babylist.com
Website
Babylist - The Best Baby RegistryBabylist is the best baby registry for growing families. Add baby gear from any store including Amazon, Target, and Etsy. Start building your registry today!
Own this business? See what is holding the score back.
Truth score
Business details
- Category
- Baby products and nursery
- Founded by
- Natalie Gordon
- Sells to
- The public
- Licensed trade
- No licence normally needed
- Domain age
- 29 years
- Address
- 1900 Powell St, Suite 150, Emeryville, CA 94608
- Email address
- support
@babylist.com - Phone number
- +1 510-422-1043
- Contact page
- Not found
- Website
- babylist.com
- Social media
Customer reviews
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<a href="https://truthsignal.com/business/babylist.com"
title="See the full Truth Signal report on babylist.com">
<img src="https://truthsignal.com/business/babylist.com/badge.svg"
alt="Truth Signal truth score for babylist.com"
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</a>Summary
Is babylist.com legit and trustworthy? Truth score 77 out of 100, high truth signals: 7 of 10 public checks clear, 1 not found, 2 for information. Legitimacy confidence: high. Customer satisfaction: no rating found yet.
babylist.com's website address was registered 29 years ago, and is locked against transfer to someone else. It has 67 reviews on Trustpilot. No malware or phishing warnings found for its website. We could not find an archive history for its website.
Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.
Positives
- Its website address was registered 29 years ago.
- 67 reviews on Trustpilot.
- No malware or phishing warnings found for its website.
Not found
- Web history and authority information was not found from our checks.
What they offer
Babylist is the best baby registry for growing families. Add baby gear from any store including Amazon, Target, and Etsy. Start building your registry today!
- Places
- Beverly Hills
Babylist offers support and help through their help page, which can be found in the sources below.
Latest YouTube video
The Best New Baby Products of 2026
Correct as of
How to check if babylist.com is legit
To check if babylist.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews, visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about babylist.com; open a row to see the facts and the source to check them yourself. Step by step: how to know if a shopping site is legit.
Who they are
Company detailsBased in the US; serves the US
- Where the company is based
- US
- Why we believe that
- the site's structured data states its country, its terms are governed by the laws of United States, its phone number starts +1, its postcode is a US zip code
- Which countries the company serves
- US
- Why we believe that
- its delivery page says it ships to the US
Domain registrationIts website address was registered 29 years ago
- Its website address is locked against being transferred to someone else
- Domain age
- 29 years
- Domain transfer lock enabled
- Yes
Website detailsWe read 5 of its pages: about, returns, delivery, terms and privacy
- Company contact email is available
- Company contact phone number is available
- HTTPS enabled
- Yes
- Contact phone number found
- +1 510-422-1043
- Contact page linked
- Yes
Quoted word for word from babylist.com.
- In their own words
- “At Babylist, our mission is to take care of growing families so they can be confident, connected, happy, and healthy. , which offers the best baby gear that’s expert-selected and real-parent tested. Our vision is to support every baby and the people who love them—from hoping and dreaming, through kindergarten and beyond.” About page
Reputation and track record
Customer reviews67 reviews on Trustpilot
| Platform | Rating | Reviews |
|---|---|---|
| Trustpilot | Unknown | 67 |
| SmartCustomer | Not found | |
| G2 | Not found | |
| Capterra | Not found | |
| Reviews.io | Not found | |
| Feefo | Not found | |
| Trustindex | Not found | |
| Not checked |
Visitor trafficReal people visited its website in 24 of the last 24 months
- Real people have visited its website since February 2021 or earlier
- It is among the 20,000 most-visited sites on the internet (Cloudflare Radar)
- Popularity among Chrome users
- top 50,000 sites
- First known user traffic
- Feb 2021 or earlier
- Months with real traffic, of the last 24
- 24
- Traffic pattern
- sustained
- Rank jump in the last 12 months
- none
- Rank drop in the last 12 months
- none
- Popularity across the internet
- top 20,000 sites
Web history and authoritynothing known
nothing recorded
Social presenceIt is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube); the largest audience is 1,500,000 followers on TikTok
- Its YouTube channel has 203,000 subscribers and 1612 videos, the latest uploaded on 20 Oct 2026
| Platform | Profile | Audience |
|---|---|---|
| Profile | 483,664 followers | |
| Profile | 853,000 followers | |
| X | Profile | Unknown |
| Profile | Unknown | |
| YouTube | Profile | 203,000 subscribers |
| TikTok | Profile | 1,500,000 followers |
- Social platforms with discovered profiles
- facebook, instagram, linkedin, tiktok, x, youtube
- Social follower counts
- 3,039,664 followers in total
- YouTube channel
- 1,612 videos, 203,000 subscribers, last upload 20 Oct 2026
What data this site collects about you
What its privacy policy saysWe found this business stores and uses your data
- Says it does not sell your personal data.
- “Where applicable law prohibits the sale of Consumer Health Data regardless of consent, we do not sell it.”
- Shares your data with other companies.
- “We share your information with third parties to deliver our Services (for example, to fulfill orders placed through the Babylist online shop).”
- Collects where you are.
- “Location data embedded in your photos may be transmitted to a location services provider solely to generate place names for display within your account.”
- Says you can ask it to delete your data.
- “You may request deletion of your AI Chatbot conversation records at any time by contacting us at [email protected].”
Tracking tools on its homepageGoogle Analytics, Google Ads and Meta Pixel
Named in its homepage's code when we read it. Others may load later, so this list may not be complete.
- Google Analytics
- Counts your visits and what you look at.
- Google Ads
- Tracks what you do to show you Google adverts.
- Meta Pixel
- Tells Facebook and Instagram what you do on its site, for adverts.
Uses Osano to ask which cookies you allow.
Safety
Malware and phishingNo malware or phishing warnings found for its websiteThis check is not perfect: it can miss a harmful site, and it can wrongly warn about a safe one.
- Malware or phishing threat status
- None
Data breach historyNo known data breach involving the company
- Known data breaches found
- 0
Domain and email securityIts email is protected: mail forged in its name goes to spam
- MX records
- Yes
- SPF record
- Yes
- DKIM key
- Yes
- DMARC record
- Yes
- DMARC policy
- quarantine
- Security certificate browsers warn about
- No
- Certificate issuer
- Amazon
- Certificate type
- DV
- Certificate expires
- 14 Apr 2027
- Nameservers
- ns-1471.awsdns-55.org
ns-1660.awsdns-15.co.uk
ns-460.awsdns-57.com
ns-824.awsdns-39.net - Address
- 18.172.153.103
18.172.153.118
18.172.153.68
18.172.153.37
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