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# vitabiotics.com

Markdown: [Snapshot](https://truthsignal.com/business/vitabiotics.com/snapshot.md) [Full report](https://truthsignal.com/business/vitabiotics.com/report.md)

## Website

vitabiotics.com

Vitabiotics® | UK's No.1 Vitamin Company The UK's No. 1 vitamin company. Premium vitamins & supplements for every stage of life. Shop online & get 3 for 2 on all products, plus free UK Delivery.

Checked on 12 Nov 2026, 22:48 Unclaimed

Own this business? Claim it now and get instant access to analytics, insights and further ways to improve your truth score.

## Truth score

Truth score 78 out of 100, High truth signals. Customer satisfaction: insufficient evidence

78 / 100

High truth signals

## Business details

Category: Vitamins and supplements

Years in business: 55 years

Founded: 1971

Sells: Physical goods

Sells to: The public

Kind of seller: Sells its own goods or services

Licensed trade: No licence normally needed

Domain age: 29 years

Address: [1 Apsley Way, London, NW2 7HF](https://www.google.com/maps/search/?api=1&query=1%20Apsley%20Way%2C%20London%2C%20NW2%207HF)

Email address: customerservices@vitabiotics.com

Phone number: Not found

Contact page: [vitabiotics.com/pages/contact-us](https://vitabiotics.com/pages/contact-us)

Website: [vitabiotics.com](https://vitabiotics.com/?utm_source=truthsignal.com&utm_medium=referral)

Social media: Not found

## Do the sources agree?

Address: 1 Apsley Way, London, NW2 7HF Its website agrees Companies House agrees OpenStreetMap not found Web Data Commons not found

Company name: VITABIOTICS LIMITED Its website agrees Companies House agrees

## Customer reviews, accreditations and complaints

Site Reviews Rating

[SmartCustomer](https://www.smartcustomer.com/reviews/vitabiotics.com) · Read 12 November 2026 · 1 reviews · 4.0 out of 5 stars

Total 1 3.6 out of 5 stars

Trustpilot reviews are not included in this assessment. This business also has a [Trustpilot page](https://uk.trustpilot.com/review/www.vitabiotics.com), which may contain additional customer reviews. We recommend checking these alongside the reviews shown here.

Customer satisfaction Insufficient evidence · From 1 review on 1 independent review site

App experience Insufficient evidence · No app ratings found

## Summary

Is vitabiotics.com legit and trustworthy? Truth score 78 out of 100, high truth signals: 8 public checks clear, 1 not found, 1 for information. Legitimacy confidence: high. App experience: insufficient evidence. Customer satisfaction: insufficient evidence.

vitabiotics.com is run by Vitabiotics Limited, an active UK company registered at Companies House 55 years ago, and was founded in 1971. Its website address was registered 29 years ago, and is locked against transfer to someone else. Customers have left 1 reviews on SmartCustomer, averaging 4.0 stars out of 5. The postcode on its website matches its registered office. No malware or phishing warnings found for its website. We could not find social media profiles or a phone number.

### Positives

- An active UK company registered at Companies House, set up 55 years ago.
- Its website address was registered 29 years ago.
- A not fully established independent reputation · 1 reviews on [SmartCustomer](https://www.smartcustomer.com/reviews/vitabiotics.com), rated 4.0 stars out of 5.
- The postcode on its website matches its registered office at Companies House.
- No malware or phishing warnings found for its website.

### Not found

- Social presence information was not found from our checks.
- Phone number information was not found from our checks.

Our technical team has been informed.

Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.

### What they offer

The UK's No. 1 vitamin company. Premium vitamins & supplements for every stage of life. Shop online & get 3 for 2 on all products, plus free UK Delivery.

— Vitabiotics®, in their own words

About them

What makes them different: “The only vitamin company to receive the Queen’s Award for Innovation TWICE.”

