# Kayak (kayak.com)

Is kayak.com legit and trustworthy? Truth score 86 out of 100, high truth signals: 7 of 10 public checks clear, 1 to be cautious about, 2 for information. Legitimacy confidence: high. Customer satisfaction: mostly dissatisfied.

- Truth score: 86 out of 100
- Legitimacy confidence: high
- Customer satisfaction: mostly dissatisfied, from SmartCustomer 2.6 · 321 reviews; BBB A- · 2 of 36 resolved
- Claimed: no
- Assessed: 2026-10-14

## Summary

We read 2 of its pages: about and privacy. Its website address was registered 31 years ago, and is locked against transfer to someone else. It is among the 5,000 most-visited sites on the internet (Cloudflare Radar). Google Safe Browsing shows no malware or phishing warnings for its website. Be cautious: its 321 reviews on SmartCustomer average only 2.6 stars out of 5.

Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.

Final check: address, country, policy contact, state read in a second reading of the site's own pages, each with a quote from the page, where our code found nothing.

## Positives

- We read 2 of its pages: about and privacy (source: website)
- Its website address was registered 31 years ago (source: rdap)
- It is among the 5,000 most-visited sites on the internet (Cloudflare Radar) (source: radar)
- Google Safe Browsing shows no malware or phishing warnings for its website (source: safe_browsing)

## Be cautious

- A substantial number of independent reviews (321 on SmartCustomer), but it falls short with only 2.6 stars out of 5 (source: reviews)

## How to check if kayak.com is legit

To check if kayak.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews, visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about kayak.com; open a row to see the facts and the source to check them yourself. Step by step: [how to know if a shopping site is legit](/guides/how-to-know-if-a-shopping-site-is-legit).

- Who they are: Company details: Based in the US; serves Europe and the UK; part of Booking Holdings (NASDAQ: BKNG); founded in 2004 (Wikipedia) · BBB rating A- (For information)
- Who they are: Domain registration: Its website address was registered 31 years ago (Clear)
- Who they are: Website details: We read 2 of its pages: about and privacy (Clear). Pages found: about (https://kayak.com/about), privacy (https://kayak.com/privacy)
- Reputation and track record: Customer reviews: Rated 2.6 stars out of 5 from 321 reviews on SmartCustomer (Be cautious)
- Reputation and track record: Visitor traffic: It is among the 5,000 most-visited sites on the internet (Cloudflare Radar) (For information)
- Reputation and track record: Web history and authority: The Internet Archive first saved a copy of its website 29 years ago (Clear)
- Reputation and track record: Social presence: It is on 5 social media platforms (Facebook, Instagram, LinkedIn, X and YouTube); the largest audience is 2,535,240 followers on Facebook (Clear)
- Safety: Malware and phishing: Google Safe Browsing shows no malware or phishing warnings for its website (Clear)
- Safety: Data breach history: No known data breach involving the company (Clear)
- Safety: Domain and email security: Its email is protected: mail forged in its name is blocked (Clear)

## What its pages say

Quoted word for word from kayak.com's own pages.

- In their own words: “Since 2004, KAYAK has been revolutionising the travel industry. KAYAK was created for travellers, by travellers , born from a simple belief: travel makes the world better. The more people we can help experience the world, the better it becomes for everyone.” (https://www.kayak.co.uk/about)

## Cite

Truth Signal, Kayak: truth score 86 out of 100, legitimacy confidence High, assessed 2026-10-14, https://truthsignal.com/business/kayak.com. Licence CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). The same report as JSON: send Accept: application/json to https://truthsignal.com/business/kayak.com