- [Home](https://truthsignal.com/) - [Business](https://truthsignal.com/business) - LILY & ROO # lilyandroo.com Markdown: [Snapshot](https://truthsignal.com/business/lilyandroo.com/snapshot.md) [Full report](https://truthsignal.com/business/lilyandroo.com/report.md) ## Website lilyandroo.com LILY & ROO | Stunning Pearl, Wedding and Personalised Jewellery Discover elegant jewellery handmade in London. Explore our beautiful range of earrings, necklaces, bracelets, rings, wedding jewellery and pearl jewellery. lilyandroo.com One of the first images collected of this website on 23 Jul 2019 Checked on 11 Nov 2026, 04:07 Unclaimed Own this business? Claim it now and get instant access to analytics, insights and further ways to improve your truth score. ## Truth score Truth score 62 out of 100, Mixed truth signals. Customer satisfaction: not enough reviews to say 62 / 100 Mixed truth signals ## Business details Category: Jewellery and watches Sells: Physical goods Sells to: The public Kind of seller: Sells its own goods or services Licensed trade: No licence normally needed Domain age: 10 years Address: [49 Clarendon Road, Watford, WD17 1HP](https://www.google.com/maps/search/?api=1&query=49%20Clarendon%20Road%2C%20Watford%2C%20WD17%201HP) Email address: info@lilyandroo.com Phone number: Not found Contact page: [lilyandroo.com/pages/contact-form](https://lilyandroo.com/pages/contact-form) Website: [lilyandroo.com](https://lilyandroo.com/?utm_source=truthsignal.com&utm_medium=referral) Social media: [Facebook](https://www.facebook.com/lilyandrooldn) [Instagram](https://instagram.com/lilyandrooldn) [TikTok](https://www.tiktok.com/@lilyandrooldn) ## Customer reviews, accreditations and complaints No reviews we could read We looked on SmartCustomer, G2, Capterra, Reviews.io, Feefo, Trustindex, ComplaintsBoard and ConsumerAffairs Also found on [Trustpilot](https://www.trustpilot.com/review/lilyandroo.com) Customer satisfaction Not enough reviews to say From independent reviews, weighed by their number ## Summary Is lilyandroo.com legit and trustworthy? Truth score 62 out of 100, mixed truth signals: 7 of 10 public checks clear, 1 not found, 2 for information. Legitimacy confidence: mixed. Customer satisfaction: not enough reviews to say. lilyandroo.com's website address was registered 10 years ago, and is locked against transfer to someone else. No malware or phishing warnings found for its website. We could not find an archive history for its website, a customer rating or a phone number. ### Positives - Its website address was registered 10 years ago. - No malware or phishing warnings found for its website. ### Not found - Web history and authority information was not found from our checks. - Reviews information was not found from our checks. - Phone number information was not found from our checks. Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam. ### What they offer Discover elegant jewellery handmade in London. Explore our beautiful range of earrings, necklaces, bracelets, rings, wedding jewellery and pearl jewellery. — LILY & ROO, in their own words Sources [Its homepage](https://lilyandroo.com/) ### How to check if lilyandroo.com is legit To check if lilyandroo.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews (where buyers leave praise and complaints), visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about lilyandroo.com; open a row to see the facts and the source to check them yourself. Step by step: [how to know if a shopping site is legit](https://truthsignal.com/guides/how-to-know-if-a-shopping-site-is-legit). ### Who they are Company details No data found from the sources checked. Country Where the company is based: UK Why we believe that: the site's structured data states its country, its legal pages give an address in United Kingdom, its terms are governed by the laws of United Kingdom, its postcode is a UK postcode Which countries the company serves: Australia, Canada, UK, Ireland Why we believe that: £ prices on its homepage, its delivery page says it ships to the UK, its delivery page says it ships to Ireland, its delivery page says it ships to Canada, its delivery page says it ships to Australia Registration VAT number: GB310275839 Domain registration Its website address was registered 10 years ago - Its website address is locked against being transferred to someone else Domain age: 10 years Domain transfer lock enabled: Yes Sources [ICANN Lookup](https://lookup.icann.org/en/lookup?name=lilyandroo.com) Website details We read 6 of its pages: contact, about, returns, delivery, terms and privacy - Company contact email is available HTTPS enabled: Yes Contact