lilyandroo.com

Website

lilyandroo.com

LILY & ROO | Stunning Pearl, Wedding and Personalised JewelleryDiscover elegant jewellery handmade in London. Explore our beautiful range of earrings, necklaces, bracelets, rings, wedding jewellery and pearl jewellery.

lilyandroo.com

One of the first images collected of this website on 23 Jul 2019

Checked on 11 Nov 2026, 04:07Unclaimed

Own this business? Claim it now and get instant access to analytics, insights and further ways to improve your truth score.

Truth score

Truth score 62 out of 100, Mixed truth signals. Customer satisfaction: not enough reviews to say

62/ 100

Mixed truth signals

Business details

Category: Jewellery and watches
Sells: Physical goods
Sells to: The public
Kind of seller: Sells its own goods or services
Licensed trade: No licence normally needed
Domain age: 10 years
Address: 49 Clarendon Road, Watford, WD17 1HP
Email address: info@lilyandroo.com
Phone number: Not found
Contact page: lilyandroo.com/pages/contact-form
Website: lilyandroo.com
Social media

Customer reviews, accreditations and complaints

No reviews we could readWe looked on SmartCustomer, G2, Capterra, Reviews.io, Feefo, Trustindex, ComplaintsBoard and ConsumerAffairs

Also found onTrustpilot

Customer satisfactionNot enough reviews to sayFrom independent reviews, weighed by their number

Summary

Is lilyandroo.com legit and trustworthy? Truth score 62 out of 100, mixed truth signals: 7 of 10 public checks clear, 1 not found, 2 for information. Legitimacy confidence: mixed. Customer satisfaction: not enough reviews to say.

lilyandroo.com's website address was registered 10 years ago, and is locked against transfer to someone else. No malware or phishing warnings found for its website. We could not find an archive history for its website, a customer rating or a phone number.

Positives

Its website address was registered 10 years ago.
No malware or phishing warnings found for its website.

Not found

Web history and authority information was not found from our checks.
Reviews information was not found from our checks.
Phone number information was not found from our checks.

Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.

What they offer

Discover elegant jewellery handmade in London. Explore our beautiful range of earrings, necklaces, bracelets, rings, wedding jewellery and pearl jewellery.

— LILY & ROO, in their own words

SourcesIts homepage

How to check if lilyandroo.com is legit

To check if lilyandroo.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews (where buyers leave praise and complaints), visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about lilyandroo.com; open a row to see the facts and the source to check them yourself. Step by step: how to know if a shopping site is legit.

Who they are

Company detailsNo data found from the sources checked.

Country

Where the company is based: UK
Why we believe that: the site's structured data states its country, its legal pages give an address in United Kingdom, its terms are governed by the laws of United Kingdom, its postcode is a UK postcode
Which countries the company serves: Australia, Canada, UK, Ireland
Why we believe that: £ prices on its homepage, its delivery page says it ships to the UK, its delivery page says it ships to Ireland, its delivery page says it ships to Canada, its delivery page says it ships to Australia

Registration

VAT number: GB310275839

Domain registrationIts website address was registered 10 years ago

Its website address is locked against being transferred to someone else

Domain age: 10 years
Domain transfer lock enabled: Yes

SourcesICANN Lookup

Website detailsWe read 6 of its pages: contact, about, returns, delivery, terms and privacy

Company contact email is available

HTTPS enabled: Yes
Contact phone number found: Not found
Contact page found: Yes
Hosting company: Shopify, Inc.

What its pages say

In their own words: “LILY & ROO began with a very personal search. When our founder, Brittany Preston, was searching for jewellery for her own wedding day, she struggled to find pieces that truly felt right. Everything she discovered either drew attention away from the dress or felt overly trend-led.”
How long you have to return: “To exercise this right, simply notify us of your decision within the 14-day period and return the item(s) within 14 days of notifying us.”
Do returns cost anything: “Delivery charges, return postage and other non-refundable costs may also be deducted as explained below.”
Faulty or damaged items: “If your item appears to be faulty, damaged, incorrectly supplied or not as described, please contact us through our contact form or email [email protected] with: → • Your full name. → • If the item was a gift, please also provide the purchaser’s name. → • Your order number.”
Delivery cost: “Saturday Delivery – £15.00”
Who you're buying from: “The term ‘LILY & ROO’, ‘lilyandroo.com’, ‘us’ or ‘we’ refers to LILY & ROO Ltd. Our company registration number is 11384718 and our registered office address is GNR8, 49 Clarendon Road, Watford, WD17 1HP, United Kingdom.”

SourcesHomepage Contact page About page Returns page Delivery page Terms page Privacy page

Search engines and AILets in every search engine and AI tool

Which search engines and AI tools its robots.txt file lets read the website. Search engines list it in results; AI training tools learn from it; AI answer tools read it to answer someone’s question.

