- [Home](https://truthsignal.com/) - [Business](https://truthsignal.com/business) - The AA # theaa.com Markdown: [Snapshot](https://truthsignal.com/business/theaa.com/snapshot.md) [Full report](https://truthsignal.com/business/theaa.com/report.md) ## Website theaa.com The AA | Breakdown Cover, Insurance, Route Planner AA breakdown cover with 24/7 support & unlimited call-outs. With more patrols in more places. Build your perfect breakdown cover. youtube.com [The Road Ahead - Episode 2 (Young Driver Safety)](https://www.youtube-nocookie.com/embed/hpHxvmwRhEI) The Road Ahead - Episode 2 (Young Driver Safety) The latest video on its YouTube channel Checked on 12 Nov 2026, 22:04 Unclaimed Own this business? Claim it now and get instant access to analytics, insights and further ways to improve your truth score. ## Truth score Truth score 93 out of 100, High truth signals. Customer satisfaction: insufficient evidence 93 / 100 High truth signals Top 5% of businesses we’ve checked ## Business details Category: Warranties and breakdown cover Years in business: 37 years Founded: 1905 Owned by: Acromas Holdings Places to visit: 2 offices Waltham Cross Kind of seller: Sells its own goods or services Licensed trade: Insurance Domain age: 29 years Address: [Level 3, Plant, Basing View, Basingstoke, Hampshire, RG21 4HG, England](https://www.google.com/maps/search/?api=1&query=Level%203%2C%20Plant%2C%20Basing%20View%2C%20Basingstoke%2C%20Hampshire%2C%20RG21%204HG%2C%20England) Email address: customer.services@theaa.com Phone number: [+44 344 209 0754](tel:+44%20344%20209%200754) Contact page: [theaa.com/help-support](https://theaa.com/help-support) Website: [theaa.com](https://theaa.com/?utm_source=truthsignal.com&utm_medium=referral) Social media: [Facebook](https://www.facebook.com/TheAAUK) [Instagram](https://www.instagram.com/theaa_uk/) [X.com](https://twitter.com/TheAA_Patrol) [LinkedIn](https://www.linkedin.com/company/the-aa/) [TikTok](https://www.tiktok.com/@theaa_) [YouTube](https://www.youtube.com/user/theAAPatrol) ## Do the sources agree? Address: Level 3, Plant, Basing View, Basingstoke, Hampshire, RG21 4HG, England Its website agrees Companies House agrees OpenStreetMap differs Web Data Commons not found Sources give different addresses · OpenStreetMap has EN8 9BN Phone number: +44 344 209 0754 Its website agrees OpenStreetMap differs Web Data Commons not found Sources give different numbers · OpenStreetMap has +44 333 004 6046 Company name: AUTOMOBILE ASSOCIATION INSURANCE SERVICES LIMITED Companies House agrees Its website differs Sources give different names · Its website has The AA ## Customer reviews, accreditations and complaints Site Reviews Rating [SmartCustomer](https://www.smartcustomer.com/reviews/theaa.com) · Read 12 November 2026 · 2 reviews · 2.0 out of 5 stars [Reviews.io](https://www.reviews.io/company-reviews/store/theaa-com) · Read 12 November 2026 · 4 reviews · 5.0 out of 5 stars [App Store](https://apps.apple.com/gb/app/the-aa/id405476192) · Read 12 November 2026 · 153,446 ratings · 4.8 out of 5 stars Total 153,452 4.8 out of 5 stars Trustpilot reviews are not included in this assessment. This business also has a [Trustpilot page](https://uk.trustpilot.com/review/www.theaa.com), which may contain additional customer reviews. We recommend checking these alongside the reviews shown here. Customer satisfaction Insufficient evidence · From 6 reviews on 2 independent review sites App experience Mostly satisfied · High confidence · From 153,446 ratings on the App Store ## Summary Is theaa.com legit and trustworthy? Truth score 93 out of 100, high truth signals: 8 public checks clear, 1 to be cautious about, 2 for information. Legitimacy confidence: high. App experience: mostly satisfied, high confidence. Customer satisfaction: insufficient evidence. theaa.com is run by Automobile Association Insurance Services Limited, part of Acromas Holdings, an active UK company registered at Companies House 37 years ago, and was founded in 1905. Its website address was registered 29 years ago, and