# Vital Pet Group Limited (vitalpetproducts.co.uk)

Is vitalpetproducts.co.uk legit and trustworthy? Truth score 68 out of 100, mixed truth signals: 6 of 10 public checks clear, 3 not found, 1 for information. Legitimacy confidence: mixed. Customer satisfaction: not enough reviews to say.

- Truth score: 68 out of 100
- Legitimacy confidence: mixed
- Claimed: no
- Assessed: 2026-11-04

## Business details

- Category: Pet food and supplies
- Years in business: 21 years
- Sells: Physical goods
- Sells to: Businesses
- Kind of seller: Sells its own goods or services
- Licensed trade: No licence normally needed
- Domain age: 19 years
- Address: Pennine House Churchill Way, Chapeltown, Sheffield, S35 2PY, England
- Email address: david.parsons@vitalpetproducts.co.uk
- Phone number: +44 1837 883000
- Contact page: https://vitalpetproducts.co.uk/pages/contact
- Website: https://vitalpetproducts.co.uk/
- Social media: Facebook https://www.facebook.com/vitalpettrade/, Instagram https://www.instagram.com/vitalpettrade, LinkedIn https://uk.linkedin.com/company/vital-pet-group
- Registered to do: 46900 Non-specialised wholesale trade
- Previous names: L. BATLEY PET PRODUCTS LIMITED (18 Jan 2005 to 6 Nov 2018); LACETREND LIMITED (10 Nov 2004 to 18 Jan 2005)

## Summary

vitalpetproducts.co.uk is run by Vital Pet Group Limited, an active UK company registered at Companies House 21 years ago. Its website address was registered 19 years ago, and is locked against transfer to someone else. No malware or phishing warnings found for its website. We could not find customer reviews, visitor traffic figures, an archive history for its website or a customer rating.

Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.

## Positives

- An active UK company registered at Companies House, set up 21 years ago (source: companies_house)
- Its website address was registered 19 years ago (source: rdap)
- No malware or phishing warnings found for its website (source: safe_browsing)

## Not found

- Customer reviews information was not found from our checks. (source: reviews)
- Visitor traffic information was not found from our checks. (source: crux)
- Web history, truth checks and authority information was not found from our checks. (source: wayback)
- Reviews information was not found from our checks. (source: reviews)

## How to check if vitalpetproducts.co.uk is legit

To check if vitalpetproducts.co.uk is legit yourself, look at the same public records we did: the company register, who owns the web address and since when, customer reviews, visitor numbers, how long the site has existed, social profiles, malware lists, data breaches and email security. Each row below shows what that record says about vitalpetproducts.co.uk; open a row to see the facts and the source to check them yourself. Step by step: [how to know if a shopping site is legit](https://truthsignal.com/guides/how-to-know-if-a-shopping-site-is-legit).

- Who they are: Company details: An active UK company registered at Companies House, set up 21 years ago (Clear)
- Who they are: Domain registration: Its website address was registered 19 years ago (Clear)
- Who they are: Website details: We read 6 of its pages: contact, about, returns, delivery, terms and privacy (Clear). Pages found: contact (https://vitalpetproducts.co.uk/pages/contact), about (https://vitalpetproducts.co.uk/pages/about-us), returns (https://vitalpetproducts.co.uk/policies/refund-policy), delivery (https://vitalpetproducts.co.uk/policies/shipping-policy), terms (https://vitalpetproducts.co.uk/policies/terms-of-service), privacy (https://vitalpetproducts.co.uk/policies/privacy-policy)
- Reputation and track record: Customer reviews: We could not check what its customer reviews say. (Not found)
- Reputation and track record: Visitor traffic: We have no information on this. (Not found)
- Reputation and track record: Web history, truth checks and authority: We have checked it once, on 4 November 2026 (Not found)
- Reputation and track record: Social presence: Its website links to its profiles on Facebook, Instagram and LinkedIn; their follower counts are unknown because the profile search could not run (For information)
- Safety: Malware and phishing: No malware or phishing warnings found for its website (Clear). This check is not perfect: it can miss a harmful site, and it can wrongly warn about a safe one.
- Safety: Data breach history: No known data breach involving the company (Clear)
- Safety: Domain and email security: Its email is protected: mail forged in its name goes to spam (Clear)

## Proof of ownership

What the business has done to prove it runs this website. Each proof adds points to its truth score, up to 5. A proof it has not added is never counted against it.

- DNS record: Not added yet (+3 possible)
- Email at its own domain: Not added yet (+1 possible)
- Lets our checker read it: Not added yet (+1 possible)

Points added to its truth score: 0 of 5

## Checks we have made

Newest first, since 4 November 2026.

- 4 November 2026: First check. Score 68, Mixed truth signals. Nothing earlier to compare with.

## What its pages say

Quoted word for word from vitalpetproducts.co.uk's own pages.

- Phone support: “Call us on 01837 883 000 .” (https://vitalpetproducts.co.uk/pages/contact)
- In their own words: “Vital Pet Group is the leading pet product wholesaler and distributor in the UK. For over 40 years, we’ve been ensuring that both independent pet retailers and chains are supplied with every-day staples, new innovation and exclusive pet products from within the UK and beyond. Discover thousands of pet essentials and specialist items all in one place.” (https://vitalpetproducts.co.uk/pages/about-us)
- How long you have to return: “Return window: Items must be returned within 14 days of purchase.” (https://vitalpetproducts.co.uk/policies/refund-policy)
- Faulty or damaged items: “Returns that arrive damaged or not in re-saleable condition may not be eligible for a refund.” (https://vitalpetproducts.co.uk/policies/refund-policy)
- Delivery cost: “Below you’ll find details about delivery costs, couriers, and cutoff times for dispatch.” (https://vitalpetproducts.co.uk/policies/shipping-policy)

## Could not be checked this time

- Social presence

## Cite

Truth Signal, Vital Pet Group Limited: truth score 68 out of 100, legitimacy confidence Mixed, assessed 2026-11-04, https://truthsignal.com/business/vitalpetproducts.co.uk. Licence CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). The same report as JSON: https://truthsignal.com/business/vitalpetproducts.co.uk.json
