newbalance.com
Website
Shoes, Sneakers, & Athletic Wear - New BalanceShop sneakers, shoes, and a wide range of fitness clothing at New Balance and discover the perfect blend of timeless style, quality, and performance.
Shoes, Sneakers, & Athletic Wear - New BalanceShop sneakers, shoes, and a wide range of fitness clothing at New Balance and discover the perfect blend of timeless style, quality, and performance.
Kawhi V | Signature Collection | New BalanceThe latest video on its YouTube channel
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Truth score
Business details
- Founded
- 1906
- Sells
- Physical goods
- Sells to
- The public
- Kind of seller
- Sells its own goods or services
- Licensed trade
- No licence normally needed
- Domain age
- 31 years
- Email address
- Not found
- Phone number
- +1 800-595-9138
- Contact page
- www.newbalance.com/
customerservice/ Linked from the site's own pages. We could not open it. - Website
- newbalance.com
Do the sources agree?
- Address
- 100 Guest Street, Boston, MA 02135 Its website agrees OpenData.org agrees OpenStreetMap not found Web Data Commons not found
Customer reviews, accreditations and complaints
Trustpilot reviews are not included in this assessment. This business also has a Trustpilot page, which may contain additional customer reviews. We recommend checking these alongside the reviews shown here.
Summary
Is newbalance.com legit and trustworthy? Truth score 88 out of 100, high truth signals: 7 public checks clear, 1 to be cautious about, 2 for information. Legitimacy confidence: high. App experience: insufficient evidence. Customer satisfaction: mostly dissatisfied, low confidence.
We read 2 of its pages: terms and privacy. Its website address was registered 31 years ago, and is locked against transfer to someone else. It has a review page on Trustpilot. No malware or phishing warnings found for its website. Be cautious: its 102 reviews on SmartCustomer average only 2.0 stars out of 5. We could not find an email address.
Positives
- We read 2 of its pages · terms and privacy.
- Its website address was registered 31 years ago.
- It has a review page on Trustpilot.
- No malware or phishing warnings found for its website.
Be cautious
- A substantial number of independent reviews (102 on SmartCustomer), but it falls short with only 2.0 stars out of 5.
Not found
- Email address information was not found from our checks.
Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.
What they offer
Shop sneakers, shoes, and a wide range of fitness clothing at New Balance and discover the perfect blend of timeless style, quality, and performance.
- Best for
- “Official race footwear and apparel, designed for New York's toughest commute.”
Latest YouTube video
Correct as of
How to check if newbalance.com is legit
To check if newbalance.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews (where buyers leave praise and complaints), visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about newbalance.com; open a row to see the facts and the source to check them yourself. Step by step: how to know if a shopping site is legit.
Who they are
Company detailsBased in the US; serves the US; founded in 1906 (Wikipedia)
- Where the company is based
- US
- Why we believe that
- the site's structured data states its country, its postcode is a US zip code, OpenData.org's record puts its head office in 100 Guest St, Boston, MA, 02135, USA, its Better Business Bureau profile is a US listing
- Which countries the company serves
- US
- Why we believe that
- $ prices on its homepage
- Legal Entity Identifier (LEI)
- 549300WULMC7YW6ZGV54
- Type (Wikipedia)
- privately held company
- Industry
- footwear industry
- Founded
- 1906
- Listed name
- NEW BALANCE, INC
- Trading names
- NEW BALANCE, NEW BALANCE GRAND RAPIDS, NEW BALANCE - BOSTON
- Head office (OpenData.org)
- 100 Guest St, Boston, MA, 02135, USA
- Number of locations
- 6
Domain registrationIts website address was registered 31 years ago
- Its website address is locked against being transferred to someone else
- Domain age
- 31 years
- Domain transfer lock enabled
- Yes
Website detailsWe read 2 of its pages: terms and privacy
- HTTPS enabled
- Yes
- Contact phone number found
- +1 800-595-9138
- Contact page linked
- Yes
- Hosting company
- Akamai Technologies
Search engines and AIBlocks automated visitors: its bot protection turned us away
Which search engines and AI tools its robots.txt file lets read the website. Search engines list it in results; AI training tools learn from it; AI answer tools read it to answer someone’s question.
