- [Home](https://truthsignal.com/) - [Business](https://truthsignal.com/business) - 77 Diamonds # 77diamonds.com Markdown: [Snapshot](https://truthsignal.com/business/77diamonds.com/snapshot.md) [Full report](https://truthsignal.com/business/77diamonds.com/report.md) ## Website 77diamonds.com 77 Diamonds - Bespoke Rings & Fine Jewellery Handcrafted jewellery,made for the moments that matter. Select your favourite piece from our collection, or craft your very own bespoke design. 77diamonds.com One of the first images collected of this website on 26 Feb 2004 youtube.com [Designing Dive Cameron's wedding jewellery](https://www.youtube-nocookie.com/embed/4efJEAvYkMs) Designing Dive Cameron's wedding jewellery The latest video on its YouTube channel Checked on 11 Nov 2026, 04:06 Unclaimed Own this business? Claim it now and get instant access to analytics, insights and further ways to improve your truth score. ## Truth score Truth score 73 out of 100, High truth signals. Customer satisfaction: mostly dissatisfied 73 / 100 High truth signals ## Business details Category: Jewellery and watches Years in business: 22 years Sells: Physical goods Sells to: The public Kind of seller: Sells its own goods or services Licensed trade: No licence normally needed Domain age: 22 years Address: [2nd Floor, 3 Hanover Square, London, W1S 1HD, England](https://www.google.com/maps/search/?api=1&query=2nd%20Floor%2C%203%20Hanover%20Square%2C%20London%2C%20W1S%201HD%2C%20England) Email address: customercare@77diamonds.com Phone number: [+44 20 3540 1477](tel:+44%2020%203540%201477) Contact page: [77diamonds.com/contact](https://77diamonds.com/contact) Website: [77diamonds.com](https://77diamonds.com/?utm_source=truthsignal.com&utm_medium=referral) Social media: [Facebook](https://www.facebook.com/77Diamonds) [Instagram](https://instagram.com/77diamonds) [X.com](https://x.com/77Diamonds) [LinkedIn](https://www.linkedin.com/company/77-diamonds) [TikTok](https://www.tiktok.com/@77diamondsltd) [YouTube](https://www.youtube.com/c/77Diamonds) ## Do the sources agree? Address: 2nd Floor, 3 Hanover Square, London, W1S 1HD, England Its website agrees Companies House agrees OpenStreetMap not found Web Data Commons not found Company name: 77DIAMONDS LIMITED Companies House agrees Its website differs Sources give different names · Its website has 77 Diamonds Limited ## Customer reviews, accreditations and complaints Site Reviews Rating [Reviews.io](https://www.reviews.io/company-reviews/store/77diamonds-com) · Read 11 November 2026 · 4 reviews · 2.0 out of 5 stars Total 4 3.0 out of 5 stars Also found on [Trustpilot](https://uk.trustpilot.com/review/www.77diamonds.com) Customer satisfaction Mostly dissatisfied From independent reviews, weighed by their number ## Summary Is 77diamonds.com legit and trustworthy? Truth score 73 out of 100, high truth signals: 7 of 10 public checks clear, 1 to be cautious about, 1 not found, 1 for information. Legitimacy confidence: high. Customer satisfaction: mostly dissatisfied. 77diamonds.com is run by 77diamonds Limited, an active UK company registered at Companies House 22 years ago. Its website address was registered 22 years ago, and is locked against transfer to someone else. The postcode on its website matches its registered office. No malware or phishing warnings found for its website. Be cautious: its 4 reviews on Reviews.io average only 2.0 stars out of 5. We could not find an archive history for its website. ### Positives - An active UK company registered at Companies House, set up 22 years ago. - Its website address was registered 22 years ago. - The postcode on its website matches its registered office at Companies House. - No malware or phishing warnings found for its website. ### Be cautious - A low number of independent reviews (4 on [Reviews.io](https://www.reviews.io/company-reviews/store/77diamonds-com) ), but it falls short with only 2.0 stars out of 5. ### Not found - Web history and authority information was not found from our checks. Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam. ### What they offer Handcrafted jewellery,made for the moments that matter. Select your favourite piece from our collection, or craft your very own bespoke design. — 77 Diamonds, in their own words About them Customer stories: [Testimonials](https://www.77diamonds.com/testimonials.html) What they sell Promises: [Promise Rings](https://www.77diamonds.com/eternity-rings/promise-rings) Sources [Its homepage](https://www.77diamonds.com/) ### Latest YouTube video [Designing Dive Cameron's wedding jewellery](https://www.youtube-nocookie.com/embed/4efJEAvYkMs) Correct as of 11 Nov 2026, 04:06 ### How to check if 77diamonds.com is legit To check if 77diamonds.