ulta.com
Website
Ulta Beauty | Makeup, Skin Care, Fragrance, Hair Care & Beauty ProductsShop top beauty brands & new arrivals at Ulta Beauty. Join Ulta Beauty Rewards. Free store pickup & curbside available.
it's 4:30pm, time to wine down. 🧖♀️ | Ulta BeautyThe latest video on its YouTube channel
Own this business? See what is holding the score back.
Truth score
Business details
- Category
- Cosmetics and make-up
- Founded
- 1990
- Sells
- Physical goods
- Sells to
- The public
- Kind of seller
- Sells its own goods or services
- Licensed trade
- No licence normally needed
- Domain age
- 28 years
- Address
- 1000 Remington Blvd., Ste. 120, Bolingbrook, IL 60440
- Email address
- Not found
- Phone number
- +1 866-983-8582
- Contact page
- Not found
- Website
- ulta.com
- Social media
Customer reviews
No reviews foundWe looked on Trustpilot, SmartCustomer, G2, Capterra, Reviews.io and Feefo
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<a href="https://truthsignal.com/business/ulta.com"
title="See the full Truth Signal report on ulta.com">
<img src="https://truthsignal.com/business/ulta.com/badge.svg"
alt="Truth Signal truth score for ulta.com"
width="210" height="56" style="border:0"
loading="lazy" decoding="async">
</a>Summary
Is ulta.com legit and trustworthy? Truth score 79 out of 100, high truth signals: 6 of 10 public checks clear, 1 not found, 3 for information. Legitimacy confidence: high. Customer satisfaction: not enough reviews to say.
We read 5 of its pages: contact, about, delivery, terms and privacy. Its website address was registered 28 years ago, and is locked against transfer to someone else. No malware or phishing warnings found for its website. We could not find customer reviews, a customer rating or an email address.
Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.
Positives
- We read 5 of its pages · contact, about, delivery, terms and privacy.
- Its website address was registered 28 years ago.
- No malware or phishing warnings found for its website.
Not found
- Customer reviews information was not found from our checks.
- Reviews information was not found from our checks.
- Email address information was not found from our checks.
Our technical team has been informed.
What they offer
Shop top beauty brands & new arrivals at Ulta Beauty. Join Ulta Beauty Rewards. Free store pickup & curbside available.
Ulta Beauty offers support and help through their help page, which can be found in the sources below.
Latest YouTube video
Correct as of
How to check if ulta.com is legit
To check if ulta.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews, visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about ulta.com; open a row to see the facts and the source to check them yourself. Step by step: how to know if a shopping site is legit.
Who they are
Company detailsBased in the US; serves the US; founded in 1990 (Wikipedia)
- Where the company is based
- US
- Why we believe that
- the site's structured data states its country, its terms are governed by the laws of NEW YORK, its phone number starts +1, its postcode is a US zip code, OpenData.org's record puts its head office in 1000 Remington Blvd, Bolingbrook, IL, 60440, USA
- Which countries the company serves
- US
- Why we believe that
- $ prices on its homepage
- SEC registration (CIK)
- 0001403568
- Type (Wikipedia)
- state-owned enterprise
- Industry
- cosmetics industry
- Founded
- 1990
- Listed name
- ULTA BEAUTY INC
- Trading names
- ULTA 3 HAIR SALON, ULTA 3 COSMETICS, ULTA 3 SALON, ULTA BEAUTY, ULTA SALON, SKIN BAR AT ULTA SALON, ULTA SALON, COSMETICS AND FRAGRANCE, ULTA, BENEFIT BAR AT ULTA, CHANDRA - THE SALON AT ULTA-GALLERIA
- Head office (OpenData.org)
- 1000 Remington Blvd, Bolingbrook, IL, 60440, USA
- Number of locations
- 306
Domain registrationIts website address was registered 28 years ago
- Its website address is locked against being transferred to someone else
- Domain age
- 28 years
- Domain transfer lock enabled
- Yes
Website detailsWe read 5 of its pages: contact, about, delivery, terms and privacy
- Company contact phone number is available
- HTTPS enabled
- Yes
- Contact phone number found
- +1 866-983-8582
- Contact page found
- Contact page
Quoted word for word from ulta.com.
