dulux.co.uk
Website
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Truth score
Business details
- Category
- Home decor, soft furnishings and paint
- Years in business
- 99 years
- Sells
- Physical goods
- Kind of seller
- Sells its own goods or services
- Licensed trade
- No licence normally needed
- Domain age
- 30 years
- Email address
- Not found
- Phone number
- +44 333 222 7171
- Contact page
- dulux.co.uk/
en/ contact-us - Website
- dulux.co.uk
Do the sources agree?
- Address
- The Akzonobel Building, Wexham Road, Slough, SL2 5DS, United Kingdom Its website agrees Companies House agrees OpenStreetMap not found Web Data Commons not found
- Company name
- IMPERIAL CHEMICAL INDUSTRIES LIMITED Its website agrees Companies House agrees
Customer reviews, accreditations and complaints
No reviews we could readWe looked on SmartCustomer, G2, Capterra, Reviews.io, Feefo, Trustindex, ComplaintsBoard and ConsumerAffairs
Also found onTrustpilot
Summary
Is dulux.co.uk legit and trustworthy? Truth score 79 out of 100, high truth signals: 8 of 10 public checks clear, 1 not found, 1 for information. Legitimacy confidence: high. Customer satisfaction: not enough reviews to say.
dulux.co.uk is run by Imperial Chemical Industries Limited, an active UK company registered at Companies House 99 years ago. Its website address was registered 30 years ago. No malware or phishing warnings found for its website. We could not find an archive history for its website, a customer rating or an email address.
Positives
- An active UK company registered at Companies House, set up 99 years ago.
- Its website address was registered 30 years ago.
- No malware or phishing warnings found for its website.
Not found
- Web history and authority information was not found from our checks.
- Reviews information was not found from our checks.
- Email address information was not found from our checks.
Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.
What they offer
Discover a wide range of paints, services, and ideas to help you add a splash of colour to your home. Shop today and find your perfect shade at dulux.co.uk.
- What makes them different
- “1919 – At the end of the First World War a long-established firm of varnish makers called Naylor Brothers extended its activities into paint production and moved out of central London to set up a factory in Slough on a 30 acre site.”
- Promises
- Find out more
Latest YouTube video
Correct as of
How to check if dulux.co.uk is legit
To check if dulux.co.uk is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews (where buyers leave praise and complaints), visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about dulux.co.uk; open a row to see the facts and the source to check them yourself. Step by step: how to know if a shopping site is legit.
Who they are
Company detailsAn active UK company registered at Companies House, set up 99 years ago
- Its registered office at Companies House is The Akzonobel Building, Wexham Road, Slough, SL2 5DS, United Kingdom
- Its latest accounts at Companies House run to 31 December 2025
- It has filed at Companies House regularly for the last five years, with no gap longer than 15 months
- Registered with the Information Commissioner's Office (ICO) to handle personal data
- Where the company is based
- UK
- Why we believe that
- it is registered at Companies House, which is a registration for UK businesses
- Which countries the company serves
- UK
- Why we believe that
- its address ends .uk
- Companies House registration
- Registered as IMPERIAL CHEMICAL INDUSTRIES LIMITED
- Data protection registration (ICO)
- Registered, number Z6043751
- VAT number
- Not found
- Company found in official company register
- Yes
- Registered company name
- IMPERIAL CHEMICAL INDUSTRIES LIMITED
- Company status
- active
- Company age
- 99 years
- Registered address
- The Akzonobel Building, Wexham Road, Slough, SL2 5DS, United Kingdom
- Accounts overdue
- No
- Confirmation statement overdue
- No
- Insolvency history
- No
- Registered office in dispute
- No
- Filing history consistent
- Yes
- ICO data-protection fee payer
- Yes
- Registered to do
- 20301 Manufacture of paints, varnishes and similar coatings, mastics and sealants
- Previous names
- IMPERIAL CHEMICAL INDUSTRIES PLC (7 Dec 1926 to 7 Jan 2008)
- Company type
- Private limited company
- Accounts filed
- Full accountsThe most detailed kind a company files.
- Secured loans (charges)
- 0No secured loans outstanding at Companies House.
Domain registrationIts website address was registered 30 years ago
- Domain age
- 30 years
Website detailsWe read 6 of its pages: contact, about, returns, delivery, terms and privacy
- HTTPS enabled
- Yes
- Contact phone number found
- +44 333 222 7171
- Contact page found
- Yes
- Sources agreeing on postcode
- 2
- Hosting company
- Amazon Data Services Ireland Limited
- Phone support
- +44 333 222 7171
- In their own words
- “By checking this box, I consent to receiving marketing emails. You can unsubscribe at any time by clicking the unsubscribe link at the bottom of our emails.</p> "> By checking this box, I consent to receiving marketing emails. You can unsubscribe at any time by clicking the unsubscribe link at the bottom of our emails.”
- Do returns cost anything
- “A charge of £4.99 will be deducted from your refund to cover the return shipping costs.”
- Faulty or damaged items
- “If any product you purchase is damaged or faulty upon receipt, or if a fault becomes apparent within a reasonable time of your receipt of the products (providing such fault is not a result of your negligence), or if a product has been misdescribed, please contact us.”
- Delivery cost
- “Our standard delivery charge is £4.99.”