is locked against transfer to someone else. It has a review page on Trustpilot. Customers have left 4 reviews on Reviews.io, averaging 5.0 stars out of 5. The postcode on its website matches its registered office. No malware or phishing warnings found for its website. Be cautious: its 2 reviews on SmartCustomer average only 2.0 stars out of 5. ### Positives - An active UK company registered at Companies House, set up 37 years ago. - Its website address was registered 29 years ago. - It has a review page on [Trustpilot](https://uk.trustpilot.com/review/www.theaa.com). - A not fully established independent reputation · 4 reviews on [Reviews.io](https://www.reviews.io/company-reviews/store/theaa-com), rated 5.0 stars out of 5. - The postcode on its website matches its registered office at Companies House. - No malware or phishing warnings found for its website. ### Be cautious - A low number of independent reviews (2 on [SmartCustomer](https://www.smartcustomer.com/reviews/theaa.com) ), but it falls short with only 2.0 stars out of 5. Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam. ### What they offer AA breakdown cover with 24/7 support & unlimited call-outs. With more patrols in more places. Build your perfect breakdown cover. — The AA, in their own words Where to find them Places: 2 offices · 1 town · 1 with no town given - Waltham Cross 1 About them Customer stories: [Car reviews](https://www.theaa.com/cars/reviews) What they sell Promises: [Car warranty](https://www.theaa.com/cars/warranty) Sources [OpenStreetMap](https://www.openstreetmap.org/copyright) [Its homepage](https://www.theaa.com/) ### Latest YouTube video [The Road Ahead - Episode 2 (Young Driver Safety)](https://www.youtube-nocookie.com/embed/hpHxvmwRhEI) Correct as of 12 Nov 2026, 22:04 ### How to check if theaa.com is legit To check if theaa.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews (where buyers leave praise and complaints), visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about theaa.com; open a row to see the facts and the source to check them yourself. Step by step: [how to know if a shopping site is legit](https://truthsignal.com/guides/how-to-know-if-a-shopping-site-is-legit). ### Who they are Company details An active UK company registered at Companies House, set up 37 years ago - Its registered office at Companies House is Level 3, Plant, Basing View, Basingstoke, Hampshire, RG21 4HG, England - Its latest accounts at Companies House run to 31 January 2026 - It has filed at Companies House regularly for the last five years, with no gap longer than 15 months - Registered with the Information Commissioner's Office (ICO) to handle personal data Country Where the company is based: UK Why we believe that: it is registered at Companies House, which is a registration for UK businesses, the site's structured data states its country, its legal pages give an address in England, its terms are governed by the laws of England and Wales, its phone number starts +44, its postcode is a UK postcode Which countries the company serves: UK Why we believe that: £ prices on its homepage, its delivery page says it ships to the UK Registration Companies House registration: Registered as AUTOMOBILE ASSOCIATION INSURANCE SERVICES LIMITED Data protection registration (ICO): Registered, number Z707928X VAT number: GB188031110 Companies House register Company found in official company register: Yes Registered company name: AUTOMOBILE ASSOCIATION INSURANCE SERVICES LIMITED Company status: active Company age: 37 years Registered address: Level 3, Plant, Basing View, Basingstoke, Hampshire, RG21 4HG, England Accounts overdue: No Confirmation statement overdue: No Insolvency history: No Registered office in dispute: No Filing history consistent: Yes ICO data-protection fee payer: Yes Registered to do: 66220 Activities of insurance agents and brokers Previous names: PRECIS (931) LIMITED (17 Aug 1989 to 1 Jan 1990) Company type: Private limited company Size and borrowing Accounts filed: Full accounts The most detailed kind