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# purple.com

Markdown: [Snapshot](https://truthsignal.com/business/purple.com/snapshot.md) [Full report](https://truthsignal.com/business/purple.com/report.md)

## Website

purple.com

Shop Purple Mattresses: Less pain. Better sleep. Experience less pain, better sleep with Purple. Our GelFlex Grid mattresses, pillows, and seat cushions offer cooling comfort and support. Free shipping.

Checked on 12 Nov 2026, 23:01 Unclaimed

Own this business? Claim it now and get instant access to analytics, insights and further ways to improve your truth score.

## Truth score

Truth score 84 out of 100, High truth signals. Customer satisfaction: insufficient evidence

84 / 100

High truth signals

## Business details

Category: Beds and mattresses

Founded: 1994

Sells: Physical goods

Sells to: The public

Kind of seller: Sells its own goods or services

Licensed trade: No licence normally needed

Domain age: 32 years

Address: [123 East 200 North Alpine, Utah 84004](https://www.google.com/maps/search/?api=1&query=123%20East%20200%20North%20Alpine%2C%20Utah%2084004)

Email address: support@purple.com

Phone number: [+1 888-848-0665](tel:+1%20888-848-0665)

Contact page: [purple.com/contact](https://purple.com/contact)

Website: [purple.com](https://purple.com/?utm_source=truthsignal.com&utm_medium=referral)

Social media: Not found

## Customer reviews, accreditations and complaints

Site Reviews Rating

[SmartCustomer](https://www.smartcustomer.com/reviews/purple.com) · Read 12 November 2026 · 2 reviews · 2.5 out of 5 stars

[Reviews.io](https://www.reviews.io/company-reviews/store/purple-com) · Read 12 November 2026 · 1 reviews · 4.0 out of 5 stars

[App Store](https://apps.apple.com/us/app/purple-powerbase/id1509509016) · Read 12 November 2026 · 452 ratings · 4.4 out of 5 stars

Total 455 4.4 out of 5 stars

Trustpilot reviews are not included in this assessment. This business also has a [Trustpilot page](https://www.trustpilot.com/review/purple.com), which may contain additional customer reviews. We recommend checking these alongside the reviews shown here.

[Better Business Bureau](https://www.bbb.org/us/ut/lehi/profile/mattress/purple-1126-90015217)

Customer satisfaction Insufficient evidence · From 3 reviews on 2 independent review sites

App experience Mostly satisfied · Medium confidence · From 452 ratings on the App Store

## Summary

Is purple.com legit and trustworthy? Truth score 84 out of 100, high truth signals: 6 public checks clear, 1 to be cautious about, 1 not found, 3 for information. Legitimacy confidence: high. App experience: mostly satisfied, medium confidence. Customer satisfaction: insufficient evidence.

We read 4 of its pages: contact, about, returns and terms. Its website address was registered 32 years ago, and is locked against transfer to someone else. It has a review page on Trustpilot. Customers have left 1 reviews on Reviews.io, averaging 4.0 stars out of 5. No malware or phishing warnings found for its website. Be cautious: its 2 reviews on SmartCustomer average only 2.5 stars out of 5. We could not find social media profiles.

### Positives

- We read 4 of its pages · contact, about, returns and terms.
- Its website address was registered 32 years ago.
- It has a review page on [Trustpilot](https://www.trustpilot.com/review/purple.com).
- A not fully established independent reputation · 1 reviews on [Reviews.io](https://www.reviews.io/company-reviews/store/purple-com), rated 4.0 stars out of 5.
- No malware or phishing warnings found for its website.

### Be cautious

- A low number of independent reviews (2 on [SmartCustomer](https://www.smartcustomer.com/reviews/purple.com) ), but it falls short with only 2.5 stars out of 5.

### Not found

- Social presence information was not found from our checks.

Our technical team has been informed.

Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.

### What they offer

Experience less pain, better sleep with Purple. Our GelFlex Grid mattresses, pillows, and seat cushions offer cooling comfort and support. Free shipping.

— Shop Purple Mattresses, in their own words

About them

What makes them different: “If you decide it isn't a perfect fit for you within the first 100 nights, we'll have it picked up and issue a refund.”

Customer stories: [Purple vs competitors](https://purple.com/mattress-reviews/competitors)

What they sell

Promises: [Warranty](https://purple.com/warranty)

Sources [Its homepage](https://purple.com/)

### How to check if purple.com is legit

To check if purple.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews (where buyers leave praise and complaints), visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about purple.com; open a row to see the facts and the source to check them yourself. Step by step: [how to know if a shopping site is legit](https://truthsignal.com/guides/how-to-know-if-a-shopping-site-is-legit).