phone number found: Not found Contact page found: Yes Hosting company: Shopify, Inc. What its pages say In their own words: “LILY & ROO began with a very personal search. When our founder, Brittany Preston, was searching for jewellery for her own wedding day, she struggled to find pieces that truly felt right. Everything she discovered either drew attention away from the dress or felt overly trend-led.” How long you have to return: “To exercise this right, simply notify us of your decision within the 14-day period and return the item(s) within 14 days of notifying us.” Do returns cost anything: “Delivery charges, return postage and other non-refundable costs may also be deducted as explained below.” Faulty or damaged items: “If your item appears to be faulty, damaged, incorrectly supplied or not as described, please contact us through our contact form or email info@lilyandroo.com with: → • Your full name. → • If the item was a gift, please also provide the purchaser’s name. → • Your order number.” Delivery cost: “Saturday Delivery – £15.00” Who you're buying from: “The term ‘LILY & ROO’, ‘lilyandroo.com’, ‘us’ or ‘we’ refers to LILY & ROO Ltd. Our company registration number is 11384718 and our registered office address is GNR8, 49 Clarendon Road, Watford, WD17 1HP, United Kingdom.” Sources [Homepage](https://lilyandroo.com/) [Contact page](https://lilyandroo.com/pages/contact-form) [About page](https://lilyandroo.com/pages/about) [Returns page](https://lilyandroo.com/policies/refund-policy) [Delivery page](https://lilyandroo.com/policies/shipping-policy) [Terms page](https://lilyandroo.com/policies/terms-of-service) [Privacy page](https://lilyandroo.com/policies/privacy-policy) Search engines and AI Lets in every search engine and AI tool Which search engines and AI tools its robots.txt file lets read the website. Search engines list it in results; AI training tools learn from it; AI answer tools read it to answer someone’s question. Search engines All allowed Google Search: Allowed by default Googlebot Bing: Allowed by default Bingbot AI training All allowed OpenAI: Allowed by default GPTBot Anthropic: Allowed by default ClaudeBot Google AI: Allowed by default Google-Extended Apple AI: Allowed by default Applebot-Extended Common Crawl: Allowed by default CCBot Meta: Allowed by default meta-externalagent ByteDance (TikTok): Allowed by default Bytespider AI answers All allowed ChatGPT search: Allowed by name OAI-SearchBot ChatGPT: Allowed by default ChatGPT-User Claude search: Allowed by default Claude-SearchBot Claude: Allowed by default Claude-User Perplexity: Allowed by default PerplexityBot User-agent: OAI-SearchBot Allow: / Sources [robots.txt](https://lilyandroo.com/robots.txt) ### Reputation and track record Customer reviews, accreditations and complaints It has a review page on [Trustpilot](https://www.trustpilot.com/review/lilyandroo.com) Platform · Rating · Reviews [Trustpilot](https://www.trustpilot.com/review/lilyandroo.com) · Unknown · Unknown Visitor traffic Real people visited its website in 24 of the last 24 months - Real people have visited its website since February 2021 or earlier Monthly visitor data Popularity among Chrome users: top 500,000 sites First known user traffic: Feb 2021 or earlier Months with real traffic, of the last 24: 24 Traffic pattern: sustained Rank jump in the last 12 months: none Rank drop in the last 12 months: none Where its visitors are Share of people looking up lilyandroo.com, by country, over the last 2 days. - Over 50% - 5 to 50% - 1 to 5% - 0.2 to 1% - Under 0.2% - None seen - 1 United Kingdom 57.1% - 2 Netherlands 14.3% - 3 Singapore 14.3% - 4 United States 14.3% Sources [Chrome UX Report](https://developer.chrome.com/docs/crux) [Cloudflare Radar](https://radar.cloudflare.com/domains/domain/lilyandroo.com) Web history and authority We have checked it once, on 11 November 2026 Social presence It is on 3 social media platforms (Facebook, Instagram and TikTok); the largest audience is 89,000 followers on Instagram Found · Platform · Audience Found by Truth Signal · [Facebook](https://www.facebook.com/lilyandrooldn) · 14,861 followers Found by Truth Signal · [Instagram](https://instagram.com/lilyandrooldn) · 89,000 followers Not found · X.com Not found · LinkedIn Not found · YouTube Found by Truth Signal · [TikTok](https://www.tiktok.com/@lilyandrooldn) · 63,200 followers · · 167,061 followers total ### What data this site collects about you What its privacy policy says We found this business stores and uses your data May send your data to other countries.: “Some of our service providers process personal information outside the United Kingdom