- [Home](https://truthsignal.com/)
- [Business](https://truthsignal.com/business)
- What to Expect

# whattoexpect.com

Markdown: [Snapshot](https://truthsignal.com/business/whattoexpect.com/snapshot.md) [Full report](https://truthsignal.com/business/whattoexpect.com/report.md)

## Website

whattoexpect.com

What to Expect - The Most Trusted Pregnancy & Parenting Brand Track pregnancy week-by-week, chat with other moms and find information on baby and toddler development, pregnancy symptoms and more on WhatToExpect.com.

Checked on 12 Nov 2026, 21:10 Unclaimed

Own this business? Claim it now and get instant access to analytics, insights and further ways to improve your truth score.

## Truth score

Truth score 91 out of 100, High truth signals. Customer satisfaction: mostly satisfied

91 / 100

High truth signals

Top 5% of businesses we’ve checked

## Business details

Category: Health and medical information

Sells to: The public

Kind of seller: Information or media

Licensed trade: No licence normally needed

Domain age: 28 years

Address: [360 Park Ave South, Floor 17, New York](https://www.google.com/maps/search/?api=1&query=360%20Park%20Ave%20South%2C%20Floor%2017%2C%20New%20York)

Email address: support@whattoexpect.com

Phone number: [+1 888-795-4719](tel:+1%20888-795-4719)

Contact page: [whattoexpect.com/home/help-landing.aspx](https://whattoexpect.com/home/help-landing.aspx)

Website: [whattoexpect.com](https://whattoexpect.com/?utm_source=truthsignal.com&utm_medium=referral)

Social media: [Facebook](https://www.facebook.com/WhatToExpectWhenYoureExpecting) [Instagram](https://www.instagram.com/whattoexpect/) [X.com](https://twitter.com/whattoexpect) [LinkedIn](https://www.linkedin.com/company/whattoexpect/)

## Customer reviews, accreditations and complaints

Site Reviews Rating

[SmartCustomer](https://www.smartcustomer.com/reviews/whattoexpect.com) · Read 12 November 2026 · 47 reviews · 4.5 out of 5 stars

[App Store](https://apps.apple.com/us/app/pregnancy-tracker-app-wte/id289560144) · Read 12 November 2026 · 381,058 ratings · 4.9 out of 5 stars

Total 381,105 4.9 out of 5 stars

Customer satisfaction Mostly satisfied · Low confidence · From 47 reviews on 1 independent review site

App experience Mostly satisfied · High confidence · From 381,058 ratings on the App Store

## Summary

Is whattoexpect.com legit and trustworthy? Truth score 91 out of 100, high truth signals: 7 public checks clear, 4 for information. Legitimacy confidence: high. App experience: mostly satisfied, high confidence. Customer satisfaction: mostly satisfied, low confidence.

We read 5 of its pages: contact, about, delivery, terms and privacy. Its website address was registered 28 years ago, and is locked against transfer to someone else. Customers have left 47 reviews on SmartCustomer, averaging 4.5 stars out of 5. No malware or phishing warnings found for its website.

### Positives

- We read 5 of its pages · contact, about, delivery, terms and privacy.
- Its website address was registered 28 years ago.
- A not fully established independent reputation · 47 reviews on [SmartCustomer](https://www.smartcustomer.com/reviews/whattoexpect.com), rated 4.5 stars out of 5.
- No malware or phishing warnings found for its website.

Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.

### What they offer

Track pregnancy week-by-week, chat with other moms and find information on baby and toddler development, pregnancy symptoms and more on WhatToExpect.com.

— What to Expect, in their own words

About them

What makes them different: “Baby Feeding Schedules & Baby Food Chart for the First Year Medically Reviewed by Jennifer Friedman, M.S., R.D.”

Sources [Its homepage](https://www.whattoexpect.com/) [Its about page](https://www.whattoexpect.com/first-year/feeding-baby/things-to-know-about-breastfeeding-and-formula-for-baby/)

### How to check if whattoexpect.com is legit

To check if whattoexpect.com is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews (where buyers leave praise and complaints), visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about whattoexpect.com; open a row to see the facts and the source to check them yourself. Step by step: [how to know if a shopping site is legit](https://truthsignal.com/guides/how-to-know-if-a-shopping-site-is-legit).