a company files. Secured loans (charges): 0 No secured loans outstanding at Companies House. From Wikipedia Type (Wikipedia): private company limited by shares Industry: insurance industry Parent company: Acromas Holdings Founded: 1905 Sources [Companies House](https://find-and-update.company-information.service.gov.uk/company/02414212) [Wikipedia](https://en.wikipedia.org/wiki/The_AA) [ICO register entry](https://ico.org.uk/ESDWebPages/Entry/Z707928X) Domain registration Its website address was registered 29 years ago - Its website address is locked against being transferred to someone else Domain age: 29 years Domain transfer lock enabled: Yes Sources [ICANN Lookup](https://lookup.icann.org/en/lookup?name=theaa.com) Website details We read 6 of its pages: contact, about, delivery, cancellation, terms and privacy - Company contact email is available HTTPS enabled: Yes Contact phone number found: [+44 344 209 0754](tel:+443442090754) Contact page found: Yes Sources agreeing on postcode: 2 Hosting company: Cloudflare, Inc. What its pages say In their own words: “The Automobile Association was created by people like you – keen drivers who just wanted fair treatment. Not much has changed on that front since June 1905, when four driving enthusiasts banded together in London to form the AA. From day one our goal has been exactly the same: to protect you, the motorist, and put your interests first.” Who you're buying from: “Registered office: The AA, Level 3, Plant, Basing View, Basingstoke, Hampshire, England, RG21 4HG.” Sources [Homepage](https://theaa.com/) [Contact page](https://theaa.com/help-support) [About page](https://theaa.com/about-us) [Delivery page](https://theaa.com/cars/vehicle-delivery) [Cancellation page](https://theaa.com/help-support/cancel-policy) [Terms page](https://theaa.com/terms-and-conditions) [MM Terms Conditions.pdf](https://theaa.com/media/the-aa/Smart-Care/pdf/MM-Terms--Conditions.pdf) [Privacy page](https://theaa.com/privacy-notice) [Privacy](https://theaa.com/help-support/privacy) Search engines and AI Lets in every search engine and AI tool Which search engines and AI tools its robots.txt file lets read the website. Search engines list it in results; AI training tools learn from it; AI answer tools read it to answer someone’s question. Search engines All allowed Google Search: Allowed by default Googlebot Bing: Allowed by default Bingbot AI training All allowed OpenAI: Allowed by default GPTBot Anthropic: Allowed by default ClaudeBot Google AI: Allowed by default Google-Extended Apple AI: Allowed by default Applebot-Extended Common Crawl: Allowed by default CCBot Meta: Allowed by default meta-externalagent ByteDance (TikTok): Allowed by default Bytespider AI answers All allowed ChatGPT search: Allowed by default OAI-SearchBot ChatGPT: Allowed by default ChatGPT-User Claude search: Allowed by default Claude-SearchBot Claude: Allowed by default Claude-User Perplexity: Allowed by default PerplexityBot Sources [robots.txt](https://theaa.com/robots.txt) ### Reputation and track record Customer reviews, accreditations and complaints 153,452 reviews across 3 platforms, rated 2.0 to 5.0 out of 5 Platform · Rating · Reviews [Trustpilot](https://uk.trustpilot.com/review/www.theaa.com) · Unknown · Unknown [SmartCustomer](https://www.smartcustomer.com/reviews/theaa.com) · 2.0 out of 5 stars · 2 [Reviews.io](https://www.reviews.io/company-reviews/store/theaa-com) · 5.0 out of 5 stars · 4 Total · 4.8 out of 5 stars · 153,452 App Store Its app, The AA, is on Apple's App Store, rated 4.8 out of 5 from 153,446 ratings, counted in the reviews total. App: The AA App Store page: [https://apps.apple.com/gb/app/the-aa/id405476192](https://apps.apple.com/gb/app/the-aa/id405476192) App Store rating: 4.8 out of 5 App Store ratings: 153,446 Visitor traffic Real people visited its website in 24 of the last 24 months - Real people have visited its website since February 2021 or earlier - It is among the 100,000 most-visited sites on the internet (Cloudflare Radar) Monthly visitor data Popularity