huel.com

Website

huel.com

Huel UKHuel is nutritionally complete food, providing you with all 26 essential vitamins and minerals, protein, essential fats, carbs, fibre and phytonutrients.

youtube.com

17,000km, 30 countries, solo. One of the longest Bikepacking trips ever attempted.The latest video on its YouTube channel

UnclaimedChecked on 30 Oct 2026, 20:19

Own this business? See what is holding the score back.

Truth score

Truth score 96 out of 100, High truth signals. Customer satisfaction: mostly satisfied

96/ 100

High truth signals

Top 1% of businesses we’ve checked

Business details

Category: Specialist and health food
Years in business: 14 years
Founded: 2014
Founded by: Julian Hearn
Sells: Physical goods
Sells to: The public
Kind of seller: Sells its own goods or services
Licensed trade: No licence normally needed
Domain age: 25 years
Address: Unit 6 Icknield Way Industrial Estate, Icknield Way, Tring, HP23 4RN, United Kingdom
Email address: team@huel.com
Phone number: Not found
Contact page: huel.com/pages/contact-us
Website: huel.com
Social media

Customer reviews

SiteReviewsRating

Trustpilot29,958 reviews4

Total29,9584.0

Customer satisfactionMostly satisfiedFrom independent reviews, weighed by their number

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Summary

Is huel.com legit and trustworthy? Truth score 96 out of 100, high truth signals: 9 of 10 public checks clear, 1 for information. Legitimacy confidence: high. Customer satisfaction: mostly satisfied.

huel.com is run by Huel Limited, an active UK company registered at Companies House 14 years ago, and was founded in 2014. Its website address was registered 25 years ago, and is locked against transfer to someone else. It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube), with its largest audience of 516,000 followers on Instagram. Customers have left 29,958 reviews on Trustpilot, averaging 4.0 stars out of 5. The postcode on its website matches its registered office. No malware or phishing warnings found for its website. We could not find a phone number.

Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.

Positives

An active UK company registered at Companies House, set up 14 years ago.
Its website address was registered 25 years ago.
It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube); the largest audience is 516,000 followers on Instagram.
Excellent independent reputation · 29,958 reviews on Trustpilot, rated 4.0 stars out of 5.
The postcode on its website matches its registered office at Companies House.
No malware or phishing warnings found for its website.

Not found

Phone number information was not found from our checks.

What they offer

Huel is nutritionally complete food, providing you with all 26 essential vitamins and minerals, protein, essential fats, carbs, fibre and phytonutrients.

— Huel UK, in their own words

Best for: “Plant-based nutrition, designed for lower-carbon eating.” Its homepage
What makes them different: “Sign up to save £10 on your first order over £60 and be the first to hear about new products, exclusive offers, and more.” Its homepage

Getting help

Huel UK offers support and help through their help page, which can be found in the sources below.

Customer stories: Reviews

SourcesIts homepage FAQs and help centre Reviews

Latest YouTube video

Correct as of 30 Oct 2026, 20:19

How to check if huel.com is legit

To check if huel.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews, visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about huel.com; open a row to see the facts and the source to check them yourself. Step by step: how to know if a shopping site is legit.

Who they are

Company detailsAn active UK company registered at Companies House, set up 14 years ago

Its registered office at Companies House is Unit 6 Icknield Way Industrial Estate, Icknield Way, Tring, HP23 4RN, United Kingdom
Its latest accounts at Companies House run to 31 July 2025
Its directors and owners are named at Companies House
It has filed at Companies House regularly for the last five years, with no gap longer than 15 months
Registered with the Information Commissioner's Office (ICO) to handle personal data

Country

Where the company is based: UK
Why we believe that: it is registered at Companies House as HUEL LIMITED
Which countries the company serves: France, UK
Why we believe that: £ prices on its homepage, its delivery page says it ships to the UK, its delivery page says it ships to France

Registration

Companies House registration: Registered as HUEL LIMITED
Data protection registration (ICO): Registered
VAT number: Not found

Companies House register

Company found in official company register: Yes
Registered company name: HUEL LIMITED
Company status: active
Company age: 14 years
Registered address: Unit 6 Icknield Way Industrial Estate, Icknield Way, Tring, HP23 4RN, United Kingdom
Accounts overdue: No
Confirmation statement overdue: No
Insolvency history: No
Registered office in dispute: No
Filing history consistent: Yes
ICO data-protection fee payer: Yes
Registered to do: 10890 Manufacture of other food products n.e.c.
Previous names: BODYHACK LIMITED (12 Jan 2012 to 13 May 2017)
Company type: Private limited company

Size and borrowing

Accounts filed: Group accountsAccounts for a parent company and the companies it owns.
Secured loans (charges): 0No secured loans outstanding at Companies House.