### Who they are

Company details Based in the US; serves the US

Country

Where the company is based: US

Why we believe that: the site's structured data states its country, its terms are governed by the laws of New York, its phone number starts +1, its postcode is a US zip code

Which countries the company serves: US

Why we believe that: $ prices on its homepage

Domain registration Its website address was registered 28 years ago

- Its website address is locked against being transferred to someone else

Domain age: 28 years

Domain transfer lock enabled: Yes

Sources [ICANN Lookup](https://lookup.icann.org/en/lookup?name=whattoexpect.com)

Website details We read 5 of its pages: contact, about, delivery, terms and privacy

- Company contact email is available

HTTPS enabled: Yes

Contact phone number found: [+1 888-795-4719](tel:+18887954719)

Contact page found: Yes

Hosting company: Amazon Technologies Inc.

What its pages say

In their own words: “Implantation bleeding can mimic period bleeding, but it could also mean that you're pregnant. Here’s how to tell whether spotting or light bleeding is a sign of pregnancy, your period or something else. Signs of ovulation can include increased basal body temperature, mild cramps and more.”

Sources [Homepage](https://whattoexpect.com/) [Contact page](https://whattoexpect.com/home/help-landing.aspx) [About page](https://whattoexpect.com/about-what-to-expect/) [Things to know about breastfeeding and formula for baby](https://whattoexpect.com/first-year/feeding-baby/things-to-know-about-breastfeeding-and-formula-for-baby/) [Delivery page](https://whattoexpect.com/pregnancy/labor-and-delivery/) [Terms page](https://whattoexpect.com/terms-of-use/) [Privacy page](https://whattoexpect.com/privacy-policy)

Search engines and AI Lets in every search engine and AI tool

Which search engines and AI tools its robots.txt file lets read the website. Search engines list it in results; AI training tools learn from it; AI answer tools read it to answer someone’s question.

Search engines

All allowed

Google Search: Allowed: it has no robots.txt file Googlebot

Bing: Allowed: it has no robots.txt file Bingbot

AI training

All allowed

OpenAI: Allowed: it has no robots.txt file GPTBot

Anthropic: Allowed: it has no robots.txt file ClaudeBot

Google AI: Allowed: it has no robots.txt file Google-Extended

Apple AI: Allowed: it has no robots.txt file Applebot-Extended

Common Crawl: Allowed: it has no robots.txt file CCBot

Meta: Allowed: it has no robots.txt file meta-externalagent

ByteDance (TikTok): Allowed: it has no robots.txt file Bytespider

AI answers

All allowed

ChatGPT search: Allowed: it has no robots.txt file OAI-SearchBot

ChatGPT: Allowed: it has no robots.txt file ChatGPT-User

Claude search: Allowed: it has no robots.txt file Claude-SearchBot

Claude: Allowed: it has no robots.txt file Claude-User

Perplexity: Allowed: it has no robots.txt file PerplexityBot

Sources [robots.txt](https://whattoexpect.com/robots.txt)

### Reputation and track record

Customer reviews, accreditations and complaints 381,105 reviews across 2 platforms, rated 4.5 to 4.9 out of 5

Platform · Rating · Reviews

[SmartCustomer](https://www.smartcustomer.com/reviews/whattoexpect.com) · 4.5 out of 5 stars · 47

Total · 4.9 out of 5 stars · 381,105

App Store Its app, Pregnancy Tracker App - WTE, is on Apple's App Store, rated 4.9 out of 5 from 381,058 ratings, counted in the reviews total.

App: Pregnancy Tracker App - WTE

App Store page: [https://apps.apple.com/us/app/pregnancy-tracker-app-wte/id289560144](https://apps.apple.com/us/app/pregnancy-tracker-app-wte/id289560144)

App Store rating: 4.9 out of 5

App Store ratings: 381,058

Visitor traffic Real people visited its website in 24 of the last 24 months

- Real people have visited its website since February 2021 or earlier
- It is among the 50,000 most-visited sites on the internet (Cloudflare Radar)

Monthly visitor data

Popularity among Chrome users: top 50,000 sites

First known user traffic: Feb 2021 or earlier

Months with real traffic, of the last 24: 24

Traffic pattern: sustained

Rank jump in the last 12 months: none

Rank drop in the last 12 months: none

Cloudflare Radar

Popularity across the internet: top 50,000 sites

Where its visitors are

Share of people looking up whattoexpect.com, by country, over the last 2 days.

