Truth score 70 out of 100, High truth signals. Customer satisfaction: mostly dissatisfied

70/ 100

Truth score

High truth signals

Customer satisfactionMostly dissatisfiedFrom independent reviews, weighed by their number

SmartCustomer102 reviews2.8

BBB41 of 114 resolvedB

azazie.com

Unclaimed

Rating: 2.8 ⭐⭐⭐ on SmartCustomer
Reviews: 102 reviews
Years in business: 12 years
Address: WeWork, 2 Eastbourne Terrace, London
Email address: customerservice@azazie.com
Phone number: +44 7745 974679
Contact page: Not found
Website: azazie.com

azazie.com

Bridesmaid Dresses & Wedding Dresses Starting at £69 | Azazie UKShop wedding gowns & bridesmaid dresses of quality craftsmanship from £69. Explore trendy styles and customization options for a perfect fit today!

Checked on 10 Oct 2026, 19:04

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Summary

Get Markdown

Is azazie.com legit and trustworthy? Truth score 70 out of 100, high truth signals: 7 of 10 public checks clear, 1 to be cautious about, 2 for information. Legitimacy confidence: high. Customer satisfaction: mostly dissatisfied.

azazie.com's website address was registered 12 years ago, and is locked against transfer to someone else. Google Safe Browsing shows no malware or phishing warnings for its website. Be cautious: its 102 reviews on SmartCustomer average only 2.8 stars out of 5.

Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is a scam.

Positives

Its website address was registered 12 years ago.
Google Safe Browsing shows no malware or phishing warnings for its website.

Be cautious

A substantial number of independent reviews (102 on SmartCustomer), but it falls short with only 2.8 stars out of 5.

How to check if azazie.com is legit

1 be cautious · 7 clear · 2 for information

To check if azazie.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews, visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about azazie.com; open a row to see the facts and the source to check them yourself. Step by step: how to know if a shopping site is legit.

Who they are

Company detailsBased in the US; serves 6 countries · BBB rating BFor information

The Better Business Bureau rates it B, and accredits it; 41 of its 114 complaints closed in three years were resolved to the customer's satisfaction

Country

Where the company is based: US
Why we believe that: its Better Business Bureau profile is a US listing
Which countries the company serves: Australia, Canada, Germany, UK, Ireland, US
Why we believe that: £ prices on its homepage, it publishes pages for 6 countries (hreflang), its delivery page says it ships worldwide, its delivery page says it ships to Canada, its delivery page says it ships to the US

Better Business Bureau

Better Business Bureau profile: Found
BBB rating: B
BBB accredited: Yes
BBB complaints closed in three years: 114
BBB complaints closed in twelve months: 59
BBB complaints resolved to the customer's satisfaction: 41
BBB complaint types: Product Issues: 43, Service or Repair Issues: 33, Delivery Issues: 27, Customer Service Issues: 4, Order Issues: 4, Sales and Advertising Issues: 3
BBB customer reviews: 219
BBB reasons for rating: 114 complaint(s) filed against business
BBB business started: 1 Sep 2014
BBB file opened: 1 May 2015

SourcesBBB profile

Domain registrationIts website address was registered 12 years agoClear

Its website address is locked against being transferred to someone else

Domain age: 12 years
Domain transfer lock enabled: Yes

Website detailsWe read its returns pageClear

Company contact email is available
Company contact phone number is available

Pages foundReturns

HTTPS enabled: Yes
Contact email or contact form available: Email
Contact phone number found: +44 7745 974679

What its pages say

Quoted word for word from azazie.com.

How long you have to return: “Return the rest within 7 days - shipping's on us!” Returns page
Faulty or damaged items: “\n \nAll damaged, defective or incorrect items must be reported within 30 days of delivery.” Returns page

SourcesHomepage Returns page

Reputation and track record

Customer reviewsRated 2.8 stars out of 5 from 102 reviews on SmartCustomerBe cautious

It has a review page on Trustpilot

Platform	Rating	Reviews
Trustpilot	Unknown	Unknown
SmartCustomer	2.8 out of 5	102
G2	Not found
Capterra	Not found
Reviews.io	Not found
Feefo	Not found

Independent review platforms: 1
SmartCustomer rating: 2.8 out of 5
SmartCustomer review count: 102

Visitor trafficReal people visited its website in 24 of the last 24 months (Google Chrome usage data)For information

Real people have visited its website since February 2021 or earlier
It is among the 20,000 most-visited sites on the internet (Cloudflare Radar)

Google Chrome usage data

Popularity among Chrome users: top 10,000 sites
First known user traffic: Feb 2021 or earlier
Months with real traffic, of the last 24: 24
Traffic pattern: sustained
Rank jump in the last 12 months: none
Rank drop in the last 12 months: none

Cloudflare Radar

Popularity across the internet: top 20,000 sites

Web history and authorityThe Internet Archive first saved a copy of its website 12 years agoClear

Website archive history: 12 years
Wikipedia page: no

Social presenceIt is on 4 social media platforms (Facebook, Instagram, TikTok and X); the largest audience is 650,000 followers on InstagramClear

Platform	Profile	Audience
Facebook	Profile	205,000 followers
Instagram	Profile	650,000 followers
X	Profile	1,301 followers
LinkedIn	Not found
YouTube	Not found
TikTok	Profile	337,200 followers

Social platforms with discovered profiles: facebook, instagram, tiktok, x
Social follower counts: 1,193,501 followers in total

Safety

Malware and phishingGoogle Safe Browsing shows no malware or phishing warnings for its websiteClear