- [Home](https://truthsignal.com/) - [Business](https://truthsignal.com/business) - Dulux # dulux.co.uk Markdown: [Snapshot](https://truthsignal.com/business/dulux.co.uk/snapshot.md) [Full report](https://truthsignal.com/business/dulux.co.uk/report.md) ## Website dulux.co.uk Dulux Paints - Find The Perfect Paint Colour for You | Dulux Discover a wide range of paints, services, and ideas to help you add a splash of colour to your home. Shop today and find your perfect shade at dulux.co.uk. dulux.co.uk One of the first images collected of this website on 4 Jul 2008 youtube.com [Dulux Heritage Home Office Transformation 🤎](https://www.youtube-nocookie.com/embed/ZN_OzUdZa9A) Dulux Heritage Home Office Transformation 🤎 The latest video on its YouTube channel Checked on 11 Nov 2026, 11:54 Unclaimed Own this business? Claim it now and get instant access to analytics, insights and further ways to improve your truth score. ## Truth score Truth score 79 out of 100, High truth signals. Customer satisfaction: not enough reviews to say 79 / 100 High truth signals ## Business details Category: Home decor, soft furnishings and paint Years in business: 99 years Sells: Physical goods Kind of seller: Sells its own goods or services Licensed trade: No licence normally needed Domain age: 30 years Address: [The Akzonobel Building, Wexham Road, Slough, SL2 5DS, United Kingdom](https://www.google.com/maps/search/?api=1&query=The%20Akzonobel%20Building%2C%20Wexham%20Road%2C%20Slough%2C%20SL2%205DS%2C%20United%20Kingdom) Email address: Not found Phone number: [+44 333 222 7171](tel:+44%20333%20222%207171) Contact page: [dulux.co.uk/en/contact-us](https://dulux.co.uk/en/contact-us) Website: [dulux.co.uk](https://dulux.co.uk/?utm_source=truthsignal.com&utm_medium=referral) Social media: [Facebook](https://www.facebook.com/dulux) [Instagram](https://www.instagram.com/duluxuk/) [X.com](https://twitter.com/duluxuk) [LinkedIn](https://www.linkedin.com/company/duluxgroup-limited/) [TikTok](https://www.tiktok.com/@dulux) [YouTube](https://www.youtube.com/duluxuk) ## Do the sources agree? Address: The Akzonobel Building, Wexham Road, Slough, SL2 5DS, United Kingdom Its website agrees Companies House agrees OpenStreetMap not found Web Data Commons not found Company name: IMPERIAL CHEMICAL INDUSTRIES LIMITED Its website agrees Companies House agrees ## Customer reviews, accreditations and complaints No reviews we could read We looked on SmartCustomer, G2, Capterra, Reviews.io, Feefo, Trustindex, ComplaintsBoard and ConsumerAffairs Also found on [Trustpilot](https://uk.trustpilot.com/review/dulux.co.uk) Customer satisfaction Not enough reviews to say From independent reviews, weighed by their number ## Summary Is dulux.co.uk legit and trustworthy? Truth score 79 out of 100, high truth signals: 8 of 10 public checks clear, 1 not found, 1 for information. Legitimacy confidence: high. Customer satisfaction: not enough reviews to say. dulux.co.uk is run by Imperial Chemical Industries Limited, an active UK company registered at Companies House 99 years ago. Its website address was registered 30 years ago. No malware or phishing warnings found for its website. We could not find an archive history for its website, a customer rating or an email address. ### Positives - An active UK company registered at Companies House, set up 99 years ago. - Its website address was registered 30 years ago. - No malware or phishing warnings found for its website. ### Not found - Web history and authority information was not found from our checks. - Reviews information was not found from our checks. - Email address information was not found from our checks. Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam. ### What they offer Discover a wide range of paints, services, and ideas to help you add a splash of colour to your home. Shop today and find your perfect shade at dulux.co.uk. — Dulux, in their own words About them What makes them different: “1919 – At the end of the First World War a long-established firm of varnish makers called Naylor Brothers extended its activities into paint production and moved out of central London to set up a factory in Slough on a 30 acre site.” What they sell Promises: [Find out more](https://www.dulux.co.uk/en/dulux-promise) Sources [Its homepage](https://www.dulux.co.uk/) [Its about page](https://www.dulux.co.uk/en/about-dulux) ### Latest