Sources [Its homepage](https://www.vitabiotics.com/)

### How to check if vitabiotics.com is legit

To check if vitabiotics.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews (where buyers leave praise and complaints), visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about vitabiotics.com; open a row to see the facts and the source to check them yourself. Step by step: [how to know if a shopping site is legit](https://truthsignal.com/guides/how-to-know-if-a-shopping-site-is-legit).

### Who they are

Company details An active UK company registered at Companies House, set up 55 years ago

- Its registered office at Companies House is 1 Apsley Way, London, NW2 7HF
- Its latest accounts at Companies House run to 31 December 2024
- It has filed at Companies House regularly for the last five years, with no gap longer than 15 months
- Registered with the Information Commissioner's Office (ICO) to handle personal data

Country

Where the company is based: UK

Why we believe that: it is registered at Companies House, which is a registration for UK businesses, the site's structured data states its country, its terms are governed by the laws of England and Wales, its postcode is a UK postcode

Which countries the company serves: Belgium, UK, Ireland, US, Worldwide

Why we believe that: £ prices on its homepage, its delivery page says it ships to the UK, its delivery page says it ships to Belgium, its delivery page says it ships to Ireland, its delivery page says it ships to the US, its delivery page says it ships worldwide

Registration

Companies House registration: Registered as VITABIOTICS LIMITED

Data protection registration (ICO): Registered, number ZA703799

VAT number: Not found

Companies House register

Company found in official company register: Yes

Registered company name: VITABIOTICS LIMITED

Company status: active

Company age: 55 years

Registered address: 1 Apsley Way, London, NW2 7HF

Accounts overdue: No

Confirmation statement overdue: No

Insolvency history: No

Registered office in dispute: No

Filing history consistent: Yes

ICO data-protection fee payer: Yes

Registered to do: 21100 Manufacture of basic pharmaceutical products

Company type: Private limited company

Size and borrowing

Accounts filed: Group accounts Accounts for a parent company and the companies it owns.

Secured loans (charges): 0 No secured loans outstanding at Companies House.

From Wikipedia

Founded: 1971

Sources [Companies House](https://find-and-update.company-information.service.gov.uk/company/01012146) [Wikipedia](https://en.wikipedia.org/wiki/Vitabiotics) [ICO register entry](https://ico.org.uk/ESDWebPages/Entry/ZA703799)

Domain registration Its website address was registered 29 years ago

- Its website address is locked against being transferred to someone else

Domain age: 29 years

Domain transfer lock enabled: Yes

Sources [ICANN Lookup](https://lookup.icann.org/en/lookup?name=vitabiotics.com)

Website details We read 6 of its pages: contact, about, returns, delivery, terms and privacy

- Company contact email is available

HTTPS enabled: Yes

Contact phone number found: Not found

Contact page found: Yes

Sources agreeing on postcode: 2

Hosting company: Shopify, Inc.

What its pages say

In their own words: “We help everyone be at their best with easy-yet-effective nutritional support. That’s why our line-up includes products that are as unique as the people that trust them every day. What they have in common is quality and our commitment to good nutritional science.”

How long you have to return: “If an item is no longer required, then you have 14 days to contact us regarding the return of the item(s) from the date of receiving the order.”

Faulty or damaged items: “If an item is damaged or faulty then you may be eligible for a refund up to 30 days after purchase.”

Delivery cost: “FREE UK DELIVERY”

Sources [Homepage](https://vitabiotics.com/) [Contact page](https://vitabiotics.com/pages/contact-us) [About page](https://vitabiotics.com/pages/about-vitabiotics) [Returns page](https://vitabiotics.com/pages/delivery-and-refunds) [Delivery page](https://vitabiotics.com/pages/shipping-delivery) [Terms page](https://vitabiotics.com/pages/terms) [Privacy page](https://vitabiotics.com/pages/privacy-policy-cookies)

Search engines and AI Lets in every search engine and AI tool

Which search engines and AI tools its robots.txt file lets read the website. Search engines list it in results; AI training tools learn from it; AI answer tools read it to answer someone’s question.

