betterment.com
Website
Betterment | Automated investing & Financial planningBetterment can help grow your money by making saving and investing easy. Invest in a tailored portfolio, set buckets for your goals, and earn rewards.
Betterment | Automated investing & Financial planningBetterment can help grow your money by making saving and investing easy. Invest in a tailored portfolio, set buckets for your goals, and earn rewards.
Own this business? See what is holding the score back.
Truth score
Business details
- Category
- Savings and investments
- Founded
- 2008
- Sells
- Services
- Kind of seller
- Sells its own goods or services
- Licensed trade
- Financial services or credit
- Domain age
- 24 years
- Address
- 450 West 33rd Street, Floor 11, New York
- Email address
- support
@betterment.com - Phone number
- +1 718-400-6898
- Contact page
- betterment.com/
contact - Website
- betterment.com
- Social media
Customer reviews
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</a>Summary
Is betterment.com legit and trustworthy? Truth score 88 out of 100, high truth signals: 8 of 10 public checks clear, 2 for information. Legitimacy confidence: high. Customer satisfaction: no rating found yet.
We read 4 of its pages: contact, about, terms and privacy. Its website address was registered 24 years ago, and is locked against transfer to someone else. It has 84 reviews on Trustpilot. No malware or phishing warnings found for its website.
Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.
Positives
- We read 4 of its pages · contact, about, terms and privacy.
- Its website address was registered 24 years ago.
- 84 reviews on Trustpilot.
- No malware or phishing warnings found for its website.
What they offer
Betterment can help grow your money by making saving and investing easy. Invest in a tailored portfolio, set buckets for your goals, and earn rewards.
- Best for
- “We do this by combining innovative investing technology with expert service and support across investing and savings, a 401(k) for growing businesses, and a tech-enabled custodian built for independent RIAs.” Its about page
Betterment offers support and help through their help page, which can be found in the sources below.
- Customer stories
- Customer reviews
How to check if betterment.com is legit
To check if betterment.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews, visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about betterment.com; open a row to see the facts and the source to check them yourself. Step by step: how to know if a shopping site is legit.
Who they are
Company detailsBased in the US; serves the US; founded in 2008 (Wikipedia)
- Where the company is based
- US
- Why we believe that
- the site's structured data states its country, its phone number starts +1, its postcode is a US zip code, OpenData.org's record puts its head office in 450 W 33rd St Fl 11, New York, NY, 10001, USA
- Which countries the company serves
- US
- Why we believe that
- $ prices on its homepage
- SEC registration (CIK)
- 1508388
- Type (Wikipedia)
- limited liability company
- Industry
- financial services
- Founded
- 2008
- Listed name
- BETTERMENT HOLDINGS, INC.
- Head office (OpenData.org)
- 450 W 33rd St Fl 11, New York, NY, 10001, USA
- Number of locations
- 1
Domain registrationIts website address was registered 24 years ago
- Its website address is locked against being transferred to someone else
- Domain age
- 24 years
- Domain transfer lock enabled
- Yes
Website detailsWe read 4 of its pages: contact, about, terms and privacy
- Company contact email is available
- Company contact phone number is available
- HTTPS enabled
- Yes
- Contact phone number found
- +1 718-400-6898
- Contact page found
- Contact page
Quoted word for word from betterment.com.
- Phone support
- “Call us directly at (718) 400-6898 .” Contact page
- In their own words
- “At Betterment, our mission is to empower people to build wealth with confidence and ease. We do this by combining innovative investing technology with expert service and support across investing and savings, a 401(k) for growing businesses, and a tech-enabled custodian built for independent RIAs. "> It can feel big, like retiring early.” About page
Reputation and track record
Customer reviews84 reviews on Trustpilot
| Platform | Rating | Reviews |
|---|---|---|
| Trustpilot | Unknown | 84 |
| SmartCustomer | Not found | |
| G2 | Not found | |
| Capterra | Not found | |
| Reviews.io | Not found | |
| Feefo | Not found | |
| Trustindex | Not found | |
| Not checked |
Visitor trafficReal people visited its website in 24 of the last 24 months
- Real people have visited its website since February 2021 or earlier
- It is among the 200,000 most-visited sites on the internet (Cloudflare Radar)
- Popularity among Chrome users
- top 500,000 sites
- First known user traffic
- Feb 2021 or earlier
- Months with real traffic, of the last 24
- 24
- Traffic pattern
- sustained
- Rank jump in the last 12 months
- none
- Rank drop in the last 12 months
- none
- Popularity across the internet
- top 200,000 sites
Web history and authorityFound: wikipedia page
- Wikipedia page
- yes
Social presenceIt is on 4 social media platforms (Facebook, Instagram, LinkedIn and X); the largest audience is 52,275 followers on Facebook
What data this site collects about you
What its privacy policy saysWe found this business stores and uses your data
- Says it does not sell your personal data.
- “We do not sell, rent, or trade your personal information with any third parties other than with your consent or as required by law.”
- Shares your data with other companies.
- “In order to provide financial services and in connection with our everyday business purposes and activities, we may share your personal information with third parties who perform services on our behalf.”
Tracking tools on its homepageGoogle Tag Manager
Named in its homepage's code when we read it. Others may load later, so this list may not be complete.
- Google Tag Manager
- Loads other tracking tools, which may not be listed here.
Safety
Malware and phishingNo malware or phishing warnings found for its websiteThis check is not perfect: it can miss a harmful site, and it can wrongly warn about a safe one.
- Malware or phishing threat status
- None
Data breach historyOne known data breach involving the company: Betterment
- Known data breaches found
- 1
In January 2026, the automated investment platform Betterment confirmed it had suffered a data breach attributed to a social engineering attack. As part of the incident, Betterment customers received fraudulent crypto-related messages promising high returns if funds were sent to an attacker-controlled cryptocurrency wallet. The breach exposed 1.4M unique email addresses, along with names and geographic location data. A subset of records also included dates of birth, phone numbers, and physical addresses. In its disclosure notice, Betterment stated that the incident did not provide attackers with access to customer accounts and did not expose passwords or other login credentials.
- Accounts affected
- 1,435,174
- Date
- 9 Jan 2026
- Data exposed
- Dates of birth, Device information, Email addresses, Employers, Geographic locations, Job titles, Names, Phone numbers, Physical addresses
Breach data: Have I Been Pwned
Domain and email securityIts email is protected: mail forged in its name is blocked
- MX records
- Yes
- SPF record
- Yes
- DKIM key
- Yes
- DMARC record
- Yes
- DMARC policy
- reject
- Security certificate browsers warn about
- No
- Certificate issuer
- Let's Encrypt
- Certificate type
- DV
- Certificate expires
- 16 Jan 2027
- Nameservers
- ns-1161.awsdns-17.org
ns-16.awsdns-02.com
ns-1989.awsdns-56.co.uk
ns-810.awsdns-37.net - Address
- 199.60.103.173
199.60.103.73
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