All blocked
- Google Search
- Blocked by its bot protectionGooglebot
- Bing
- Blocked by its bot protectionBingbot
All blocked
- OpenAI
- Blocked by its bot protectionGPTBot
- Anthropic
- Blocked by its bot protectionClaudeBot
- Google AI
- Blocked by its bot protectionGoogle-Extended
- Apple AI
- Blocked by its bot protectionApplebot-Extended
- Common Crawl
- Blocked by its bot protectionCCBot
- Meta
- Blocked by its bot protectionmeta-externalagent
- ByteDance (TikTok)
- Blocked by its bot protectionBytespider
All blocked
- ChatGPT search
- Blocked by its bot protectionOAI-SearchBot
- ChatGPT
- Blocked by its bot protectionChatGPT-User
- Claude search
- Blocked by its bot protectionClaude-SearchBot
- Claude
- Blocked by its bot protectionClaude-User
- Perplexity
- Blocked by its bot protectionPerplexityBot
Reputation and track record
Customer reviews, accreditations and complaintsRated 2.0 stars out of 5 from 102 reviews on SmartCustomer
| Platform | Rating | Reviews |
|---|---|---|
| Trustpilot | Unknown | Unknown |
| SmartCustomer | 2.0 out of 5 stars | 102 |
| Total | 2.1 out of 5 stars | 102 |
Visitor trafficReal people visited its website in 24 of the last 24 months
- Real people have visited its website since February 2021 or earlier
- It is among the 50,000 most-visited sites on the internet (Cloudflare Radar)
- Popularity among Chrome users
- top 50,000 sites
- First known user traffic
- Feb 2021 or earlier
- Months with real traffic, of the last 24
- 24
- Traffic pattern
- sustained
- Rank jump in the last 12 months
- none
- Rank drop in the last 12 months
- none
- Popularity across the internet
- top 50,000 sites
Share of people looking up newbalance.com, by country, over the last 2 days.
- Over 50%
- 5 to 50%
- 1 to 5%
- 0.2 to 1%
- Under 0.2%
- None seen
- 1United States63.2%
- 2France8.5%
- 3Germany6.5%
- 4Australia2.0%
- 5South Africa1.3%
- 6Brazil1.3%
- 7India1.0%
- 8Vietnam1.0%
- 9Bangladesh1.0%
- 10Singapore1.0%
Top 10 of 41 countries.
Web history and authorityThe Internet Archive first saved a copy of its website 29 years ago
- Website archive history
- 29 years
Social presenceIt is on 6 social media platforms (Facebook, Instagram, TikTok, X.com, YouTube and LinkedIn); the largest audience is 9,000,000 followers on Instagram
YouTube Data1,081,044 views a video, 104,377 views a day and a new video every 10.4 days
- Views per video787,000,164 views ÷ 728 videos
- 1,081,044
- Views a day787,000,164 views ÷ 7,540 days
- 104,377
- Views per subscriber787,000,164 views ÷ 204,000 subscribers
- 3,858
- New subscribers a day204,000 subscribers ÷ 7,540 days
- 27
- Subscribers per 1,000 views204,000 subscribers ÷ 787,000,164 views × 1,000
- 0.3
- Subscribers per video204,000 subscribers ÷ 728 videos
- 280
- Days between videos7,540 days ÷ 728 videos
- 10.4
- Channel age22 March 2006 to 12 November 2026
- 20 years 7 months
- Subscribers
- 204,000
- Views
- 787,000,164
- Videos
- 728
- Started
- 22 March 2006
- Country
- United States
- Language
- Not stated
- Topics
- Fashion, Lifestyle, Sport
- Made for children
- Not stated
- Website in its description
- Not stated
- Trailer
- Yes
Safety
Malware and phishingNo malware or phishing warnings found for its websiteThis check is not perfect: it can miss a harmful site, and it can wrongly warn about a safe one.
- Malware or phishing threat status
- None found
Data breach historyNo known data breach involving the company
- Known data breaches found
- 0
Domain and email securityIts email is protected: mail forged in its name goes to spam
- MX records
- Yes
- SPF record
- Yes
- DKIM key
- Yes
- DMARC record
- Yes
- DMARC policy
- quarantine
- Security certificate browsers warn about
- No
- Certificate issuer
- Entrust Limited
- Certificate type
- EV
- Certificate expires
- 2 Apr 2027
- Nameservers
- udns1.cscudns.com
udns2.cscudns.org - Address
- 2.23.92.20
2.23.92.33
Proof of ownership
What the business has done to prove it runs this website. Each proof adds points to its truth score, up to 5. A proof it has not added is never counted against it.
DNS recordNot added yet+3 possible
- What we check
- A record the business adds in its domain's settings. Only someone who runs the website can add one.
- When we check
- On every check. The points stay only while the record is there.
- Points
- 0 of 3 added
Email at its own domainNot added yet+1 possible
- What we check
- That someone at the business has confirmed an email address at its own website's domain.
- When we check
- When the address is confirmed. It counts from then on.
- Points
- 0 of 1 added
Lets our checker read itNot added yet+1 possible
- What we check
- That its robots.txt file names our checker, TruthSignal, and lets it read the whole website.
- When we check
- On every check. The point stays only while the file allows it.
- Points
- 0 of 1 added
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