Search engines

All allowed

Google Search: Allowed by default Googlebot

Bing: Allowed by default Bingbot

AI training

All allowed

OpenAI: Allowed by default GPTBot

Anthropic: Allowed by default ClaudeBot

Google AI: Allowed by default Google-Extended

Apple AI: Allowed by default Applebot-Extended

Common Crawl: Allowed by default CCBot

Meta: Allowed by default meta-externalagent

ByteDance (TikTok): Allowed by default Bytespider

AI answers

All allowed

ChatGPT search: Allowed by default OAI-SearchBot

ChatGPT: Allowed by default ChatGPT-User

Claude search: Allowed by default Claude-SearchBot

Claude: Allowed by default Claude-User

Perplexity: Allowed by default PerplexityBot

Sources [robots.txt](https://vitabiotics.com/robots.txt)

### Reputation and track record

Customer reviews, accreditations and complaints Rated 4.0 stars out of 5 from 1 reviews on [SmartCustomer](https://www.smartcustomer.com/reviews/vitabiotics.com)

Platform · Rating · Reviews

[Trustpilot](https://uk.trustpilot.com/review/www.vitabiotics.com) · Unknown · Unknown

[SmartCustomer](https://www.smartcustomer.com/reviews/vitabiotics.com) · 4.0 out of 5 stars · 1

Total · 3.6 out of 5 stars · 1

Visitor traffic Real people visited its website in 24 of the last 24 months

- Real people have visited its website since February 2021 or earlier

Monthly visitor data

Popularity among Chrome users: top 100,000 sites

First known user traffic: Feb 2021 or earlier

Months with real traffic, of the last 24: 24

Traffic pattern: sustained

Rank jump in the last 12 months: none

Rank drop in the last 12 months: none

Where its visitors are

Share of people looking up vitabiotics.com, by country, over the last 2 days.

- Over 50%
- 5 to 50%
- 1 to 5%
- 0.2 to 1%
- Under 0.2%
- None seen

- 1 United States 50.0%
- 2 Brazil 10.0%
- 3 Colombia 10.0%
- 4 United Kingdom 10.0%
- 5 Sweden 10.0%
- 6 Singapore 10.0%

Sources [Chrome UX Report](https://developer.chrome.com/docs/crux) [Cloudflare Radar](https://radar.cloudflare.com/domains/domain/vitabiotics.com)

Web history and authority The Internet Archive first saved a copy of its website 27 years ago

Website archive history: 27 years

Sources [First archived copy](https://web.archive.org/web/19990125/vitabiotics.com)

Social presence We could not check how big its social media following is: the check ran out of time.

### What data this site collects about you

What its privacy policy says We found this business stores and uses your data

May send your data to other countries.: “A number of our external third parties operate outside the United Kingdom and European Economic Area (EEA), which means your personal information may be transferred outside the UK and EEA for processing.”

Says you can ask it to delete your data.: “You have the right to request the deletion or removal of your personal data.”

Source [Its privacy policy](https://www.vitabiotics.com/pages/privacy-policy-cookies)

Tracking tools on its homepage Google Ads, Microsoft Advertising and Klaviyo

Named in its homepage's code when we read it. Others may load later, so this list may not be complete.

Google Ads: Tracks what you do to show you Google adverts.

Microsoft Advertising: Tells Microsoft what you do on its site, for Bing adverts.

Klaviyo: Tracks what you look at, for its marketing emails.

Source [Its homepage](https://vitabiotics.com/)

### Safety

Malware and phishing No malware or phishing warnings found for its website This check is not perfect: it can miss a harmful site, and it can wrongly warn about a safe one.

