carwow.co.uk
Website
Carwow | The free, easy way to change your car onlineCarwow brings you the best offers from thousands of trusted dealers so you can buy or sell your car in just a few clicks. Buy. Sell. WOW.
Carwow | The free, easy way to change your car onlineCarwow brings you the best offers from thousands of trusted dealers so you can buy or sell your car in just a few clicks. Buy. Sell. WOW.
Who knew the Nissan Micra was this quick!The latest video on its YouTube channel
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Truth score
Business details
- Category
- Car buying service
- Years in business
- 16 years
- Founded
- 2013
- Founded by
- James Hind
- Places to visit
- 1 officeLondon
- Registered with
- FCA, firm 767155Matched on the FCA register
- Sells to
- The public
- Domain age
- 15 years
- Email address
- contact
@carwow.co.uk - Phone number
- +44 20 4586 4000
- Contact page
- carwow.co.uk/
contact-us - Website
- carwow.co.uk
Do the sources agree?
- Address
- 2nd Floor, Verde Building, 10 Bressenden Place, London, SW1E 5DH, England Its website agrees Companies House agrees OpenStreetMap agrees Web Data Commons not found
- Phone number
- +44 20 4586 4000 Its website agrees OpenStreetMap differs Web Data Commons not found
Sources give different numbers · OpenStreetMap has +44 800 808 5885
- Company name
- CARWOW LTD Its website agrees Companies House agrees
Customer reviews, accreditations and complaints
No reviews we could readWe looked on SmartCustomer, G2, Capterra, Reviews.io, Feefo, Trustindex, ComplaintsBoard and ConsumerAffairs
Trustpilot reviews are not included in this assessment. This business also has a Trustpilot page, which may contain additional customer reviews. We recommend checking these alongside the reviews shown here.
Summary
Is carwow.co.uk legit and trustworthy? Truth score 86 out of 100, high truth signals: 9 public checks clear, 2 for information. Legitimacy confidence: high. App experience: insufficient evidence. Customer satisfaction: insufficient evidence.
carwow.co.uk is run by Carwow LTD, an active UK company registered at Companies House 16 years ago, and was founded in 2013. Its website address was registered 15 years ago. The postcode on its website matches its registered office. No malware or phishing warnings found for its website. We could not find a customer rating.
Positives
- An active UK company registered at Companies House, set up 16 years ago.
- Its website address was registered 15 years ago.
- The postcode on its website matches its registered office at Companies House.
- No malware or phishing warnings found for its website.
Not found
- Reviews information was not found from our checks.
Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.
What they offer
Carwow brings you the best offers from thousands of trusted dealers so you can buy or sell your car in just a few clicks. Buy. Sell. WOW.
- Places
- 1 office, in London · See it on OpenStreetMap
- Customer stories
- Reviews
Latest YouTube video
Correct as of
How to check if carwow.co.uk is legit
To check if carwow.co.uk is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews (where buyers leave praise and complaints), visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about carwow.co.uk; open a row to see the facts and the source to check them yourself. Step by step: how to know if a shopping site is legit.
Who they are
Company detailsAn active UK company registered at Companies House, set up 16 years ago
- Its registered office at Companies House is 2nd Floor, Verde Building, 10 Bressenden Place, London, SW1E 5DH, England
- Its latest accounts at Companies House run to 31 December 2025
- It has filed at Companies House regularly for the last five years, with no gap longer than 15 months
- Registered with the Information Commissioner's Office (ICO) to handle personal data
- Where the company is based
- UK
- Why we believe that
- it is registered at Companies House, which is a registration for UK businesses, the site's structured data states its country, its legal pages give an address in England, its terms are governed by the laws of England and Wales, its phone number starts +44, its postcode is a UK postcode
- Which countries the company serves
- UK
- Why we believe that
- its address ends .uk, £ prices on its homepage, it publishes pages in 3 languages, its structured data names the area it serves
- Companies House registration
- Registered as CARWOW LTD
- Data protection registration (ICO)
- Registered, number ZA152836
- VAT number
- Not found
- Company found in official company register
- Yes
- Registered company name
- CARWOW LTD
- Company status
- active
- Company age
- 16 years
- Registered address
- 2nd Floor, Verde Building, 10 Bressenden Place, London, SW1E 5DH, England
- Accounts overdue
- No
- Confirmation statement overdue
- No
- Insolvency history
- No
- Registered office in dispute
- No
- Filing history consistent
- Yes
- ICO data-protection fee payer
- Yes
- Registered to do
- 58142 Publishing of consumer and business journals and periodicals
62090 Other information technology service activities - Previous names
- DIGITAL BLURB LIMITED (12 Dec 2009 to 4 Dec 2015)
- Companies the site names
- CARWOW LTD (07103079)
CARWOW LEASEY LIMITED (13601174) - Company type
- Private limited company
- Accounts filed
- Group accountsAccounts for a parent company and the companies it owns.
