# Lulu (lulu.com)

Is lulu.com legit and trustworthy? Truth score 90 out of 100, high truth signals: 7 of 10 public checks clear, 1 to be cautious about, 2 for information. Legitimacy confidence: high. Customer satisfaction: mostly satisfied.

- Truth score: 90 out of 100
- Legitimacy confidence: high
- Customer satisfaction: mostly satisfied, from Trustpilot 4 · 6,509 reviews; SmartCustomer 1.8 · 19 reviews; average 4.0
- Claimed: no
- Assessed: 2026-10-25

## Business details

- Founded: 2002
- Memberships: Certified B Corporation (Claimed by the business, not checked.) https://www.lulu.com/
- Kind of seller: Sells its own goods or services
- Licensed trade: No licence normally needed
- Domain age: 31 years
- Address: 600 Park Offices Drive, Suite 250, Durham, NC 27713
- Email address: supportcc@lulu.com
- Phone number: +1 919-459-5858
- Contact page: Not found
- Website: https://lulu.com/
- Social media: Facebook https://www.facebook.com/Luludotcom/, Instagram https://www.instagram.com/luludotcom/, X https://www.twitter.com/Luludotcom, LinkedIn https://www.linkedin.com/company/luludotcom, TikTok https://www.tiktok.com/@lulupublishing, YouTube https://www.youtube.com/@luludotcom
- Latest YouTube video: How to Make a Planner on Lulu - Project tutorial https://www.youtube.com/watch?v=JlWEN4DvP_A

## Summary

We read 4 of its pages: contact, about, terms and privacy. Its website address was registered 31 years ago, and is locked against transfer to someone else. It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube), with its largest audience of 30,000 followers on X. Customers have left 6,509 reviews on Trustpilot, averaging 4.0 stars out of 5. No malware or phishing warnings found for its website. Be cautious: its 19 reviews on SmartCustomer average only 1.8 stars out of 5.

Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.

Final check: phone read in a second reading of the site's own pages, each with a quote from the page, where our code found nothing.

## Positives

- We read 4 of its pages: contact, about, terms and privacy (source: website)
- Its website address was registered 31 years ago (source: rdap)
- It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube); the largest audience is 30,000 followers on X (source: social)
- Great independent reputation: 6,509 reviews on Trustpilot, rated 4.0 stars out of 5 (source: reviews)
- No malware or phishing warnings found for its website (source: safe_browsing)

## Be cautious

- A low number of independent reviews (19 on SmartCustomer), but it falls short with only 1.8 stars out of 5 (source: reviews)

## How to check if lulu.com is legit

To check if lulu.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews, visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about lulu.com; open a row to see the facts and the source to check them yourself. Step by step: [how to know if a shopping site is legit](/guides/how-to-know-if-a-shopping-site-is-legit).

- Who they are: Company details: Based in the US; serves Europe and Worldwide; founded in 2002 (Wikipedia) (For information)
- Who they are: Domain registration: Its website address was registered 31 years ago (Clear)
- Who they are: Website details: We read 4 of its pages: contact, about, terms and privacy (Clear). Pages found: contact (https://lulu.com/en/support/tickets/new), about (https://lulu.com/about-us), terms (https://lulu.com/terms-and-conditions), privacy (https://lulu.com/privacy-policy)
- Reputation and track record: Customer reviews: 6,528 reviews across 2 platforms, rated 1.8 to 4.0 out of 5 (Be cautious)
- Reputation and track record: Visitor traffic: Real people visited its website in 24 of the last 24 months (For information)
- Reputation and track record: Web history and authority: Found: wikipedia page (Clear)
- Reputation and track record: Social presence: It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube); the largest audience is 30,000 followers on X (Clear)
- Safety: Malware and phishing: No malware or phishing warnings found for its website (Clear). This check is not perfect: it can miss a harmful site, and it can wrongly warn about a safe one.
- Safety: Data breach history: No known data breach involving the company (Clear)
- Safety: Domain and email security: Its email is protected: mail forged in its name is blocked (Clear)

## What its pages say

Quoted word for word from lulu.com's own pages.

- In their own words: “Lulu is dedicated to making the world a better place, one book at a time, through sustainable practices, innovative print-on-demand products, and a commitment to excellent service. After successfully navigating a record-breaking IPO for Red Hat in 1999, our founder, Bob Young, discovered publishing his amazing story through any of the traditional publishing houses was impossible. Determined to share his story, he employed a hybrid publisher but was frustrated, disappointed, and dissatisfied with the nominal results.” (https://www.lulu.com/about-us)

## Cite

Truth Signal, Lulu: truth score 90 out of 100, legitimacy confidence High, assessed 2026-10-25, https://truthsignal.com/business/lulu.com. Licence CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). The same report as JSON: send Accept: application/json to https://truthsignal.com/business/lulu.com