booking.com
Unclaimed- Rating
- 1.2 ⭐ on SmartCustomer
- Reviews
- 66,151 reviews
- Years in business
- 22 years
- Address
- The Goods Yard Building, 6 Goods Yard Street, Manchester, M3 3BG, United Kingdom
- Email address
- Not found
- Phone number
- Not found
- Contact page
- booking.com/content/contact-us.html
- Website
- booking.com
Booking.com | Official site | The best hotels, flights, car rentals & accommodationsExplore the world with Booking.com. Big savings on homes, hotels, flights, car rentals, taxis, and attractions – build your perfect trip on any budget.
Booking.com | Official site | The best hotels, flights, car rentals & accommodationsExplore the world with Booking.com. Big savings on homes, hotels, flights, car rentals, taxis, and attractions – build your perfect trip on any budget.
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<a href="https://truthsignal.com/business/booking.com"
title="See the full Truth Signal report on booking.com">
<img src="https://truthsignal.com/business/booking.com/badge.svg"
alt="Truth Signal truth score for booking.com"
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loading="lazy" decoding="async">
</a>Summary
Get MarkdownIs booking.com legit and trustworthy? Truth score 77 out of 100, high truth signals: 7 of 10 public checks clear, 2 to be cautious about, 1 for information. Legitimacy confidence: high. Customer satisfaction: mostly dissatisfied.
booking.com is run by BOOKING.COM Transport Limited, part of Booking Holdings, an active UK company registered at Companies House 22 years ago, and was founded in 1996 in Enschede, Netherlands. Its website address was registered 28 years ago, and is locked against transfer to someone else. It is among the 1,000 most-visited sites on the internet (Cloudflare Radar). Google Safe Browsing shows no malware or phishing warnings for its website. Be cautious: its 4,275 reviews on SmartCustomer average only 1.2 stars out of 5. What its website sells does not match the business activities its company registered. Businesses with many customers get complaints, and the number says more about reach than conduct. The Better Business Bureau rates it F, its lowest grade, for: Failure to respond to 1,816 complaint(s) filed against business. Of its 5,590 complaints closed in three years, 297 were resolved to the customer's satisfaction. We could not find an email address or a phone number.
Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is a scam.
Positives
- An active UK company registered at Companies House, set up 22 years ago.
- Its website address was registered 28 years ago.
- It is among the 1,000 most-visited sites on the internet (Cloudflare Radar).
- Google Safe Browsing shows no malware or phishing warnings for its website.
Be cautious
- A large number of independent reviews (4,275 on SmartCustomer), but it falls short with only 1.2 stars out of 5.
- What its website sells does not match the business activities (SIC codes) its company registered at Companies House.
- The Better Business Bureau rates it F, and does not accredit it; 297 of its 5,590 complaints closed in three years were resolved to the customer's satisfaction.
Not found
- Email address information was not found from our checks.
- Phone number information was not found from our checks.
How to check if booking.com is legit
2 be cautious · 7 clear · 1 for informationTo check if booking.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews, visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about booking.com; open a row to see the facts and the source to check them yourself. Step by step: how to know if a shopping site is legit.
Company detailsWhat its website sells does not match the business activities (SIC codes) its company registered at Companies HouseBe cautious
- An active UK company registered at Companies House, set up 22 years ago
- Its registered office at Companies House is The Goods Yard Building, 6 Goods Yard Street, Manchester, M3 3BG, United Kingdom
- Its latest accounts at Companies House run to 31 December 2025
- Its directors and owners are named at Companies House
- It has filed at Companies House regularly for the last five years, with no gap longer than 15 months
- The Better Business Bureau rates it F, and does not accredit it; 297 of its 5,590 complaints closed in three years were resolved to the customer's satisfaction
- Where the company is based
- UK
- Why we believe that
- it is registered at Companies House as BOOKING.COM TRANSPORT LIMITED, its Better Business Bureau profile is a US listing
- Which countries the company serves
- Argentina, Brazil, UK, Mexico, Portugal, US
- Why we believe that
- it publishes pages for 6 countries (hreflang)
- Companies House registration
- Registered as BOOKING.COM TRANSPORT LIMITED
- VAT number
- GB855349007
- Better Business Bureau profile
- Found
- BBB rating
- F
- BBB accredited
- No
- BBB complaints closed in three years
- 5,590
- BBB complaints closed in twelve months
- 2,326
- BBB complaints resolved to the customer's satisfaction
- 297
- BBB complaint types
- Product Issues: 3,038, Service or Repair Issues: 1,603, Sales and Advertising Issues: 352, Billing Issues: 257, Customer Service Issues: 153, Order Issues: 152, Delivery Issues: 18, Facilities Issues: 17
- BBB customer reviews
- 1,213
- BBB reasons for rating
- Failure to respond to 1,816 complaint(s) filed against business, 90 complaint(s) filed against business that were not resolved
- BBB business started
- 2 Sep 2008
- BBB file opened
- 24 Jan 2013
- Company found in official company register
- Yes
- Registered company name
- BOOKING.COM TRANSPORT LIMITED
- Company status
- active
- Company age
- 22 years
- Registered address
- The Goods Yard Building, 6 Goods Yard Street, Manchester, M3 3BG, United Kingdom
- Accounts overdue
- No
- Confirmation statement overdue
- No
- Insolvency history
- No
- Registered office in dispute
- No
- Filing history consistent
- Yes
- Whether registered company activity matches the website
- No
- Company type
- Private limited company
- Industry
- Travel agency
- Parent company
- Booking Holdings
- Founded
- 1996; 30 years ago; Enschede, Netherlands
- Area served
- Global
Domain registrationIts website address was registered 28 years agoClear
- Its website address is locked against being transferred to someone else
- Domain age
- 28 years
- Domain transfer lock enabled
- Yes
Website detailsWe read 2 of its pages: contact and termsClear
- HTTPS enabled
- Yes
- Contact email or contact form available
- Not found
- Contact phone number found
- Not found
Quoted word for word from booking.com.
