kay.com
Website
Kay | Wedding, Engagement & Fashion JewelryFind the perfect jewelry for any occasion at KAY Jewelers—shop stunning engagement rings, necklaces, earrings, and more today!
Kay | Wedding, Engagement & Fashion JewelryFind the perfect jewelry for any occasion at KAY Jewelers—shop stunning engagement rings, necklaces, earrings, and more today!
Don't be that gift giver. Shop jewelry.The latest video on its YouTube channel
Own this business? Claim it now and get instant access to analytics, insights and further ways to improve your truth score.
Truth score
Business details
- Category
- Jewellery and watches
- Founded
- 1916
- Owned by
- Sterling Jewelers
- Sells
- Physical goods
- Sells to
- The public
- Kind of seller
- Sells its own goods or services
- Licensed trade
- No licence normally needed
- Domain age
- 31 years
- Address
- Not foundNo address found using the trading company name
- Email address
- Not found
- Phone number
- +1 800-527-8029
- Contact page
- kay.com/
customer-service - Website
- kay.com
Customer reviews, accreditations and complaints
Summary
Is kay.com legit and trustworthy? Truth score 86 out of 100, high truth signals: 7 public checks clear, 1 to be cautious about, 2 for information. Legitimacy confidence: high. App experience: insufficient evidence. Customer satisfaction: mostly satisfied, medium confidence.
We read 6 of its pages: contact, about, returns, delivery, terms and privacy. Its website address was registered 31 years ago, and is locked against transfer to someone else. It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X.com and YouTube), with its largest audience of 51,600 followers on TikTok. Customers have left 797 reviews on Trustindex, averaging 4.8 stars out of 5. No malware or phishing warnings found for its website. Be cautious: its 62 reviews on SmartCustomer average only 2.5 stars out of 5. We could not find an address or an email address.
Positives
- We read 6 of its pages · contact, about, returns, delivery, terms and privacy.
- Its website address was registered 31 years ago.
- It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X.com and YouTube); the largest audience is 51,600 followers on TikTok.
- Good independent reputation · 797 reviews on Trustindex, rated 4.8 stars out of 5.
- No malware or phishing warnings found for its website.
Be cautious
- A low number of independent reviews (62 on SmartCustomer), but it falls short with only 2.5 stars out of 5.
Not found
- Address information was not found from our checks.
- Email address information was not found from our checks.
Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.
What they offer
Find the perfect jewelry for any occasion at KAY Jewelers—shop stunning engagement rings, necklaces, earrings, and more today!
- Promises
- Promise Rings
Latest YouTube video
Correct as of
How to check if kay.com is legit
To check if kay.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews (where buyers leave praise and complaints), visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about kay.com; open a row to see the facts and the source to check them yourself. Step by step: how to know if a shopping site is legit.
Who they are
Company detailsBased in the US; serves the US; part of Sterling Jewelers; founded in 1916 (Wikipedia)
- Where the company is based
- US
- Why we believe that
- its phone number starts +1, its Better Business Bureau profile is a US listing
- Which countries the company serves
- US
- Why we believe that
- $ prices on its homepage, its delivery page says it ships to the US
- Industry
- retail
- Parent company
- Sterling Jewelers
- Founded
- 1916
Domain registrationIts website address was registered 31 years ago
- Its website address is locked against being transferred to someone else
- Domain age
- 31 years
- Domain transfer lock enabled
- Yes
Website detailsWe read 6 of its pages: contact, about, returns, delivery, terms and privacy
- HTTPS enabled
- Yes
- Contact phone number found
- +1 800-527-8029
- Contact page found
- Yes
- Hosting company
- Akamai Technologies
- In their own words
- “KAY celebrates every kiss by helping millions of couples, families, and friends express love with jewelry that symbolizes life's most meaningful moments and milestones. KAY Jewelers is devoted to love and has been for more than 110 years. It all began with the very first storefront, which opened in Reading, Pennsylvania in 1916.”
- How long you have to return
- “Merchandise Accompanied by a Gift Receipt — You may return your item for a gift card or exchange it for merchandise within 30 days of the purchase date.”
- Do returns cost anything
- “If you choose not to use the free return by mail option above, you will find a pre-printed return label (To Address: SJIX 375 Ghent Rd.”
- Delivery cost
- “Home Delivery: Expedited: Our default option, free on orders over $199.”
Search engines and AILets in every search engine and AI tool
Which search engines and AI tools its robots.txt file lets read the website. Search engines list it in results; AI training tools learn from it; AI answer tools read it to answer someone’s question.
All allowed
- Google Search
- Allowed by defaultGooglebot
- Bing
- Allowed by defaultBingbot
All allowed
- OpenAI
- Allowed by defaultGPTBot
- Anthropic
- Allowed by defaultClaudeBot
- Google AI
- Allowed by defaultGoogle-Extended
- Apple AI
- Allowed by defaultApplebot-Extended
- Common Crawl
- Allowed by defaultCCBot
- Meta
- Allowed by defaultmeta-externalagent
- ByteDance (TikTok)
- Allowed by defaultBytespider
All allowed
- ChatGPT search
- Allowed by defaultOAI-SearchBot
- ChatGPT
- Allowed by defaultChatGPT-User
- Claude search
- Allowed by defaultClaude-SearchBot
- Claude
- Allowed by defaultClaude-User
- Perplexity
- Allowed by defaultPerplexityBot
Reputation and track record
Customer reviews, accreditations and complaints859 reviews across 2 platforms, rated 2.5 to 4.8 out of 5
- Trustindex, a review service, gathers this business's reviews from Google and Trustindex on one page, and its reviews are counted like any other review site's, less as many as we already count on a site we read on its own. A business can claim its page there to collect reviews and reply to them, and which review sites are included differs from one business to the next.
