- [Home](https://truthsignal.com/) - [Business](https://truthsignal.com/business) - New Balance # newbalance.com Markdown: [Snapshot](https://truthsignal.com/business/newbalance.com/snapshot.md) [Full report](https://truthsignal.com/business/newbalance.com/report.md) ## Website newbalance.com Shoes, Sneakers, & Athletic Wear - New Balance Shop sneakers, shoes, and a wide range of fitness clothing at New Balance and discover the perfect blend of timeless style, quality, and performance. newbalance.com One of the first images collected of this website on 21 Dec 1996 youtube.com [Kawhi V | Signature Collection | New Balance](https://www.youtube-nocookie.com/embed/2ebx0TRbJ_g) Kawhi V | Signature Collection | New Balance The latest video on its YouTube channel Checked on 12 Nov 2026, 21:26 Unclaimed Own this business? Claim it now and get instant access to analytics, insights and further ways to improve your truth score. ## Truth score Truth score 88 out of 100, High truth signals. Customer satisfaction: mostly dissatisfied 88 / 100 High truth signals Top 10% of businesses we’ve checked ## Business details Founded: 1906 Sells: Physical goods Sells to: The public Kind of seller: Sells its own goods or services Licensed trade: No licence normally needed Domain age: 31 years Address: [100 Guest Street, Boston, MA 02135](https://www.google.com/maps/search/?api=1&query=100%20Guest%20Street%2C%20Boston%2C%20MA%2002135) Email address: Not found Phone number: [+1 800-595-9138](tel:+1%20800-595-9138) Contact page: [www.newbalance.com/customerservice/](https://www.newbalance.com/customerservice/) Linked from the site's own pages. We could not open it. Website: [newbalance.com](https://newbalance.com/?utm_source=truthsignal.com&utm_medium=referral) Social media: [Instagram](https://www.instagram.com/newbalance/) [X.com](https://twitter.com/NewBalance) [LinkedIn](https://www.linkedin.com/company/new-balance-indianapolis) [TikTok](https://www.tiktok.com/@newbalance) [YouTube](https://www.youtube.com/user/newbalance) ## Do the sources agree? Address: 100 Guest Street, Boston, MA 02135 Its website agrees OpenData.org agrees OpenStreetMap not found Web Data Commons not found ## Customer reviews, accreditations and complaints Site Reviews Rating [SmartCustomer](https://www.smartcustomer.com/reviews/newbalance.com) · Read 12 November 2026 · 102 reviews · 2.0 out of 5 stars Total 102 2.1 out of 5 stars Trustpilot reviews are not included in this assessment. This business also has a [Trustpilot page](https://www.trustpilot.com/review/www.newbalance.com), which may contain additional customer reviews. We recommend checking these alongside the reviews shown here. [Better Business Bureau](https://www.bbb.org/us/ma/boston/profile/retail-shoes/new-balance-athletics-inc-0021-2968) Customer satisfaction Mostly dissatisfied · Low confidence · From 102 reviews on 1 independent review site App experience Insufficient evidence · No app ratings found ## Summary Is newbalance.com legit and trustworthy? Truth score 88 out of 100, high truth signals: 7 public checks clear, 1 to be cautious about, 2 for information. Legitimacy confidence: high. App experience: insufficient evidence. Customer satisfaction: mostly dissatisfied, low confidence. We read 2 of its pages: terms and privacy. Its website address was registered 31 years ago, and is locked against transfer to someone else. It has a review page on Trustpilot. No malware or phishing warnings found for its website. Be cautious: its 102 reviews on SmartCustomer average only 2.0 stars out of 5. We could not find an email address. ### Positives - We read 2 of its pages · terms and privacy. - Its website address was registered 31 years ago. - It has a review page on [Trustpilot](https://www.trustpilot.com/review/www.newbalance.com). - No malware or phishing warnings found for its website. ### Be cautious - A substantial number of independent reviews (102 on [SmartCustomer](https://www.smartcustomer.com/reviews/newbalance.com) ), but it falls short with only 2.0 stars out of 5. ### Not found - Email address information was not found from our checks. Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam. ### What they offer Shop sneakers, shoes, and a wide range of fitness clothing at New Balance and discover the perfect blend of timeless style, quality, and performance. — New Balance, in their own words About them Best for: “Official race footwear and apparel, designed for New York's toughest commute.” Sources [Its homepage](https://newbalance.com/) ### Latest YouTube video [Kawhi V | Signature Collection | New Balance](https://www.youtube-nocookie.com/embed/2ebx0TRbJ_g) Correct as of 12 Nov 2026, 21:26 ### How to check if newbalance.com is legit To check if newbalance.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews (where buyers leave praise and complaints), visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about newbalance.com; open a row to see the facts and the source to check them yourself. Step by step: [how to know if a shopping site is legit](https://truthsignal.com/guides/how-to-know-if-a-shopping-site-is-legit). ### Who they are Company details Based in the US; serves the US; founded in 1906 (Wikipedia) Country Where the company is based: US Why we believe that: the site's structured data states its country, its postcode is a US zip code, OpenData.org's record puts its head office in 100 Guest St, Boston, MA, 02135, USA, its Better Business Bureau profile is a US listing Which countries the company serves: US Why we believe that: $ prices on its homepage Registration Legal Entity Identifier (LEI): 549300WULMC7YW6ZGV54 From Wikipedia Type (Wikipedia): privately held company Industry: footwear industry Founded: 1906 From OpenData.org Listed name: NEW BALANCE, INC Trading names: NEW BALANCE, NEW BALANCE GRAND RAPIDS, NEW BALANCE - BOSTON Locations Head office (OpenData.org): 100 Guest St, Boston, MA, 02135, USA Number of locations: 6 Business databases Crunchbase: [https://www.crunchbase.com/organization/new-balance-athletic-shoe](https://www.crunchbase.com/organization/new-balance-athletic-shoe) Sources [Wikipedia](https://en.wikipedia.org/wiki/New_Balance) Domain registration Its website address was registered 31 years ago - Its website address is locked against being transferred to someone else Domain age: 31 years Domain transfer lock enabled: Yes Sources [ICANN Lookup](https://lookup.icann.org/en/lookup?name=newbalance.com) Website details We read 2 of its pages: terms and privacy HTTPS enabled: Yes Contact phone number found: [+1 800-595-9138](tel:+18005959138) Contact page linked: Yes Hosting company: Akamai Technologies Sources [Homepage](https://newbalance.com/) [Terms page](https://newbalance.com/terms.html) [Privacy page](https://newbalance.com/es/privacy-policy.html) Search engines and AI Blocks automated visitors: its bot protection turned us away Which search engines and AI tools its robots.txt file lets read the website. Search engines list it in results; AI training tools learn from it; AI answer tools read it to answer someone’s question. Search engines All blocked Google Search: Blocked by its bot protection Googlebot Bing: Blocked by its bot protection Bingbot AI training All blocked OpenAI: Blocked by its bot protection GPTBot Anthropic: Blocked by its bot protection ClaudeBot Google AI: Blocked by its bot protection Google-Extended Apple AI: Blocked by its bot protection Applebot-Extended Common Crawl: Blocked by its bot protection CCBot Meta: Blocked by its bot protection meta-externalagent ByteDance (TikTok): Blocked by its bot protection Bytespider AI answers All blocked ChatGPT search: Blocked by its bot protection OAI-SearchBot ChatGPT: Blocked by its bot protection ChatGPT-User Claude search: Blocked by its bot protection Claude-SearchBot Claude: Blocked by its bot protection Claude-User