- Secured loans (charges)
- 0No secured loans outstanding at Companies House.
- Founded
- 2013
Official registersOn the FCA register as firm 767155. Matched on its website.
- FCA firm
- FCA, firm 767155
Domain registrationIts website address was registered 15 years ago
- Domain age
- 15 years
Website detailsWe read 4 of its pages: contact, about, terms and privacy
- Company contact email is available
- HTTPS enabled
- Yes
- Contact phone number found
- +44 20 4586 4000
- Contact page found
- Yes
- Sources agreeing on postcode
- 2
- Hosting company
- Fastly, Inc.
- In their own words
- “What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe. Over 12M customers have used Carwow to buy or sell their car. Last year we grew over 50% with nearly £3 billion worth of cars bought on our site, while £1.8 billion of cars were listed for sale through our Sell My Car service.”
- Who you're buying from
- “We are registered in England and Wales under company number 07103079 and have our registered office at 2nd Floor, 10 Bressenden Place, London, SW1E 5DH.”
Search engines and AILets in search engines and AI answers; blocks 1 of 7 AI training tools
Which search engines and AI tools its robots.txt file lets read the website. Search engines list it in results; AI training tools learn from it; AI answer tools read it to answer someone’s question.
All allowed
- Google Search
- Allowed by defaultGooglebot
- Bing
- Allowed by defaultBingbot
1 of 7 blocked
- OpenAI
- Allowed by defaultGPTBot
- Anthropic
- Allowed by defaultClaudeBot
- Google AI
- Allowed by defaultGoogle-Extended
- Apple AI
- Allowed by defaultApplebot-Extended
- Common Crawl
- Allowed by defaultCCBot
- Meta
- Blocked by its robots.txtmeta-externalagent
- ByteDance (TikTok)
- Allowed by defaultBytespider
All allowed
- ChatGPT search
- Allowed by defaultOAI-SearchBot
- ChatGPT
- Allowed by defaultChatGPT-User
- Claude search
- Allowed by defaultClaude-SearchBot
- Claude
- Allowed by defaultClaude-User
- Perplexity
- Allowed by defaultPerplexityBot
User-agent: meta-externalagent Disallow: /
Reputation and track record
Customer reviews, accreditations and complaintsIt has a review page on Trustpilot
| Platform | Rating | Reviews |
|---|---|---|
| Trustpilot | Unknown | Unknown |
Visitor trafficReal people visited its website in 24 of the last 24 months
- Real people have visited its website since February 2021 or earlier
- It is among the 100,000 most-visited sites on the internet (Cloudflare Radar)
- Popularity among Chrome users
- top 50,000 sites
- First known user traffic
- Feb 2021 or earlier
- Months with real traffic, of the last 24
- 24
- Traffic pattern
- sustained
- Rank jump in the last 12 months
- none
- Rank drop in the last 12 months
- none
- Popularity across the internet
- top 100,000 sites
Share of people looking up carwow.co.uk, by country, over the last 2 days.