- Who you're buying from
- “If you’re a resident of the Czechia and you’re not happy with the way we handle your complaint, you can complain to the Czech Trade Inspection Authority – Central Inspectorate, ADR Department, registered office Štěpánská 15, Prague 2, postal code: 120 00, email: [email protected], https://www.coi.cz/informace-o-adr/ .” Terms page
Customer reviews61,876 reviews on Trustpilot · SmartCustomer 1.2 stars from 4,275 reviewsBe cautious
- 61,876 reviews on Trustpilot
- Rated 1.2 stars out of 5 from 4,275 reviews on SmartCustomer
| Platform | Rating | Reviews |
|---|---|---|
| Trustpilot | Unknown | 61,876 |
| SmartCustomer | 1.2 out of 5 | 4,275 |
| G2 | Not found | |
| Capterra | Not found | |
| Reviews.io | Not found | |
| Feefo | Not found |
- Independent review platforms
- 2
- SmartCustomer rating
- 1.2 out of 5
- SmartCustomer review count
- 4,275
- Trustpilot review count
- 61,876
Visitor trafficIt is among the 1,000 most-visited sites on the internet (Cloudflare Radar)For information
- Real people visited its website in 24 of the last 24 months (Google Chrome usage data)
- Real people have visited its website since February 2021 or earlier
- Popularity among Chrome users
- top 1,000 sites
- First known user traffic
- Feb 2021 or earlier
- Months with real traffic, of the last 24
- 24
- Traffic pattern
- sustained
- Rank jump in the last 12 months
- none
- Rank drop in the last 12 months
- none
- Popularity across the internet
- top 1,000 sites
Web history and authorityFound: wikipedia pageClear
- Wikipedia page
- yes
Social presenceIt is on 5 social media platforms (Facebook, LinkedIn, TikTok, X and YouTube); the largest audience is 17,000,000 followers on FacebookClear
- Its YouTube channel has 637,000 subscribers and 67 videos, the latest uploaded 123 days ago
| Platform | Profile | Audience |
|---|---|---|
| Profile | 17,000,000 followers | |
| Not found | ||
| X | Profile | 214,900 followers |
| Profile | 1,162,179 followers | |
| YouTube | Profile | 637,000 subscribers |
| TikTok | Profile | 4,400,000 followers |
- Social platforms with discovered profiles
- facebook, linkedin, tiktok, x, youtube
- Social follower counts
- 23,414,079 followers in total
- YouTube channel
- 67 videos, 637,000 subscribers, last upload 123 days ago
Malware and phishingGoogle Safe Browsing shows no malware or phishing warnings for its websiteClear
- Malware or phishing threat status
- None
Data breach historyNo known data breach involving the companyClear
- Known data breaches found
- 0
Domain and email securityIts email is protected: mail forged in its name is blockedClear
- MX records
- Yes
- SPF record
- Yes
- DKIM key
- Yes
- DMARC record
- Yes
- DMARC policy
- reject
- Certificate issuer
- DigiCert Inc
- Certificate type
- OV
- Certificate expires
- 30 Oct 2026
- Nameservers
- ns-1288.awsdns-33.org
ns-1959.awsdns-52.co.uk
ns-508.awsdns-63.com
ns-716.awsdns-25.net - Address
- 52.85.47.113
52.85.47.17
52.85.47.79
52.85.47.23
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