# Booking.com (booking.com)

Is booking.com legit and trustworthy? Truth score 77 out of 100, high truth signals: 7 of 10 public checks clear, 2 to be cautious about, 1 for information. Legitimacy confidence: high. Customer satisfaction: mostly dissatisfied.

- Truth score: 77 out of 100
- Legitimacy confidence: high
- Customer satisfaction: mostly dissatisfied, from Trustpilot · 61,876 reviews · rating not read; SmartCustomer 1.2 · 4,275 reviews; BBB F · 297 of 5,590 resolved
- Claimed: no
- Assessed: 2026-10-09

## Summary

booking.com is run by BOOKING.COM Transport Limited, part of Booking Holdings, an active UK company registered at Companies House 22 years ago, and was founded in 1996 in Enschede, Netherlands. Its website address was registered 28 years ago, and is locked against transfer to someone else. It is among the 1,000 most-visited sites on the internet (Cloudflare Radar). Google Safe Browsing shows no malware or phishing warnings for its website. Be cautious: its 4,275 reviews on SmartCustomer average only 1.2 stars out of 5. What its website sells does not match the business activities its company registered. Businesses with many customers get complaints, and the number says more about reach than conduct. The Better Business Bureau rates it F, its lowest grade, for: Failure to respond to 1,816 complaint(s) filed against business. Of its 5,590 complaints closed in three years, 297 were resolved to the customer's satisfaction. We could not find an email address or a phone number.

Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.

Final check: policy about, policy privacy read in a second reading of the site's own pages, each with a quote from the page, where our code found nothing.

## Positives

- An active UK company registered at Companies House, set up 22 years ago (source: companies_house)
- Its website address was registered 28 years ago (source: rdap)
- It is among the 1,000 most-visited sites on the internet (Cloudflare Radar) (source: radar)
- Google Safe Browsing shows no malware or phishing warnings for its website (source: safe_browsing)

## Be cautious

- A large number of independent reviews (4,275 on SmartCustomer), but it falls short with only 1.2 stars out of 5 (source: reviews)
- What its website sells does not match the business activities (SIC codes) its company registered at Companies House (source: companies_house)
- The Better Business Bureau rates it F, and does not accredit it; 297 of its 5,590 complaints closed in three years were resolved to the customer's satisfaction (source: bbb)

## Not found

- Email address information was not found from our checks. (source: website)
- Phone number information was not found from our checks. (source: website)

## How to check if booking.com is legit

To check if booking.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews, visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about booking.com; open a row to see the facts and the source to check them yourself. Step by step: [how to know if a shopping site is legit](/guides/how-to-know-if-a-shopping-site-is-legit).

- Who they are: Company details: What its website sells does not match the business activities (SIC codes) its company registered at Companies House (Be cautious)
- Who they are: Domain registration: Its website address was registered 28 years ago (Clear)
- Who they are: Website details: We read 2 of its pages: contact and terms (Clear). Pages found: contact (https://booking.com/content/contact-us.html), terms (https://booking.com/content/terms.html)
- Reputation and track record: Customer reviews: 61,876 reviews on Trustpilot · SmartCustomer 1.2 stars from 4,275 reviews (Be cautious)
- Reputation and track record: Visitor traffic: It is among the 1,000 most-visited sites on the internet (Cloudflare Radar) (For information)
- Reputation and track record: Web history and authority: Found: wikipedia page (Clear)
- Reputation and track record: Social presence: It is on 5 social media platforms (Facebook, LinkedIn, TikTok, X and YouTube); the largest audience is 17,000,000 followers on Facebook (Clear)
- Safety: Malware and phishing: Google Safe Browsing shows no malware or phishing warnings for its website (Clear)
- Safety: Data breach history: No known data breach involving the company (Clear)
- Safety: Domain and email security: Its email is protected: mail forged in its name is blocked (Clear)

## What its pages say

Quoted word for word from booking.com's own pages.

- Who you're buying from: “If you’re a resident of the Czechia and you’re not happy with the way we handle your complaint, you can complain to the Czech Trade Inspection Authority – Central Inspectorate, ADR Department, registered office Štěpánská 15, Prague 2, postal code: 120 00, email: adr@coi.cz, https://www.coi.cz/informace-o-adr/ .” (https://booking.com/content/terms.html)

## Cite

Truth Signal, Booking.com: truth score 77 out of 100, legitimacy confidence High, assessed 2026-10-09, https://truthsignal.com/business/booking.com. Licence CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). The same report as JSON: send Accept: application/json to https://truthsignal.com/business/booking.com