More Online Shop Wayfair.co.uk for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Checked on 12 Nov 2026, 10:14 Unclaimed Own this business? Claim it now and get instant access to analytics, insights and further ways to improve your truth score. ## Truth score Truth score 63 out of 100, Mixed truth signals. Customer satisfaction: mostly dissatisfied 63 / 100 Mixed truth signals ## Business details Sells: Physical goods Sells to: The public Kind of seller: Sells its own goods or services Licensed trade: No licence normally needed Domain age: 18 years Address: Not found No address found using the trading company name Email address: Not found Phone number: Not found Contact page: Not found Website: [wayfair.co.uk](https://wayfair.co.uk/?utm_source=truthsignal.com&utm_medium=referral) Social media: Not found ## Customer reviews, accreditations and complaints Site Reviews Rating [SmartCustomer](https://www.smartcustomer.com/reviews/wayfair.co.uk) · Read 12 November 2026 · 138 reviews · 2.2 out of 5 stars [Reviews.io](https://www.reviews.io/company-reviews/store/wayfair-co-uk) · Read 12 November 2026 · 123 reviews · 1.7 out of 5 stars Total 261 2.0 out of 5 stars Customer satisfaction Mostly dissatisfied From independent reviews, weighed by their number ## Summary Is wayfair.co.uk legit and trustworthy? Truth score 63 out of 100, mixed truth signals: 7 of 10 public checks clear, 1 to be cautious about, 2 for information. Legitimacy confidence: mixed. Customer satisfaction: mostly dissatisfied. wayfair.co.uk's website address was registered 18 years ago, and is locked against transfer to someone else. No malware or phishing warnings found for its website. Be cautious: its 138 reviews on SmartCustomer average only 2.2 stars out of 5. Its 123 reviews on Reviews.io average only 1.7 stars out of 5. We could not find an address, an email address or a phone number. ### Positives - Its website address was registered 18 years ago. - No malware or phishing warnings found for its website. ### Be cautious - A substantial number of independent reviews (138 on [SmartCustomer](https://www.smartcustomer.com/reviews/wayfair.co.uk) ), but it falls short with only 2.2 stars out of 5. - A substantial number of independent reviews (123 on [Reviews.io](https://www.reviews.io/company-reviews/store/wayfair-co-uk) ), but it falls short with only 1.7 stars out of 5. ### Not found - Address information was not found from our checks. - Email address information was not found from our checks. - Phone number information was not found from our checks. Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam. ### What they offer Shop Wayfair.co.uk for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. — Wayfair.co.uk, in their own words Sources [Its homepage](https://www.wayfair.co.uk/) ### How to check if wayfair.co.uk is legit To check if wayfair.co.uk is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews (where buyers leave praise and complaints), visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about wayfair.co.uk; open a row to see the facts and the source to check them yourself. Step by step: [how to know if a shopping site is legit](https://truthsignal.com/guides/how-to-know-if-a-shopping-site-is-legit). ### Who they are Company details Registered with the Information Commissioner's Office (ICO) to handle personal data Country Which countries the company serves: UK Why we believe that: its address ends .uk, £ prices on its homepage Registration Companies House registration: Not found Data protection registration (ICO): Registered, number ZB167434 Companies House register ICO data-protection fee payer: Yes Sources [ICO register entry](https://ico.org.uk/ESDWebPages/Entry/ZB167434) Domain registration Its website address was registered 18 years ago - Its website address is locked against being transferred to someone else Domain age: 18 years Domain transfer lock enabled: Yes Sources [ICANN Lookup](https://lookup.icann.org/en/lookup?name=wayfair.co.uk) Website details Found: https enabled, hosting company HTTPS enabled: Yes Contact phone number found: Not found Contact page found: Not found Hosting company: Fastly, Inc. Sources [Homepage](https://wayfair.co.uk/) Search engines and AI Lets in every search engine and AI tool Which search engines and AI tools its robots.txt file lets read the website. Search engines list it in results; AI training tools learn from it; AI answer tools read it to answer someone’s question. Search engines All allowed Google Search: Allowed by default Googlebot Bing: Allowed by default Bingbot AI training All allowed OpenAI: Allowed by default GPTBot Anthropic: Allowed by default ClaudeBot Google AI: Allowed by default Google-Extended Apple AI: Allowed by default Applebot-Extended Common Crawl: Allowed by default CCBot Meta: Allowed by default meta-externalagent ByteDance (TikTok): Allowed by default Bytespider AI answers All allowed ChatGPT search: Allowed by default OAI-SearchBot ChatGPT: Allowed by default ChatGPT-User Claude search: Allowed by default Claude-SearchBot Claude: Allowed by default Claude-User Perplexity: Allowed by default PerplexityBot Sources [robots.txt](https://wayfair.co.uk/robots.txt) ### Reputation and track record Customer reviews, accreditations and complaints 261 reviews across 2 platforms, rated 1.7 to 2.2 out of 5 Platform · Rating · Reviews [SmartCustomer](https://www.smartcustomer.com/reviews/wayfair.co.uk) · 2.2 out of 5 stars · 138 [Reviews.io](https://www.reviews.io/company-reviews/store/wayfair-co-uk) · 1.7 out of 5 stars · 123 Total · 2.0 out of 5 stars · 261 Visitor traffic Real people visited its website in 24 of