### Who they are

Company details Based in the US; serves the US; founded in 1994 (Wikipedia)

Country

Where the company is based: US

Why we believe that: the site's structured data states its country, its phone number starts +1, its postcode is a US zip code, its Better Business Bureau profile is a US listing

Which countries the company serves: US

Why we believe that: $ prices on its homepage

From Wikipedia

Founded: 1994

Sources [Wikipedia](https://en.wikipedia.org/wiki/Purple.com)

Domain registration Its website address was registered 32 years ago

- Its website address is locked against being transferred to someone else

Domain age: 32 years

Domain transfer lock enabled: Yes

Sources [ICANN Lookup](https://lookup.icann.org/en/lookup?name=purple.com)

Website details We read 4 of its pages: contact, about, returns and terms

- Company contact email is available

HTTPS enabled: Yes

Contact phone number found: [+1 888-848-0665](tel:+18888480665)

Contact page found: Yes

Hosting company: Cloudflare, Inc.

What its pages say

In their own words: “Purple's exclusive GelFlex Grid is at the forefront of sleep science, offering superior comfort and pressure relief, without ever compromising support. Unlike traditional mattresses, which provide support without pressure relief (or vice versa), proprietary Purple technology delivers instant adaptive, all-over pressure relief and total comfort. Your 100-night trial begins the day your mattress is delivered to your doorstep.”

How long you have to return: “Should you need to return an item purchased at a Purple Store for any reason, you can do so within 30 days of the date you purchased the product.”

Sources [Homepage](https://purple.com/) [Contact page](https://purple.com/contact) [About page](https://purple.com/about-us) [Returns page](https://purple.com/returns) [Terms page](https://purple.com/terms-and-privacy)

Search engines and AI Lets in every search engine and AI tool

Which search engines and AI tools its robots.txt file lets read the website. Search engines list it in results; AI training tools learn from it; AI answer tools read it to answer someone’s question.

Search engines

All allowed

Google Search: Allowed by name Googlebot

Bing: Allowed by default Bingbot

AI training

All allowed

OpenAI: Allowed by default GPTBot

Anthropic: Allowed by default ClaudeBot

Google AI: Allowed by default Google-Extended

Apple AI: Allowed by default Applebot-Extended

Common Crawl: Allowed by default CCBot

Meta: Allowed by default meta-externalagent

ByteDance (TikTok): Allowed by default Bytespider

AI answers

All allowed

ChatGPT search: Allowed by default OAI-SearchBot

ChatGPT: Allowed by default ChatGPT-User

Claude search: Allowed by default Claude-SearchBot

Claude: Allowed by default Claude-User

Perplexity: Allowed by default PerplexityBot

User-agent: Googlebot Disallow:

Sources [robots.txt](https://purple.com/robots.txt)

### Reputation and track record

Customer reviews, accreditations and complaints 455 reviews across 3 platforms, rated 2.5 to 4.4 out of 5

Platform · Rating · Reviews

[Trustpilot](https://www.trustpilot.com/review/purple.com) · Unknown · Unknown

[SmartCustomer](https://www.smartcustomer.com/reviews/purple.com) · 2.5 out of 5 stars · 2

[Reviews.io](https://www.reviews.io/company-reviews/store/purple-com) · 4.0 out of 5 stars · 1

Total · 4.4 out of 5 stars · 455

[Better Business Bureau](https://www.bbb.org/us/ut/lehi/profile/mattress/purple-1126-90015217)

App Store Its app, Purple Powerbase, is on Apple's App Store, rated 4.4 out of 5 from 452 ratings, counted in the reviews total.

App: Purple Powerbase

App Store page: [https://apps.apple.com/us/app/purple-powerbase/id1509509016](https://apps.apple.com/us/app/purple-powerbase/id1509509016)

App Store rating: 4.4 out of 5

App Store ratings: 452

Visitor traffic Real people visited its website in 24 of the last 24 months

- Real people have visited its website since February 2021 or earlier
- It is among the 100,000 most-visited sites on the internet (Cloudflare Radar)

Monthly visitor data

Popularity among Chrome users: top 100,000 sites

First known user traffic: Feb 2021 or earlier

Months with real traffic, of the last 24: 24

Traffic pattern: sustained

Rank jump in the last 12 months: none

Rank drop in the last 12 months: none

Cloudflare Radar

Popularity across the internet: top 100,000 sites

Sources [Chrome UX Report](https://developer.chrome.com/docs/crux) [Cloudflare Radar](https://radar.cloudflare.com/domains/domain/purple.com)

Web history and authority The Internet Archive first saved a copy of its website 28 years ago

Website archive history: 28 years

Sources [First archived copy](https://web.archive.org/web/19980525/purple.com)

Social presence We could not check how big its social media following is: the check ran out of time.

### Safety

Malware and phishing No malware or phishing warnings found for its website This check is not perfect: it can miss a harmful site, and it can wrongly warn about a safe one.

