77diamonds.com
Website
77 Diamonds - Bespoke Rings & Fine JewelleryHandcrafted jewellery,made for the moments that matter. Select your favourite piece from our collection, or craft your very own bespoke design.
77 Diamonds - Bespoke Rings & Fine JewelleryHandcrafted jewellery,made for the moments that matter. Select your favourite piece from our collection, or craft your very own bespoke design.
One of the first images collected of this website on 26 Feb 2004
Designing Dive Cameron's wedding jewelleryThe latest video on its YouTube channel
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Truth score
Business details
- Category
- Jewellery and watches
- Years in business
- 22 years
- Sells
- Physical goods
- Sells to
- The public
- Kind of seller
- Sells its own goods or services
- Licensed trade
- No licence normally needed
- Domain age
- 22 years
- Email address
- customercare
@77diamonds.com - Phone number
- +44 20 3540 1477
- Contact page
- 77diamonds.com/
contact - Website
- 77diamonds.com
Do the sources agree?
- Address
- 2nd Floor, 3 Hanover Square, London, W1S 1HD, England Its website agrees Companies House agrees OpenStreetMap not found Web Data Commons not found
- Company name
- 77DIAMONDS LIMITED Companies House agrees Its website differs
Sources give different names · Its website has 77 Diamonds Limited
Customer reviews, accreditations and complaints
Summary
Is 77diamonds.com legit and trustworthy? Truth score 73 out of 100, high truth signals: 7 of 10 public checks clear, 1 to be cautious about, 1 not found, 1 for information. Legitimacy confidence: high. Customer satisfaction: mostly dissatisfied.
77diamonds.com is run by 77diamonds Limited, an active UK company registered at Companies House 22 years ago. Its website address was registered 22 years ago, and is locked against transfer to someone else. The postcode on its website matches its registered office. No malware or phishing warnings found for its website. Be cautious: its 4 reviews on Reviews.io average only 2.0 stars out of 5. We could not find an archive history for its website.
Positives
- An active UK company registered at Companies House, set up 22 years ago.
- Its website address was registered 22 years ago.
- The postcode on its website matches its registered office at Companies House.
- No malware or phishing warnings found for its website.
Be cautious
- A low number of independent reviews (4 on Reviews.io), but it falls short with only 2.0 stars out of 5.
Not found
- Web history and authority information was not found from our checks.
Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.
What they offer
Handcrafted jewellery,made for the moments that matter. Select your favourite piece from our collection, or craft your very own bespoke design.
- Customer stories
- Testimonials
- Promises
- Promise Rings
Latest YouTube video
Correct as of
How to check if 77diamonds.com is legit
To check if 77diamonds.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews (where buyers leave praise and complaints), visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about 77diamonds.com; open a row to see the facts and the source to check them yourself. Step by step: how to know if a shopping site is legit.
Who they are
Company detailsAn active UK company registered at Companies House, set up 22 years ago
- Its registered office at Companies House is 2nd Floor, 3 Hanover Square, London, W1S 1HD, England
- Its latest accounts at Companies House run to 31 December 2025
- It has filed at Companies House regularly for the last five years, with no gap longer than 15 months
- Registered with the Information Commissioner's Office (ICO) to handle personal data
- Where the company is based
- UK
- Why we believe that
- it is registered at Companies House, which is a registration for UK businesses, the site's structured data states its country, its legal pages give an address in England and Wales, its terms are governed by the laws of England and Wales, its VAT number starts GB, its phone number starts +44, its postcode is a UK postcode
- Which countries the company serves
- Switzerland, Germany, Europe, France, UK
- Why we believe that
- it publishes pages for 4 countries (hreflang), its delivery page says it ships to Europe, its delivery page says it ships to the UK
- Companies House registration
- Registered as 77DIAMONDS LIMITED
- Data protection registration (ICO)
- Registered, number Z100530X
- VAT number
- GB835461228
- Company found in official company register
- Yes
- Registered company name
- 77DIAMONDS LIMITED
- Company status
- active
- Company age
- 22 years
- Registered address
- 2nd Floor, 3 Hanover Square, London, W1S 1HD, England
- Accounts overdue
- No
- Confirmation statement overdue
- No
- Insolvency history
- No
- Registered office in dispute
- No
- Filing history consistent
- Yes
- ICO data-protection fee payer
- Yes
- Registered to do
- 32120 Manufacture of jewellery and related articles
- Company type
- Private limited company
- Accounts filed
- Group accountsAccounts for a parent company and the companies it owns.
