smartasset.com
Website
SmartAsset.com | Empowering You to Make Smart Financial DecisionsSmartAsset's free and interactive tools help you make smarter decisions on home buying, refinance, retirement, life insurance, taxes, investing, personal loans, and more
SmartAsset.com | Empowering You to Make Smart Financial DecisionsSmartAsset's free and interactive tools help you make smarter decisions on home buying, refinance, retirement, life insurance, taxes, investing, personal loans, and more
SmartAsset Gone Fishing 30 | FinalThe latest video on its YouTube channel
Own this business? See what is holding the score back.
Truth score
Business details
- Category
- Financial advice
- Founded
- 2010
- Founded by
- Michael Carvin, Philip Camilleri
- Kind of seller
- Comparison, review or referral site
- Licensed trade
- Financial services or credit
- Domain age
- 22 years
- Address
- 535 5th Ave, New York
- Email address
- info
@smartasset.com - Phone number
- +1 800-592-5379
- Contact page
- Not found
- Website
- smartasset.com
- Social media
Customer reviews
No reviews foundWe looked on Trustpilot, SmartCustomer, G2, Capterra, Reviews.io and Feefo
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<a href="https://truthsignal.com/business/smartasset.com"
title="See the full Truth Signal report on smartasset.com">
<img src="https://truthsignal.com/business/smartasset.com/badge.svg"
alt="Truth Signal truth score for smartasset.com"
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</a>Summary
Is smartasset.com legit and trustworthy? Truth score 73 out of 100, high truth signals: 7 of 10 public checks clear, 1 not found, 2 for information. Legitimacy confidence: high. Customer satisfaction: not enough reviews to say.
We read 3 of its pages: about, terms and privacy. Its website address was registered 22 years ago, and is locked against transfer to someone else. No malware or phishing warnings found for its website. We could not find social media profiles or a customer rating.
Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.
Positives
- We read 3 of its pages · about, terms and privacy.
- Its website address was registered 22 years ago.
- No malware or phishing warnings found for its website.
Not found
- Social presence information was not found from our checks.
- Reviews information was not found from our checks.
Our technical team has been informed.
What they offer
SmartAsset's free and interactive tools help you make smarter decisions on home buying, refinance, retirement, life insurance, taxes, investing, personal loans, and more
- Customer stories
- More Lender Reviews
Latest YouTube video
Correct as of
How to check if smartasset.com is legit
To check if smartasset.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews, visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about smartasset.com; open a row to see the facts and the source to check them yourself. Step by step: how to know if a shopping site is legit.
Who they are
Company detailsBased in the US; serves the US; founded in 2010 (Wikipedia)
- Where the company is based
- US
- Why we believe that
- the site's structured data states its country, its phone number starts +1, its postcode is a US zip code
- Which countries the company serves
- US
- Why we believe that
- $ prices on its homepage
- Industry
- fintech
- Founded
- 2010
Domain registrationIts website address was registered 22 years ago
- Its website address is locked against being transferred to someone else
- Domain age
- 22 years
- Domain transfer lock enabled
- Yes
Website detailsWe read 3 of its pages: about, terms and privacy
- Company contact email is available
- Company contact phone number is available
- HTTPS enabled
- Yes
- Contact phone number found
- +1 800-592-5379
- Contact page found
- Yes
Quoted word for word from smartasset.com.
- In their own words
- “We empower people with accurate, actionable advice, personalized calculators, and educational tools – including connecting them with vetted financial advisors to help navigate life’s most important financial decisions. SmartAsset is an online destination for consumer-focused financial information and advice, offering educational content and personalized calculators and tools. The company also operates SmartAsset Advisor Marketing Platform (AMP) , a national marketplace connecting consumers to vetted fiduciary financial advisors.” About page
Reputation and track record
Customer reviewsIt has a review page on Trustpilot
| Platform | Rating | Reviews |
|---|---|---|
| Trustpilot | Unknown | Unknown |
| SmartCustomer | Not found | |
| G2 | Not found | |
| Capterra | Not found | |
| Reviews.io | Not found | |
| Feefo | Not found | |
| Trustindex | Not found | |
| Not checked |
Visitor trafficReal people visited its website in 24 of the last 24 months
- Real people have visited its website since February 2021 or earlier
- It is among the 50,000 most-visited sites on the internet (Cloudflare Radar)
- Popularity among Chrome users
- top 100,000 sites
- First known user traffic
- Feb 2021 or earlier
- Months with real traffic, of the last 24
- 24
- Traffic pattern
- sustained
- Rank jump in the last 12 months
- none
- Rank drop in the last 12 months
- none
- Popularity across the internet
- top 50,000 sites
Web history and authorityFound: wikipedia page
- Wikipedia page
- yes
Social presenceIts website links to its profiles on Facebook, Instagram, LinkedIn, X and YouTube
- Its YouTube channel has 506 subscribers and 46 videos, the latest uploaded on 4 May 2026
| Platform | Profile | Audience |
|---|---|---|
| Profile | Unknown | |
| Profile | Unknown | |
| X | Profile | Unknown |
| Profile | Unknown | |
| YouTube | Profile | 506 subscribers |
| TikTok | Not checked |
- YouTube channel
- 46 videos, 506 subscribers, last upload 4 May 2026
What data this site collects about you
Tracking tools on its homepageGoogle Ads
Named in its homepage's code when we read it. Others may load later, so this list may not be complete.
- Google Ads
- Tracks what you do to show you Google adverts.
Safety
Malware and phishingNo malware or phishing warnings found for its websiteThis check is not perfect: it can miss a harmful site, and it can wrongly warn about a safe one.
- Malware or phishing threat status
- None
Data breach historyNo known data breach involving the company
- Known data breaches found
- 0
Domain and email securityIts email is only partly protected: mail forged in its name is reported but not blocked
- Its email identifies its real senders, but mail forged in its name is not blocked
- MX records
- Yes
- SPF record
- Yes
- DKIM key
- Yes
- DMARC record
- Yes
- DMARC policy
- none
- Security certificate browsers warn about
- No
- Certificate issuer
- Amazon
- Certificate type
- DV
- Certificate expires
- 17 Dec 2026
- Nameservers
- ns-1486.awsdns-57.org
ns-1696.awsdns-20.co.uk
ns-832.awsdns-40.net
ns-85.awsdns-10.com - Address
- 18.245.218.5
18.245.218.88
18.245.218.84
18.245.218.110
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