lulu.com
Website
Global Book Printing, Publishing, and Technology Company | LuluLulu is a publishing technology platform for on-demand book printing and global fulfillment, powered by APIs and ecommerce integrations.
Global Book Printing, Publishing, and Technology Company | LuluLulu is a publishing technology platform for on-demand book printing and global fulfillment, powered by APIs and ecommerce integrations.
How to Make a Planner on Lulu - Project tutorialThe latest video on its YouTube channel
Own this business? See what is holding the score back.
Truth score
Business details
- Founded
- 2002
- Memberships
- Certified B Corporation Its homepageClaimed by the business, not checked.
- Kind of seller
- Sells its own goods or services
- Licensed trade
- No licence normally needed
- Domain age
- 31 years
- Address
- 600 Park Offices Drive, Suite 250, Durham, NC 27713
- Email address
- supportcc
@lulu.com - Phone number
- +1 919-459-5858
- Contact page
- Not found
- Website
- lulu.com
- Social media
Customer reviews
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</a>Summary
Is lulu.com legit and trustworthy? Truth score 90 out of 100, high truth signals: 7 of 10 public checks clear, 1 to be cautious about, 2 for information. Legitimacy confidence: high. Customer satisfaction: mostly satisfied.
We read 4 of its pages: contact, about, terms and privacy. Its website address was registered 31 years ago, and is locked against transfer to someone else. It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube), with its largest audience of 30,000 followers on X. Customers have left 6,509 reviews on Trustpilot, averaging 4.0 stars out of 5. No malware or phishing warnings found for its website. Be cautious: its 19 reviews on SmartCustomer average only 1.8 stars out of 5.
Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.
Positives
- We read 4 of its pages · contact, about, terms and privacy.
- Its website address was registered 31 years ago.
- It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube); the largest audience is 30,000 followers on X.
- Great independent reputation · 6,509 reviews on Trustpilot, rated 4.0 stars out of 5.
- No malware or phishing warnings found for its website.
Be cautious
- A low number of independent reviews (19 on SmartCustomer), but it falls short with only 1.8 stars out of 5.
What they offer
Lulu is a publishing technology platform for on-demand book printing and global fulfillment, powered by APIs and ecommerce integrations.
- What makes them different
- “We launched as the first online self-publishing platform—making publishing faster, more accessible, and digital-first.” Its about page
Lulu offers support and help through their help page, which can be found in the sources below.
Latest YouTube video
Correct as of
How to check if lulu.com is legit
To check if lulu.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews, visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about lulu.com; open a row to see the facts and the source to check them yourself. Step by step: how to know if a shopping site is legit.
Who they are
Company detailsBased in the US; serves Europe and Worldwide; founded in 2002 (Wikipedia)
- Where the company is based
- US
- Why we believe that
- OpenData.org's record puts its head office in PO Box 12018, Durham, NC, 27709, USA
- Which countries the company serves
- Europe, Worldwide
- Why we believe that
- its delivery page says it ships to 200+ countries, its delivery page says it ships to Europe
- SEC registration (CIK)
- 0001170043
- Better Business Bureau profile
- Not found
- Type (Wikipedia)
- privately held company
- Industry
- self-publishing
- Founded
- 2002
- Listed name
- LULU PRESS, INC.
- Trading names
- LULU PRESS
- Head office (OpenData.org)
- PO Box 12018, Durham, NC, 27709, USA
- Number of locations
- 4
Domain registrationIts website address was registered 31 years ago
- Its website address is locked against being transferred to someone else
- Domain age
- 31 years
- Domain transfer lock enabled
- Yes
Website detailsWe read 4 of its pages: contact, about, terms and privacy
- Company contact email is available
- Company contact phone number is available
- HTTPS enabled
- Yes
- Contact phone number found
- +1 919-459-5858
- Contact page found
- Contact page
Quoted word for word from lulu.com.
- In their own words
- “Lulu is dedicated to making the world a better place, one book at a time, through sustainable practices, innovative print-on-demand products, and a commitment to excellent service. After successfully navigating a record-breaking IPO for Red Hat in 1999, our founder, Bob Young, discovered publishing his amazing story through any of the traditional publishing houses was impossible. Determined to share his story, he employed a hybrid publisher but was frustrated, disappointed, and dissatisfied with the nominal results.” About page
Reputation and track record
Customer reviews6,528 reviews across 2 platforms, rated 1.8 to 4.0 out of 5
| Platform | Rating | Reviews |
|---|---|---|
| Trustpilot | 4 out of 5 | 6,509 |
| SmartCustomer | 1.8 out of 5 | 19 |
| G2 | Not found | |
| Capterra | Not found | |
| Reviews.io | Not found | |
| Feefo | Not found | |
| Trustindex | Not found | |
| Not checked |
Visitor trafficReal people visited its website in 24 of the last 24 months
- Real people have visited its website since February 2021 or earlier
- It is among the 50,000 most-visited sites on the internet (Cloudflare Radar)
- Popularity among Chrome users
- top 500,000 sites
- First known user traffic
- Feb 2021 or earlier
- Months with real traffic, of the last 24
- 24
- Traffic pattern
- sustained
- Rank jump in the last 12 months
- none
- Rank drop in the last 12 months
- none
- Popularity across the internet
- top 50,000 sites
Web history and authorityFound: wikipedia page
- Wikipedia page
- yes
Social presenceIt is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube); the largest audience is 30,000 followers on X
- Its YouTube channel has 21,700 subscribers and 588 videos, the latest uploaded on 24 Oct 2026
| Platform | Profile | Audience |
|---|---|---|
| Profile | Unknown | |
| Profile | Unknown | |
| X | Profile | 30,000 followers |
| Profile | Unknown | |
| YouTube | Profile | 21,700 subscribers |
| TikTok | Profile | 3,710 followers |
- Social platforms with discovered profiles
- facebook, instagram, linkedin, tiktok, x, youtube
- Social follower counts
- 55,410 followers in total
- YouTube channel
- 588 videos, 21,700 subscribers, last upload 24 Oct 2026
What data this site collects about you
What its privacy policy saysWe found this business stores and uses your data
- May send your data to other countries.
- “To provide our Services, we may transfer your Personal Data outside of the EEA, the UK, or Switzerland, including to the United States.”
- May make automated decisions or build a profile about you.
- “Opt Out of Using Personal Data for Targeted Advertising, Profiling, and Sales.”
- Says you can ask it to delete your data.
- “Right to be Forgotten.”
Safety
Malware and phishingNo malware or phishing warnings found for its websiteThis check is not perfect: it can miss a harmful site, and it can wrongly warn about a safe one.
- Malware or phishing threat status
- None
Data breach historyNo known data breach involving the company
- Known data breaches found
- 0
Domain and email securityIts email is protected: mail forged in its name is blocked
- MX records
- Yes
- SPF record
- Yes
- DKIM key
- Yes
- DMARC record
- Yes
- DMARC policy
- reject
- Security certificate browsers warn about
- No
- Certificate issuer
- Google Trust Services
- Certificate type
- DV
- Certificate expires
- 22 Jan 2027
- Nameservers
- cecelia.ns.cloudflare.com
lakas.ns.cloudflare.com - Address
- 104.18.13.232
104.18.12.232