- Secured loans (charges)
- 0No secured loans outstanding at Companies House.
Domain registrationIts website address was registered 22 years ago
- Its website address is locked against being transferred to someone else
- Domain age
- 22 years
- Domain transfer lock enabled
- Yes
Website detailsWe read 4 of its pages: contact, returns, terms and privacy
- Company contact email is available
- HTTPS enabled
- Yes
- Contact phone number found
- +44 20 3540 1477
- Contact page found
- Yes
- Sources agreeing on postcode
- 2
- Hosting company
- Cloudflare, Inc.
- How long you have to return
- “Orders can be returned within 30 days for a full refund.”
- Faulty or damaged items
- “Please note that damaged or engraved jewellery cannot be returned.”
- Who you're buying from
- “This website, www.77diamonds.com/, (the "Website") is owned and operated by 77Diamonds Limited, a company registered in England and Wales under the company number 05142579, with its registered headquarters at 3 Hanover Square, London, W1S 1HD and the VAT registration number GB 835 4612 28.”
Search engines and AILets in every search engine and AI tool
Which search engines and AI tools its robots.txt file lets read the website. Search engines list it in results; AI training tools learn from it; AI answer tools read it to answer someone’s question.
All allowed
- Google Search
- Allowed by defaultGooglebot
- Bing
- Allowed by defaultBingbot
All allowed
- OpenAI
- Allowed by defaultGPTBot
- Anthropic
- Allowed by defaultClaudeBot
- Google AI
- Allowed by defaultGoogle-Extended
- Apple AI
- Allowed by defaultApplebot-Extended
- Common Crawl
- Allowed by defaultCCBot
- Meta
- Allowed by defaultmeta-externalagent
- ByteDance (TikTok)
- Allowed by defaultBytespider
All allowed
- ChatGPT search
- Allowed by defaultOAI-SearchBot
- ChatGPT
- Allowed by defaultChatGPT-User
- Claude search
- Allowed by defaultClaude-SearchBot
- Claude
- Allowed by defaultClaude-User
- Perplexity
- Allowed by defaultPerplexityBot
Reputation and track record
Customer reviews, accreditations and complaintsRated 2.0 stars out of 5 from 4 reviews on Reviews.io
| Platform | Rating | Reviews |
|---|---|---|
| Trustpilot | Unknown | Unknown |
| Reviews.io | 2.0 out of 5 | 4 |
| Total | 3.0 out of 5 stars | 4 |
Business mentions3 threads on Reddit mention this business
| Platform | Thread | What it says |
|---|---|---|
| Reddit, r/Diamonds | Is there something wrong with 77diamonds.com? | “Is there something wrong with 77diamonds.com? Hi, I'm UK-based, picking a lab diamond for an engagement ring and have gone through the widely recommended online retailers (James Allen, Blue Nile, Brilliant Earth). The prices are roughly comparable.” |
| Reddit, r/Diamonds | Anyone have experience with 77 Diamonds in Geneva ... - Reddit | “I ordered from 77diamonds and visited their showroom. They are legit and provide high quality settings (which are more expensive compared to others). The only problem is, that you have to inform yourself about the perfect stone. In general, the cheap stones you see are cheap for a reason as they do not have a good cut/good proportion.” |
| Reddit, r/Diamonds | Is 77diamonds.com a reputable website? | “Their reviews all sounds too good to be true (maybe). Not to mention their prices are pretty good too. There’s just a lot of praises over and over but they’re not under any specific product. It’s either that they’re actually a good site or it’s all fake. 77diamonds Archived post. New comments cannot be posted and votes cannot be cast.” |
Visitor trafficReal people visited its website in 24 of the last 24 months
- Real people have visited its website since February 2021 or earlier
- Popularity among Chrome users
- top 500,000 sites
- First known user traffic
- Feb 2021 or earlier
- Months with real traffic, of the last 24
- 24
- Traffic pattern
- sustained
- Rank jump in the last 12 months
- none
- Rank drop in the last 12 months
- none
Share of people looking up 77diamonds.com, by country, over the last 2 days.