YouTube video [Dulux Heritage Home Office Transformation 🤎](https://www.youtube-nocookie.com/embed/ZN_OzUdZa9A) Correct as of 11 Nov 2026, 11:54 ### How to check if dulux.co.uk is legit To check if dulux.co.uk is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews (where buyers leave praise and complaints), visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about dulux.co.uk; open a row to see the facts and the source to check them yourself. Step by step: [how to know if a shopping site is legit](https://truthsignal.com/guides/how-to-know-if-a-shopping-site-is-legit). ### Who they are Company details An active UK company registered at Companies House, set up 99 years ago - Its registered office at Companies House is The Akzonobel Building, Wexham Road, Slough, SL2 5DS, United Kingdom - Its latest accounts at Companies House run to 31 December 2025 - It has filed at Companies House regularly for the last five years, with no gap longer than 15 months - Registered with the Information Commissioner's Office (ICO) to handle personal data Country Where the company is based: UK Why we believe that: it is registered at Companies House, which is a registration for UK businesses Which countries the company serves: UK Why we believe that: its address ends .uk Registration Companies House registration: Registered as IMPERIAL CHEMICAL INDUSTRIES LIMITED Data protection registration (ICO): Registered, number Z6043751 VAT number: Not found Companies House register Company found in official company register: Yes Registered company name: IMPERIAL CHEMICAL INDUSTRIES LIMITED Company status: active Company age: 99 years Registered address: The Akzonobel Building, Wexham Road, Slough, SL2 5DS, United Kingdom Accounts overdue: No Confirmation statement overdue: No Insolvency history: No Registered office in dispute: No Filing history consistent: Yes ICO data-protection fee payer: Yes Registered to do: 20301 Manufacture of paints, varnishes and similar coatings, mastics and sealants Previous names: IMPERIAL CHEMICAL INDUSTRIES PLC (7 Dec 1926 to 7 Jan 2008) Company type: Private limited company Size and borrowing Accounts filed: Full accounts The most detailed kind a company files. Secured loans (charges): 0 No secured loans outstanding at Companies House. Sources [Companies House](https://find-and-update.company-information.service.gov.uk/company/00218019) [Wikipedia](https://en.wikipedia.org/wiki/Dulux) [ICO register entry](https://ico.org.uk/ESDWebPages/Entry/Z6043751) Domain registration Its website address was registered 30 years ago Domain age: 30 years Sources [ICANN Lookup](https://lookup.icann.org/en/lookup?name=dulux.co.uk) Website details We read 6 of its pages: contact, about, returns, delivery, terms and privacy HTTPS enabled: Yes Contact phone number found: [+44 333 222 7171](tel:+443332227171) Contact page found: Yes Sources agreeing on postcode: 2 Hosting company: Amazon Data Services Ireland Limited What its pages say Phone support: [+44 333 222 7171](tel:+443332227171) In their own words: “By checking this box, I consent to receiving marketing emails. You can unsubscribe at any time by clicking the unsubscribe link at the bottom of our emails.

"> By checking this box, I consent to receiving marketing emails. You can unsubscribe at any time by clicking the unsubscribe link at the bottom of our emails.” Do returns cost anything: “A charge of £4.99 will be deducted from your refund to cover the return shipping costs.” Faulty or damaged items: “If any product you purchase is damaged or faulty upon receipt, or if a fault becomes apparent within a reasonable time of your receipt of the products (providing such fault is not a result of your negligence), or if a product has been misdescribed, please contact us.” Delivery cost: “Our standard delivery charge is £4.99.” Who you're buying from: “We are Imperial Chemical Industries Limited trading as ICI Paints AkzoNobel, a company registered in England and Wales under company number 218019 and with our registered office at The AkzoNobel Building, Wexham Road, Slough, SL2 5DS (us, our or we).” Sources [Homepage](https://dulux.co.uk/) [Contact page](https://dulux.co.uk/en/contact-us) [About page](https://dulux.co.uk/en/about-dulux) [Returns page](https://dulux.co.uk/en/refunds-and-cancellations) [Delivery page](https://dulux.co.uk/en/delivery-information) [Terms