Malware or phishing threat status: None found

Sources [Google Web Risk](https://docs.cloud.google.com/web-risk/docs/advisory)

Data breach history No known data breach involving the company

Known data breaches found: 0

Sources [Have I Been Pwned](https://haveibeenpwned.com/)

Domain and email security Its email is protected: mail forged in its name goes to spam

Email

MX records: Yes

SPF record: Yes

DKIM key: Yes

DMARC record: Yes

DMARC policy: quarantine

Certificate

Security certificate browsers warn about: No

Certificate issuer: Let's Encrypt

Certificate type: DV

Certificate expires: 26 Dec 2026

Hosting

Nameservers: braden.ns.cloudflare.com
meadow.ns.cloudflare.com

Address: 23.227.38.65

Sources [Its DNS records](https://dns.google/query?name=vitabiotics.com&rr_type=TXT)

### Proof of ownership

What the business has done to prove it runs this website. Each proof adds points to its truth score, up to 5. A proof it has not added is never counted against it.

DNS record Not added yet +3 possible

What we check: A record the business adds in its domain's settings. Only someone who runs the website can add one.

When we check: On every check. The points stay only while the record is there.

Points: 0 of 3 added

Source vitabiotics.com's DNS records

Run vitabiotics.com? Add the record and 3 points are added to its truth score. [Prove you run this website](https://truthsignal.com/claim/vitabiotics.com)

Email at its own domain Not added yet +1 possible

What we check: That someone at the business has confirmed an email address at its own website's domain.

When we check: When the address is confirmed. It counts from then on.

Points: 0 of 1 added

Source Truth Signal's own records

Run vitabiotics.com? Confirm an email address at the domain and 1 point is added to its truth score. [Prove you run this website](https://truthsignal.com/claim/vitabiotics.com)

Lets our checker read it Not added yet +1 possible

What we check: That its robots.txt file names our checker, TruthSignal, and lets it read the whole website.

When we check: On every check. The point stays only while the file allows it.

Points: 0 of 1 added

Source vitabiotics.com/robots.txt

Run vitabiotics.com? Let our checker read the whole website and 1 point is added to its truth score. [Prove you run this website](https://truthsignal.com/claim/vitabiotics.com)

Points added to its truth score 0 of 5

Is this your business? Get the code to show this score on your website

<a href="https://truthsignal.com/business/vitabiotics.com" title="See the full Truth Signal report on vitabiotics.com"> <img src="https://truthsignal.com/business/vitabiotics.com/badge.svg" alt="Truth Signal truth score for vitabiotics.com" width="210" height="56" style="border:0" loading="lazy" decoding="async"> </a>

The badge always shows your latest score and links to your full report.

Something wrong on this report? [Dispute this page](https://truthsignal.com/contact?dispute=vitabiotics.com). Tell us which row or warning is wrong and why. A person checks it against its source and replies by email; the report stays as it is until then.

### Change over time

- Truth score
- Social Followers
- Data points

[Register / log in to view](https://truthsignal.com/login?to=/business/vitabiotics.com%23change)

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## Past reports

The report as it read each month, newest first:

- 2026-11: truth score 78, High: https://truthsignal.com/business/vitabiotics.com/report/2026-11.md

## How the customers' Total rating is worked out

Bayesian average: 7 reviews at 3.5 stars added, so a few reviews move it less. The 7 added reviews at 3.5 stars are the weighting Trustpilot publishes for its TrustScore. With this business's figures:

(7 × 3.5 + 4 × 1 (SmartCustomer)) ÷ (7 + 1) = 3.6, to one decimal place

## Cite

Truth Signal, Vitabiotics®: truth score 78 out of 100, legitimacy confidence High, assessed 2026-11-12, https://truthsignal.com/business/vitabiotics.com. Licence Truth Signal terms: free to read and quote with a link back; bulk copying, data sets, resale, white-label and model training need the paid API plan (https://truthsignal.com/terms). The same report as JSON: https://truthsignal.com/business/vitabiotics.com.json
