sportsdirect.com
Website
Sports Direct UK: Sports Shoes, Sportswear & EquipmentSports Direct is the home of sport. We are the biggest sports retailer in the UK, offering clothing, footwear and equipment from the very best brands in sport.
Sports Direct UK: Sports Shoes, Sportswear & EquipmentSports Direct is the home of sport. We are the biggest sports retailer in the UK, offering clothing, footwear and equipment from the very best brands in sport.
Spencer Matthews Tests Race Day Shoes at Sports Direct | Road to 2:45The latest video on its YouTube channel
Own this business? See what is holding the score back.
Truth score
Business details
- Category
- Sports equipment
- Founded
- 1982
- Owned by
- Frasers Group
- Places to visit
- 93 storesLondon (4), Newport (3), Cambridge (3), Cardiff (3), Coventry (2) and more
- Sells
- Physical goods
- Sells to
- The public
- Kind of seller
- Sells its own goods or services
- Licensed trade
- No licence normally needed
- Domain age
- 30 years
- Address
- Not foundNo address found using the trading company name
- Email address
- Not found
- Phone number
- Not found
- Contact page
- Not found
- Website
- sportsdirect.com
- Social media
Customer reviews
Is this your business? Get the code to show this score on your website
Claim this page to show the business controls sportsdirect.com. Claim this page
<a href="https://truthsignal.com/business/sportsdirect.com"
title="See the full Truth Signal report on sportsdirect.com">
<img src="https://truthsignal.com/business/sportsdirect.com/badge.svg"
alt="Truth Signal truth score for sportsdirect.com"
width="210" height="56" style="border:0"
loading="lazy" decoding="async">
</a>Summary
Is sportsdirect.com legit and trustworthy? Truth score 91 out of 100, high truth signals: 7 of 11 public checks clear, 1 to be cautious about, 1 not found, 2 for information. Legitimacy confidence: high. Customer satisfaction: mostly dissatisfied.
sportsdirect.com's website address was registered 30 years ago, and is locked against transfer to someone else. It has 308,351 reviews on Trustpilot. No malware or phishing warnings found for its website. Be cautious: its 353 reviews on SmartCustomer average only 2.2 stars out of 5. We could not find social media profiles, an address, an email address or a phone number.
Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.
Positives
- Its website address was registered 30 years ago.
- 308,351 reviews on Trustpilot.
- No malware or phishing warnings found for its website.
Be cautious
- A substantial number of independent reviews (353 on SmartCustomer), but it falls short with only 2.2 stars out of 5.
Not found
- Social presence information was not found from our checks.
- Address information was not found from our checks.
- Email address information was not found from our checks.
- Phone number information was not found from our checks.
Our technical team has been informed.
What they offer
Sports Direct is the home of sport. We are the biggest sports retailer in the UK, offering clothing, footwear and equipment from the very best brands in sport.
93 stores
Numbers are places close together. Positions from OpenStreetMap contributors.
Sports Direct UK offers support and help through their help page, which can be found in the sources below.
Latest YouTube video
Correct as of
How to check if sportsdirect.com is legit
To check if sportsdirect.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews, visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about sportsdirect.com; open a row to see the facts and the source to check them yourself. Step by step: how to know if a shopping site is legit.
Who they are
Company detailsPart of Frasers Group; founded in 1982 (Wikipedia)
- Which countries the company serves
- UK
- Why we believe that
- £ prices on its homepage
- Type (Wikipedia)
- private company limited by shares
- Industry
- sporting goods industry
- Parent company
- Frasers Group
- Founded
- 1982
Domain registrationIts website address was registered 30 years ago
- Its website address is locked against being transferred to someone else
- Domain age
- 30 years
- Domain transfer lock enabled
- Yes
Website detailsFound: terms page linked, contact page linked, returns page linked
- Contact phone number found
- Not found
- Contact page linked
- Yes
Reputation and track record
Customer reviews308,704 reviews across 2 platforms, rated 2.2 to 2.2 out of 5
| Platform | Rating | Reviews |
|---|---|---|
| Trustpilot | Unknown | 308,351 |
| SmartCustomer | 2.2 out of 5 | 353 |
| G2 | Not found | |
| Capterra | Not found | |
| Reviews.io | Not found | |
| Feefo | Not found | |
| Trustindex | Not found | |
| Not checked |
App StoreIts app, Sports Direct, is on Apple's App Store, rated 4.8 out of 5 from 80,753 ratings, counted in the reviews total.
- App
- Sports Direct
- App Store page
- https://apps.apple.com/gb/app/sports-direct/id1119507124
- App Store rating
- 4.8 out of 5
- App Store ratings
- 80,753
Visitor trafficReal people visited its website in 24 of the last 24 months
- Real people have visited its website since February 2021 or earlier
- It is among the 20,000 most-visited sites on the internet (Cloudflare Radar)
- Popularity among Chrome users
- top 10,000 sites
- First known user traffic
- Feb 2021 or earlier
- Months with real traffic, of the last 24
- 24
- Traffic pattern
- sustained
- Rank jump in the last 12 months
- none
- Rank drop in the last 12 months
- none
- Popularity across the internet
- top 20,000 sites
Web history and authorityFound: wikipedia page
- Wikipedia page
- yes
Social presenceIts website links to its profiles on Facebook, Instagram, TikTok and YouTube
- Its YouTube channel has 22,900 subscribers and 138 videos, the latest uploaded on 25 Oct 2026
| Platform | Profile | Audience |
|---|---|---|
| Profile | Unknown | |
| Profile | Unknown | |
| X | Not checked | |
| Not checked | ||
| YouTube | Profile | 22,900 subscribers |
| TikTok | Profile | 592,200 followers |
- YouTube channel
- 138 videos, 22,900 subscribers, last upload 25 Oct 2026
What data this site collects about you
Tracking tools on its homepageNone named in its code
Named in its homepage's code when we read it. Others may load later, so this list may not be complete.
Uses OneTrust to ask which cookies you allow.
Safety
Malware and phishingNo malware or phishing warnings found for its websiteThis check is not perfect: it can miss a harmful site, and it can wrongly warn about a safe one.
- Malware or phishing threat status
- None
Data breach historyNo known data breach involving the company
- Known data breaches found
- 0
Domain and email securityIts email is protected: mail forged in its name goes to spam
- MX records
- Yes
- SPF record
- Yes
- DKIM key
- Yes
- DMARC record
- Yes
- DMARC policy
- quarantine
- Security certificate browsers warn about
- No
- Certificate issuer
- GlobalSign nv-sa
- Certificate type
- OV
- Certificate expires
- 6 Feb 2027
- Nameservers
- ns1.netnames.net
ns2.netnames.net
ns5.netnames.net
ns6.netnames.net - Address
- 23.45.46.208
Similar businesses
Other businesses in Sports equipment and related categories, those most like Sports Direct UK first.
