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A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.","sections":[["Positives","good",[{"text":"Pages read: contact, about, returns, shipping, terms","source":"website","plain":true},{"text":"Domain registered 30 years ago","source":"rdap","plain":true},{"text":"Trustpilot: 319 reviews","source":"reviews","plain":true},{"text":"No malware or phishing warnings","source":"safe_browsing","plain":true}]],["Be cautious","bad",[{"text":"A low number of independent reviews (96 on SmartCustomer), but it falls short with only 2.7 stars out of 5","source":"reviews","plain":false}]]],"missing":[],"page":{"rows":[["Who they are","registry","Company details","building","Based in the US; serves Canada and the US; founded in 1978 (Wikipedia)","info"],["Who they are","rdap","Domain registration","clock","Its website address was registered 30 years ago","good"],["Who they are","website","Website details","globe","We read 5 of its pages: contact, about, returns, delivery and terms","good"],["Reputation and track record","reviews","Customer reviews","star","415 reviews across 2 platforms, rated 2.7 to 2.7 out of 5","bad"],["Reputation and track record","crux","Visitor traffic","eye","Real people visited its website in 24 of the last 24 months (Google Chrome usage data)","info"],["Reputation and track record","wayback","Web history and authority","history","The Internet Archive first saved a copy of its website 28 years ago","good"],["Reputation and track record","social","Social presence","users","It is on 4 social media platforms (Instagram, TikTok, X and LinkedIn); the largest audience is 234,200 followers on TikTok","good"],["Safety","safe_browsing","Malware and phishing","bug","Google Safe Browsing shows no malware or phishing warnings for its website","good"],["Safety","hibp","Data breach history","lock","No known data breach involving the company","good"],["Safety","dns","Domain and email security","shield-check","Its email is protected: mail forged in its name is blocked","good"]],"tally":"1 be cautious · 7 clear · 2 for information","held":null,"satisfaction":[["Trustpilot","","319 reviews · rating not read",false],["SmartCustomer","2.7","96 reviews",false]],"found":{"registry":[],"rdap":[["Its website address is locked against being transferred to someone else","good"]],"website":[["Company contact email is available","good"],["Company contact phone number is available","good"]],"reviews":[["319 reviews on Trustpilot","good"],["Rated 2.7 stars out of 5 from 96 reviews on SmartCustomer","bad"]],"crux":[["Real people have visited its website since February 2021 or earlier","good"],["It is among the 100,000 most-visited sites on the internet (Cloudflare Radar)","good"]],"wayback":[],"social":[],"safe_browsing":[],"hibp":[],"dns":[]},"provided":[],"sections":[["Positives","good",[{"text":"We read 5 of its pages: contact, about, returns, delivery and terms","source":"website"},{"text":"Its website address was registered 30 years ago","source":"rdap"},{"text":"319 reviews on Trustpilot","source":"reviews"},{"text":"Google Safe Browsing shows no malware or phishing warnings for its website","source":"safe_browsing"}]],["Be cautious","bad",[{"text":"A low number of independent reviews (96 on SmartCustomer), but it falls short with only 2.7 stars out of 5","source":"reviews"}]]]},"answer":"Is zumiez.com legit and trustworthy? Truth score 84 out of 100, high truth signals: 7 of 10 public checks clear, 1 to be cautious about, 2 for information. Legitimacy confidence: high. Customer satisfaction: mostly dissatisfied.","citation":{"source":"Truth Signal","url":"https://truthsignal.com/business/zumiez.com","assessed_at":"2026-10-18T19:16:42.612906+00:00","licence":"CC BY 4.0","licence_url":"https://creativecommons.org/licenses/by/4.0/","cite_as":"Truth Signal, Zumiez: truth score 84 out of 100, legitimacy confidence High, assessed 2026-10-18, https://truthsignal.com/business/zumiez.com"}}