- Over 50%
- 5 to 50%
- 1 to 5%
- 0.2 to 1%
- Under 0.2%
- None seen

- 1 United States 52.2%
- 2 Singapore 30.2%
- 3 Finland 2.4%
- 4 Brazil 1.9%
- 5 Canada 1.5%
- 6 United Kingdom 1.5%
- 7 Netherlands 1.1%
- 8 Germany 1.1%
- 9 Australia 0.9%
- 10 Hong Kong 0.6%

Top 10 of 32 countries.

Sources [Chrome UX Report](https://developer.chrome.com/docs/crux) [Cloudflare Radar](https://radar.cloudflare.com/domains/domain/whattoexpect.com)

Web history and authority The Internet Archive first saved a copy of its website 26 years ago

Website archive history: 26 years

Sources [First archived copy](https://web.archive.org/web/20000302/whattoexpect.com)

Social presence Its website links to its profiles on Facebook, Instagram, LinkedIn and X.com; their follower counts are unknown because the profile search could not run

Found · Platform · Audience

Found by Truth Signal · [Facebook](https://www.facebook.com/WhatToExpectWhenYoureExpecting) · Unknown

Found by Truth Signal · [Instagram](https://www.instagram.com/whattoexpect/) · Unknown

Found by Truth Signal · [X.com](https://twitter.com/whattoexpect) · Unknown

Found by Truth Signal · [LinkedIn](https://www.linkedin.com/company/whattoexpect/) · Unknown

Not checked yet · YouTube

Not checked yet · TikTok

### What data this site collects about you

What its privacy policy says We found this business stores and uses your data

Says it does not sell your personal data.: “We do not sell personal information of minors under 18 years of age without affirmative authorization.”

Collects where you are.: “Location information: location data that describes the precise geographic location of your device (“ Precise Location Data ”).”

May send your data to other countries.: “Where we transfer information from the European Economic Area (“EEA”) to a recipient outside the EEA that is not in an adequate jurisdiction, we do so on the basis of standard contractual clauses .”

May make automated decisions or build a profile about you.: “Automatic decision-making: We may collect and process your Personal Information using automated decision-making technologies or algorithms, such as when we automatically select content or recommend products that may interest you.”

Says you can ask it to delete your data.: “You may access, correct, or request deletion of your personal information by logging into your account, contacting us through our DSAR Portal , or emailing us at privacy_whattoexpect@everydayhealth.com , regardless of your citizenship or location.”

Has a data protection officer you can contact.: “Everyday Health Attention: Legal Department 360 Park Avenue South, 17th Floor New York, NY 10010 If you are an EU or Brazilian resident, you may contact our Data Protection Officer at dpo@everydayhealth.com or submit GDPR or LGPD related inquiries to our DSAR Portal .” dpo@everydayhealth.com

Source [Its privacy policy](https://www.whattoexpect.com/privacy-policy)

Tracking tools on its homepage Google Tag Manager and Google Ads

Named in its homepage's code when we read it. Others may load later, so this list may not be complete.

Google Tag Manager: Loads other tracking tools, which may not be listed here.

Google Ads: Tracks what you do to show you Google adverts.

Uses OneTrust to ask which cookies you allow.

Source [Its homepage](https://whattoexpect.com/)

### Safety

Malware and phishing No malware or phishing warnings found for its website This check is not perfect: it can miss a harmful site, and it can wrongly warn about a safe one.

Malware or phishing threat status: None found

Sources [Google Web Risk](https://docs.cloud.google.com/web-risk/docs/advisory)

Data breach history No known data breach involving the company

Known data breaches found: 0

Sources [Have I Been Pwned](https://haveibeenpwned.com/)

Domain and email security Its email is protected: mail forged in its name is blocked

Email

MX records: Yes

SPF record: Yes

DKIM key: Yes

DMARC record: Yes

DMARC policy: reject

Certificate

Security certificate browsers warn about: No

Certificate issuer: Amazon

Certificate type: DV

Certificate expires: 3 Mar 2027

Hosting

Nameservers: ns-1363.awsdns-42.org
ns-1560.awsdns-03.co.uk
ns-332.awsdns-41.com
ns-960.awsdns-56.net

Address: 18.233.45.64
52.54.67.77

Sources [Its DNS records](https://dns.google/query?name=whattoexpect.com&rr_type=TXT)

### Proof of ownership

What the business has done to prove it runs this website. Each proof adds points to its truth score, up to 5. A proof it has not added is never counted against it.

