on.com
Website
On | Swiss Performance Running Shoes & ClothingBorn in the Swiss Alps, On running shoes feature the first patented cushioning system which is activated only when you need it - during the landing.
Turns out Roger Federer collects more than just trophies.❄️ #DreamOnThe latest video on its YouTube channel
Own this business? See what is holding the score back.
Truth score
Business details
- Founded
- 2010
- Owned by
- On Holding AG
- Sells
- Physical goods
- Sells to
- The public
- Kind of seller
- Sells its own goods or services
- Licensed trade
- No licence normally needed
- Domain age
- 33 years
- Address
- Förrlibuckstrasse 190, Zürich
- Email address
- Not found
- Phone number
- +41 44 225 15 77
- Contact page
- Not found
- Website
- on.com
- Social media
Customer reviews
Is this your business? Get the code to show this score on your website
Claim this page to show the business controls on.com. Claim this page
<a href="https://truthsignal.com/business/on.com"
title="See the full Truth Signal report on on.com">
<img src="https://truthsignal.com/business/on.com/badge.svg"
alt="Truth Signal truth score for on.com"
width="210" height="56" style="border:0"
loading="lazy" decoding="async">
</a>Summary
Is on.com legit and trustworthy? Truth score 91 out of 100, high truth signals: 7 of 10 public checks clear, 1 not found, 2 for information. Legitimacy confidence: high. Customer satisfaction: no rating found yet.
We read 3 of its pages: about, terms and privacy. Its website address was registered 33 years ago, and is locked against transfer to someone else. It has 234 reviews on Trustpilot. No malware or phishing warnings found for its website. We could not find social media profiles or an email address.
Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.
Positives
- We read 3 of its pages · about, terms and privacy.
- Its website address was registered 33 years ago.
- 234 reviews on Trustpilot.
- No malware or phishing warnings found for its website.
Not found
- Social presence information was not found from our checks.
- Email address information was not found from our checks.
Our technical team has been informed.
What they offer
Born in the Swiss Alps, On running shoes feature the first patented cushioning system which is activated only when you need it - during the landing.
On offers support and help through their help page, which can be found in the sources below.
Latest YouTube video
Correct as of
How to check if on.com is legit
To check if on.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews, visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about on.com; open a row to see the facts and the source to check them yourself. Step by step: how to know if a shopping site is legit.
Who they are
Company detailsBased in Switzerland; part of On Holding AG; founded in 2010 (Wikipedia)
- Where the company is based
- Switzerland
- Why we believe that
- the site's structured data states its country
- Type (Wikipedia)
- Aktiengesellschaft
- Industry
- retail
- Parent company
- On Holding AG
- Founded
- 2010
Domain registrationIts website address was registered 33 years ago
- Its website address is locked against being transferred to someone else
- Domain age
- 33 years
- Domain transfer lock enabled
- Yes
Website detailsWe read 3 of its pages: about, terms and privacy
- Company contact phone number is available
- HTTPS enabled
- Yes
- Contact phone number found
- +41 44 225 15 77
- Contact page found
- Not found
Quoted word for word from on.com.
- In their own words
- “The On mission: To ignite the human spirit through movement. At On, we believe incredible things happen when humans move. Being in motion taps into the place in the subconscious where inspiration lies.” About page
Reputation and track record
Customer reviews234 reviews on Trustpilot
| Platform | Rating | Reviews |
|---|---|---|
| Trustpilot | Unknown | 234 |
| SmartCustomer | Not found | |
| G2 | Not found | |
| Capterra | Not found | |
| Reviews.io | Not found | |
| Feefo | Not found | |
| Trustindex | Not found | |
| Not checked |
Visitor trafficReal people visited its website in 24 of the last 24 months
- Real people have visited its website since February 2024
- It is among the 20,000 most-visited sites on the internet (Cloudflare Radar)
- Popularity among Chrome users
- top 50,000 sites
- First known user traffic
- Feb 2024
- Months with real traffic, of the last 24
- 24
- Traffic pattern
- sustained
- Rank jump in the last 12 months
- none
- Rank drop in the last 12 months
- none
- Popularity across the internet
- top 20,000 sites
Web history and authorityFound: wikipedia page
- Wikipedia page
- yes
Social presenceIts website links to its profiles on Facebook, Instagram, LinkedIn, TikTok, X and YouTube
- Its YouTube channel has 126,000 subscribers and 565 videos, the latest uploaded on 26 Oct 2026
| Platform | Profile | Audience |
|---|---|---|
| Profile | Unknown | |
| Profile | Unknown | |
| X | Profile | Unknown |
| Profile | Unknown | |
| YouTube | Profile | 126,000 subscribers |
| TikTok | Profile | 731,200 followers |
- YouTube channel
- 565 videos, 126,000 subscribers, last upload 26 Oct 2026
What data this site collects about you
Tracking tools on its homepageGoogle Analytics, Google Tag Manager and Google Ads
Named in its homepage's code when we read it. Others may load later, so this list may not be complete.
- Google Analytics
- Counts your visits and what you look at.
- Google Tag Manager
- Loads other tracking tools, which may not be listed here.
- Google Ads
- Tracks what you do to show you Google adverts.
Safety
Malware and phishingNo malware or phishing warnings found for its websiteThis check is not perfect: it can miss a harmful site, and it can wrongly warn about a safe one.
- Malware or phishing threat status
- None
Data breach historyNo known data breach involving the company
- Known data breaches found
- 0
Domain and email securityIts email is only partly protected: mail forged in its name is reported but not blocked
- Its email identifies its real senders, but mail forged in its name is not blocked
- MX records
- Yes
- SPF record
- Yes
- DKIM key
- Yes
- DMARC record
- Yes
- DMARC policy
- none
- Security certificate browsers warn about
- No
- Certificate issuer
- Google Trust Services
- Certificate type
- DV
- Certificate expires
- 25 Dec 2026
- Nameservers
- chin.ns.cloudflare.com
jay.ns.cloudflare.com - Address
- 104.18.40.15
172.64.147.241