- Over 50%
- 5 to 50%
- 1 to 5%
- 0.2 to 1%
- Under 0.2%
- None seen
- 1Singapore61.1%
- 2United Kingdom16.9%
- 3United States9.1%
- 4Netherlands1.4%
- 5Germany1.4%
- 6Canada1.0%
- 7Indonesia1.0%
- 8Sweden0.7%
- 9Portugal0.7%
- 10Pakistan0.7%
Top 10 of 26 countries.
Web history and authorityThe Internet Archive first saved a copy of its website 13 years ago
- Website archive history
- 13 years
Social presenceIt is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X.com and YouTube); the largest audience is 11,200,000 subscribers on YouTube
YouTube Data1,589,417 views a video, 1,241,213 views a day and a new video every 1.3 days
- Views per video5,829,979,792 views ÷ 3,668 videos
- 1,589,417
- Views a day5,829,979,792 views ÷ 4,697 days
- 1,241,213
- Views per subscriber5,829,979,792 views ÷ 11,200,000 subscribers
- 521
- New subscribers a day11,200,000 subscribers ÷ 4,697 days
- 2,385
- Subscribers per 1,000 views11,200,000 subscribers ÷ 5,829,979,792 views × 1,000
- 1.9
- Subscribers per video11,200,000 subscribers ÷ 3,668 videos
- 3,053
- Days between videos4,697 days ÷ 3,668 videos
- 1.3
- Channel age2 January 2014 to 12 November 2026
- 12 years 10 months
- Subscribers
- 11,200,000
- Views
- 5,829,979,792
- Videos
- 3,668
- Started
- 2 January 2014
- Country
- United Kingdom
- Language
- Not stated
- Topics
- Lifestyle, Motorsport, Vehicle
- Made for children
- No
- Website in its description
- Not stated
- Trailer
- Yes
What data this site collects about you
What its privacy policy saysWe found this business stores and uses your data
- May send your data to other countries.
- “When we transfer personal information outside the European Economic Area we will, as required by applicable law, ensure that your privacy rights are adequately protected by appropriate safeguards, (including by using the EU Standard Contractual Clauses), or by an adequacy decision of the European Commission.”
Tracking tools on its homepageGoogle Tag Manager and Google Ads
Named in its homepage's code when we read it. Others may load later, so this list may not be complete.
- Google Tag Manager
- Loads other tracking tools, which may not be listed here.
- Google Ads
- Tracks what you do to show you Google adverts.
Safety
Malware and phishingNo malware or phishing warnings found for its websiteThis check is not perfect: it can miss a harmful site, and it can wrongly warn about a safe one.
- Malware or phishing threat status
- None found
Data breach historyNo known data breach involving the company
- Known data breaches found
- 0
Domain and email securityIts email is protected: mail forged in its name is blocked
- MX records
- Yes
- SPF record
- Yes
- DKIM key
- Yes
- DMARC record
- Yes
- DMARC policy
- reject
- Security certificate browsers warn about
- No
- Certificate issuer
- Certainly
- Certificate type
- DV
- Certificate expires
- 2 Dec 2026
- Nameservers
- ns1.dnsimple-edge.com
ns2.dnsimple-edge.net
ns3.dnsimple-edge.io
ns4.dnsimple-edge.org - Address
- 199.232.170.133
Proof of ownership
What the business has done to prove it runs this website. Each proof adds points to its truth score, up to 5. A proof it has not added is never counted against it.
DNS recordNot added yet+3 possible
- What we check
- A record the business adds in its domain's settings. Only someone who runs the website can add one.
- When we check
- On every check. The points stay only while the record is there.
- Points
- 0 of 3 added
Email at its own domainNot added yet+1 possible
- What we check
- That someone at the business has confirmed an email address at its own website's domain.
- When we check
- When the address is confirmed. It counts from then on.
- Points
- 0 of 1 added
Lets our checker read itNot added yet+1 possible
- What we check
- That its robots.txt file names our checker, TruthSignal, and lets it read the whole website.
- When we check
- On every check. The point stays only while the file allows it.
- Points
- 0 of 1 added
Is this your business? Get the code to show this score on your website
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Change over time
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