among Chrome users: top 50,000 sites First known user traffic: Feb 2021 or earlier Months with real traffic, of the last 24: 24 Traffic pattern: sustained Rank jump in the last 12 months: none Rank drop in the last 12 months: none Cloudflare Radar Popularity across the internet: top 100,000 sites Where its visitors are Share of people looking up theaa.com, by country, over the last 2 days. - Over 50% - 5 to 50% - 1 to 5% - 0.2 to 1% - Under 0.2% - None seen - 1 United Kingdom 50.0% - 2 United States 16.4% - 3 France 7.4% - 4 Singapore 3.3% - 5 Ireland 2.5% - 6 Austria 1.6% - 7 Brazil 1.6% - 8 Canada 1.6% - 9 Germany 1.6% - 10 Finland 1.6% Top 10 of 22 countries. Sources [Chrome UX Report](https://developer.chrome.com/docs/crux) [Cloudflare Radar](https://radar.cloudflare.com/domains/domain/theaa.com) Web history and authority The Internet Archive first saved a copy of its website 27 years ago Website archive history: 27 years Sources [First archived copy](https://web.archive.org/web/19981212/theaa.com) Social presence It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X.com and YouTube); the largest audience is 90,266 followers on Facebook Found · Platform · Audience Found by Truth Signal · [Facebook](https://www.facebook.com/TheAAUK) · 90,266 followers Found by Truth Signal · [Instagram](https://www.instagram.com/theaa_uk/) · 31,000 followers Found by Truth Signal · [X.com](https://twitter.com/TheAA_Patrol) · Unknown Found by Truth Signal · [LinkedIn](https://www.linkedin.com/company/the-aa/) · Unknown Found by Truth Signal · [YouTube](https://www.youtube.com/user/theAAPatrol) · 14,000 subscribers Found by Truth Signal · [TikTok](https://www.tiktok.com/@theaa_) · 325 followers · · 135,591 followers total YouTube channel: 275 videos, 14,000 subscribers, last upload 9 Nov 2026 YouTube Data 110,466 views a video, 4,247 views a day and a new video every 26.0 days [The AA](https://www.youtube.com/@theaa) @theaa Views per video 30,378,133 views ÷ 275 videos: 110,466 Views a day 30,378,133 views ÷ 7,153 days: 4,247 Views per subscriber 30,378,133 views ÷ 14,000 subscribers: 2,170 New subscribers a day 14,000 subscribers ÷ 7,153 days: 2 Subscribers per 1,000 views 14,000 subscribers ÷ 30,378,133 views × 1,000: 0.5 Subscribers per video 14,000 subscribers ÷ 275 videos: 51 Days between videos 7,153 days ÷ 275 videos: 26.0 Channel age 13 April 2007 to 12 November 2026: 19 years 6 months Subscribers: 14,000 Views: 30,378,133 Videos: 275 Started: 13 April 2007 Country: United Kingdom Language: Not stated Topics: Lifestyle, Vehicle Made for children: Not stated Website in its description: Not stated Trailer: Yes Sources [Its YouTube channel](https://www.youtube.com/@theaa) [YouTube Terms of Service](https://www.youtube.com/t/terms) Read 12 November 2026 ### What data this site collects about you What its privacy policy says We found this business stores and uses your data May send your data to other countries.: “Your personal information may be transferred outside the UK or European Economic Area, for example to service providers.” May check your details with credit or fraud-prevention agencies.: “If you apply for credit or take a product on the basis of us offering credit, to process your application we will perform credit, risk and identity checks on you with one or more Credit Reference Agencies ( CRAs ) and Fraud Prevention Agencies ( FPAs ).” May make automated decisions or build a profile about you.: “To make automated decisions, including profiling, on whether to offer you a product or service, or the price, payment method, risk or terms of it.” Has a data protection officer you can contact.: “We have a Data Protection Officer whom you can contact by using the contact details at the bottom of this notice.” dataprotection@theaa.com Source [Its privacy policy](https://www.theaa.com/privacy-notice) Tracking tools on its homepage None named in its code Named in its homepage's code when we read it. Others may load later, so this list may not be complete. Uses OneTrust to ask which cookies you allow. Source [Its homepage](https://theaa.com/) ### Safety Malware and phishing No malware or phishing warnings found for its website This check is not perfect: it can miss a harmful site, and it can wrongly warn about a safe one. Malware or phishing threat status: None found Sources [Google Web Risk](https://docs.cloud.google.com/web-risk/docs/advisory) Data breach history No known data breach involving the company Known data breaches found: 0 Sources [Have I Been Pwned](https://haveibeenpwned.com/) Domain and email security Its email is protected: mail forged in its name is blocked Email MX records: Yes SPF record: Yes DKIM key: Yes DMARC record: Yes DMARC policy: reject Certificate Security certificate browsers warn about: No Certificate issuer: Google Trust Services Certificate type: DV Certificate expires: 2 Feb 2027 Hosting Nameservers: ns0.demysdns.net ns1.demysdns.net ns2.demysdns.net ns3.demysdns.net ns4.demysdns.co.uk ns5.demysdns.co.uk ns6.demysdns.co.uk Address: 104.17.218.184 104.17.219.184 Sources [Its DNS records](https://dns.google/query?name=theaa.com&rr_type=TXT) ### Proof of ownership What the business has done to prove it runs this website. Each proof adds points to its truth score, up to 5. A proof it has not added is never counted against it. DNS record Not added yet +3 possible What we check: A record the business adds in its domain's settings. Only someone who runs the website can add one. When we check: On every check. The points stay only while the record is there. Points: 0 of 3 added Source theaa.com's DNS records Run theaa.com? Add the record and 3 points are added to its truth score. [Prove you run this website](https://truthsignal.com/claim/theaa.com) Email at its own domain Not added yet +1 possible What we check: That someone at the business has confirmed an email address at its own website's domain. When we check: When the address is confirmed. It counts from then on. Points: 0 of 1 added Source Truth Signal's own records Run theaa.com? Confirm an email address at the domain and 1 point is added to its truth score. [Prove you run this website](https://truthsignal.com/claim/theaa.com) Lets our checker read it Not added yet +1 possible What we check: That its robots.txt file names our checker, TruthSignal, and lets it read the whole website. When we check: On every check. The point stays only while the file allows it. Points: 0 of 1 added Source theaa.com/robots.txt Run theaa.com? Let our checker read the whole website and 1 point is added to its truth score. [Prove you run this website](https://truthsignal.com/claim/theaa.com) Points added to its truth score 0 of 5 Is this your business? Get the code to show this score on your website Truth Signal truth score for theaa.com The badge always shows your latest score and links to your full report. Something wrong on this report? [Dispute this page](https://truthsignal.com/contact?dispute=theaa.com). Tell us which row or warning is wrong and why. A person checks it against its source and replies by email; the report stays as it is until then. ### Change over time - Truth score - Social Followers - Data points [Register / log in to view](https://truthsignal.com/login?to=/business/theaa.com%23change) ### Similar businesses Other businesses in Warranties and breakdown cover and related categories, those most like The AA first. 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The 7 added reviews at 3.5 stars are the weighting Trustpilot publishes for its TrustScore. With this business's figures: (7 × 3.5 + 2 × 2 (SmartCustomer) + 5 × 4 (Reviews.io) + 4.8 × 153,446 (App Store)) ÷ (7 + 153,452) = 4.8, to one decimal place ## Cite Truth Signal, The AA: truth score 93 out of 100, legitimacy confidence High, assessed 2026-11-12, https://truthsignal.com/business/theaa.com. Licence Truth Signal terms: free to read and quote with a link back; bulk copying, data sets, resale, white-label and model training need the paid API plan (https://truthsignal.com/terms). The same report as JSON: https://truthsignal.com/business/theaa.com.json