| Platform | Rating | Reviews |
|---|---|---|
| SmartCustomer | 2.5 out of 5 stars | 62 |
| Trustindex | 4.8 out of 5 stars | 797 |
| Total | 4.6 out of 5 stars | 859 |
- Trustindex reviews by platform
- Google: 797, Trustindex: 0
Visitor trafficReal people visited its website in 24 of the last 24 months
- Real people have visited its website since February 2021 or earlier
- It is among the 50,000 most-visited sites on the internet (Cloudflare Radar)
- Popularity among Chrome users
- top 50,000 sites
- First known user traffic
- Feb 2021 or earlier
- Months with real traffic, of the last 24
- 24
- Traffic pattern
- sustained
- Rank jump in the last 12 months
- none
- Rank drop in the last 12 months
- none
- Popularity across the internet
- top 50,000 sites
Share of people looking up kay.com, by country, over the last 2 days.
- Over 50%
- 5 to 50%
- 1 to 5%
- 0.2 to 1%
- Under 0.2%
- None seen
- 1United States69.7%
- 2France8.7%
- 3Singapore3.9%
- 4Germany2.8%
- 5Netherlands2.3%
- 6Brazil1.5%
- 7Israel1.0%
- 8Russia0.8%
- 9Australia0.5%
- 10Belgium0.5%
Top 10 of 38 countries.
Web history and authorityThe Internet Archive first saved a copy of its website 29 years ago
- Website archive history
- 29 years
Social presenceIt is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X.com and YouTube); the largest audience is 51,600 followers on TikTok
YouTube Data85,775 views a video, 5,301 views a day and a new video every 16.2 days
- Views per video35,682,521 views ÷ 416 videos
- 85,775
- Views a day35,682,521 views ÷ 6,731 days
- 5,301
- Views per subscriber35,682,521 views ÷ 15,600 subscribers
- 2,287
- New subscribers a day15,600 subscribers ÷ 6,731 days
- 2
- Subscribers per 1,000 views15,600 subscribers ÷ 35,682,521 views × 1,000
- 0.4
- Subscribers per video15,600 subscribers ÷ 416 videos
- 38
- Days between videos6,731 days ÷ 416 videos
- 16.2
- Channel age8 June 2008 to 12 November 2026
- 18 years 5 months
- Subscribers
- 15,600
- Views
- 35,682,521
- Videos
- 416
- Started
- 8 June 2008
- Country
- Not stated
- Language
- Not stated
- Topics
- Fashion, Hobby, Lifestyle
- Made for children
- No
- Website in its description
- Not stated
- Trailer
- Yes
What data this site collects about you
What its privacy policy saysWe found this business stores and uses your data
- Says it does not sell your personal data.
- “We do not sell or share health-related information, information regarding minor children, or sensitive personal information.”
- Shares your data with other companies.
- “We may share your personal information with third parties as described in Section 3.B above, including data analytics providers and advertising technology vendors.”
- Collects where you are.
- “Geolocation Data: This includes information about the location of the devices used to access the Services ("Location Data").”
- Says you can ask it to delete your data.
- “Right to Delete: You may have the right to delete personal information that we have collected from you.”
Tracking tools on its homepageMeta Pixel
Named in its homepage's code when we read it. Others may load later, so this list may not be complete.
- Meta Pixel
- Tells Facebook and Instagram what you do on its site, for adverts.
Safety
Malware and phishingNo malware or phishing warnings found for its websiteThis check is not perfect: it can miss a harmful site, and it can wrongly warn about a safe one.
- Malware or phishing threat status
- None found
Data breach historyNo known data breach involving the company
- Known data breaches found
- 0
Domain and email securityIts email is protected: mail forged in its name is blocked
- MX records
- Yes
- SPF record
- Yes
- DMARC record
- Yes
- DMARC policy
- reject
- Security certificate browsers warn about
- No
- Certificate issuer
- Sectigo Limited
- Certificate type
- OV
- Certificate expires
- 20 Feb 2027
- Nameservers
- a1-183.akam.net
a13-64.akam.net
a14-65.akam.net
a22-66.akam.net
a3-67.akam.net
a4-64.akam.net - Address
- 2.18.27.24
2.18.27.8
Proof of ownership
What the business has done to prove it runs this website. Each proof adds points to its truth score, up to 5. A proof it has not added is never counted against it.
DNS recordNot added yet+3 possible
- What we check
- A record the business adds in its domain's settings. Only someone who runs the website can add one.
- When we check
- On every check. The points stay only while the record is there.
- Points
- 0 of 3 added
Email at its own domainNot added yet+1 possible
- What we check
- That someone at the business has confirmed an email address at its own website's domain.
- When we check
- When the address is confirmed. It counts from then on.
- Points
- 0 of 1 added
Lets our checker read itNot added yet+1 possible
- What we check
- That its robots.txt file names our checker, TruthSignal, and lets it read the whole website.
- When we check
- On every check. The point stays only while the file allows it.
- Points
- 0 of 1 added
Is this your business? Get the code to show this score on your website
<a href="https://truthsignal.com/business/kay.com"
title="See the full Truth Signal report on kay.com">
<img src="https://truthsignal.com/business/kay.com/badge.svg"
alt="Truth Signal truth score for kay.com"
width="210" height="56" style="border:0"
loading="lazy" decoding="async">
</a>Something wrong on this report? Dispute this page. Tell us which row or warning is wrong and why. A person checks it against its source and replies by email; the report stays as it is until then.
Change over time
Similar businesses
Other businesses in Jewellery and watches and related categories, those most like Kay first.