or European Economic Area, including in the United States and Canada.” May make automated decisions or build a profile about you.: “You may have rights in relation to decisions based solely on automated processing, including profiling, where those decisions have legal or similarly significant effects.” Source [Its privacy policy](https://lilyandroo.com/policies/privacy-policy) Tracking tools on its homepage Google Analytics, Google Ads, Microsoft Clarity and Klaviyo Named in its homepage's code when we read it. Others may load later, so this list may not be complete. Google Analytics: Counts your visits and what you look at. Google Ads: Tracks what you do to show you Google adverts. Microsoft Clarity: Records how you move, scroll and click on the page. Klaviyo: Tracks what you look at, for its marketing emails. Uses Shopify's cookie banner to ask which cookies you allow. Source [Its homepage](https://lilyandroo.com/) ### Safety Malware and phishing No malware or phishing warnings found for its website This check is not perfect: it can miss a harmful site, and it can wrongly warn about a safe one. Malware or phishing threat status: None found Sources [Google Web Risk](https://docs.cloud.google.com/web-risk/docs/advisory) Data breach history No known data breach involving the company Known data breaches found: 0 Sources [Have I Been Pwned](https://haveibeenpwned.com/) Domain and email security Its email is only partly protected: mail forged in its name is reported but not blocked - Its email identifies its real senders, but mail forged in its name is not blocked Email MX records: Yes SPF record: Yes DKIM key: Yes DMARC record: Yes DMARC policy: none Certificate Security certificate browsers warn about: No Certificate issuer: Let's Encrypt Certificate type: DV Certificate expires: 28 Dec 2026 Hosting Nameservers: ns-1294.awsdns-33.org ns-1626.awsdns-11.co.uk ns-353.awsdns-44.com ns-534.awsdns-02.net Address: 23.227.38.65 Sources [Its DNS records](https://dns.google/query?name=lilyandroo.com&rr_type=TXT) ### Proof of ownership What the business has done to prove it runs this website. Each proof adds points to its truth score, up to 5. A proof it has not added is never counted against it. DNS record Not added yet +3 possible What we check: A record the business adds in its domain's settings. Only someone who runs the website can add one. When we check: On every check. The points stay only while the record is there. Points: 0 of 3 added Source lilyandroo.com's DNS records Run lilyandroo.com? Add the record and 3 points are added to its truth score. [Prove you run this website](https://truthsignal.com/claim/lilyandroo.com) Email at its own domain Not added yet +1 possible What we check: That someone at the business has confirmed an email address at its own website's domain. When we check: When the address is confirmed. It counts from then on. Points: 0 of 1 added Source Truth Signal's own records Run lilyandroo.com? Confirm an email address at the domain and 1 point is added to its truth score. [Prove you run this website](https://truthsignal.com/claim/lilyandroo.com) Lets our checker read it Not added yet +1 possible What we check: That its robots.txt file names our checker, TruthSignal, and lets it read the whole website. When we check: On every check. The point stays only while the file allows it. Points: 0 of 1 added Source lilyandroo.com/robots.txt Run lilyandroo.com? Let our checker read the whole website and 1 point is added to its truth score. [Prove you run this website](https://truthsignal.com/claim/lilyandroo.com) Points added to its truth score 0 of 5 Is this your business? Get the code to show this score on your website Truth Signal truth score for lilyandroo.com The badge always shows your latest score and links to your full report. Something wrong on this report? [Dispute this page](https://truthsignal.com/contact?dispute=lilyandroo.com). Tell us which row or warning is wrong and why. A person checks it against its source and replies by email; the report stays as it is until then. ### Change over time - Truth score - Social Followers - Data points [Register / log in to view](https://truthsignal.com/login?to=/business/lilyandroo.com%23change) ### Similar businesses Other businesses in Jewellery and watches and related categories, those most like LILY & ROO first. 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Licence Truth Signal terms: free to read and quote with a link back; bulk copying, data sets, resale, white-label and model training need the paid API plan (https://truthsignal.com/terms). The same report as JSON: https://truthsignal.com/business/lilyandroo.com.json