theaa.com
Website
The AA | Breakdown Cover, Insurance, Route PlannerAA breakdown cover with 24/7 support & unlimited call-outs. With more patrols in more places. Build your perfect breakdown cover.
The AA | Breakdown Cover, Insurance, Route PlannerAA breakdown cover with 24/7 support & unlimited call-outs. With more patrols in more places. Build your perfect breakdown cover.
The Road Ahead - Episode 2 (Young Driver Safety)The latest video on its YouTube channel
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Truth score
Business details
- Category
- Warranties and breakdown cover
- Years in business
- 37 years
- Founded
- 1905
- Owned by
- Acromas Holdings
- Places to visit
- 2 officesWaltham Cross
- Kind of seller
- Sells its own goods or services
- Licensed trade
- Insurance
- Domain age
- 29 years
- Email address
- customer.services
@theaa.com - Phone number
- +44 344 209 0754
- Contact page
- theaa.com/
help-support - Website
- theaa.com
Do the sources agree?
- Address
- Level 3, Plant, Basing View, Basingstoke, Hampshire, RG21 4HG, England Its website agrees Companies House agrees OpenStreetMap differs Web Data Commons not found
Sources give different addresses · OpenStreetMap has EN8 9BN
- Phone number
- +44 344 209 0754 Its website agrees OpenStreetMap differs Web Data Commons not found
Sources give different numbers · OpenStreetMap has +44 333 004 6046
- Company name
- AUTOMOBILE ASSOCIATION INSURANCE SERVICES LIMITED Companies House agrees Its website differs
Sources give different names · Its website has The AA
Customer reviews, accreditations and complaints
Trustpilot reviews are not included in this assessment. This business also has a Trustpilot page, which may contain additional customer reviews. We recommend checking these alongside the reviews shown here.
Summary
Is theaa.com legit and trustworthy? Truth score 93 out of 100, high truth signals: 8 public checks clear, 1 to be cautious about, 2 for information. Legitimacy confidence: high. App experience: mostly satisfied, high confidence. Customer satisfaction: insufficient evidence.
theaa.com is run by Automobile Association Insurance Services Limited, part of Acromas Holdings, an active UK company registered at Companies House 37 years ago, and was founded in 1905. Its website address was registered 29 years ago, and is locked against transfer to someone else. It has a review page on Trustpilot. Customers have left 4 reviews on Reviews.io, averaging 5.0 stars out of 5. The postcode on its website matches its registered office. No malware or phishing warnings found for its website. Be cautious: its 2 reviews on SmartCustomer average only 2.0 stars out of 5.
Positives
- An active UK company registered at Companies House, set up 37 years ago.
- Its website address was registered 29 years ago.
- It has a review page on Trustpilot.
- A not fully established independent reputation · 4 reviews on Reviews.io, rated 5.0 stars out of 5.
- The postcode on its website matches its registered office at Companies House.
- No malware or phishing warnings found for its website.
Be cautious
- A low number of independent reviews (2 on SmartCustomer), but it falls short with only 2.0 stars out of 5.
Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.
What they offer
AA breakdown cover with 24/7 support & unlimited call-outs. With more patrols in more places. Build your perfect breakdown cover.
- Places
- 2 offices · 1 town · 1 with no town given
- Waltham Cross1
- Customer stories
- Car reviews
- Promises
- Car warranty
Latest YouTube video
Correct as of
How to check if theaa.com is legit
To check if theaa.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews (where buyers leave praise and complaints), visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about theaa.com; open a row to see the facts and the source to check them yourself. Step by step: how to know if a shopping site is legit.