page](https://dulux.co.uk/en/terms-and-conditions) [Privacy page](https://dulux.co.uk/en/privacy-policy) Search engines and AI Lets in every search engine and AI tool Which search engines and AI tools its robots.txt file lets read the website. Search engines list it in results; AI training tools learn from it; AI answer tools read it to answer someone’s question. Search engines All allowed Google Search: Allowed by default Googlebot Bing: Allowed by default Bingbot AI training All allowed OpenAI: Allowed by default GPTBot Anthropic: Allowed by default ClaudeBot Google AI: Allowed by default Google-Extended Apple AI: Allowed by default Applebot-Extended Common Crawl: Allowed by default CCBot Meta: Allowed by default meta-externalagent ByteDance (TikTok): Allowed by default Bytespider AI answers All allowed ChatGPT search: Allowed by default OAI-SearchBot ChatGPT: Allowed by default ChatGPT-User Claude search: Allowed by default Claude-SearchBot Claude: Allowed by default Claude-User Perplexity: Allowed by default PerplexityBot Sources [robots.txt](https://dulux.co.uk/robots.txt) ### Reputation and track record Customer reviews, accreditations and complaints It has a review page on [Trustpilot](https://uk.trustpilot.com/review/dulux.co.uk) Platform · Rating · Reviews [Trustpilot](https://uk.trustpilot.com/review/dulux.co.uk) · Unknown · Unknown Visitor traffic Real people visited its website in 24 of the last 24 months - Real people have visited its website since February 2021 or earlier Monthly visitor data Popularity among Chrome users: top 100,000 sites First known user traffic: Feb 2021 or earlier Months with real traffic, of the last 24: 24 Traffic pattern: sustained Rank jump in the last 12 months: none Rank drop in the last 12 months: none Where its visitors are Share of people looking up dulux.co.uk, by country, over the last 2 days. - Over 50% - 5 to 50% - 1 to 5% - 0.2 to 1% - Under 0.2% - None seen - 1 Singapore 28.6% - 2 United States 28.6% - 3 Argentina 14.3% - 4 United Kingdom 14.3% - 5 South Africa 14.3% Sources [Chrome UX Report](https://developer.chrome.com/docs/crux) [Cloudflare Radar](https://radar.cloudflare.com/domains/domain/dulux.co.uk) Web history and authority We have checked it once, on 11 November 2026 Social presence It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X.com and YouTube); the largest audience is 172,000 followers on Instagram Found · Platform · Audience Found by Truth Signal · [Facebook](https://www.facebook.com/dulux) · Unknown Found by Truth Signal · [Instagram](https://www.instagram.com/duluxuk/) · 172,000 followers Found by Truth Signal · [X.com](https://twitter.com/duluxuk) · Unknown Found by Truth Signal · [LinkedIn](https://www.linkedin.com/company/duluxgroup-limited/) · Unknown Found by Truth Signal · [YouTube](https://www.youtube.com/duluxuk) · 27,300 subscribers Found by Truth Signal · [TikTok](https://www.tiktok.com/@dulux) · 4 followers · · 199,304 followers total YouTube channel: 364 videos, 27,300 subscribers, last upload 29 Oct 2026 YouTube Data 49,319 views a video, 2,986 views a day and a new video every 16.5 days [Dulux UK](https://www.youtube.com/@duluxuk) @duluxuk Views per video 17,952,191 views ÷ 364 videos: 49,319 Views a day 17,952,191 views ÷ 6,012 days: 2,986 Views per subscriber 17,952,191 views ÷ 27,300 subscribers: 658 New subscribers a day 27,300 subscribers ÷ 6,012 days: 5 Subscribers per 1,000 views 27,300 subscribers ÷ 17,952,191 views × 1,000: 1.5 Subscribers per video 27,300 subscribers ÷ 364 videos: 75 Days between videos 6,012 days ÷ 364 videos: 16.5 Channel age 27 May 2010 to 11 November 2026: 16 years 5 months Subscribers: 27,300 Views: 17,952,191 Videos: 364 Started: 27 May 2010 Country: United Kingdom Language: Not stated Topics: Hobby, Lifestyle Made for children: No Website in its description: [https://www.instagram.com/duluxuk/](https://www.instagram.com/duluxuk/) Trailer: Yes Sources [Its YouTube channel](https://www.youtube.com/@duluxuk) [YouTube Terms of Service](https://www.youtube.com/t/terms) Read 11 November 2026 ### What data this site collects about you Tracking tools on its homepage None named in its code Named in its homepage's code when we read it. Others may load later, so this list may not be complete. Uses OneTrust to ask which cookies you allow. Source [Its homepage](https://dulux.co.uk/) ### Safety Malware and