# SmartAsset.com (smartasset.com)

Is smartasset.com legit and trustworthy? Truth score 73 out of 100, high truth signals: 7 of 10 public checks clear, 1 not found, 2 for information. Legitimacy confidence: high. Customer satisfaction: not enough reviews to say.

- Truth score: 73 out of 100
- Legitimacy confidence: high
- Claimed: no
- Assessed: 2026-10-26

## Business details

- Category: Financial advice
- Founded: 2010
- Founded by: Michael Carvin, Philip Camilleri
- Kind of seller: Comparison, review or referral site
- Licensed trade: Financial services or credit
- Domain age: 22 years
- Address: 535 5th Ave, New York
- Email address: info@smartasset.com
- Phone number: +1 800-592-5379
- Contact page: Not found
- Website: https://smartasset.com/
- Social media: Facebook https://facebook.com/smartasset, Instagram https://www.instagram.com/smartasset/, X https://x.com/@smartasset, LinkedIn https://www.linkedin.com/company/smartasset-com, YouTube https://www.youtube.com/channel/UCJLISK-cypk7_GSMOAy-q8A
- Latest YouTube video: SmartAsset Gone Fishing 30 | Final https://www.youtube.com/watch?v=VbT7N4pR2Vw

## Summary

We read 3 of its pages: about, terms and privacy. Its website address was registered 22 years ago, and is locked against transfer to someone else. No malware or phishing warnings found for its website. We could not find social media profiles or a customer rating.

Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.

Final check: state read in a second reading of the site's own pages, each with a quote from the page, where our code found nothing.

## Positives

- We read 3 of its pages: about, terms and privacy (source: website)
- Its website address was registered 22 years ago (source: rdap)
- No malware or phishing warnings found for its website (source: safe_browsing)

## Not found

- Social presence information was not found from our checks. (source: social)
- Reviews information was not found from our checks. (source: reviews)

## How to check if smartasset.com is legit

To check if smartasset.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews, visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about smartasset.com; open a row to see the facts and the source to check them yourself. Step by step: [how to know if a shopping site is legit](/guides/how-to-know-if-a-shopping-site-is-legit).

- Who they are: Company details: Based in the US; serves the US; founded in 2010 (Wikipedia) (For information)
- Who they are: Domain registration: Its website address was registered 22 years ago (Clear)
- Who they are: Website details: We read 3 of its pages: about, terms and privacy (Clear). Pages found: about (https://smartasset.com/about), terms (https://smartasset.com/terms), privacy (https://smartasset.com/privacy)
- Reputation and track record: Customer reviews: It has a review page on Trustpilot (Clear)
- Reputation and track record: Visitor traffic: Real people visited its website in 24 of the last 24 months (For information)
- Reputation and track record: Web history and authority: Found: wikipedia page (Clear)
- Reputation and track record: Social presence: Its website links to its profiles on Facebook, Instagram, LinkedIn, X and YouTube (Not found)
- Safety: Malware and phishing: No malware or phishing warnings found for its website (Clear). This check is not perfect: it can miss a harmful site, and it can wrongly warn about a safe one.
- Safety: Data breach history: No known data breach involving the company (Clear)
- Safety: Domain and email security: Its email is only partly protected: mail forged in its name is reported but not blocked (Clear)

## What its pages say

Quoted word for word from smartasset.com's own pages.

- In their own words: “We empower people with accurate, actionable advice, personalized calculators, and educational tools – including connecting them with vetted financial advisors to help navigate life’s most important financial decisions. SmartAsset is an online destination for consumer-focused financial information and advice, offering educational content and personalized calculators and tools. The company also operates SmartAsset Advisor Marketing Platform (AMP) , a national marketplace connecting consumers to vetted fiduciary financial advisors.” (https://smartasset.com/about)

## Could not be checked this time

- social

## Cite

Truth Signal, SmartAsset.com: truth score 73 out of 100, legitimacy confidence High, assessed 2026-10-26, https://truthsignal.com/business/smartasset.com. Licence CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). The same report as JSON: send Accept: application/json to https://truthsignal.com/business/smartasset.com