Who they are
Company detailsAn active UK company registered at Companies House, set up 37 years ago
- Its registered office at Companies House is Level 3, Plant, Basing View, Basingstoke, Hampshire, RG21 4HG, England
- Its latest accounts at Companies House run to 31 January 2026
- It has filed at Companies House regularly for the last five years, with no gap longer than 15 months
- Registered with the Information Commissioner's Office (ICO) to handle personal data
- Where the company is based
- UK
- Why we believe that
- it is registered at Companies House, which is a registration for UK businesses, the site's structured data states its country, its legal pages give an address in England, its terms are governed by the laws of England and Wales, its phone number starts +44, its postcode is a UK postcode
- Which countries the company serves
- UK
- Why we believe that
- £ prices on its homepage, its delivery page says it ships to the UK
- Companies House registration
- Registered as AUTOMOBILE ASSOCIATION INSURANCE SERVICES LIMITED
- Data protection registration (ICO)
- Registered, number Z707928X
- VAT number
- GB188031110
- Company found in official company register
- Yes
- Registered company name
- AUTOMOBILE ASSOCIATION INSURANCE SERVICES LIMITED
- Company status
- active
- Company age
- 37 years
- Registered address
- Level 3, Plant, Basing View, Basingstoke, Hampshire, RG21 4HG, England
- Accounts overdue
- No
- Confirmation statement overdue
- No
- Insolvency history
- No
- Registered office in dispute
- No
- Filing history consistent
- Yes
- ICO data-protection fee payer
- Yes
- Registered to do
- 66220 Activities of insurance agents and brokers
- Previous names
- PRECIS (931) LIMITED (17 Aug 1989 to 1 Jan 1990)
- Company type
- Private limited company
- Accounts filed
- Full accountsThe most detailed kind a company files.
- Secured loans (charges)
- 0No secured loans outstanding at Companies House.
- Type (Wikipedia)
- private company limited by shares
- Industry
- insurance industry
- Parent company
- Acromas Holdings
- Founded
- 1905
Domain registrationIts website address was registered 29 years ago
- Its website address is locked against being transferred to someone else
- Domain age
- 29 years
- Domain transfer lock enabled
- Yes
Website detailsWe read 6 of its pages: contact, about, delivery, cancellation, terms and privacy
- Company contact email is available
- HTTPS enabled
- Yes
- Contact phone number found
- +44 344 209 0754
- Contact page found
- Yes
- Sources agreeing on postcode
- 2
- Hosting company
- Cloudflare, Inc.
- In their own words
- “The Automobile Association was created by people like you – keen drivers who just wanted fair treatment. Not much has changed on that front since June 1905, when four driving enthusiasts banded together in London to form the AA. From day one our goal has been exactly the same: to protect you, the motorist, and put your interests first.”
- Who you're buying from
- “Registered office: The AA, Level 3, Plant, Basing View, Basingstoke, Hampshire, England, RG21 4HG.”
Search engines and AILets in every search engine and AI tool
Which search engines and AI tools its robots.txt file lets read the website. Search engines list it in results; AI training tools learn from it; AI answer tools read it to answer someone’s question.
All allowed
- Google Search
- Allowed by defaultGooglebot
- Bing
- Allowed by defaultBingbot
All allowed
- OpenAI
- Allowed by defaultGPTBot
- Anthropic
- Allowed by defaultClaudeBot
- Google AI
- Allowed by defaultGoogle-Extended
- Apple AI
- Allowed by defaultApplebot-Extended
- Common Crawl
- Allowed by defaultCCBot
- Meta
- Allowed by defaultmeta-externalagent
- ByteDance (TikTok)
- Allowed by defaultBytespider
All allowed
- ChatGPT search
- Allowed by defaultOAI-SearchBot
- ChatGPT
- Allowed by defaultChatGPT-User
- Claude search
- Allowed by defaultClaude-SearchBot
- Claude
- Allowed by defaultClaude-User
- Perplexity
- Allowed by defaultPerplexityBot
Reputation and track record
Customer reviews, accreditations and complaints153,452 reviews across 3 platforms, rated 2.0 to 5.0 out of 5
| Platform | Rating | Reviews |
|---|---|---|
| Trustpilot | Unknown | Unknown |
| SmartCustomer | 2.0 out of 5 stars | 2 |
| Reviews.io | 5.0 out of 5 stars | 4 |
| Total | 4.8 out of 5 stars | 153,452 |
App StoreIts app, The AA, is on Apple's App Store, rated 4.8 out of 5 from 153,446 ratings, counted in the reviews total.
- App
- The AA
- App Store page
- https://apps.apple.com/gb/app/the-aa/id405476192
- App Store rating
- 4.8 out of 5
- App Store ratings
- 153,446
Visitor trafficReal people visited its website in 24 of the last 24 months
- Real people have visited its website since February 2021 or earlier
- It is among the 100,000 most-visited sites on the internet (Cloudflare Radar)
- Popularity among Chrome users
- top 50,000 sites
- First known user traffic
- Feb 2021 or earlier
- Months with real traffic, of the last 24
- 24
- Traffic pattern
- sustained
- Rank jump in the last 12 months
- none
- Rank drop in the last 12 months
- none
- Popularity across the internet
- top 100,000 sites
Share of people looking up theaa.com, by country, over the last 2 days.