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews (where buyers leave praise and complaints), visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about 77diamonds.com; open a row to see the facts and the source to check them yourself. Step by step: [how to know if a shopping site is legit](https://truthsignal.com/guides/how-to-know-if-a-shopping-site-is-legit). ### Who they are Company details An active UK company registered at Companies House, set up 22 years ago - Its registered office at Companies House is 2nd Floor, 3 Hanover Square, London, W1S 1HD, England - Its latest accounts at Companies House run to 31 December 2025 - It has filed at Companies House regularly for the last five years, with no gap longer than 15 months - Registered with the Information Commissioner's Office (ICO) to handle personal data Country Where the company is based: UK Why we believe that: it is registered at Companies House, which is a registration for UK businesses, the site's structured data states its country, its legal pages give an address in England and Wales, its terms are governed by the laws of England and Wales, its VAT number starts GB, its phone number starts +44, its postcode is a UK postcode Which countries the company serves: Switzerland, Germany, Europe, France, UK Why we believe that: it publishes pages for 4 countries (hreflang), its delivery page says it ships to Europe, its delivery page says it ships to the UK Registration Companies House registration: Registered as 77DIAMONDS LIMITED Data protection registration (ICO): Registered, number Z100530X VAT number: GB835461228 Companies House register Company found in official company register: Yes Registered company name: 77DIAMONDS LIMITED Company status: active Company age: 22 years Registered address: 2nd Floor, 3 Hanover Square, London, W1S 1HD, England Accounts overdue: No Confirmation statement overdue: No Insolvency history: No Registered office in dispute: No Filing history consistent: Yes ICO data-protection fee payer: Yes Registered to do: 32120 Manufacture of jewellery and related articles Company type: Private limited company Size and borrowing Accounts filed: Group accounts Accounts for a parent company and the companies it owns. Secured loans (charges): 0 No secured loans outstanding at Companies House. Sources [Companies House](https://find-and-update.company-information.service.gov.uk/company/05142579) [ICO register entry](https://ico.org.uk/ESDWebPages/Entry/Z100530X) Domain registration Its website address was registered 22 years ago - Its website address is locked against being transferred to someone else Domain age: 22 years Domain transfer lock enabled: Yes Sources [ICANN Lookup](https://lookup.icann.org/en/lookup?name=77diamonds.com) Website details We read 4 of its pages: contact, returns, terms and privacy - Company contact email is available HTTPS enabled: Yes Contact phone number found: [+44 20 3540 1477](tel:+442035401477) Contact page found: Yes Sources agreeing on postcode: 2 Hosting company: Cloudflare, Inc. What its pages say How long you have to return: “Orders can be returned within 30 days for a full refund.” Faulty or damaged items: “Please note that damaged or engraved jewellery cannot be returned.” Who you're buying from: “This website, www.77diamonds.com/, (the "Website") is owned and operated by 77Diamonds Limited, a company registered in England and Wales under the company number 05142579, with its registered headquarters at 3 Hanover Square, London, W1S 1HD and the VAT registration number GB 835 4612 28.” Sources [Homepage](https://77diamonds.com/) [Contact page](https://77diamonds.com/contact) [Returns page](https://77diamonds.com/delivery-and-returns) [Terms page](https://77diamonds.com/terms-conditions) [Privacy page](https://77diamonds.com/privacy-77diamonds.html) Search engines and AI Lets in every search engine and AI tool Which search engines and AI tools its robots.txt file lets read the website. Search engines list it in results; AI training tools learn from it; AI answer tools read it to answer someone’s question. Search engines All allowed Google Search: Allowed by default Googlebot Bing: Allowed by default Bingbot AI training All allowed OpenAI: Allowed by default GPTBot Anthropic: Allowed by default ClaudeBot Google AI: Allowed by default Google-Extended Apple AI: Allowed by default Applebot-Extended Common Crawl: Allowed by default CCBot Meta: Allowed by default meta-externalagent ByteDance (TikTok): Allowed by default Bytespider AI answers All allowed ChatGPT search: Allowed by default OAI-SearchBot ChatGPT: Allowed by default ChatGPT-User Claude search: Allowed by default Claude-SearchBot Claude: Allowed by default Claude-User Perplexity: Allowed by default PerplexityBot Sources [robots.txt](https://77diamonds.com/robots.txt) ### Reputation and track record Customer reviews, accreditations and complaints Rated 2.0 stars out of 5 from 4 reviews on [Reviews.io](https://www.reviews.io/company-reviews/store/77diamonds-com) Platform · Rating · Reviews [Trustpilot](https://uk.trustpilot.com/review/www.77diamonds.com) · Unknown · Unknown [Reviews.io](https://www.reviews.io/company-reviews/store/77diamonds-com) · 2.0 out of 5 · 4 Total · 3.0 out of 5 stars · 4 Business mentions 3 threads on Reddit mention this business Platform · Thread · What it says Reddit, r/Diamonds · [Is there something wrong with 77diamonds.com?](https://www.reddit.com/r/Diamonds/comments/15r5lrm/is_there_something_wrong_with_77diamondscom/) · “Is there something wrong with 77diamonds.com? Hi, I'm UK-based, picking a lab diamond for an engagement ring and have gone through the widely recommended online retailers (James Allen, Blue Nile, Brilliant Earth). The prices are roughly comparable.” Reddit, r/Diamonds · [Anyone have experience with 77 Diamonds in Geneva ... - Reddit](https://www.reddit.com/r/Diamonds/comments/1cxtzvn/anyone_have_experience_with_77_diamonds_in/) · “I ordered from 77diamonds and visited their showroom. They are legit and provide high quality settings (which are more expensive compared to others). The only problem is, that you have to inform yourself about the perfect stone. In general, the cheap stones you see are cheap for a reason as they do not have a good cut/good proportion.” Reddit, r/Diamonds · [Is 77diamonds.com a reputable website?](https://www.reddit.com/r/Diamonds/comments/13ck2zr/is_77diamondscom_a_reputable_website/) · “Their reviews all sounds too good to be true (maybe). Not to mention their prices are pretty good too. There’s just a lot of praises over and over but they’re not under any specific product. It’s either that they’re actually a good site or it’s all fake. 77diamonds Archived post. New comments cannot be posted and votes cannot be cast.” Visitor traffic Real people visited its website in 24 of the last 24 months - Real people have visited its website since February 2021 or earlier Monthly visitor data Popularity among Chrome users: top 500,000 sites First known user traffic: Feb 2021 or earlier Months with real traffic, of the last 24: 24 Traffic pattern: sustained Rank jump in the last 12 months: none Rank drop in the last 12 months: none Where its visitors are Share of people looking up 77diamonds.com, by country, over the last 2 days. - Over 50% - 5 to 50% - 1 to 5% - 0.2 to 1% - Under 0.2% - None seen - 1 United Kingdom 21.4% - 2 Latvia 14.3% - 3 United States 14.3% - 4 Bangladesh 7.1% - 5 Brazil 7.1% - 6 Switzerland 7.1% - 7 Germany 7.1% - 8 Finland 7.1% - 9 Seychelles 7.1% - 10 Sweden 7.1% Sources [Chrome UX Report](https://developer.chrome.com/docs/crux) [Cloudflare Radar](https://radar.cloudflare.com/domains/domain/77diamonds.com) Web history and authority We have checked it once, on 11 November 2026 Social presence It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X.com and YouTube); the largest audience is 95,565 followers on Facebook Found · Platform · Audience Found by Truth Signal · [Facebook](https://www.facebook.com/77Diamonds) · 95,565 followers Found by Truth Signal · [Instagram](https://instagram.com/77diamonds) · 89,000 followers Found by Truth Signal · [X.com](https://x.com/77Diamonds) · Unknown Found by Truth Signal · [LinkedIn](https://www.linkedin.com/company/77-diamonds) · 10,310 followers Found by Truth Signal · [YouTube](https://www.youtube.com/c/77Diamonds) · 2,210 subscribers Found by Truth Signal · [TikTok](https://www.tiktok.com/@77diamondsltd) · 11,900 followers · · 208,985 followers total YouTube channel: 400 videos, 2,210 subscribers, last upload 6 Nov 2026 YouTube Data 10,376 views a video, 873 views a day and a new video every 11.9 days [77 Diamonds](https://www.youtube.com/@77diamonds) @77diamonds Views per video 4,150,546 views ÷ 400 videos: 10,376 Views a day 4,150,546 views ÷ 4,755 days: 873 Views per subscriber 4,150,546 views ÷ 2,210 subscribers: 1,878 New subscribers a day 2,210 subscribers ÷ 4,755 days: 0 Subscribers per 1,000 views 2,210 subscribers ÷ 4,150,546 views × 1,000: 0.5 Subscribers per video 2,210 subscribers ÷ 400 videos: 6 Days between videos 4,755 days ÷ 400 videos: 11.9 Channel age 4 November 2013 to 11 November 2026: 13 years 0 months Subscribers: 2,210 Views: 4,150,546 Videos: 400 Started: 4 November 2013 Country: Not stated Language: Not stated Topics: Hobby, Fashion, Lifestyle Made for children: Not stated Website in its description: Not stated Trailer: No Sources [Its YouTube channel](https://www.youtube.com/@77diamonds) [YouTube Terms of Service](https://www.youtube.com/t/terms) Read 11 November 2026 ### What data this site collects about you What its privacy policy says We found this business stores and uses your data Collects where you are.: “We may make use of location data sent from Devices.” May send your data to other countries.: “Many of our external third parties are based outside the UK so their processing of your personal data will involve a