phishing No malware or phishing warnings found for its website This check is not perfect: it can miss a harmful site, and it can wrongly warn about a safe one. Malware or phishing threat status: None found Sources [Google Web Risk](https://docs.cloud.google.com/web-risk/docs/advisory) Data breach history No known data breach involving the company Known data breaches found: 0 Sources [Have I Been Pwned](https://haveibeenpwned.com/) Domain and email security Its email is not protected: anyone could send mail pretending to be it Email MX records: Yes SPF record: Yes DKIM key: Yes Certificate Security certificate browsers warn about: No Certificate issuer: GlobalSign nv-sa Certificate type: OV Certificate expires: 29 May 2027 Hosting Nameservers: ns1-04.azure-dns.com ns2-04.azure-dns.net ns3-04.azure-dns.org ns4-04.azure-dns.info Address: 52.212.239.115 34.253.160.23 52.17.43.48 Sources [Its DNS records](https://dns.google/query?name=dulux.co.uk&rr_type=TXT) ### Proof of ownership What the business has done to prove it runs this website. Each proof adds points to its truth score, up to 5. A proof it has not added is never counted against it. DNS record Not added yet +3 possible What we check: A record the business adds in its domain's settings. Only someone who runs the website can add one. When we check: On every check. The points stay only while the record is there. Points: 0 of 3 added Source dulux.co.uk's DNS records Run dulux.co.uk? Add the record and 3 points are added to its truth score. [Prove you run this website](https://truthsignal.com/claim/dulux.co.uk) Email at its own domain Not added yet +1 possible What we check: That someone at the business has confirmed an email address at its own website's domain. When we check: When the address is confirmed. It counts from then on. Points: 0 of 1 added Source Truth Signal's own records Run dulux.co.uk? Confirm an email address at the domain and 1 point is added to its truth score. [Prove you run this website](https://truthsignal.com/claim/dulux.co.uk) Lets our checker read it Not added yet +1 possible What we check: That its robots.txt file names our checker, TruthSignal, and lets it read the whole website. When we check: On every check. The point stays only while the file allows it. Points: 0 of 1 added Source dulux.co.uk/robots.txt Run dulux.co.uk? Let our checker read the whole website and 1 point is added to its truth score. [Prove you run this website](https://truthsignal.com/claim/dulux.co.uk) Points added to its truth score 0 of 5 Is this your business? Get the code to show this score on your website Truth Signal truth score for dulux.co.uk The badge always shows your latest score and links to your full report. Something wrong on this report? [Dispute this page](https://truthsignal.com/contact?dispute=dulux.co.uk). Tell us which row or warning is wrong and why. A person checks it against its source and replies by email; the report stays as it is until then. ### Change over time - Truth score - Social Followers - Data points [Register / log in to view](https://truthsignal.com/login?to=/business/dulux.co.uk%23change) ### Similar businesses Other businesses in Home decor, soft furnishings and paint and related categories, those most like Dulux first. [80 Cosy House Collection cosyhousecollection.com High](https://truthsignal.com/business/cosyhousecollection.com) [72 Cozzyhomes cozzyhomes.com High](https://truthsignal.com/business/cozzyhomes.com) [74 Crib of Art ~ For Artful Living cribofart.com High](https://truthsignal.com/business/cribofart.com) [59 Decor Steals decorsteals.com Mixed](https://truthsignal.com/business/decorsteals.com) [72 DecorsDeluxe decorsdeluxe.com High](https://truthsignal.com/business/decorsdeluxe.com) [64 Desenio desenio.com Mixed](https://truthsignal.com/business/desenio.com) ## Past reports The report as it read each month, newest first: - 2026-11: truth score 79, High: https://truthsignal.com/business/dulux.co.uk/report/2026-11.md ## Cite Truth Signal, Dulux: truth score 79 out of 100, legitimacy confidence High, assessed 2026-11-11, https://truthsignal.com/business/dulux.co.uk. Licence Truth Signal terms: free to read and quote with a link back; bulk copying, data sets, resale, white-label and model training need the paid API plan (https://truthsignal.com/terms). The same report as JSON: https://truthsignal.com/business/dulux.co.uk.json