From Wikipedia

Founded: 2014

SourcesCompanies House ICO register entry Wikipedia

Domain registrationIts website address was registered 25 years ago

Its website address is locked against being transferred to someone else

Domain age: 25 years
Domain transfer lock enabled: Yes

Website detailsWe read 6 of its pages: contact, about, returns, delivery, terms and privacy

Company contact email is available

HTTPS enabled: Yes
Contact phone number found: Not found
Contact page found: Contact page
Sources agreeing on postcode: 2

What its pages say

Quoted word for word from huel.com.

Ways to contact them: “Get in touch with our Customer Experience team using the contact method below.” Contact page
In their own words: “Huel ( H uman + F uel ) is nutritionally complete food. This means every Huel meal contains a balance of all 26 essential vitamins and minerals, protein, essential fats, carbs, fibre, and phytonutrients. It was started by Julian Hearn in June 2015 with a simple mission: to improve the health of people and the planet through complete and convenient nutrition.” About page
How long you have to return: “If you're in the UK or EU and you ordered online, and you change your mind, then as long as you let us know within 14 days of delivery, we will accept a return.” Returns page
Do returns cost anything: “Please note that return postage costs are your responsibility .” Returns page
Delivery cost: “The good news is, delivery is free for orders over £45!” Delivery page

SourcesHomepage About page Contact page Privacy page Returns page Delivery page Terms page

Reputation and track record

Customer reviewsRated 4.0 stars out of 5 from 29,958 reviews on Trustpilot

Platform	Rating	Reviews
Trustpilot	4 out of 5	29,958
SmartCustomer	Not found
G2	Not found
Capterra	Not found
Reviews.io	Not found
Feefo	Not found
Trustindex	Not found
Google	Not checked

Visitor trafficReal people visited its website in 24 of the last 24 months

Real people have visited its website since February 2021 or earlier
It is among the 200,000 most-visited sites on the internet (Cloudflare Radar)

Monthly visitor data

Popularity among Chrome users: top 500,000 sites
First known user traffic: Feb 2021 or earlier
Months with real traffic, of the last 24: 24
Traffic pattern: sustained
Rank jump in the last 12 months: none
Rank drop in the last 12 months: none

Cloudflare Radar

Popularity across the internet: top 200,000 sites

Web history and authorityFound: wikipedia page

Wikipedia page: yes

SourcesWikipedia

Social presenceIt is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube); the largest audience is 516,000 followers on Instagram

Its YouTube channel has 17,500 subscribers and 175 videos, the latest uploaded on 10 Sep 2026

Platform	Profile	Audience
Facebook	Profile	Unknown
Instagram	Profile	516,000 followers
X	Profile	21,600 followers
LinkedIn	Profile	Unknown
YouTube	Profile	17,500 subscribers
TikTok	Profile	139,800 followers

Social platforms with discovered profiles: facebook, instagram, linkedin, tiktok, x, youtube
Social follower counts: 694,900 followers in total
YouTube channel: 175 videos, 17,500 subscribers, last upload 10 Sep 2026

What data this site collects about you

What its privacy policy saysWe found this business stores and uses your data

Shares your data with other companies.: “We also share data with third parties connected to advertising, retargeting and analytics.”
May send your data to other countries.: “We have operations in the UK, Germany, Japan and the US, so this will involve transferring your data outside the European Economic Area (EEA), UK and Switzerland.”
May make automated decisions or build a profile about you.: “Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses, as well as any profile data which we have added (for example, using analytics and profiling), and, if you enrol in our Huel+ loyalty scheme, data on accumulated Huel+ points and rewards.”
Says how long it keeps your data.: “We also keep this basic information about our customers for a maximum of seven years following your most recent purchase from us or to enable us to deal efficiently with any after-sales queries that you may have.”
Says you can ask it to delete your data.: “Request erasure of your personal data This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it.”
Has a data protection officer you can contact.: “We have appointed a Data Protection Officer who is responsible for looking after questions about this privacy policy.”

SourceIts privacy policy

Tracking tools on its homepageGoogle Tag Manager

Named in its homepage's code when we read it. Others may load later, so this list may not be complete.

Google Tag Manager: Loads other tracking tools, which may not be listed here.

Uses Shopify's cookie banner to ask which cookies you allow.

Safety

Malware and phishingNo malware or phishing warnings found for its websiteThis check is not perfect: it can miss a harmful site, and it can wrongly warn about a safe one.