transfer of data outside the UK.” May make automated decisions or build a profile about you.: “You have the right to be informed about the existence of any automated decision making and profiling of your personal data, and where appropriate, be provided with meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing that affects you.” Says how long it keeps your data.: “Because of the nature of the goods that we sell, and the guarantees of quality that we give in respect of them, you can expect us to keep those records for up to seven years.” Says you can ask it to delete your data.: “In some circumstances you can ask us to delete your data: see ‘ Your Rights ’ below for further information.” Source [Its privacy policy](https://www.77diamonds.com/privacy-77diamonds.html) Tracking tools on its homepage None named in its code Named in its homepage's code when we read it. Others may load later, so this list may not be complete. Uses OneTrust to ask which cookies you allow. Source [Its homepage](https://77diamonds.com/) ### Safety Malware and phishing No malware or phishing warnings found for its website This check is not perfect: it can miss a harmful site, and it can wrongly warn about a safe one. Malware or phishing threat status: None found Sources [Google Web Risk](https://docs.cloud.google.com/web-risk/docs/advisory) Data breach history No known data breach involving the company Known data breaches found: 0 Sources [Have I Been Pwned](https://haveibeenpwned.com/) Domain and email security Its email is protected: mail forged in its name goes to spam Email MX records: Yes SPF record: Yes DKIM key: Yes DMARC record: Yes DMARC policy: quarantine Certificate Security certificate browsers warn about: No Certificate issuer: Google Trust Services Certificate type: DV Certificate expires: 14 Dec 2026 Hosting Nameservers: ns45.domaincontrol.com ns46.domaincontrol.com Address: 104.16.137.22 Sources [Its DNS records](https://dns.google/query?name=77diamonds.com&rr_type=TXT) ### Proof of ownership What the business has done to prove it runs this website. Each proof adds points to its truth score, up to 5. A proof it has not added is never counted against it. DNS record Not added yet +3 possible What we check: A record the business adds in its domain's settings. Only someone who runs the website can add one. When we check: On every check. The points stay only while the record is there. Points: 0 of 3 added Source 77diamonds.com's DNS records Run 77diamonds.com? Add the record and 3 points are added to its truth score. [Prove you run this website](https://truthsignal.com/claim/77diamonds.com) Email at its own domain Not added yet +1 possible What we check: That someone at the business has confirmed an email address at its own website's domain. When we check: When the address is confirmed. It counts from then on. Points: 0 of 1 added Source Truth Signal's own records Run 77diamonds.com? Confirm an email address at the domain and 1 point is added to its truth score. [Prove you run this website](https://truthsignal.com/claim/77diamonds.com) Lets our checker read it Not added yet +1 possible What we check: That its robots.txt file names our checker, TruthSignal, and lets it read the whole website. When we check: On every check. The point stays only while the file allows it. Points: 0 of 1 added Source 77diamonds.com/robots.txt Run 77diamonds.com? Let our checker read the whole website and 1 point is added to its truth score. [Prove you run this website](https://truthsignal.com/claim/77diamonds.com) Points added to its truth score 0 of 5 Is this your business? Get the code to show this score on your website Truth Signal truth score for 77diamonds.com The badge always shows your latest score and links to your full report. Something wrong on this report? [Dispute this page](https://truthsignal.com/contact?dispute=77diamonds.com). Tell us which row or warning is wrong and why. A person checks it against its source and replies by email; the report stays as it is until then. ### Change over time - Truth score - Social Followers - Data points [Register / log in to view](https://truthsignal.com/login?to=/business/77diamonds.com%23change) ### Similar businesses Other businesses in Jewellery and watches and related categories, those most like 77 Diamonds first. 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With this business's figures: (7 × 3.5 + 2 × 4 (Reviews.io)) ÷ (7 + 4) = 3.0, to one decimal place ## Cite Truth Signal, 77 Diamonds: truth score 73 out of 100, legitimacy confidence High, assessed 2026-11-11, https://truthsignal.com/business/77diamonds.com. Licence Truth Signal terms: free to read and quote with a link back; bulk copying, data sets, resale, white-label and model training need the paid API plan (https://truthsignal.com/terms). The same report as JSON: https://truthsignal.com/business/77diamonds.com.json