emmabridgewater.co.uk

Website

Pottery & Homeware | Emma Bridgewater UKHand-decorated in Stoke-on-Trent since 1985. Shop mugs, teapots & homeware made the traditional way. Iconic patterns. Personalised gifts. Free UK delivery over £50.

emmabridgewater.co.uk

One of the first images collected of this website on 3 Feb 2005

Checked on 11 Nov 2026, 14:03Unclaimed

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Truth score

Truth score 90 out of 100, High truth signals. Customer satisfaction: not enough reviews to say

90/ 100

High truth signals

Top 5% of businesses we’ve checked

Business details

Category: Kitchenware and tableware
Years in business: 41 years
Founded: 1985
Founded by: Emma Bridgewater
Places to visit: 1 storeBicester
Sells: Physical goods
Sells to: The public
Kind of seller: Sells its own goods or services
Licensed trade: No licence normally needed
Domain age: 26 years
Address: Lichfield Street, Hanley, Stoke-On-Trent, Staffordshire, ST1 3EJ, United Kingdom
Email address: saleswholesale@emmabridgewater.co.uk
Phone number: +44 1782 210565
Contact page: emmabridgewater.co.uk/pages/contact-us
Website: emmabridgewater.co.uk
Social media

Do the sources agree?

Address: Lichfield Street, Hanley, Stoke-On-Trent, Staffordshire, ST1 3EJ, United Kingdom Companies House agrees Its website differs OpenStreetMap not found Web Data Commons not found
Sources give different addresses · Its website has ST3 7TU
Company name: EMMA BRIDGEWATER LIMITED Its website agrees Companies House agrees

Customer reviews, accreditations and complaints

No reviews we could readWe looked on SmartCustomer, G2, Capterra, Reviews.io, Feefo, Trustindex, ComplaintsBoard and ConsumerAffairs

Also found onTrustpilot

Customer satisfactionNot enough reviews to sayFrom independent reviews, weighed by their number

Summary

Is emmabridgewater.co.uk legit and trustworthy? Truth score 90 out of 100, high truth signals: 8 of 10 public checks clear, 1 not found, 1 for information. Legitimacy confidence: high. Customer satisfaction: not enough reviews to say.

emmabridgewater.co.uk is run by Emma Bridgewater Limited, an active UK company registered at Companies House 41 years ago, and was founded in 1985. Its website address was registered 26 years ago. It has a review page on Trustpilot. No malware or phishing warnings found for its website. We could not find an archive history for its website or a customer rating.

Positives

An active UK company registered at Companies House, set up 41 years ago.
Its website address was registered 26 years ago.
It has a review page on Trustpilot.
No malware or phishing warnings found for its website.

Not found

Web history and authority information was not found from our checks.
Reviews information was not found from our checks.

Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.

What they offer

Hand-decorated in Stoke-on-Trent since 1985. Shop mugs, teapots & homeware made the traditional way. Iconic patterns. Personalised gifts. Free UK delivery over £50.

— Emma Bridgewater UK, in their own words

Where to find them

Places: 1 store, in Bicester · See it on OpenStreetMap

SourcesOpenStreetMap Its homepage

How to check if emmabridgewater.co.uk is legit

To check if emmabridgewater.co.uk is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews (where buyers leave praise and complaints), visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about emmabridgewater.co.uk; open a row to see the facts and the source to check them yourself. Step by step: how to know if a shopping site is legit.

Who they are

Company detailsAn active UK company registered at Companies House, set up 41 years ago

Its registered office at Companies House is Lichfield Street, Hanley, Stoke-On-Trent, Staffordshire, ST1 3EJ, United Kingdom
Its latest accounts at Companies House run to 26 April 2025
It has filed at Companies House regularly for the last five years, with no gap longer than 15 months
Registered with the Information Commissioner's Office (ICO) to handle personal data

Country

Where the company is based: UK
Why we believe that: it is registered at Companies House, which is a registration for UK businesses
Which countries the company serves: UK
Why we believe that: its address ends .uk, £ prices on its homepage, its delivery page says it ships to the UK

Registration

Companies House registration: Registered as EMMA BRIDGEWATER LIMITED
Data protection registration (ICO): Registered, number Z7512259
VAT number: GB592686292

Companies House register

Company found in official company register: Yes
Registered company name: EMMA BRIDGEWATER LIMITED
Company status: active
Company age: 41 years
Registered address: Lichfield Street, Hanley, Stoke-On-Trent, Staffordshire, ST1 3EJ, United Kingdom
Accounts overdue: No
Confirmation statement overdue: No
Insolvency history: No
Registered office in dispute: No
Filing history consistent: Yes
ICO data-protection fee payer: Yes
Registered to do: 23410 Manufacture of ceramic household and ornamental articles
46440 Wholesale of china and glassware and cleaning materials
47789 Other retail sale of new goods in specialised stores n.e.c.
Previous names: BRIDGEWATER POTTERY LIMITED (16 Jul 1991 to 7 May 2004)
BRIXTON SPONGEWARE LIMITED (15 Oct 1985 to 16 Jul 1991)
NEONGUARD LIMITED (3 Sep 1985 to 15 Oct 1985)
Company type: Private limited company

Size and borrowing

Accounts filed: Full accountsThe most detailed kind a company files.
Secured loans (charges): 0No secured loans outstanding at Companies House.

From Wikipedia

Type (Wikipedia): company
Founded: 1985

SourcesCompanies House Wikipedia ICO register entry

Domain registrationIts website address was registered 26 years ago

Domain age: 26 years

SourcesICANN Lookup

Website detailsWe read 6 of its pages: contact, about, returns, delivery, terms and privacy

Company contact email is available

HTTPS enabled: Yes
Contact phone number found: +44 1782 210565
Contact page found: Yes
Sources agreeing on postcode: 1
Hosting company: Shopify, Inc.