- In their own words
- “This carousel allows you to filter product listing results.” About page
- Delivery cost
- “How much does same day delivery cost?” Delivery page
Reputation and track record
Customer reviewsWe could not check what its customer reviews say.
| Platform | Rating | Reviews |
|---|---|---|
| Trustpilot | Not checked | |
| SmartCustomer | Not checked | |
| G2 | Not checked | |
| Capterra | Not checked | |
| Reviews.io | Not checked | |
| Feefo | Not checked | |
| Trustindex | Not found | |
| Not checked |
Visitor trafficReal people visited its website in 24 of the last 24 months
- Real people have visited its website since February 2021 or earlier
- It is among the 10,000 most-visited sites on the internet (Cloudflare Radar)
- Popularity among Chrome users
- top 5,000 sites
- First known user traffic
- Feb 2021 or earlier
- Months with real traffic, of the last 24
- 24
- Traffic pattern
- sustained
- Rank jump in the last 12 months
- none
- Rank drop in the last 12 months
- none
- Popularity across the internet
- top 10,000 sites
Web history, truth checks and authorityFound: wikipedia page
- Wikipedia page
- yes
- First checkScore 79, High truth signalsNothing earlier to compare with
Social presenceIts website links to its profiles on Facebook, Instagram, TikTok, X, YouTube and LinkedIn; their follower counts are unknown because the profile search could not run
- Its YouTube channel has 121,000 subscribers and 2473 videos, the latest uploaded on 3 Nov 2026
| Platform | Profile | Audience |
|---|---|---|
| Profile | Unknown | |
| Profile | Unknown | |
| X | Profile | Unknown |
| Profile | Unknown | |
| YouTube | Profile | 121,000 subscribers |
| TikTok | Profile | 1,900,000 followers |
- YouTube channel
- 2,473 videos, 121,000 subscribers, last upload 3 Nov 2026
What data this site collects about you
What its privacy policy saysWe found this business stores and uses your data
- Says it does not sell your personal data.
- “However, to request email confirmation that we do not sell your personal information, please send an email to [email protected] with “Nevada Opt-Out of Sale” in the subject line and in the body of your message.”
- Collects where you are.
- “Information such as imprecise location data (such as location derived from an IP address or data that indicates a city or postal code level).”
- May make automated decisions or build a profile about you.
- “Many states offer you the right to request opt-out of the use of artificial intelligence or other automated decision-making technology (“ ADMT ”) for “profiling” or “significant decisions,” as such terms are defined under applicable law, request information related to such decisions, and/or appeal such decisions.”
Tracking tools on its homepageNone named in its code
Named in its homepage's code when we read it. Others may load later, so this list may not be complete.
Uses OneTrust to ask which cookies you allow.
Safety
Malware and phishingNo malware or phishing warnings found for its websiteThis check is not perfect: it can miss a harmful site, and it can wrongly warn about a safe one.
- Malware or phishing threat status
- None
Data breach historyNo known data breach involving the company
- Known data breaches found
- 0
Domain and email securityIts email is protected: mail forged in its name is blocked
- MX records
- Yes
- SPF record
- Yes
- DKIM key
- Yes
- DMARC record
- Yes
- DMARC policy
- reject
- Security certificate browsers warn about
- No
- Certificate issuer
- DigiCert Inc
- Certificate type
- OV
- Certificate expires
- 7 Mar 2027
- Nameservers
- a1-188.akam.net
a10-65.akam.net
a11-66.akam.net
a26-67.akam.net
a4-64.akam.net
a5-65.akam.net - Address
- 23.210.16.140
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