- Over 50%
- 5 to 50%
- 1 to 5%
- 0.2 to 1%
- Under 0.2%
- None seen
- 1United Kingdom21.4%
- 2Latvia14.3%
- 3United States14.3%
- 4Bangladesh7.1%
- 5Brazil7.1%
- 6Switzerland7.1%
- 7Germany7.1%
- 8Finland7.1%
- 9Seychelles7.1%
- 10Sweden7.1%
Web history and authorityWe have checked it once, on 11 November 2026
Social presenceIt is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X.com and YouTube); the largest audience is 95,565 followers on Facebook
YouTube Data10,376 views a video, 873 views a day and a new video every 11.9 days
- Views per video4,150,546 views ÷ 400 videos
- 10,376
- Views a day4,150,546 views ÷ 4,755 days
- 873
- Views per subscriber4,150,546 views ÷ 2,210 subscribers
- 1,878
- New subscribers a day2,210 subscribers ÷ 4,755 days
- 0
- Subscribers per 1,000 views2,210 subscribers ÷ 4,150,546 views × 1,000
- 0.5
- Subscribers per video2,210 subscribers ÷ 400 videos
- 6
- Days between videos4,755 days ÷ 400 videos
- 11.9
- Channel age4 November 2013 to 11 November 2026
- 13 years 0 months
- Subscribers
- 2,210
- Views
- 4,150,546
- Videos
- 400
- Started
- 4 November 2013
- Country
- Not stated
- Language
- Not stated
- Topics
- Hobby, Fashion, Lifestyle
- Made for children
- Not stated
- Website in its description
- Not stated
- Trailer
- No
What data this site collects about you
What its privacy policy saysWe found this business stores and uses your data
- Collects where you are.
- “We may make use of location data sent from Devices.”
- May send your data to other countries.
- “Many of our external third parties are based outside the UK so their processing of your personal data will involve a transfer of data outside the UK.”
- May make automated decisions or build a profile about you.
- “You have the right to be informed about the existence of any automated decision making and profiling of your personal data, and where appropriate, be provided with meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing that affects you.”
- Says how long it keeps your data.
- “Because of the nature of the goods that we sell, and the guarantees of quality that we give in respect of them, you can expect us to keep those records for up to seven years.”
- Says you can ask it to delete your data.
- “In some circumstances you can ask us to delete your data: see ‘ Your Rights ’ below for further information.”
Tracking tools on its homepageNone named in its code
Named in its homepage's code when we read it. Others may load later, so this list may not be complete.
Uses OneTrust to ask which cookies you allow.
Safety
Malware and phishingNo malware or phishing warnings found for its websiteThis check is not perfect: it can miss a harmful site, and it can wrongly warn about a safe one.
- Malware or phishing threat status
- None found
Data breach historyNo known data breach involving the company
- Known data breaches found
- 0
Domain and email securityIts email is protected: mail forged in its name goes to spam
- MX records
- Yes
- SPF record
- Yes
- DKIM key
- Yes
- DMARC record
- Yes
- DMARC policy
- quarantine
- Security certificate browsers warn about
- No
- Certificate issuer
- Google Trust Services
- Certificate type
- DV
- Certificate expires
- 14 Dec 2026
- Nameservers
- ns45.domaincontrol.com
ns46.domaincontrol.com - Address
- 104.16.137.22
Proof of ownership
What the business has done to prove it runs this website. Each proof adds points to its truth score, up to 5. A proof it has not added is never counted against it.
DNS recordNot added yet+3 possible
- What we check
- A record the business adds in its domain's settings. Only someone who runs the website can add one.
- When we check
- On every check. The points stay only while the record is there.
- Points
- 0 of 3 added
Email at its own domainNot added yet+1 possible
- What we check
- That someone at the business has confirmed an email address at its own website's domain.
- When we check
- When the address is confirmed. It counts from then on.
- Points
- 0 of 1 added
Lets our checker read itNot added yet+1 possible
- What we check
- That its robots.txt file names our checker, TruthSignal, and lets it read the whole website.
- When we check
- On every check. The point stays only while the file allows it.
- Points
- 0 of 1 added
Is this your business? Get the code to show this score on your website
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Change over time
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