Perplexity: Blocked by its bot protection PerplexityBot Sources [robots.txt](https://newbalance.com/robots.txt) ### Reputation and track record Customer reviews, accreditations and complaints Rated 2.0 stars out of 5 from 102 reviews on [SmartCustomer](https://www.smartcustomer.com/reviews/newbalance.com) Platform · Rating · Reviews [Trustpilot](https://www.trustpilot.com/review/www.newbalance.com) · Unknown · Unknown [SmartCustomer](https://www.smartcustomer.com/reviews/newbalance.com) · 2.0 out of 5 stars · 102 Total · 2.1 out of 5 stars · 102 [Better Business Bureau](https://www.bbb.org/us/ma/boston/profile/retail-shoes/new-balance-athletics-inc-0021-2968) Visitor traffic Real people visited its website in 24 of the last 24 months - Real people have visited its website since February 2021 or earlier - It is among the 50,000 most-visited sites on the internet (Cloudflare Radar) Monthly visitor data Popularity among Chrome users: top 50,000 sites First known user traffic: Feb 2021 or earlier Months with real traffic, of the last 24: 24 Traffic pattern: sustained Rank jump in the last 12 months: none Rank drop in the last 12 months: none Cloudflare Radar Popularity across the internet: top 50,000 sites Where its visitors are Share of people looking up newbalance.com, by country, over the last 2 days. - Over 50% - 5 to 50% - 1 to 5% - 0.2 to 1% - Under 0.2% - None seen - 1 United States 63.2% - 2 France 8.5% - 3 Germany 6.5% - 4 Australia 2.0% - 5 South Africa 1.3% - 6 Brazil 1.3% - 7 India 1.0% - 8 Vietnam 1.0% - 9 Bangladesh 1.0% - 10 Singapore 1.0% Top 10 of 41 countries. Sources [Chrome UX Report](https://developer.chrome.com/docs/crux) [Cloudflare Radar](https://radar.cloudflare.com/domains/domain/newbalance.com) Web history and authority The Internet Archive first saved a copy of its website 29 years ago Website archive history: 29 years Sources [First archived copy](https://web.archive.org/web/19961221/newbalance.com) Social presence It is on 6 social media platforms (Facebook, Instagram, TikTok, X.com, YouTube and LinkedIn); the largest audience is 9,000,000 followers on Instagram Found · Platform · Audience Found by Truth Signal · [Facebook](http://www.facebook.com/Newbalance) · Unknown Found by Truth Signal · [Instagram](https://www.instagram.com/newbalance/) · 9,000,000 followers Found by Truth Signal · [X.com](https://twitter.com/NewBalance) · 308,400 followers Found by Truth Signal · [LinkedIn](https://www.linkedin.com/company/new-balance-indianapolis) · Unknown Found by Truth Signal · [YouTube](https://www.youtube.com/user/newbalance) · 204,000 subscribers Found by Truth Signal · [TikTok](https://www.tiktok.com/@newbalance) · 1,100,000 followers · · 10,612,400 followers total YouTube channel: 728 videos, 204,000 subscribers, last upload 27 Oct 2026 YouTube Data 1,081,044 views a video, 104,377 views a day and a new video every 10.4 days [newbalance](https://www.youtube.com/@newbalance) @newbalance Views per video 787,000,164 views ÷ 728 videos: 1,081,044 Views a day 787,000,164 views ÷ 7,540 days: 104,377 Views per subscriber 787,000,164 views ÷ 204,000 subscribers: 3,858 New subscribers a day 204,000 subscribers ÷ 7,540 days: 27 Subscribers per 1,000 views 204,000 subscribers ÷ 787,000,164 views × 1,000: 0.3 Subscribers per video 204,000 subscribers ÷ 728 videos: 280 Days between videos 7,540 days ÷ 728 videos: 10.4 Channel age 22 March 2006 to 12 November 2026: 20 years 7 months Subscribers: 204,000 Views: 787,000,164 Videos: 728 Started: 22 March 2006 Country: United States Language: Not stated Topics: Fashion, Lifestyle, Sport Made for children: Not stated Website in its description: Not stated Trailer: Yes Sources [Its YouTube channel](https://www.youtube.com/@newbalance) [YouTube Terms of Service](https://www.youtube.com/t/terms) Read 12 November 2026 ### Safety Malware and phishing No malware or phishing warnings found for its website This check is not perfect: it can miss a harmful site, and it can wrongly warn about a safe one. Malware or phishing threat status: None found Sources [Google Web Risk](https://docs.cloud.google.com/web-risk/docs/advisory) Data breach history No known data breach involving the company Known data breaches found: 0 Sources [Have I Been Pwned](https://haveibeenpwned.com/) Domain and email security Its email is protected: mail forged in its name goes to spam Email MX records: Yes SPF record: Yes DKIM key: Yes DMARC record: Yes DMARC policy: quarantine Certificate Security certificate browsers warn about: No Certificate issuer: Entrust Limited Certificate type: EV Certificate expires: 2 Apr 2027 Hosting Nameservers: udns1.cscudns.com udns2.cscudns.org Address: 2.23.92.20 2.23.92.33 Sources [Its DNS records](https://dns.google/query?name=newbalance.com&rr_type=TXT) ### Proof of ownership What the business has done to prove it runs this website. Each proof adds points to its truth score, up to 5. A proof it has not added is never counted against it. DNS record Not added yet +3 possible What we check: A record the business adds in its domain's settings. Only someone who runs the website can add one. When we check: On every check. The points stay only while the record is there. Points: 0 of 3 added Source newbalance.com's DNS records Run newbalance.com? Add the record and 3 points are added to its truth score. [Prove you run this website](https://truthsignal.com/claim/newbalance.com) Email at its own domain Not added yet +1 possible What we check: That someone at the business has confirmed an email address at its own website's domain. When we check: When the address is confirmed. It counts from then on. Points: 0 of 1 added Source Truth Signal's own records Run newbalance.com? Confirm an email address at the domain and 1 point is added to its truth score. [Prove you run this website](https://truthsignal.com/claim/newbalance.com) Lets our checker read it Not added yet +1 possible What we check: That its robots.txt file names our checker, TruthSignal, and lets it read the whole website. When we check: On every check. The point stays only while the file allows it. Points: 0 of 1 added Source newbalance.com/robots.txt Run newbalance.com? Let our checker read the whole website and 1 point is added to its truth score. [Prove you run this website](https://truthsignal.com/claim/newbalance.com) Points added to its truth score 0 of 5 Is this your business? Get the code to show this score on your website Truth Signal truth score for newbalance.com The badge always shows your latest score and links to your full report. Something wrong on this report? [Dispute this page](https://truthsignal.com/contact?dispute=newbalance.com). Tell us which row or warning is wrong and why. A person checks it against its source and replies by email; the report stays as it is until then. ### Change over time - Truth score - Social Followers - Data points [Register / log in to view](https://truthsignal.com/login?to=/business/newbalance.com%23change) ## Past reports The report as it read each month, newest first: - 2026-11: truth score 88, High: https://truthsignal.com/business/newbalance.com/report/2026-11.md ## How the customers' Total rating is worked out Bayesian average: 7 reviews at 3.5 stars added, so a few reviews move it less. The 7 added reviews at 3.5 stars are the weighting Trustpilot publishes for its TrustScore. With this business's figures: (7 × 3.5 + 2 × 102 (SmartCustomer)) ÷ (7 + 102) = 2.1, to one decimal place ## Cite Truth Signal, New Balance: truth score 88 out of 100, legitimacy confidence High, assessed 2026-11-12, https://truthsignal.com/business/newbalance.com. Licence Truth Signal terms: free to read and quote with a link back; bulk copying, data sets, resale, white-label and model training need the paid API plan (https://truthsignal.com/terms). The same report as JSON: https://truthsignal.com/business/newbalance.com.json