the last 24 months - Real people have visited its website since February 2021 or earlier - It is among the 50,000 most-visited sites on the internet (Cloudflare Radar) Monthly visitor data Popularity among Chrome users: top 50,000 sites First known user traffic: Feb 2021 or earlier Months with real traffic, of the last 24: 24 Traffic pattern: sustained Rank jump in the last 12 months: none Rank drop in the last 12 months: none Cloudflare Radar Popularity across the internet: top 50,000 sites Where its visitors are Share of people looking up wayfair.co.uk, by country, over the last 2 days. - Over 50% - 5 to 50% - 1 to 5% - 0.2 to 1% - Under 0.2% - None seen - 1 Singapore 36.9% - 2 United Kingdom 28.3% - 3 Germany 12.4% - 4 United States 12.1% - 5 France 1.5% - 6 Netherlands 0.9% - 7 Ireland 0.9% - 8 Hong Kong 0.6% - 9 Poland 0.6% - 10 Canada 0.6% Top 10 of 28 countries. Sources [Chrome UX Report](https://developer.chrome.com/docs/crux) [Cloudflare Radar](https://radar.cloudflare.com/domains/domain/wayfair.co.uk) Web history and authority The Internet Archive first saved a copy of its website 15 years ago Website archive history: 15 years Sources [First archived copy](https://web.archive.org/web/20110928/wayfair.co.uk) Social presence Its website links to no social media profiles Found · Platform · Audience Not found · Facebook Not found · Instagram Not found · X.com Not found · LinkedIn Not found · YouTube Not found · TikTok ### Safety Malware and phishing No malware or phishing warnings found for its website This check is not perfect: it can miss a harmful site, and it can wrongly warn about a safe one. Malware or phishing threat status: None found Sources [Google Web Risk](https://docs.cloud.google.com/web-risk/docs/advisory) Data breach history No known data breach involving the company Known data breaches found: 0 Sources [Have I Been Pwned](https://haveibeenpwned.com/) Domain and email security Its email is protected: mail forged in its name goes to spam Email MX records: Yes SPF record: Yes DKIM key: Yes DMARC record: Yes DMARC policy: quarantine Certificate Security certificate browsers warn about: No Certificate issuer: Let's Encrypt Certificate type: DV Certificate expires: 18 Jan 2027 Hosting Nameservers: dns1.p05.nsone.net dns2.p05.nsone.net dns3.p05.nsone.net dns4.p05.nsone.net ns01.wfrdns.com ns02.wfrdns.com ns03.wfrdns.com ns04.wfrdns.com Address: 151.101.1.252 151.101.129.252 151.101.193.252 151.101.65.252 Sources [Its DNS records](https://dns.google/query?name=wayfair.co.uk&rr_type=TXT) ### Proof of ownership What the business has done to prove it runs this website. Each proof adds points to its truth score, up to 5. A proof it has not added is never counted against it. DNS record Not added yet +3 possible What we check: A record the business adds in its domain's settings. Only someone who runs the website can add one. When we check: On every check. The points stay only while the record is there. Points: 0 of 3 added Source wayfair.co.uk's DNS records Run wayfair.co.uk? Add the record and 3 points are added to its truth score. [Prove you run this website](https://truthsignal.com/claim/wayfair.co.uk) Email at its own domain Not added yet +1 possible What we check: That someone at the business has confirmed an email address at its own website's domain. When we check: When the address is confirmed. It counts from then on. Points: 0 of 1 added Source Truth Signal's own records Run wayfair.co.uk? Confirm an email address at the domain and 1 point is added to its truth score. [Prove you run this website](https://truthsignal.com/claim/wayfair.co.uk) Lets our checker read it Not added yet +1 possible What we check: That its robots.txt file names our checker, TruthSignal, and lets it read the whole website. When we check: On every check. The point stays only while the file allows it. Points: 0 of 1 added Source wayfair.co.uk/robots.txt Run wayfair.co.uk? Let our checker read the whole website and 1 point is added to its truth score. [Prove you run this website](https://truthsignal.com/claim/wayfair.co.uk) Points added to its truth score 0 of 5 Is this your business? Get the code to show this score on your website Truth Signal truth score for wayfair.co.uk The badge always shows your latest score and links to your full report. Something wrong on this report? [Dispute this page](https://truthsignal.com/contact?dispute=wayfair.co.uk). Tell us which row or warning is wrong and why. A person checks it against its source and replies by email; the report stays as it is until then. ### Change over time - Truth score - Social Followers - Data points [Register / log in to view](https://truthsignal.com/login?to=/business/wayfair.co.uk%23change) ## Past reports The report as it read each month, newest first: - 2026-11: truth score 63, Mixed: https://truthsignal.com/business/wayfair.co.uk/report/2026-11.md ## How the customers' Total rating is worked out Bayesian average: 7 reviews at 3.5 stars added, so a few reviews move it less. The 7 added reviews at 3.5 stars are the weighting Trustpilot publishes for its TrustScore. With this business's figures: (7 × 3.5 + 2.2 × 138 (SmartCustomer) + 1.7 × 123 (Reviews.io)) ÷ (7 + 261) = 2.0, to one decimal place ## Cite Truth Signal, Wayfair.co.uk: truth score 63 out of 100, legitimacy confidence Mixed, assessed 2026-11-12, https://truthsignal.com/business/wayfair.co.uk. Licence Truth Signal terms: free to read and quote with a link back; bulk copying, data sets, resale, white-label and model training need the paid API plan (https://truthsignal.com/terms). The same report as JSON: https://truthsignal.com/business/wayfair.co.uk.json