- Who you're buying from
- “We are Imperial Chemical Industries Limited trading as ICI Paints AkzoNobel, a company registered in England and Wales under company number 218019 and with our registered office at The AkzoNobel Building, Wexham Road, Slough, SL2 5DS (us, our or we).”
Search engines and AILets in every search engine and AI tool
Which search engines and AI tools its robots.txt file lets read the website. Search engines list it in results; AI training tools learn from it; AI answer tools read it to answer someone’s question.
All allowed
- Google Search
- Allowed by defaultGooglebot
- Bing
- Allowed by defaultBingbot
All allowed
- OpenAI
- Allowed by defaultGPTBot
- Anthropic
- Allowed by defaultClaudeBot
- Google AI
- Allowed by defaultGoogle-Extended
- Apple AI
- Allowed by defaultApplebot-Extended
- Common Crawl
- Allowed by defaultCCBot
- Meta
- Allowed by defaultmeta-externalagent
- ByteDance (TikTok)
- Allowed by defaultBytespider
All allowed
- ChatGPT search
- Allowed by defaultOAI-SearchBot
- ChatGPT
- Allowed by defaultChatGPT-User
- Claude search
- Allowed by defaultClaude-SearchBot
- Claude
- Allowed by defaultClaude-User
- Perplexity
- Allowed by defaultPerplexityBot
Reputation and track record
Customer reviews, accreditations and complaintsIt has a review page on Trustpilot
| Platform | Rating | Reviews |
|---|---|---|
| Trustpilot | Unknown | Unknown |
Visitor trafficReal people visited its website in 24 of the last 24 months
- Real people have visited its website since February 2021 or earlier
- Popularity among Chrome users
- top 100,000 sites
- First known user traffic
- Feb 2021 or earlier
- Months with real traffic, of the last 24
- 24
- Traffic pattern
- sustained
- Rank jump in the last 12 months
- none
- Rank drop in the last 12 months
- none
Share of people looking up dulux.co.uk, by country, over the last 2 days.
- Over 50%
- 5 to 50%
- 1 to 5%
- 0.2 to 1%
- Under 0.2%
- None seen
- 1Singapore28.6%
- 2United States28.6%
- 3Argentina14.3%
- 4United Kingdom14.3%
- 5South Africa14.3%
Web history and authorityWe have checked it once, on 11 November 2026
Social presenceIt is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X.com and YouTube); the largest audience is 172,000 followers on Instagram
YouTube Data49,319 views a video, 2,986 views a day and a new video every 16.5 days
- Views per video17,952,191 views ÷ 364 videos
- 49,319
- Views a day17,952,191 views ÷ 6,012 days
- 2,986
- Views per subscriber17,952,191 views ÷ 27,300 subscribers
- 658
- New subscribers a day27,300 subscribers ÷ 6,012 days
- 5
- Subscribers per 1,000 views27,300 subscribers ÷ 17,952,191 views × 1,000
- 1.5
- Subscribers per video27,300 subscribers ÷ 364 videos
- 75
- Days between videos6,012 days ÷ 364 videos
- 16.5
- Channel age27 May 2010 to 11 November 2026
- 16 years 5 months
- Subscribers
- 27,300
- Views
- 17,952,191
- Videos
- 364
- Started
- 27 May 2010
- Country
- United Kingdom
- Language
- Not stated
- Topics
- Hobby, Lifestyle
- Made for children
- No
- Website in its description
- https://www.instagram.com/duluxuk/
- Trailer
- Yes
What data this site collects about you
Tracking tools on its homepageNone named in its code
Named in its homepage's code when we read it. Others may load later, so this list may not be complete.
Uses OneTrust to ask which cookies you allow.
Safety
Malware and phishingNo malware or phishing warnings found for its websiteThis check is not perfect: it can miss a harmful site, and it can wrongly warn about a safe one.
- Malware or phishing threat status
- None found
Data breach historyNo known data breach involving the company
- Known data breaches found
- 0
Domain and email securityIts email is not protected: anyone could send mail pretending to be it
- MX records
- Yes
- SPF record
- Yes
- DKIM key
- Yes
- Security certificate browsers warn about
- No
- Certificate issuer
- GlobalSign nv-sa
- Certificate type
- OV
- Certificate expires
- 29 May 2027
- Nameservers
- ns1-04.azure-dns.com
ns2-04.azure-dns.net
ns3-04.azure-dns.org
ns4-04.azure-dns.info - Address
- 52.212.239.115
34.253.160.23
52.17.43.48
Proof of ownership
What the business has done to prove it runs this website. Each proof adds points to its truth score, up to 5. A proof it has not added is never counted against it.
DNS recordNot added yet+3 possible
- What we check
- A record the business adds in its domain's settings. Only someone who runs the website can add one.
- When we check
- On every check. The points stay only while the record is there.
- Points
- 0 of 3 added
Email at its own domainNot added yet+1 possible
- What we check
- That someone at the business has confirmed an email address at its own website's domain.
- When we check
- When the address is confirmed. It counts from then on.
- Points
- 0 of 1 added
Lets our checker read itNot added yet+1 possible
- What we check
- That its robots.txt file names our checker, TruthSignal, and lets it read the whole website.
- When we check
- On every check. The point stays only while the file allows it.
- Points
- 0 of 1 added
Something wrong on this report? Dispute this page. Tell us which row or warning is wrong and why. A person checks it against its source and replies by email; the report stays as it is until then.
Change over time
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