What its pages say

Ways to contact them: +44 1782 210565, [email protected]
In their own words: “All our pottery is made from cream-coloured earthenware in our factory in Stoke-On-Trent, the home of British pottery. We have an incredible team of pottery wizards who pour their heart & souls into crafting each beloved piece of Emma Bridgewater pottery. Read on to get an insight into the process...”
Delivery cost: “DELIVERY CHARGE”
Who you're buying from: “Emma Bridgewater is the trading name of Emma Bridgewater Ltd. Registered office: Emma Bridgewater Ltd. Jubilee Barn, Ham Court, Bampton, Oxfordshire, OX18 2HG.”

SourcesHomepage Contact page About page Returns page Delivery page Terms page Privacy page

Search engines and AILets in every search engine and AI tool

Which search engines and AI tools its robots.txt file lets read the website. Search engines list it in results; AI training tools learn from it; AI answer tools read it to answer someone’s question.

Search engines

All allowed

Google Search: Allowed by defaultGooglebot
Bing: Allowed by defaultBingbot

AI training

All allowed

OpenAI: Allowed by defaultGPTBot
Anthropic: Allowed by defaultClaudeBot
Google AI: Allowed by defaultGoogle-Extended
Apple AI: Allowed by defaultApplebot-Extended
Common Crawl: Allowed by defaultCCBot
Meta: Allowed by defaultmeta-externalagent
ByteDance (TikTok): Allowed by defaultBytespider

AI answers

All allowed

ChatGPT search: Allowed by defaultOAI-SearchBot
ChatGPT: Allowed by defaultChatGPT-User
Claude search: Allowed by defaultClaude-SearchBot
Claude: Allowed by defaultClaude-User
Perplexity: Allowed by defaultPerplexityBot

Sourcesrobots.txt

Reputation and track record

Customer reviews, accreditations and complaintsIt has a review page on Trustpilot

Platform	Rating	Reviews
Trustpilot	Unknown	Unknown

Visitor trafficReal people visited its website in 24 of the last 24 months

Real people have visited its website since February 2021 or earlier

Monthly visitor data

Popularity among Chrome users: top 500,000 sites
First known user traffic: Feb 2021 or earlier
Months with real traffic, of the last 24: 24
Traffic pattern: sustained
Rank jump in the last 12 months: none
Rank drop in the last 12 months: none

Where its visitors are

Share of people looking up emmabridgewater.co.uk, by country, over the last 2 days.

Over 50%
5 to 50%
1 to 5%
0.2 to 1%
Under 0.2%
None seen

1United Kingdom64.3%
2Singapore14.3%
3United States14.3%
4Italy7.1%

SourcesChrome UX Report Cloudflare Radar

Web history and authorityWe have checked it once, on 11 November 2026

Social presenceIt is on 5 social media platforms (Facebook, Instagram, LinkedIn, TikTok and X.com); the largest audience is 550,000 followers on Instagram

Found	Platform	Audience
	Facebook	229,346 followers
	Instagram	550,000 followers
	X.com	Unknown
	LinkedIn	Unknown
	YouTube
	TikTok	26,500 followers
		805,846 followers total

What data this site collects about you

Tracking tools on its homepageGoogle Tag Manager and Google Ads

Named in its homepage's code when we read it. Others may load later, so this list may not be complete.

Google Tag Manager: Loads other tracking tools, which may not be listed here.
Google Ads: Tracks what you do to show you Google adverts.

Uses OneTrust to ask which cookies you allow.

SourceIts homepage

Safety

Malware and phishingNo malware or phishing warnings found for its websiteThis check is not perfect: it can miss a harmful site, and it can wrongly warn about a safe one.

Malware or phishing threat status: None found

SourcesGoogle Web Risk

Data breach historyNo known data breach involving the company

Known data breaches found: 0

SourcesHave I Been Pwned

Domain and email securityIts email is protected: mail forged in its name is blocked

MX records: Yes
SPF record: Yes
DKIM key: Yes
DMARC record: Yes
DMARC policy: reject

Certificate

Security certificate browsers warn about: No
Certificate issuer: Let's Encrypt
Certificate type: DV
Certificate expires: 25 Dec 2026

Hosting

Nameservers: lola.ns.cloudflare.com
rob.ns.cloudflare.com
Address: 23.227.38.32

SourcesIts DNS records

Proof of ownership

What the business has done to prove it runs this website. Each proof adds points to its truth score, up to 5. A proof it has not added is never counted against it.

DNS recordNot added yet+3 possible

What we check: A record the business adds in its domain's settings. Only someone who runs the website can add one.
When we check: On every check. The points stay only while the record is there.
Points: 0 of 3 added

Sourceemmabridgewater.co.uk's DNS records

Run emmabridgewater.co.uk? Add the record and 3 points are added to its truth score.Prove you run this website

Email at its own domainNot added yet+1 possible

What we check: That someone at the business has confirmed an email address at its own website's domain.
When we check: When the address is confirmed. It counts from then on.
Points: 0 of 1 added

SourceTruth Signal's own records

Run emmabridgewater.co.uk? Confirm an email address at the domain and 1 point is added to its truth score.Prove you run this website

Lets our checker read itNot added yet+1 possible

What we check: That its robots.txt file names our checker, TruthSignal, and lets it read the whole website.
When we check: On every check. The point stays only while the file allows it.
Points: 0 of 1 added

Sourceemmabridgewater.co.uk/robots.txt

Run emmabridgewater.co.uk? Let our checker read the whole website and 1 point is added to its truth score.Prove you run this website

Points added to its truth score0 of 5

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