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No malware or phishing warnings found for its website. Be cautious: its 138 reviews on SmartCustomer average only 2.2 stars out of 5. Its 123 reviews on Reviews.io average only 1.7 stars out of 5. We could not find an address, an email address or a phone number.","context":"Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.","sections":[["Positives","good",[{"text":"Domain registered 18 years ago","source":"rdap","plain":true},{"text":"No malware or phishing warnings","source":"safe_browsing","plain":true}]],["Be cautious","bad",[{"text":"A substantial number of independent reviews (138 on SmartCustomer), but it falls short with only 2.2 stars out of 5","source":"reviews","plain":false},{"text":"A substantial number of independent reviews (123 on Reviews.io), but it falls short with only 1.7 stars out of 5","source":"reviews","plain":false}]],["Not found","none",[{"text":"Address information was not found from our checks.","source":"registry","plain":false},{"text":"Email address information was not found from our checks.","source":"website","plain":false},{"text":"Phone number information was not found from our checks.","source":"website","plain":false}]]],"missing":[],"sources_agree":[],"page":{"rows":[["Who they are","registry","Company details","building","Registered with the Information Commissioner's Office (ICO) to handle personal data","good"],["Who they are","rdap","Domain registration","clock","Its website address was registered 18 years ago","good"],["Who they are","website","Website details","globe","Found: https enabled, hosting company","good"],["Reputation and track record","reviews","Customer reviews, accreditations and complaints","star","261 reviews across 2 platforms, rated 1.7 to 2.2 out of 5","bad"],["Reputation and track record","crux","Visitor traffic","eye","Real people visited its website in 24 of the last 24 months","info"],["Reputation and track record","wayback","Web history and authority","history","The Internet Archive first saved a copy of its website 15 years ago","good"],["Reputation and track record","social","Social presence","users","Its website links to no social media profiles","info"],["Safety","safe_browsing","Malware and phishing","bug","No malware or phishing warnings found for its website","good"],["Safety","hibp","Data breach history","lock","No known data breach involving the company","good"],["Safety","dns","Domain and email security","shield-check","Its email is protected: mail forged in its name goes to spam","good"]],"tally":"1 be cautious · 7 clear · 2 for information","held":null,"satisfaction":[["SmartCustomer","2.2","138 reviews · read 12 November 2026",false],["Reviews.io","1.7","123 reviews · read 12 November 2026",false]],"bbb":[],"average":"2.0","average_sum":"(7 × 3.5 + 2.2 × 138 (SmartCustomer) + 1.7 × 123 (Reviews.io)) ÷ (7 + 261) = 2.0, to one decimal place","also":[],"found":{"registry":[],"rdap":[["Its website address is locked against being transferred to someone else","good"]],"website":[],"reviews":[["Rated 1.7 stars out of 5 from 123 reviews on Reviews.io","bad"],["Rated 2.2 stars out of 5 from 138 reviews on SmartCustomer","bad"]],"crux":[["Real people have visited its website since February 2021 or earlier","good"],["It is among the 50,000 most-visited sites on the internet (Cloudflare Radar)","good"]],"wayback":[],"social":[],"safe_browsing":[],"hibp":[],"dns":[]},"provided":[],"sections":[["Positives","good",[{"text":"Its website address was registered 18 years ago","source":"rdap"},{"text":"No malware or phishing warnings found for its website","source":"safe_browsing"}]],["Be cautious","bad",[{"text":"A substantial number of independent reviews (138 on SmartCustomer), but it falls short with only 2.2 stars out of 5","source":"reviews"},{"text":"A substantial number of independent reviews (123 on Reviews.io), but it falls short with only 1.7 stars out of 5","source":"reviews"}]],["Not found","none",[{"text":"Address information was not found from our checks.","source":"registry"},{"text":"Email address information was not found from our checks.","source":"website"},{"text":"Phone number information was not found from our checks.","source":"website"}]]]},"answer":"Is wayfair.co.uk legit and trustworthy? Truth score 63 out of 100, mixed truth signals: 7 of 10 public checks clear, 1 to be cautious about, 2 for information. Legitimacy confidence: mixed. Customer satisfaction: mostly dissatisfied.","edits":[],"edits_recent":{"days":90,"count":0,"fields":[]},"advisory":null,"citation":{"source":"Truth Signal","url":"https://truthsignal.com/business/wayfair.co.uk","assessed_at":"2026-11-12T10:14:49.406988+00:00","licence":"Truth Signal terms: free to read and quote with a link back; bulk copying, data sets, resale, white-label and model training need the paid API plan","licence_url":"https://truthsignal.com/terms","cite_as":"Truth Signal, Wayfair.co.uk: truth score 63 out of 100, legitimacy confidence Mixed, assessed 2026-11-12, https://truthsignal.com/business/wayfair.co.uk"}}