DNS record Not added yet +3 possible

What we check: A record the business adds in its domain's settings. Only someone who runs the website can add one.

When we check: On every check. The points stay only while the record is there.

Points: 0 of 3 added

Source whattoexpect.com's DNS records

Run whattoexpect.com? Add the record and 3 points are added to its truth score. [Prove you run this website](https://truthsignal.com/claim/whattoexpect.com)

Email at its own domain Not added yet +1 possible

What we check: That someone at the business has confirmed an email address at its own website's domain.

When we check: When the address is confirmed. It counts from then on.

Points: 0 of 1 added

Source Truth Signal's own records

Run whattoexpect.com? Confirm an email address at the domain and 1 point is added to its truth score. [Prove you run this website](https://truthsignal.com/claim/whattoexpect.com)

Lets our checker read it Not added yet +1 possible

What we check: That its robots.txt file names our checker, TruthSignal, and lets it read the whole website.

When we check: On every check. The point stays only while the file allows it.

Points: 0 of 1 added

Source whattoexpect.com/robots.txt

Run whattoexpect.com? Let our checker read the whole website and 1 point is added to its truth score. [Prove you run this website](https://truthsignal.com/claim/whattoexpect.com)

Points added to its truth score 0 of 5

Is this your business? Get the code to show this score on your website

<a href="https://truthsignal.com/business/whattoexpect.com" title="See the full Truth Signal report on whattoexpect.com"> <img src="https://truthsignal.com/business/whattoexpect.com/badge.svg" alt="Truth Signal truth score for whattoexpect.com" width="210" height="56" style="border:0" loading="lazy" decoding="async"> </a>

The badge always shows your latest score and links to your full report.

Something wrong on this report? [Dispute this page](https://truthsignal.com/contact?dispute=whattoexpect.com). Tell us which row or warning is wrong and why. A person checks it against its source and replies by email; the report stays as it is until then.

### Change over time

- Truth score
- Social Followers
- Data points

[Register / log in to view](https://truthsignal.com/login?to=/business/whattoexpect.com%23change)

### Similar businesses

Other businesses in Health and medical information and related categories, those most like What to Expect first.

[20 HealthMatch healthmatch.io Low](https://truthsignal.com/business/healthmatch.io) [62 Bryan Johnson bryanjohnson.com Mixed](https://truthsignal.com/business/bryanjohnson.com) [85 Sharecare sharecare.com High](https://truthsignal.com/business/sharecare.com) [26 Ribbon Checkup ribboncheckup.com Low](https://truthsignal.com/business/ribboncheckup.com) [52 GeneSight May Help Gain Mental Health Meds Insights genesight.com Mixed](https://truthsignal.com/business/genesight.com) [46 BIOTON bioton.com Mixed](https://truthsignal.com/business/bioton.com)

[See where What to Expect sits on the leaderboard](https://truthsignal.com/leaderboard?page=7)

## Past reports

The report as it read each month, newest first:

- 2026-11: truth score 91, High: https://truthsignal.com/business/whattoexpect.com/report/2026-11.md

## How the customers' Total rating is worked out

Bayesian average: 7 reviews at 3.5 stars added, so a few reviews move it less. The 7 added reviews at 3.5 stars are the weighting Trustpilot publishes for its TrustScore. With this business's figures:

(7 × 3.5 + 4.5 × 47 (SmartCustomer) + 4.9 × 381,058 (App Store)) ÷ (7 + 381,105) = 4.9, to one decimal place

## Cite

Truth Signal, What to Expect: truth score 91 out of 100, legitimacy confidence High, assessed 2026-11-12, https://truthsignal.com/business/whattoexpect.com. Licence Truth Signal terms: free to read and quote with a link back; bulk copying, data sets, resale, white-label and model training need the paid API plan (https://truthsignal.com/terms). The same report as JSON: https://truthsignal.com/business/whattoexpect.com.json
