bluebella.com
Website
Own this business? See what is holding the score back.
Truth score
Business details
- Category
- Lingerie and swimwear
- Founded
- 2005
- Sells
- Physical goods
- Sells to
- The public
- Kind of seller
- Sells its own goods or services
- Licensed trade
- No licence normally needed
- Domain age
- 21 years
- Address
- Unit 201, 37 Cremer Street, Hoxton, London, E2 8HD
- Email address
- customercare
@bluebella.com - Phone number
- Not found
- Contact page
- bluebella.com/
pages/ contact-us - Website
- bluebella.com
- Social media
Customer reviews
No reviews foundWe looked on Trustpilot, SmartCustomer, G2, Capterra, Reviews.io and Feefo
Summary
Is bluebella.com legit and trustworthy? Truth score 80 out of 100, high truth signals: 8 of 10 public checks clear, 1 not found, 1 for information. Legitimacy confidence: high. Customer satisfaction: not enough reviews to say.
We read 5 of its pages: contact, about, returns, terms and privacy. Its website address was registered 21 years ago. No malware or phishing warnings found for its website. We could not find customer reviews, a customer rating or a phone number.
Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.
Positives
- We read 5 of its pages · contact, about, returns, terms and privacy.
- Its website address was registered 21 years ago.
- No malware or phishing warnings found for its website.
Not found
- Customer reviews information was not found from our checks.
- Reviews information was not found from our checks.
- Phone number information was not found from our checks.
What they offer
Express your style in award-winning lingerie sets, nightwear & hosiery. Be empowered in bold, seductive and inclusive lingerie.
Bluebella offers support and help through their help page, which can be found in the sources below.
Latest YouTube video
Correct as of
How to check if bluebella.com is legit
To check if bluebella.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews, visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about bluebella.com; open a row to see the facts and the source to check them yourself. Step by step: how to know if a shopping site is legit.
Who they are
Company detailsFounded in 2005 (Wikipedia)
- Registered with the Information Commissioner's Office (ICO) to handle personal data
- Where the company is based
- UK
- Why we believe that
- the site's structured data states its country, its legal pages give an address in England and Wales, its terms are governed by the laws of England and Wales, its postcode is a UK postcode
- Which countries the company serves
- Australia, Europe, UK, US
- Why we believe that
- EUR prices on its homepage, £ prices on its homepage, it publishes pages for 2 countries (hreflang), its delivery page says it ships to the UK
- Data protection registration (ICO)
- Registered
- VAT number
- Not found
- Better Business Bureau profile
- Not found
- ICO data-protection fee payer
- Yes
- Industry
- retail
- Founded
- 2005
Domain registrationIts website address was registered 21 years ago
- Domain age
- 21 years
Website detailsWe read 5 of its pages: contact, about, returns, terms and privacy
- Company contact email is available
- HTTPS enabled
- Yes
- Contact phone number found
- Not found
- Contact page found
- Contact page
Quoted word for word from bluebella.com.
- In their own words
- “Bluebella was born from a simple idea to create luxurious and sensual lingerie for self-assured women. Founded on the belief that strength and sensuality belong in the everyday, Bluebella understands that beautiful lingerie sets a powerful tone for whatever comes next. Bluebella is a multi-award winning brand that has paved the way for accessible luxury in the lingerie industry.” About page
- How long you have to return
- “If you need to return any part of your order, you have 28 days from receiving your parcel to do so.” Returns page
- Faulty or damaged items
- “If your item is incorrect or faulty, please contact [email protected] within 14 days of the receipt of the parcel to obtain a refund.” Returns page
- Who you're buying from
- “Bluebella is a company registered in England and Wales.” Terms page
Reputation and track record
Customer reviewsWe were unable to find out what its customer reviews say.
| Platform | Rating | Reviews |
|---|---|---|
| Trustpilot | Not checked | |
| SmartCustomer | Not checked | |
| G2 | Not checked | |
| Capterra | Not checked | |
| Reviews.io | Not checked | |
| Feefo | Not checked | |
| Trustindex | Not found | |
| Not checked |
Visitor trafficReal people visited its website in 24 of the last 24 months
- Real people have visited its website since February 2021 or earlier
- Popularity among Chrome users
- top 500,000 sites
- First known user traffic
- Feb 2021 or earlier
- Months with real traffic, of the last 24
- 24
- Traffic pattern
- sustained
- Rank jump in the last 12 months
- none
- Rank drop in the last 12 months
- none
Web history and authorityFound: wikipedia page
- Wikipedia page
- yes
Social presenceIt is on 5 social media platforms (Facebook, Instagram, LinkedIn, TikTok and YouTube); the largest audience is 13,800 subscribers on YouTube
- Its YouTube channel has 13,800 subscribers and 646 videos, the latest uploaded on 30 Oct 2026
| Platform | Profile | Audience |
|---|---|---|
| Profile | Unknown | |
| Profile | Unknown | |
| X | Not found | |
| Profile | 8,004 followers | |
| YouTube | Profile | 13,800 subscribers |
| TikTok | Profile | 1,562 followers |
- Social platforms with discovered profiles
- facebook, instagram, linkedin, tiktok, youtube
- Social follower counts
- 23,366 followers in total
- YouTube channel
- 646 videos, 13,800 subscribers, last upload 30 Oct 2026
What data this site collects about you
What its privacy policy saysWe found this business stores and uses your data
- May make automated decisions or build a profile about you.
- “Your rights in relation to automated decision making and profiling.”
Tracking tools on its homepageGoogle Ads and Klaviyo
Named in its homepage's code when we read it. Others may load later, so this list may not be complete.
- Google Ads
- Tracks what you do to show you Google adverts.
- Klaviyo
- Tracks what you look at, for its marketing emails.
Uses Shopify's cookie banner to ask which cookies you allow.
Safety
Malware and phishingNo malware or phishing warnings found for its websiteThis check is not perfect: it can miss a harmful site, and it can wrongly warn about a safe one.
- Malware or phishing threat status
- None
Data breach historyNo known data breach involving the company
- Known data breaches found
- 0
Domain and email securityIts email is only partly protected: mail forged in its name is reported but not blocked
- Its email identifies its real senders, but mail forged in its name is not blocked
- MX records
- Yes
- SPF record
- Yes
- DMARC record
- Yes
- DMARC policy
- none
- Security certificate browsers warn about
- No
- Certificate issuer
- Let's Encrypt
- Certificate type
- DV
- Certificate expires
- 23 Dec 2026
- Nameservers
- ns47.domaincontrol.com
ns48.domaincontrol.com - Address
- 23.227.38.32
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