Malware or phishing threat status: None found

Sources [Google Web Risk](https://docs.cloud.google.com/web-risk/docs/advisory)

Data breach history No known data breach involving the company

Known data breaches found: 0

Sources [Have I Been Pwned](https://haveibeenpwned.com/)

Domain and email security Its email is protected: mail forged in its name is blocked

Email

MX records: Yes

SPF record: Yes

DKIM key: Yes

DMARC record: Yes

DMARC policy: reject

Certificate

Security certificate browsers warn about: No

Certificate issuer: Let's Encrypt

Certificate type: DV

Certificate expires: 23 Jan 2027

Hosting

Nameservers: jay.ns.cloudflare.com
zita.ns.cloudflare.com

Address: 104.18.6.153
104.18.7.153

Sources [Its DNS records](https://dns.google/query?name=purple.com&rr_type=TXT)

### Proof of ownership

What the business has done to prove it runs this website. Each proof adds points to its truth score, up to 5. A proof it has not added is never counted against it.

DNS record Not added yet +3 possible

What we check: A record the business adds in its domain's settings. Only someone who runs the website can add one.

When we check: On every check. The points stay only while the record is there.

Points: 0 of 3 added

Source purple.com's DNS records

Run purple.com? Add the record and 3 points are added to its truth score. [Prove you run this website](https://truthsignal.com/claim/purple.com)

Email at its own domain Not added yet +1 possible

What we check: That someone at the business has confirmed an email address at its own website's domain.

When we check: When the address is confirmed. It counts from then on.

Points: 0 of 1 added

Source Truth Signal's own records

Run purple.com? Confirm an email address at the domain and 1 point is added to its truth score. [Prove you run this website](https://truthsignal.com/claim/purple.com)

Lets our checker read it Not added yet +1 possible

What we check: That its robots.txt file names our checker, TruthSignal, and lets it read the whole website.

When we check: On every check. The point stays only while the file allows it.

Points: 0 of 1 added

Source purple.com/robots.txt

Run purple.com? Let our checker read the whole website and 1 point is added to its truth score. [Prove you run this website](https://truthsignal.com/claim/purple.com)

Points added to its truth score 0 of 5

Is this your business? Get the code to show this score on your website

<a href="https://truthsignal.com/business/purple.com" title="See the full Truth Signal report on purple.com"> <img src="https://truthsignal.com/business/purple.com/badge.svg" alt="Truth Signal truth score for purple.com" width="210" height="56" style="border:0" loading="lazy" decoding="async"> </a>

The badge always shows your latest score and links to your full report.

Something wrong on this report? [Dispute this page](https://truthsignal.com/contact?dispute=purple.com). Tell us which row or warning is wrong and why. A person checks it against its source and replies by email; the report stays as it is until then.

### Change over time

- Truth score
- Social Followers
- Data points

[Register / log in to view](https://truthsignal.com/login?to=/business/purple.com%23change)

### Similar businesses

Other businesses in Beds and mattresses and related categories, those most like Shop Purple Mattresses first.

[42 sienasleep.com sienasleep.com Mixed](https://truthsignal.com/business/sienasleep.com) [84 Nectar Sleep nectarsleep.com High](https://truthsignal.com/business/nectarsleep.com) [75 Dosaze dosaze.com High](https://truthsignal.com/business/dosaze.com) [69 zonlihome zonlihome.com Mixed](https://truthsignal.com/business/zonlihome.com) [94 Saatva Mattresses with 365-night trial and lifetime warranty saatva.com High](https://truthsignal.com/business/saatva.com) [30 Bunk Beds for Adults bunkbedsforadults.com Low](https://truthsignal.com/business/bunkbedsforadults.com)

## Past reports

The report as it read each month, newest first:

- 2026-11: truth score 84, High: https://truthsignal.com/business/purple.com/report/2026-11.md

## How the customers' Total rating is worked out

Bayesian average: 7 reviews at 3.5 stars added, so a few reviews move it less. The 7 added reviews at 3.5 stars are the weighting Trustpilot publishes for its TrustScore. With this business's figures:

(7 × 3.5 + 2.5 × 2 (SmartCustomer) + 4 × 1 (Reviews.io) + 4.4 × 452 (App Store)) ÷ (7 + 455) = 4.4, to one decimal place

## Cite

Truth Signal, Shop Purple Mattresses: truth score 84 out of 100, legitimacy confidence High, assessed 2026-11-12, https://truthsignal.com/business/purple.com. Licence Truth Signal terms: free to read and quote with a link back; bulk copying, data sets, resale, white-label and model training need the paid API plan (https://truthsignal.com/terms). The same report as JSON: https://truthsignal.com/business/purple.com.json