- Over 50%
- 5 to 50%
- 1 to 5%
- 0.2 to 1%
- Under 0.2%
- None seen
- 1United Kingdom50.0%
- 2United States16.4%
- 3France7.4%
- 4Singapore3.3%
- 5Ireland2.5%
- 6Austria1.6%
- 7Brazil1.6%
- 8Canada1.6%
- 9Germany1.6%
- 10Finland1.6%
Top 10 of 22 countries.
Web history and authorityThe Internet Archive first saved a copy of its website 27 years ago
- Website archive history
- 27 years
Social presenceIt is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X.com and YouTube); the largest audience is 90,266 followers on Facebook
YouTube Data110,466 views a video, 4,247 views a day and a new video every 26.0 days
- Views per video30,378,133 views ÷ 275 videos
- 110,466
- Views a day30,378,133 views ÷ 7,153 days
- 4,247
- Views per subscriber30,378,133 views ÷ 14,000 subscribers
- 2,170
- New subscribers a day14,000 subscribers ÷ 7,153 days
- 2
- Subscribers per 1,000 views14,000 subscribers ÷ 30,378,133 views × 1,000
- 0.5
- Subscribers per video14,000 subscribers ÷ 275 videos
- 51
- Days between videos7,153 days ÷ 275 videos
- 26.0
- Channel age13 April 2007 to 12 November 2026
- 19 years 6 months
- Subscribers
- 14,000
- Views
- 30,378,133
- Videos
- 275
- Started
- 13 April 2007
- Country
- United Kingdom
- Language
- Not stated
- Topics
- Lifestyle, Vehicle
- Made for children
- Not stated
- Website in its description
- Not stated
- Trailer
- Yes
What data this site collects about you
What its privacy policy saysWe found this business stores and uses your data
- May send your data to other countries.
- “Your personal information may be transferred outside the UK or European Economic Area, for example to service providers.”
- May check your details with credit or fraud-prevention agencies.
- “If you apply for credit or take a product on the basis of us offering credit, to process your application we will perform credit, risk and identity checks on you with one or more Credit Reference Agencies ( CRAs ) and Fraud Prevention Agencies ( FPAs ).”
- May make automated decisions or build a profile about you.
- “To make automated decisions, including profiling, on whether to offer you a product or service, or the price, payment method, risk or terms of it.”
- Has a data protection officer you can contact.
- “We have a Data Protection Officer whom you can contact by using the contact details at the bottom of this notice.”dataprotection
@theaa.com
Tracking tools on its homepageNone named in its code
Named in its homepage's code when we read it. Others may load later, so this list may not be complete.
Uses OneTrust to ask which cookies you allow.
Safety
Malware and phishingNo malware or phishing warnings found for its websiteThis check is not perfect: it can miss a harmful site, and it can wrongly warn about a safe one.
- Malware or phishing threat status
- None found
Data breach historyNo known data breach involving the company
- Known data breaches found
- 0
Domain and email securityIts email is protected: mail forged in its name is blocked
- MX records
- Yes
- SPF record
- Yes
- DKIM key
- Yes
- DMARC record
- Yes
- DMARC policy
- reject
- Security certificate browsers warn about
- No
- Certificate issuer
- Google Trust Services
- Certificate type
- DV
- Certificate expires
- 2 Feb 2027
- Nameservers
- ns0.demysdns.net
ns1.demysdns.net
ns2.demysdns.net
ns3.demysdns.net
ns4.demysdns.co.uk
ns5.demysdns.co.uk
ns6.demysdns.co.uk - Address
- 104.17.218.184
104.17.219.184
Proof of ownership
What the business has done to prove it runs this website. Each proof adds points to its truth score, up to 5. A proof it has not added is never counted against it.
DNS recordNot added yet+3 possible
- What we check
- A record the business adds in its domain's settings. Only someone who runs the website can add one.
- When we check
- On every check. The points stay only while the record is there.
- Points
- 0 of 3 added
Email at its own domainNot added yet+1 possible
- What we check
- That someone at the business has confirmed an email address at its own website's domain.
- When we check
- When the address is confirmed. It counts from then on.
- Points
- 0 of 1 added
Lets our checker read itNot added yet+1 possible
- What we check
- That its robots.txt file names our checker, TruthSignal, and lets it read the whole website.
- When we check
- On every check. The point stays only while the file allows it.
- Points
- 0 of 1 added
Is this your business? Get the code to show this score on your website
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Change over time
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