Search engines

All allowed

Google Search: Allowed by defaultGooglebot
Bing: Allowed by defaultBingbot

AI training

All allowed

OpenAI: Allowed by defaultGPTBot
Anthropic: Allowed by defaultClaudeBot
Google AI: Allowed by defaultGoogle-Extended
Apple AI: Allowed by defaultApplebot-Extended
Common Crawl: Allowed by defaultCCBot
Meta: Allowed by defaultmeta-externalagent
ByteDance (TikTok): Allowed by defaultBytespider

AI answers

All allowed

ChatGPT search: Allowed by nameOAI-SearchBot
ChatGPT: Allowed by defaultChatGPT-User
Claude search: Allowed by defaultClaude-SearchBot
Claude: Allowed by defaultClaude-User
Perplexity: Allowed by defaultPerplexityBot

User-agent: OAI-SearchBot
Allow: /

Sourcesrobots.txt

Reputation and track record

Customer reviews, accreditations and complaintsIt has a review page on Trustpilot

Platform	Rating	Reviews
Trustpilot	Unknown	Unknown

Visitor trafficReal people visited its website in 24 of the last 24 months

Real people have visited its website since February 2021 or earlier

Monthly visitor data

Popularity among Chrome users: top 500,000 sites
First known user traffic: Feb 2021 or earlier
Months with real traffic, of the last 24: 24
Traffic pattern: sustained
Rank jump in the last 12 months: none
Rank drop in the last 12 months: none

Where its visitors are

Share of people looking up lilyandroo.com, by country, over the last 2 days.

Over 50%
5 to 50%
1 to 5%
0.2 to 1%
Under 0.2%
None seen

1United Kingdom57.1%
2Netherlands14.3%
3Singapore14.3%
4United States14.3%

SourcesChrome UX Report Cloudflare Radar

Web history and authorityWe have checked it once, on 11 November 2026

Social presenceIt is on 3 social media platforms (Facebook, Instagram and TikTok); the largest audience is 89,000 followers on Instagram

Found	Platform	Audience
	Facebook	14,861 followers
	Instagram	89,000 followers
	X.com
	LinkedIn
	YouTube
	TikTok	63,200 followers
		167,061 followers total

What data this site collects about you

What its privacy policy saysWe found this business stores and uses your data

May send your data to other countries.: “Some of our service providers process personal information outside the United Kingdom or European Economic Area, including in the United States and Canada.”
May make automated decisions or build a profile about you.: “You may have rights in relation to decisions based solely on automated processing, including profiling, where those decisions have legal or similarly significant effects.”

SourceIts privacy policy

Tracking tools on its homepageGoogle Analytics, Google Ads, Microsoft Clarity and Klaviyo

Named in its homepage's code when we read it. Others may load later, so this list may not be complete.

Google Analytics: Counts your visits and what you look at.
Google Ads: Tracks what you do to show you Google adverts.
Microsoft Clarity: Records how you move, scroll and click on the page.
Klaviyo: Tracks what you look at, for its marketing emails.

Uses Shopify's cookie banner to ask which cookies you allow.

SourceIts homepage

Safety

Malware and phishingNo malware or phishing warnings found for its websiteThis check is not perfect: it can miss a harmful site, and it can wrongly warn about a safe one.

Malware or phishing threat status: None found

SourcesGoogle Web Risk

Data breach historyNo known data breach involving the company

Known data breaches found: 0

SourcesHave I Been Pwned

Domain and email securityIts email is only partly protected: mail forged in its name is reported but not blocked

Its email identifies its real senders, but mail forged in its name is not blocked

MX records: Yes
SPF record: Yes
DKIM key: Yes
DMARC record: Yes
DMARC policy: none

Certificate

Security certificate browsers warn about: No
Certificate issuer: Let's Encrypt
Certificate type: DV
Certificate expires: 28 Dec 2026

Hosting

Nameservers: ns-1294.awsdns-33.org
ns-1626.awsdns-11.co.uk
ns-353.awsdns-44.com
ns-534.awsdns-02.net
Address: 23.227.38.65

SourcesIts DNS records

Proof of ownership

What the business has done to prove it runs this website. Each proof adds points to its truth score, up to 5. A proof it has not added is never counted against it.

DNS recordNot added yet+3 possible

What we check: A record the business adds in its domain's settings. Only someone who runs the website can add one.
When we check: On every check. The points stay only while the record is there.
Points: 0 of 3 added

Sourcelilyandroo.com's DNS records

Run lilyandroo.com? Add the record and 3 points are added to its truth score.Prove you run this website

Email at its own domainNot added yet+1 possible

What we check: That someone at the business has confirmed an email address at its own website's domain.
When we check: When the address is confirmed. It counts from then on.
Points: 0 of 1 added

SourceTruth Signal's own records

Run lilyandroo.com? Confirm an email address at the domain and 1 point is added to its truth score.Prove you run this website

Lets our checker read itNot added yet+1 possible

What we check: That its robots.txt file names our checker, TruthSignal, and lets it read the whole website.
When we check: On every check. The point stays only while the file allows it.
Points: 0 of 1 added

Sourcelilyandroo.com/robots.txt

Run lilyandroo.com? Let our checker read the whole website and 1 point is added to its truth score.Prove you run this website

Points added to its truth score0 of 5

Is this your business? Get the code to show this score on your website

<a href="https://truthsignal.com/business/lilyandroo.com"
   title="See the full Truth Signal report on lilyandroo.com">
  <img src="https://truthsignal.com/business/lilyandroo.com/badge.svg"
       alt="Truth Signal truth score for lilyandroo.com"
       width="210" height="56" style="border:0"
       loading="lazy" decoding="async">
</a>

The badge always shows your latest score and links to your full report.

Something wrong on this report? Dispute this page. Tell us which row or warning is wrong and why. A person checks it against its source and replies by email; the report stays as it is until then.